SPONSOROPPORTUNITIES

LOUISVILLE BATS BASEBALL

LouisviLLe sLugger FieLd experienceMore than just a game!The moment you enter Louisville Slugger Field you’ll find plenty of activity. Before, during and after the game fan participation is a significant part of the overall baseball experience. Take a look at the video board and sing “Sweet Caroline” along with the crowd. Stand alongside a member of the hometown team during the National Anthem. You may even find yourself on field as a contestant in the Buddy Bat Race.

Just as important to the experience is the fact Louisville Slugger Field attracts fans of all ages. Since 2006 the Bats have attracted over 3 million fans through the gates of one of the most beautiful ballparks in all of baseball. It’s the sights, sounds, smells and entertainment value that has kept fans coming through the turnstiles over and over again.

With so much going on, there are plenty of traditional and non-traditional opportunities for sponsors to become directly involved with fans at the ballpark. It’s not just a way to reach more people - it’s a way to become an important and memorable part of the fun. Become a sponsor of the Louisville Bats and see for yourself why so many people have enjoyed the Louisville Slugger Field experience!

It’s really the fans who make Louisville Bats Baseball what it is. That’s why there’s so much more than just baseball at our games. People of all ages can enjoy and participate in a variety of events, contests and entertainment. In fact, nearly 65% of our fans attend three or more games per season.

where do the LouisviLLe Bats rank?From 2006-2010 the Louisville Bats have ranked in the top 5 in overall attendance in both Minor League Baseball and the International League each and every season.

2006 - 2010 attendance Figures:(top 30 in all Minor League Baseball)

1. Sacramento River Cats

2. Round Rock Express

3. Louisville Bats

4. Pawtucket Red Sox

5. Dayton Dragons

6. Albuquerque Isotopes

7. Buffalo Bisons

8. Columbus Clippers

9. Toledo Mud Hens

10. Indianapolis Indians

11. Memphis Redbirds

12. Frisco RoughRiders

13. Iowa Cubs

14. Durham Bulls

15. Fresno Grizzlies

16. Salt Lake Bees

17. Rochester Red Wings

18. Corpus Christi Hooks

19. Oklahoma City RedHawks

20. Reading Phillies

21. Kane County Cougars

22. Lakewood BlueClaws

23. Springfield Cardinals

24. Norfolk Tides

25. Lehigh Valley IronPigs*

26. Greensboro Grasshoppers

27. Portland Sea Dogs

28. Trenton Thunder

29. Syracuse Chiefs

30. West Michigan Whitecaps

* previously Ottawa Lynx (Triple-A)

3,453,635

3,232,808

3,163,609

3,079,119

2,938,294

2,911,829

2,876,035

2,865,857

2,861,231

2,860,240

2,831,532

2,786,135

2,668,753

2,520,593

2,508,675

2,421,646

2,351,880

2,321,335

2,291,063

2,280,647

2,272,388

2,176,907

2,173,409

2,141,475

2,138,741

2,095,843

2,029,786

1,990,141

1,928,779

1,829,316

Minor League Baseball Attendance Rankings

Team Attendance Rank Avg. per Year

International League Attendance Rankings (2006-2010)

LouisvillePawtucketBuffaloColumbusToledoIndianapolis

Year Attendance Rank Average per Game 20062007200820092010

652,692653,915631,457612,525613,020

43454

9,0659,0829,0208,5078,634

3,163,6093,079,1192,876,0352,865,8572,861,2312,860,240

123456

632,722615,824575,207573,171572,246572,048

demographics Age Breakdown:Young Adult (18-24)Adult (25-34)Mature Adult (35-49)Early Seniors (50-65)Seniors (66+)

Education Level:High SchoolSome CollegeCollege DegreeGraduate Degree

Occupation:LaborerAdministrativeManagementHomemakerMilitaryProfessionalStudentRetiredOther

Ethnicity:African-American/BlackAsianCaucasian/WhiteHispanicOther

21%26%23%21%

9%

21%24%34%21%

8%11%14%

3%1%

30%12%11%10%

2%3%

92%1%2%

Household Income Level Breakdownless than $40k $40k - $59k $60k - $79k $80k - $99K $100k +

26%

20%

15% 13%

26%

Gender Breakdown

Single Married Divorced Widowed

36%

55%

7%2%

Marital Status Children at Home

2%5%6%

None

One

Two

Three

Four

Five +

20%

10%

57%

0-10

11-24

25-49

50-74

75-100

100+

1%

5%

12%

14%

38%

30%

Miles TraveledNumber of Games Attended (per season)0-2 3-5 6-10 11-20 21-40 41+

36%

26%

19%

8%3%

8%

54%46% Male

Female

MaleFemale

sponsors rate minor League BaseBaLL highest among aLL sports on “good vaLue For the money”Street & Smith’s Sports Business Journal surveyed 1,290 individuals from companies that are known to be sports sponsors and found that Minor League Baseball’s batting average among these decision makers was Hall of Fame caliber!

The 16 sports properties measured were: MLB, Minor League Baseball, NBA, WNBA, NFL, Arena Football, PGA, LPGA, NHL, Minor League Hockey, NASCAR, CART, NHRA, MLS, NCAA.

They Offer Good Value for the Money 1) MINOR LEAGUE BASEBALL 2) NHRA 3) Arena Football 4) NASCAR 5) Minor League Hockey 6) PGA 7) LPGA 8) NFL

They Focus on Strong ROI 1) NASCAR 2) MINOR LEAGUE BASEBALL 3) NHRA 4) PGA 5) LPGA 6) Arena Football 7) NFL 8) Minor League Hockey

They Work Well With Us and Our Agency 1) NBA 2) NASCAR 3) MINOR LEAGUE BASEBALL 4) LPGA 5) PGA 6) NHRA 7) Arena Foootball 8) NFL

They Offer Good Value-Added Programs 1) MINOR LEAGUE BASEBALL 2) NHRA 3) NASCAR 4) LPGA 5) Minor League Hockey 6) PGA 7) MLS 8) Arena Football

They are Innovative & Aggressive Marketers 1) NASCAR 2) NFL 3) MINOR LEAGUE BASEBALL 4) NBA 5) Arena Football 6) PGA 7) NHRA 8) Minor League Hockey

Easy to Coordinate Programs Between League & Teams 1) LPGA 2) Arena Football 3) NHRA 4) NASCAR 5) MINOR LEAGUE BASEBALL 6) MLS 7) Minor League Hockey 8) PGA

They Provide in-Venue Assets 1) MINOR LEAGUE BASEBALL 2) Arena Football 3) NHRA 4) PGA 5) NASCAR 6) NBA 7) LPGA 8) MLB

They Provide Good Service After the Sale 1) PGA 2) LPGA 3) MINOR LEAGUE BASEBALL 4) NBA 5) NHRA 6) Arena Football 7) NASCAR 8) WNBA

“Being a corporate sponsor has been incredible for ZirMed University. I can’t tell you how many times I get reminded from clients and employees about seeing our logo at the game…the employees see it as a sense of pride. We used the tickets and the suite as a way to thank our clients and to bring our new client prospects together with them in an informal setting. Clients, prospects and employees always had an awesome experience at each and every game they attended. We’ve enjoyed our partnership with the Bats and can’t wait for next season to begin!”

- Ralph T. Piercy, Executive Director, Industry Relations at ZirMed

“The Louisville Bats partnership with Rally’s helps us brand our business throughout the busy summer season. We look forward to the hundreds of thousands of impressions that our customers get by attending a Bats game. From the prominent signage, to the commercials shown and the extra top spin Rally’s/Bats posters given to the fans, we feel the Bats are business partners with us. The extras not included in the contract is what makes this thing go the extra mile.”

- Dave Miller, Rally’s Franchise Owner/President, Rally’s

“Humana’s sponsorship with the Bats provides a perfect platform to communicate and bring to life our corporate vision, to help people achieve lifelong well-being”

- Martha Redman, Strategic Consultant, Humana Inc.

sponsor testimoniaLs

“Meijer has enjoyed sponsoring the Louisville Bats for the past several years. It represents a great alignment for our brand with the Bats who draw in excess of 600,000 fans per year; the majority of whom represent our core target customer: families from the communities we serve. In addition, our association with the Bats provides an excellent opportunity to drive awareness and in-store excitement through ticket sales, free pocket schedules available at check out and player and “guest celebrity” appearances by Buddy Bat.”

- Ed McCoy, Marketing Director, Meijer

sponsorship opportunities:- Stadium Signage- Enter-to-Win Contests- Company/Client Outings- On-Field Contests- Logoed Giveaway Items- Video Board Advertisements- Sampling- P.A. Announcements- Luxury Suites- Souvenir Program Advertisements- Product Redemption Programs- Season Tickets - Radio Advertising- Concourse Displays- Off-Site Appearances (Mascot/Player)

- Hospitality- Newsletter Advertisements- Entertainment Sponsorships (Famous Chicken, Zooperstars, etc.)

- Couponing- Print Advertising

- Web-Site Advertisement and many

more opportunities...

custom game sponsorshipsFun. Creative. Memorable. The Louisville Bats pride themselves in developing fresh, creative sponsorship packages that are tailored to meet the needs and exceed the expectations of any potential client. Custom designed sponsorship packages can be created to fit your promotional needs and budget. Premium night giveaways... between inning on-field contests... fabulous entertainment acts... or any other wild and wacky idea that you can come up with - we’re game!

onLine media advertisingImmediate. Effective. Powerful.

Web AdsThe Louisville Bats website develops awareness via the internet to over 1 million people worldwide all year long. Create special offers and link them to your website through batsbaseball.com. Web banners & ad space will vary in size depending on which page is utilized. Please call for rates and sizes.

Email Blasts/NewslettersThe Bats weekly email newsletters provide the perfect portal for your company to reach thousands of people weekly! Place your ad in the newsletter and link directly back to your special offer or promotion. Please call for rates and sizes.

Social MediaUse the power of Bats Facebook and Twitter pages to create brand awarness and promote special offers for your company. With thousands of loyal followers the Bats Facebook and Twitter pages can help your company reach new cutomers with fun and creative marketing campaigns. Please call for rates and sizes.

radio advertisingBe heard nightly!

Radio CommercialsAn experienced broadcast crew brings each and every Bats game to life for millions of fans throughout Louisville and the surrounding area. The Bats have one flagship station in 790 AM WKRD that provides inclusive coverage throughout the Louisville Area.

Cost: $40 per :30 second spot/$5,760 for entire 144 game seasonCost: $49 per :60 second spot/$7,056 for entire 144 game season(commercials should be submitted in CD or MP3 format only)

stadium sign packagesSimple. Bold. Dynamic. No matter where you place your sign in Louisville Slugger Field, you can be sure that more than one million eyes will see your message throughout the baseball season, both on the field and off, including nightly sports reports.

1) Main Scoreboard - Price NegotiableBacklit 10’ x 20’ sign on main scoreboard

2) Outfield Fence Sign Package - $25,000One (1) 16’ x 8’ advertising board on outfield fence; also includes one (1) :30 second radio commercial for all 144 games broadcast on WKRD 790AM, 4 color full page program ad, nightly videoboard logo placement and one (1) “sponsor night” each season

3) Field Level Padded Wall Sign Package - $15,000Two (2) 2’ x 16’ advertising signs on each side of the field area; also includes one (1) :30 second radio commercial for all 144 games broadcast on WKRD 790AM, 4 color full page program ad, nightly videoboard logo placement and one (1) “sponsor night” each season

4) Auxillary Scoreboard Sign Package - $12,500Two (2) 3’ x 8’ backlit signs as part of the facade on the second tier of the stadium; also includes one (1) :30 second radio commercial for all 144 games broadcast on WKRD 790AM, 4 color full page program ad, nightly videoboard logo placement and one (1) “sponsor night” each season

5) Concourse Banner Sign Package - $10,000Three (3) 4’ x 10’ banners that provide a 3.5’ x 4’ sponsor logo space on each side of each of the three banners; also includes one (1) :30 second radio commercial for all 144 games broadcast on WKRD 790AM, 4 color full page program ad

6) Concourse Backlit Sign Package - $7,500One (1) 47” x 68” backlit sign located on the main concession concourse; also includes one (1) :30 second radio commercial for all 144 games broadcast on WKRD 790AM, 4 color full page program ad and nightly videoboard logo placement

7) Concourse Backlit Sign - $5,000One (1) 47” x 68” backlit sign located on the main concourse

1

3

2

5

4

6

For more information please call Greg Galiette @ (502) 614-4549 or by email at ggaliette@batsbaseball.com.

advertising printUnique. Colorful. Attractive.

PROGRAM, MEDIA GUIDE & SCORECARD ADVERTISINGYou can’t tell the players without a program. The Bats publish a 172 page souvenir program, a 128 page media guide & information guide, as well as a six page scorecard for keeping score at all games. All are color with a high distribution. Editorial copy and covers are changed two other times a season in the souvenir program. Your ad in any of these publications not only shows your support for the team and the community, it also gives you a direct communications pipeline to hundreds of thousands of people who are your customers...and your potential customers right at their fingertips!

ProgramInside Front Cover, 4 color only (7.625” x 10.25”) ..........................................................................$7,500.00Inside Back Cover, 4 color only (7.625” x 10.25”) ...........................................................................$6,000.00Full page, 4 color only (7.625” x 9.75”) .................................................................................................$2,700.00Half page, 4 color (7.625” x 4.8” hor.) ....................................................................................................$1,700.00Half page, 4 color (3.75” x 9.75” vert.) ..................................................................................................$1,700.00(No bleeds on any ad size. Page trim size is 8.125” x 10.75”)

Media & Information GuideOutside Back Cover, 4 color only (4.25” x 8.25”) ............................................................................$2,500.00Inside Back Cover, 4 color only (4.25” x 8.25”) .................................................................................$1,500.00Inside Front Cover, 4 color only (4.25” x 8.25”) ...............................................................................$1,500.00Full page ad, color only (4.25” x 8.25”) .................................................................................................$1,000.00(5.25” x 9.25” if full page ad bleeds. Page trim size is 5” x 9”)

ScorecardOutside Back Cover, 4 color only (7.5” x 10”) ..................................................................................$7,500.00Inside Far Right , 4 color only (7.5” x 10”) ...........................................................................................$5,000.00Inside Back Cover, 4 color only (7.5” x 10”) .......................................................................................$5,000.00(8.75” x 11.25” if full page ad)

Kids Activity BookOutside Back Cover, 4 color only (8” x 10.5”) .............................................................................$3,500.00/comboAd - 1 color only (4” x 2”) & Coupon - 1 color only (3.75” x 1.5”) ..................................$1,500.00/combo(100,000 books will be printed and distributed free to children 12 & under during all home games)

print specsProgram Ad SpecsLine Screen: 85-100Bleed: NoneFilm Read: RightFilm Emulsion: DownFilm Densities: GCR 80%- Black limitDot Gain: 28-35% in the 50% mid tone area

Media & Info Guide Ad SpecsLine Screen: 175 on coated 4/C image : 133 on B&W imageBleed: 1/8” all sides (if full page)Film Read: RightFilm Emulsion: DownFilm Densities: 5.0Dot Gain: 3% on 4/c image, coated : 7% on uncoated

Scorecard Ad SpecsLine Screen: 150Bleed: 1/8” all sides (if full page)Film Read: RightFilm Emulsion: DownFilm Densities: 360Dot Gain: 12%

Activity Book Ad SpecsLine Screen: 150Bleed: 1/8” all sides (if full page)Film Read: RightFilm Emulsion: DownFilm Densities: 360Dot Gain: 12%

Note for all Bats Ad Submissions for Above PublicationsContact: Greg Galiette of the Louisville Bats at (502) 212-2287 or email at ggaliette@batsbaseball.comSpace Reservation: February 1, before season. Artwork Deadline: February 15, before season.Please contact Greg for exact ad sizes and specifications per publication. All advertising programs and content are subject to approval by the staff of the Louisville Bats.

in-game videoscreen advertisingLarger than life!

We can show your produced made-for-TV :30 second commercial or we can do a PA read and showcase your logo or message on our giant new-state-of-the-art video screen. It will be shown once every night during the entire season for all 72 home games at Louisville Slugger Field! Please call for rates and specials.

LouisviLLe Bats BaseBaLL cLuB401 East Main Street, Louisville, KY 40202(phone) 502.212.2287 (fax) 502.515.2255www.batsbaseball.com