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2011 Learning Services Course CatalogLocal Dealer Channel
Dealer Sales AssociateLast Updated: 9/08/2011
12
13
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16
17
18
24
25
A B C D E F G H I J
LSO Course #
LSO
Search
Term Course Title Overview Objectives
Online or
Classroom
Duration
(hrs) When to Complete Pre-requisites Role
60270173 IND723 ATT Dealer Info Sharing
This course will insure that Dealer Sellers understand that information
from AT&T is not to be shared.
Understand that all information that
comes to them from AT&T cannot be
shared. Online 0.5
Complete within 1-
10 days of hire and
yearly thereafter /
Compliance Course
No
DSA, ARSM,
RAE
60090682 PRD218 AT&T Voicemail Security
This course identifies AT&T's commitment to provide secure voicemail
for it's customers and the measures that should take to protect their
voicemail accounts from "Caller ID Spoofing".
Upon completion of this course,
participants will be able to: - Explain
to customers AT&T's commitment to
voicemail security - Educate
customers on the importance of
voicemail security - Define "Caller ID
Spoofing" to customers - Explain to
customers how they can protect their
voicemail account - Describe or
demonstrate how to enable or change
voicemail passwords using a wireless
device Online 0.5
Complete within 1-
10 days of hire and
yearly thereafter /
Compliance Course
No
DSA, ARSM,
RAE
60132738 DLR198 Do Not Solicit This course will ensure that Dealer Sellers Do Not Solicit.
Understand that they cannot solicit
customers by electronic means Online 0.5
Complete within 1-
10 days of hire and
yearly thereafter /
Compliance Course
No
DSA, ARSM,
RAE
60130431 PRD253
Consumer Wired
Disclosure
In this course there are mandatory disclosures that you must read to
customers when selling AT&T home phone service.
In this course there are mandatory
disclosures that you must read to
customers when selling AT&T home
phone service. Online 0.5
Complete within 1-
10 days of hire and
yearly thereafter /
Compliance Course
No
DSA, ARSM,
RAE
60127026 TC_FRA113Fraud Prevention
This course provides all sellers (COR, National Retail and Dealer)
with information necessary to recognize and prevent subscription
fraud.
Define Subscription Fraud -Explain
how subscription fraud affects sales -
Describe steps you can take to
prevent subscription fraud Online 0.5
Complete within 1-
10 days of hire and
yearly thereafter /
Compliance Course
No
DSA, ARSM,
RAE
60032887 RCT356 Protecting CPNI
This training explores the concept of social engineering and what you
can do to safeguard against individuals attempting to use social
engineering techniques in an effort to acquire private customer
informaiton.
* Explain social engineering/pretexting
* Identify ways to protect customer
information
* Recall AT&T Mobility's policy and
procedures to help safeguard
customer information against social
engineering attacks
* Understand Account Access policy
Understand what is meant by CPNI
* Recall the Complaints Tracking
process Online 0.75
Complete within 1-
10 days of hire and
yearly thereafter /
Compliance Course
No
DSA, ARSM,
RAE
60352353 PRD280 AT&T Network Advantage
This training summarizes how the AT&T network works and provides
talking points for you to communicate to customers when talking about
our network.
(1) Communicate “Words That Work”
when talking to customers about the
network; (2)- Respond to customer
questions about the AT&T network. Online 0.5
Complete within 1-
30 days of hire
date
No
DSA
60104551 DLR121
AT&T Dealer Foundation
for Selling Success
This is an entry level course to introduce new Dealer Sales
Associates to AT&T, wired and wireless products and services and
the AT&T Retail Experience process.
Upon completion of this course, the
student will be able to: Discuss
AT&Ts wireless products and services
/ Discuss AT&T's wired products and
services / Explain AT&T Policies / Use
MyCSP to find information / List the
steps of the AT&T Retail Experience Classroom 8
Complete within 1-
30 days of hire
date
No
DSA
AT&T Proprietary and Confidential
Not for use or disclosure outside the AT&T companies except under written agreement
2011 Learning Services Course CatalogLocal Dealer Channel
Dealer Sales AssociateLast Updated: 9/08/2011
12
A B C D E F G H I J
LSO Course #
LSO
Search
Term Course Title Overview Objectives
Online or
Classroom
Duration
(hrs) When to Complete Pre-requisites Role
26
27
28
29
31
32
33
60137373 DLV121
Virtual Option (Substitute
for DLR121 classroom)
This is an entry level course to introduce new Dealer Sales
Associates to AT&T, wired and wireless products and services and
the AT&T Retail Experience process.
Upon completion of this course, the
student will be able to: Discuss
AT&Ts wireless products and services
/ Discuss AT&T's wired products and
services / Explain AT&T Policies / Use
MyCSP to find information / List the
steps of the AT&T Retail Experience Online Virtual 8
Complete within 1-
30 days of hire
date
No
DSA
60276924 DLR0221T
Dealer Foundation for
Selling Success -Test Out
Assessment –Tenured 6
months or more Sellers
only (Substitute for DLR121
classroom) Revised
Version
This is an optional test out assessment for DLR121. If this course is
passed with an 80% or higher DSAs can then attend DLR122 without
taking DLR121.
Upon completion of this course,
participants will be able to:
Demonstrate mastery of the
knowledge and skills taught in
DLR121. Online 1
Complete within 1-
30 days of hire
date
No
DSA
60104543 DLR122
AT&T Dealer Intermediate
Selling for Success
This course provides new and existing DSAs with in-depth knowledge
and demonstration opportunities focusing on The AT&T Retail
Experience.
Describe the six steps of the AT&T
Retail Experience and related service
standards. Identify the individual
steps of the AT&T Retail Experience.
Compare and contrast ordinary
experience with extraordinary
experience. Describe how to
effectively execute the steps of the
AT&T Retail Experience with
customers Classroom 8
Complete within 1-
30 days of hire
date
Yes - DLR121
OR DLV121
OR DLR0221T
DSA
60137374 DLV122
Virtual Option (Substitute
for DLR122 classroom)
This course provides new and existing DSAs with in-depth knowledge
and demonstration opportunities focusing on The AT&T Retail
Experience.
Describe the six steps of the AT&T
Retail Experience and related service
standards. Identify the individual
steps of the AT&T Retail Experience.
Compare and contrast ordinary
experience with extraordinary
experience. Describe how to
effectively execute the steps of the
AT&T Retail Experience with
customers Online Virtual 8
Complete within 1-
30 days of hire
date
Yes - DLR121
OR DLV121
OR DLR0221T
DSA
60087365 RET111
The AT&T Retail
Experience
This course is designed to give retail sellers an introduction to the
AT&T Retail Experience. This process integrates both wireless and
wireline solutions along with voice and data products. This process
will assist the seller at taking care of customer's communication and
entertainment needs.
Upon completion of this course you
will be to: Identify the steps of The
Retail Experience / Describe the
overall integrated selling strategy Online 0.5
Complete within 1-
30 days of hire
date
No
DSA, ARSM,
RAE
51210359 PRD088 MyCSP
In this course, you will gain exposure to MyCSP - a new and improved
version of the CSP that you have relied on for job related information.
Specifically, this course will focus on navigation and customization in
MyCSP, as well as how to get to the information you need...quickly.
Upon completion, the learner will be
able to: 1) List the advanced search
criteria. 2) List equipment information
enhancements. 3) Identify rate plan
information enhancements. 4) Identify
promotion information enhancements. Online 0.5
Complete within 1-
30 days of hire
date
No
DSA, ARSM,
RAE
60090680 PRD211 GoPhone
The purpose of this training is to teach you how to sell the following
GoPhone products: Pay As You Go and Pick Your Plan. In this
course, you will learn about the AT&T GoPhone Pay As You Go
prepaid option available for wireless service.
Given a customer scenario, you
should be able to: * Describe the key
benefits of GoPhone Pay As You Go *
Identify and qualify target customers
for GoPhone Pay As You Go * Offer
GoPhone Pay As You Go as a solution
for customers * Explain how GoPhone
Pay As You Go works * Sell GoPhone
Pay As You Go to customers * Handle
customer objections * Set customer
expectations Online 0.5
Complete within 1-
30 days of hire
date
No
DSA, ARSM,
RAE
AT&T Proprietary and Confidential
Not for use or disclosure outside the AT&T companies except under written agreement
2011 Learning Services Course CatalogLocal Dealer Channel
Dealer Sales AssociateLast Updated: 9/08/2011
12
A B C D E F G H I J
LSO Course #
LSO
Search
Term Course Title Overview Objectives
Online or
Classroom
Duration
(hrs) When to Complete Pre-requisites Role
34
35
36
37
38
60252211 PRD259
New Smartphone Data
Plans - Before taking the
assessment, go to MyCSP
and read the Know the
Facts: - Go to MyCSP - In
Search, type Introducing
New Smartphone Data
Plans - Choose Introducing
New Smartphone Data
Plans - Go to View Related
Links - Choose KTF – New
Smartphone Data Plans -
Review the KTF Know the
Facts and then take the
assessment in the LSO.
AT&T will once again take the lead in innovative pricing by providing
new and more affordable data plans, which enables more people to
enjoy the benefits of the mobile Internet. More people can now use
the industry’s most popular Smartphones on the nation’s fastest 3G
Network. Effective June 7, there are two new, lower priced data rate
plans available for Smartphones. 1. DataPlus for $15 per month for
200MB 2. DataPro for $25 per month for 2GB This includes ALL
Smartphone Operating Systems including iPhone, BlackBerry,
Android, Windows Mobile, webOS and Symbian. Both plans include
UNLIMITED data via Wi-Fi at home, office, public locations, and at
more than 20,000 AT&T hot spots nationwide. With the new plans,
customers can save up to 20% off their voice and data charges. This
Knowledge Check is to test what you learned during the Sales
Coaching Session and the “Know the Facts.” You can use these
documents as an aid when taking this Knowledge Check. At the end
of the Knowledge Check, you will receive a score. You must score
90% or above to successfully complete the course. If you score below
90%, we recommend that you review the course content prior to
A) Qualify target customers to
understand their data usage, volume,
and frequency. B) Provide
recommendations on the more
affordable data rate plans. C)
Overcome customer objections. Online 0.5
Complete within 1-
30 days of hire
date
No
DSA, ARSM,
RAE
60085753 DLR301
POS.com Simulations –
includes Activate a Line,
Add a Line, Update a line,
Change Rate Plan, Change
Features, Change
Equipment and many more.
This course presents a series of simulations that illustrate how to
activate service and maintain equipment information for your
customers on POS.com. This course is updated periodically with new
simulations to help those sellers who use POS.com to service their
customers. \This course should take about (1) hour to complete, but
participants may selectively view simulations of interest. There is no
assessment for this course.
Upon completion of this course, the
student will be able to: Perform a
variety of service activation and
customer account service functions
using POS.com Online N/A
Complete within 1-
30 days of hire
date
No
DSA, ARSM,
RAE
60081213 CSS101
The Customer Service
Summary
In this course, you will learn about the Customer Service Summary -
Wireless Service Agreement (CSS-WSA). This personalized, easy-to-
read document summarizes a customer's calling plan and service
details. You'll see examples of the CSS-WSA for individuals (in both
pre-paid and post-paid formats) and business customers, and you'll
learn benefits of the CSS-WSA for both the customer and you, the
Dealer.
Upon completion of this course,
participants will be able to: Explain the
importance of the Customer Service
Summary – Wireless Service
Agreement (CSS-WSA).List the
benefits of the CSS-WSA to
customers, employees, and AT&T
Wireless.Recognize the key sections
of the CSS-WSA. Integrate the CSS-
WSA into the Retail Sales Process. Online 0.5
Complete within 1-
30 days of hire
date
No
DSA, ARSM,
RAE
60201804 DLR138
AT&T Upgrade Advantage
for Dealers
The AT&T Upgrade Advantage allows customers to upgrade their
wireless device through the lifecycle of their tenure with AT&T. This
course will help you determine how to create a positive customer
interaction when talking about the AT&T Upgrade Advantage with
customers and deliver an extraordinary customer experience.
Upon completion of this course, the
student will be able to: Describe the
AT&T Upgrade Advantage Program.
Describe the AT&T Strategy. Identify
the benefits the AT&T Upgrade
Advantage provides customers and
sellers. Identify the upgrade offers
and customer types. Describe the
upgrade options available for
customers that do not meet the
requirements for standard upgrade.
Identify and communicate the issues
that impact upgrade availability. Online 0.5
Complete within 1-
30 days of hire
date
No
DSA, ARSM,
RAE
60082358 DMD700 Data Overview
This is a pre-requisite course that will introduce you to basic data
concepts, such as size and speed measurement and real world data
applications.
Upon completion of this course,
participants will be able to: Compare
how voice and data are transmitted
Define the units of measurement for
data List the data transmission speeds
of the various data technologies.
Describe how wireless data
transmission works. Explain the
advantages of 3G Online 0.5
Complete within 1-
30 days of hire
date
No
DSA, ARSM,
RAE
AT&T Proprietary and Confidential
Not for use or disclosure outside the AT&T companies except under written agreement
2011 Learning Services Course CatalogLocal Dealer Channel
Dealer Sales AssociateLast Updated: 9/08/2011
12
A B C D E F G H I J
LSO Course #
LSO
Search
Term Course Title Overview Objectives
Online or
Classroom
Duration
(hrs) When to Complete Pre-requisites Role
39
40
41
46
47
60090348 PRD026
AT&T Data Features
Product Training
Welcome to the course that will introduce you to AT&T Data Features.
You will be guided through a series of modules that will teach you how
to talk about data products, how to demonstrate using, and how to sell
them.
Upon completion of this course, given
a customer scenario, you should be
able to: Identify and qualify target
customers for AT&T data features.
Describe the benefits and AT&T
Advantages of AT&T data features.
Determine the customer's need for
data features, and how to offer the
features and the best bundles to your
customer. Sell AT&T Data Features
and bundles. Online 0.5
Complete within 1-
30 days of hire
date
No
DSA
60086794 PRD132 AT&T Wired Basics
This course is designed to help you understand common wired
terminology and related technical concepts. Knowledge of these terms
and concepts will help you communicate effectively with customers.
Upon completion of this course,
participants will be able to: Explain the
following wired terms: Residential
telephone service, High-speed Internet
, Advanced TV. Online 0.5
Complete within 1-
30 days of hire
date
No
DSA
60090344 MTI100 MTI Map Tool
This course provides the skills and knowledge necessary to use MTi
MapTool to resolve customer issues.
Upon completion of this course,
participants will: Describe the purpose
and usage of the MTi map tool /
Access MTi from CSP / Navigate and
filter maps / Perform location searches
/ Identify network coverage and
locations Online 0.5
Complete within 1-
30 days of hire
date
No
DSA, ARSM,
RAE
60398559 PRD269 Motorola Atrix 4G
This course will introduce you to the Motorola Atrix 4G – an exciting
enahncement to our already-impressive wireless portfolio. If your
customer needs mobile productivity, wants an enhanced web
browsing experience and desires a new level of music and
entertainment beyond the typical small screen, then the Atrix just may
be exactley what they're looking for.
(1) Identify and describe key features
of the Motorola Atrix 4G; (2) Identify
and describe the key accessories to
the Motorola Atrix 4G; (3) Deliver an
extraordinary sales experience by:
*Building Value: Ask simple, open-
ended questions to uncover
customers’ needs to determine if the
Motorola Atrix 4G is a potential
solution to those needs; *Offering
Solutions: Clearly articulate key
features, benefits, and value
proposition of the Motorola Atrix as a
solution to the customers’ needs;
*Educating the Customer: Set billing
and usage expectations, complete
essential set up, and demonstrate key
features to customers. Online 0.5
Complete within 31-
60 days of hire
date
No
DSA
60398562 PRD271 HTC Inspire 4G
This course will introduce you to the HTC Inspire 4G, an Android 2.2
premium media-centric device. You will learn about its features and
how our customers at AT&T can experience the benefits.
(1) Recognize how the HTC Inspire
device fits within AT&T’s portfolio. (2)
Identify characteristics of a customer
that qualify them as a target customer
for the HTC Inspire. (3) Describe
benefits to customers that differentiate
the HTC Inspire from other devices in
AT&T’s portfolio. (4) Demonstrate the
use of the key selling features of the
HTC Inspire to customers. (5) Apply
and deliver the Extraordinary
Experience in a sales interaction. Online 0.5
Complete within 31-
60 days of hire
date
No
DSA
AT&T Proprietary and Confidential
Not for use or disclosure outside the AT&T companies except under written agreement
2011 Learning Services Course CatalogLocal Dealer Channel
Dealer Sales AssociateLast Updated: 9/08/2011
12
A B C D E F G H I J
LSO Course #
LSO
Search
Term Course Title Overview Objectives
Online or
Classroom
Duration
(hrs) When to Complete Pre-requisites Role
48
49
50
51
52
53
60395175 PRD264
What You Need to Know
About Android
This course will provide you with an overview of the Android 2.2
operating system and highlight the what you need to know about the
OS. You will learn about the history of Android, how AT&T benefits
from having Android devices in its portfolio and the key features of the
newest version offered at AT&T. Whether you are new to Android or a
veteran, this course is valuable to you if you sell Android devices!
(1) Explain what Android is to a
customer; (2) Recognize how AT&T
benefits by having Android devices
within its portfolio. (3) Differentiate
between the earlier versions of
Android by identifying the key areas of
improvement with Android 2.2. (4)
Describe the main features of the
Android 2.2 in order to apply the
benefits within a customer scenario.
(5) Recall where additional resources
for Android 2.2 can be located. Online 0.5
Complete within 31-
60 days of hire
date
No
DSA
60120290 DLR511
Step Ahead for Dealers
Part 1 Training Plan
This course is designed to increase the competency levels of sellers
and leadership with the functionality of specific data applications and
devices.
Upon completion of this course, the
student will be able to: - Have a
general knowledge of AT&T products,
services and devices. - Demonstrate
the key behaviors to Deliver an
Extraordinary experience to every
customer, every time, when selling the
latest AT&T product offerings. Classroom 8
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
60124832 DLR512
Step Ahead for Dealers
Part 2 (in wired footprint)
This course is designed to increase the competency levels of sellers
and leadership with the functionality of specific data applications and
devices. During the course, participants will experience selected
devices to prepare them for the Step Ahead Certification process.
Have a general knowledge of AT&T
products, services and devices the
ablility to demonstrate key behaviors
to Deliver an Extraordinary experience
to every customer every time, when
selling the latest AT&T product
offerings. Identify the key screens
used in the Sales Dashboard system
and the functions for each one. Classroom 8
Complete within 31-
60 days of hire
date
Yes - DLR511
OR DLV511
DSA, ARSM,
RAE
60132539 DLR517
Step Ahead for Dealers
Part 2 out of wired footprint
(substitute for DLR512)
This course is designed to increase the competency levels of sellers
and leadership with the functionality of specific data applications and
devices. During the workshop, participants will experience selected
devices and applications with hands-on exercises to prepare them for
the Step Ahead Certification process occurring in the field.
Upon completion of this workshop, you
will have a general knowledge of
AT&T products, services and devices.
In addition, you will be able to
demonstrate key behaviors to Deliver
an Extraordinary Experience to every
customer, every time, when selling the
latest AT&T product offerings. Classroom 4
Complete within 31-
60 days of hire
date
Yes - DLR511
OR DLV511
DSA, ARSM,
RAE
60125552 DLV511
Step Ahead for Dealers
Part 1 Training Plan (Virtual
Option for DLR511)
This course is designed to increase the competency levels of sellers
and leadership with the functionality of specific data applications and
devices.
Upon completion of this course, the
student will be able to: - Have a
general knowledge of AT&T products,
services and devices. - Demonstrate
the key behaviors to Deliver an
Extraordinary experience to every
customer, every time, when selling the
latest AT&T product offerings.
Online
Virtual 8
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
60124839 DLV512
Step Ahead for Dealers
Part 2 out of wired footprint
(Virtual Option for DLR512)
This course is designed to increase the competency levels of sellers
and leadership with the functionality of specific data applications and
devices. During the course, participants will experience selected
devices to prepare them for the Step Ahead Certification process.
Have a general knowledge of AT&T
products, services and devices the
ablility to demonstrate key behaviors
to Deliver an Extraordinary experience
to every customer every time, when
selling the latest AT&T product
offerings. Identify the key screens
used in the Sales Dashboard system
and the functions for each one.
Online
Virtual 8
Complete within 31-
60 days of hire
date
Yes - DLR511
OR DLV511
DSA, ARSM,
RAE
AT&T Proprietary and Confidential
Not for use or disclosure outside the AT&T companies except under written agreement
2011 Learning Services Course CatalogLocal Dealer Channel
Dealer Sales AssociateLast Updated: 9/08/2011
12
A B C D E F G H I J
LSO Course #
LSO
Search
Term Course Title Overview Objectives
Online or
Classroom
Duration
(hrs) When to Complete Pre-requisites Role
54
55
56
57
58
59
60
61
62
60135390 DLR522
Step Ahead Update One
2010
This workshop will enable you to sell the designated offerings by
applying product knowledge and demonstrating the AT&T
Retail Experience and key behaviors necessary to Deliver an
Extraordinary Experience. Includes Industry Trends and Portfolio
Impacts, New Products and Key Differentiators and Preparing to Sell
• Identify and describe industry trends.
• Describe the impact that industry
trends have on AT&T’s product
portfolio.
• Identify and describe key features
and benefits of the newest AT&T
service offerings.
• Develop positioning statements
related to the newest AT&T service
offerings.
• Provide an accurate and clear
summary of the key features and
benefits of the new products and key
differentiators. Online 1
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
60140421 DLR513
Step Ahead for Dealers
(Part 1 and 2) In Footprint
Test Out
Test out option for tenured Dealer Sales Associates. Passing this
assessment with a score of 90% or better will enable the DSA to
bypass attending DLR511 and DLR512.
Demonstrate knowledge of the topics
covered in the Step Ahead training
program Online 0.5
Complete within 31-
60 days of hire
date
No DSA, ARSM,
RAE
60140423 DLR516
Step Ahead for Dealers
(Part 1 and 2) Out of
Footprint Test Out
Test out for the Step Ahead program for DSAs located in out of
footprint markets
Demonstrate knowledge of the topics
covered in the Step Ahead training
program Online 0.5
Complete within 31-
60 days of hire
date
No DSA, ARSM,
RAE
60485195 PRD278 HTC Jetstream
This course is a lot more than just a formal introduction to the HTC
Jetstream - HTC's latest entry into the tablet market.
This course will enable you to:
* Speak confidently about the Jetstream's awesome features
* Show your customers how having AT&T wireless tablet service is
just as much of a "must-have" as the Jetstream itself is.
* Demonstrate for customers how the features of the Jetstream -
combined with AT&T's 4G network - deliver an awesome mobile
computing experience!
By the time you complete this course,
you should be able to:
* Recall and describe the key
features and functionalities of the HTC
Jetstream.
* Explain how AT&T wireless tablet
service maximizes a customer's tablet
experiences with constant
connectivity.
* Deliver an extraordinary sales
experience for new and current tablet
customers who want an awesome
mobile computing device and
experience.
Online 0.5
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
60336638 PRD265 Windows Phone 7 Step Ahead Self Paced Web Course Online 0.75
Complete within 31-
60 days of hire
date
No DSA, ARSM,
RAE
60095778 PRD097 LaptopConnect Step Ahead Self Paced Web Course Online 0.5
Complete within 31-
60 days of hire
date
No DSA, ARSM,
RAE
60273128 PRD262 Samsung Captivate Step Ahead Self Paced Web Course Online 0.5
Complete within 31-
60 days of hire
date
No DSA, ARSM,
RAE
60286597 PRD275 Blackberry Torch Step Ahead Self Paced Web Course Online 0.5
Complete within 31-
60 days of hire
date
No DSA, ARSM,
RAE
60308251 PRD263
AT&T ConnecTech
Training Step Ahead Self Paced Web Course Online 0.5
Complete within 31-
60 days of hire
date
No DSA, ARSM,
RAE
AT&T Proprietary and Confidential
Not for use or disclosure outside the AT&T companies except under written agreement
2011 Learning Services Course CatalogLocal Dealer Channel
Dealer Sales AssociateLast Updated: 9/08/2011
12
A B C D E F G H I J
LSO Course #
LSO
Search
Term Course Title Overview Objectives
Online or
Classroom
Duration
(hrs) When to Complete Pre-requisites Role
63
64
65
66
67
68
60103340 DLR229 Netbooks for Dealers
In this course we will focus on Netbooks, a category of mobile devices
offered to our customers. What are they (advantages and limitations),
how do they fit into our product line, how do they compare to
notebooks and how we sell them.
• Recognize and recall basic computer
terminology
• Describe Netbook benefits and
limitations
• Demonstrate Netbook functionality
• Qualify target customers
• Identify data plans associated with
Netbooks that appropriately fit
customer's needs
• Identify accessories for Netbooks
• Offer Netbooks as a personalized
solution
Sell Netbooks with associated plans
and accessories Online 0.5
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
60130893 DLR521
Step Ahead Certification
Prep
This course will prepare participants for their initial Step Ahead
Certification. Participants will review the criteria assessed during
certification within the context of customer interactions and receive
coaching on how to modify behavior and actions to deliver an
Extraordinary Experience. This course does not teach the AT&T
offerings covered during the Step Ahead Workshops
Upon completion of this course, the
student will be able to:
(1) Demonstrate application of the
AT&T Retail Experience components
to Deliver an Extraordinary Experience
(2) Identify the key behaviors and
actions to be assessed and scored
during Step Ahead Certification
(3) Articulate the requirements for
certification Online 0.5
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
60197980 DLR401 iPhone for Local Dealers
This course will introduce you to iPhone 4 and iPhone 3Gs features
and benefits.
• Describe key features of iPhone 4.
• Define key terms associated with
iPhone 4.
• Describe the basic functions of
iPhone iOS 4 (Operating System).
• Identify the main differences between
iPhone 4 and iPhone 3Gs.
• Describe the features & benefits of
iPhone.
• Describe iPhone Apps and App
Store.
• Identify key accessories for iPhone.
• State selling methods for iPhone 4
including engaging the customer, what
to say and what to do.
• Locate iZone in MyCSP as a helpful
AT&T resource for Local Dealers. Online 0.5
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
60197981 DLR402
iPhone Simulations for
Dealers
This course demonstrates iPhone system simulations in POS.com for
Local Dealers.
• Activate an individual account with
iPhone
• Upgrade an individual account to
iPhone Online 0.5
Complete within 31-
60 days of hire
date
NoDSA, ARSM,
RAE
60090512 APP131
Bluetooth and WiFi for
iPhone
During this course, we learn about two connectivity options for the
Original iPhone and iPhone 3G. We also review common scenarios
and basic troubleshooting procedures.
• Explain how to use Bluetooth on the
iPhone
• Explain how to use the iPhone's Wi-
Fi connection
Utilize troubleshooting procedures for
common issues related toBluetooth
and Wi-Fi connectivity Online 0.5
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
60090883 APP301
iTunes and Synchronization
for iPhone
In this module, we learn about iTunes, Apple's one-stop solution for
managing all of the customer's media on the iPhone. iTunes is much
more than just a music and video library; it allows synchronization of
contacts, email, photos, and more.
• Explain how to install iTunes
• Explain iTunes USB Connectivity
• Understand the iTunes Application
Explain iTunes PIM Synchronization Online 0.5
Complete within 31-
60 days of hire
date
NoDSA, ARSM,
RAE
AT&T Proprietary and Confidential
Not for use or disclosure outside the AT&T companies except under written agreement
2011 Learning Services Course CatalogLocal Dealer Channel
Dealer Sales AssociateLast Updated: 9/08/2011
12
A B C D E F G H I J
LSO Course #
LSO
Search
Term Course Title Overview Objectives
Online or
Classroom
Duration
(hrs) When to Complete Pre-requisites Role
69
70
71
72
73
60196797 DLR563
Palm Pre Plus and webOS
for Dealers
In this course, you will be introduced to the Palm Pre Plus and the
webOS.
In addition to learning about the device, you will learn how to Deliver
an Extraordinary Experience when speaking with your customer about
the Palm Pre Plus.
Identify and describe key features and
differentiators of the Palm webOS and
the Palm Pre Plus.
Explain the benefits of the key
differentiators to a customer.
Describe the impact of adding the
Palm Pre Plus with webOS to the
AT&T portfolio.
Educate and assist customers with the
initial setup of their Palm Pre Plus and
creation of their Palm profile so that
they leave the store with a working
device. Online 0.5
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
60087737 PRD112 Combined Billing Product Training
* Describe Combined Bill and its
benefits
* Identify which AT&T services can be
combined
* Use a Combined Bill eligibility check
to help qualify a target customer
* Offer Combined Bill as a solution to
your customers
* Support customers who are enrolled
in Combined Bill Online 0.5
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
60418315 PRD281
Mobile Insurance & Mobile
Protection Pack
The purpose of this training is to familiarze you with Mobile Insurance,
a low cost, hassle-free program that provides coverage for: loss or
theft, accidental physical or liquid damage, and mechanical and
electrical failure after the manufacturer's warranty has expired.
This training also covers the Mobile Protection Package, a bundle that
consists of Mobile Inusrance, Enhanced Support and Mobile Locate.
* Describe what Mobile Insurance is,
the premiums and the benefits to
customers
* Describe the two-tier deductible
structure
* Describe what the Mobile Protection
Package is
* Describe the following components
of the Mobile Protection Pack: Mobile
Insurance; Enhanced Support; Mobile
Locate
* Offer the Mobile Protection Package
or components of it
* Address customer concerns
* Provision Mobile Insurance or the
Mobile Protection Pack Online 0.75
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
60085012 PRD136 AT&T Wired Product Suite Product Training Online 0.5
Complete within 31-
60 days of hire
date
No DSA, ARSM,
RAE
60084313 PRD143 AT&T Strategy
This training will help you understand AT&T's strategy for meeting
customer needs through the integration of sales of wireless and wired
products and services.
After completing this course, you
should be able to: Explain AT&T's
strategy for meeting customer needs
through the integration of sales of
wireless and wired products and
services. Apply AT&T's wired and
wireless strategy. Online 0.5
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
AT&T Proprietary and Confidential
Not for use or disclosure outside the AT&T companies except under written agreement
2011 Learning Services Course CatalogLocal Dealer Channel
Dealer Sales AssociateLast Updated: 9/08/2011
12
A B C D E F G H I J
LSO Course #
LSO
Search
Term Course Title Overview Objectives
Online or
Classroom
Duration
(hrs) When to Complete Pre-requisites Role
74
75
76
77
60107275 PRD267 Selling AT&T U-Verse
AT&T U-verse is the umbrella name of a suite of products that
include digital TV, high-speed Internet, and voice service over an
Internet Protocol (IP) platform. AT&T's U-verse technology provides
customers with the next generation of entertainment, high-speed
Internet and communication options.
After you have completed this course,
given a customer scenario, you will be
able to:
* Describe AT&T’s 3-Screen strategy.
* Identify the Three Bests.
* Identify and describe the
components of AT&T U-verse.
* Identify and qualify target customers.
* Describe the benefits of AT&T U-
verse.
* Offer AT&T U-verse services.
* Resolve customer objections.
* Set customer expectations.
• Handle customer objections
Sell AT&T U-verse to qualified
customers Online 1.25
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
60108449 RET232
AT&T U-Verse Interactive
Demo Training
Participants will demonstrate through the Retail Sales Process how to
utilize the U-verse TV Interactive Demo to offer home
product solutions to customers.
Upon completion of this course,
participants will be able to:
• Utilize the AT&T U-verse TV
Interactive Demol to demonstrate U-
verse TV products and features
Incorporate the AT&T U-verse TV
Interactive Demo into the Retail Sales
Process Online 1
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
60090681 PRD213 AT&T/DIRECTV
AT&T DIRECTV is an Advanced TV product offered to AT&T's
customers. DIRECTV is a premier product that continually defines the
best TV experience available. DIRECTV service offers English,
Spanish, and International programming along with exclusive movie
and sports channels. This training will prepare you to position,
demonstrate, and sell AT&T DIRECTV.
Upon completion of this course,
participants will be able to:
•
Identify and qualify target customers
• Explain the benefits of DIRECTV to
customers
• Identify programming and equipment
offers that best meet the needs of
AT&T's customers
• Compare and contrast DIRECTV
service to competitors in the
marketplace
• Describe or demonstrate the features
of DIRECTV programming packages
and equipment
• Sell AT&T DIRECTV
• Handle customer objections
Set customer expectations Online 0.5
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
60106315 PRD074 AT&T High Speed Internet
AT&T High Speed Internet is the #1 high speed internet service in the
U.S, and has the most Wi-Fi hotspots for our customers. This course
will teach you how to identify your target customers for AT&T High
Speed Internet. You will also learn selling techniques to use when
selling AT&T High Speed Internet service, and how to overcome
objections from customers.( States that sell wired and non-wired
products)
Upon completion of this course,
participants will be able to:
• Relate the benefits of AT&T High
Speed Internet.
• Identify and Qualify target customers
for High Speed Internet.
• Apply techniques needed to sell
AT&T High Speed Internet service.
Apply skills needed to overcome
customer objections, and sell AT&T
High Speed Internet. Online 0.5
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
AT&T Proprietary and Confidential
Not for use or disclosure outside the AT&T companies except under written agreement
2011 Learning Services Course CatalogLocal Dealer Channel
Dealer Sales AssociateLast Updated: 9/08/2011
12
A B C D E F G H I J
LSO Course #
LSO
Search
Term Course Title Overview Objectives
Online or
Classroom
Duration
(hrs) When to Complete Pre-requisites Role
78
79
80
81
60108179 PRD158
Home Phone Service 13
States
The purpose of this training is to teach you how to sell home phone
service in the 13 states. You will learn about the product
features and benefits of home phone service, as well as how to
position the product while selling other AT&T products and services.
Upon completion of this course,
participants will be able to:
• Identify and qualify target audiences
for home phone service with high-
speed Internet
• Describe key benefits of Home
Phone Service
• Identify and articulate regulatory
disclosures to your customers
• Identify and articulate third-party
verifications to your customers
• Sell home phone service when
selling other wired products and
services
Handle customer objections Online 0.5
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
60105506 PRD164 Home Phone Nine States
The purpose of this training is to teach you how to sell home phone
service in the nine states. You will learn about the product features
and benefits of home phone service, as well as how to position the
product while selling other AT&T products and services.
Upon completion of this course,
participants will be able to:
• Identify and qualify target audiences
for home phone service
• Describe the installation process for
home phone service
• Describe key benefits of home phone
service
• Sell home phone service when
selling other wired products and
services
• Handle customer objections
• Describe the third party verification
process for home phone service
Identify and articulate regulatory
disclosures to your customers Online 0.5
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
60105504 PRD122 Fast Access DSL
This course introduces you to two FastAccess DSL
products:FastAccess DSL and FastAccess DSL Direct.
Upon completion of this course,
participants will be able to:
• Describe the features of FastAccess
DSL
• Qualify target customers for
FastAccess DSL or FastAccess DSL
Direct
• Handle customer objections
Use the sales process to sell
FastAccess DSL or FastAccess DSL
Direct to customers Online 0.5
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
60105948 PRD089 AT&T Mobile Music
AT&T Mobile Music is a service provided by AT&T that enables our
customers to more fully enjoy their music. With one click
or the push of a button on their handset/device, customers can access
AT&T Mobile Music. This course has been updated to introduce the
new AT&T Mobile Music features. AT&T Mobile Music offers our
customers the ability to listen to music from different sources and
providers such as: Napster, Yahoo! Music, XM Radio Mobile and
emusic. AT&T is the only national carrier to enable our customers to
purchase full track songs over-the-air (OTA).
At the end of this training course, you
should be able to:
• Describe the features and benefits of
AT&T Mobile Music
• Qualify target customers
• Offer AT&T Mobile Music as a
solution and demonstrate or tell your
customers how it works
• Sell AT&T Mobile Music with
associated devices, plans, and
accessories to your customers Online 0.5
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
AT&T Proprietary and Confidential
Not for use or disclosure outside the AT&T companies except under written agreement
2011 Learning Services Course CatalogLocal Dealer Channel
Dealer Sales AssociateLast Updated: 9/08/2011
12
A B C D E F G H I J
LSO Course #
LSO
Search
Term Course Title Overview Objectives
Online or
Classroom
Duration
(hrs) When to Complete Pre-requisites Role
82
83
84
85
86
87
60086393 DLR302 National Billing Instance
This course provides information on what National Billing Instance
(NBI) is, how it impacts Local Dealers, and how it impacts customers.
Upon completion of this course,
participants will be able to: Define
National Billing Instance (NBI) and
related terms. Recognize the benefits
of the NBI market. Identify eligibility
requirements for NBI market accounts.
Identify differences made within
POS.com to support the NBI market.
Describe how an NBI account appears
in POS.com I and II. Identify
customers where access will be
needed to perform cross-market
activations. Demonstrate steps in
POS.com for running credit, activating,
or searching for NBI market accounts. Online 1
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
60100053 PRD100 AT&T 3G
This course will provide you with an overview of AT&T's 3G products
and services offered on both our 3G and EDGE networks. You will
also learn about the technologies that power AT&T's networks and
how to position our services to our customers.
Upon completion of this course,
participants will be able to:
Understand AT&T's 3G network
technologies / Define AT&T's 3G
strategy. / Position AT&T's 3G
products with our customers. /
Compare AT&T's 3G technologies to
those used by competitors. Online 0.5
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
60107162 PRD186 AT&T Navigator
AT&T Navigator is always with you always up-to-date and the most
convenient way to get where you are going; whether across town or
across the country. When your customer is looking for convenience or
a way to make their commute or their occasional or business travel or
just their every day busy life easier then AT&T Navigator will put you
on the road to a successful sale!
Upon completion of this course
participants will be able to
• Qualify target customers
• Offer AT&T Navigator as a solution
to your customers
• Describe and demonstrate features
of AT&T Navigator
Sell AT&T Navigator Online 0.5
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
60084314 PRD190 AT&T Memory Cards
This course will introduce you to Memory Cards. It will prepare you to
talk about, demonstrate and sell AT&T Memory Cards to customers.
By giving you the tools to make you successful on the job, you will
increase your revenue per opportunity and make more money!
Upon completion of this course,
participants will be able to:
• Qualify target customers
• Explain various ways memory can be
used
• Describe the advantages of memory
cards
• Offer personalized memory solutions
to your customers
• Overcome objections
• Sell the benefit of the memory cards
to each individual customer for a
complete solution
Demonstrate the features of memory
cards Online 0.5
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
60273142 TC_RET0208
AT&T Spanish Services -
Wireless
This course will introduce you to the important elements that are
necessary to sell Spanish products and services.
Identify products and services that
should be offered to Spanish speaking
customers during the AT&T Retail
Experience. Online 0.75
Complete within 31-
60 days of hire
date
NoDSA, ARSM,
RAE
60273143 TC_RET0308AT&T Spanish Services
This course will introduce you to the important elements that are
necessary to sell Spanish products and services.
Identify products and services that
should be offered to Spanish speaking
customers during the AT&T Retail
Experience. Online 0.75
Complete within 31-
60 days of hire
date
NoDSA, ARSM,
RAE
AT&T Proprietary and Confidential
Not for use or disclosure outside the AT&T companies except under written agreement
2011 Learning Services Course CatalogLocal Dealer Channel
Dealer Sales AssociateLast Updated: 9/08/2011
12
A B C D E F G H I J
LSO Course #
LSO
Search
Term Course Title Overview Objectives
Online or
Classroom
Duration
(hrs) When to Complete Pre-requisites Role
88
89
90
91
92
93
51210229 PRD025 AT&T Voice Features
Welcome to AT&T Mobility’s Voice Features course. This course will
prepare you to sell AT&T Mobility’s voice features to your customers.
At the end of this course, you will be
able to: • Describe voice features that
customers can purchase along with
their AT&T Mobility voice rate plans.
• Describe voice features that are
included with AT&T Mobility voice rate
plans.
• Describe other fees associate with
AT&T Mobility voice rate plans.
• Sell AT&T voice features to
customers using the AT&T Retai
Experience. Online 1
Complete within 31-
60 days of hire
date
No
DSA, ARSM,
RAE
60086781 ANR100 Agent National Retail Lines
This course introduces AT&T's rates & conditions for the ANR
wireless services that are available to Agents & National Retailers for
personal and demo use. After completing this course you should know
the basics about the rates and conditions for acquiring an ANR
service with AT&T.
Upon completion of this course,
participants will be able to: Describe
the three available ANR rate plans -
Retail Seller Plan, Store Manager
Plan, and Store Demo Plan. List the
available ANR bolt-on features and
related costs. State how to sign-up
for an ANR rate plans. Locate a copy
of the Terms & Conditions form. Online 0.5
Complete within
61+ of hire dateNo
DSA
60104545 DLR123
AT&T Dealer Advanced
Selling for Success
This course will take an in depth look at the Retail Experience and
advance selling skills. Classroom 8
Complete within
61+ of hire date
Yes - DLR122
OR DLV122 DSA
60196790 DLR299 I Can Help You -Dealers
This class will focus on providing advanced customer service skills by
utilizing many of the tools available to DSAs. In addition this course
will also focus on different types of customers and how to assist that
customer best based on that customer type.
Consistently solve common customer
service concerns while leveraging
AT&T in-store tools. Classroom 8
Complete within
61+ of hire dateNo
DSA
60106125 PRD127
AT&T Smart Limits for
Wireless
This course introduces you to AT&T Smart Limits for Wireless. Smart
Limits for Wireless is a Web-based application that
enables parents to set limits, restrictions, and alerts to manage their
children's wireless usage.You will learn about AT&T Smart Limits for
Wireless. This training will help you position, demonstrate, and sell
this product.
Upon completion of this course,
participants will be able to:
• Identify and Qualify target customers
• Offer AT&T Smart Limits for Wireless
as a solution to your customers
• Describe how to use AT&T Smart
Limits for Wireless
• Sell A&T Smart Limits for Wireless to
your customers
• Handle customer objections
Set customer expectations Online 0.5
Complete within
61+ of hire dateNo
DSA, ARSM,
RAE
60081775 PRD061 Hearing Aid Compatibility
This course describes the Hearing Aid Compatibility Act and
examines AT&T's policies and procedures as it relates to wireless
devices that are compatible with hearing aids.
Upon completion of this course,
participants will be able to: Describe
the Hearing Aid Compatibility
requirements imposed by federal law.
Identify HAC industry ratings. Identify
HAC compliant wireless devices and
sell devices that are more likely to
meet the customer's needs. Explain
AT&T's HAC wireless device polices
and procedures. Classroom 0.5
Complete within
61+ of hire dateNo
DSA, ARSM,
RAE
AT&T Proprietary and Confidential
Not for use or disclosure outside the AT&T companies except under written agreement
2011 Learning Services Course CatalogLocal Dealer Channel
Dealer Sales AssociateLast Updated: 9/08/2011
12
A B C D E F G H I J
LSO Course #
LSO
Search
Term Course Title Overview Objectives
Online or
Classroom
Duration
(hrs) When to Complete Pre-requisites Role
94
95
99
100
102
103
60082106 DLR149
Equipment Return &
Recycling Program for
Dealers
This course has two optional sections that provide information on the
proper procedures to follow when handling equipment that is: To be
recycled Returned because of Buyer's Remorse Returned by the
customer because it is not functioning properly. Is not operating
properly when opened in the store. This includes explanations of
each type of return and the associated proper procedures. There also
is a brief section on safety precautions for handling batteries.
Upon completion of this course,
participants will be able to: Recycling:
Complete the recycling process for
recycled phones and PDAs if your
store participates in the recycling
program. Returns:Process Buyer's
Remorse (BRE), Dead on Arrival
(DOA), and Out of Box Failure (OBF)
equipment for return to AT&T if your
store returns equipment to AT&T for
credit. Complete the safe battery
handling process and follow proper
first aid steps if needed. Online 0.5
Complete within
61+ of hire dateNo
DSA, ARSM,
RAE
60082360 LBS202 AT&T FamilyMap
AT&T FamilyMap is a new location-based service (LBS) that
integrates information about the device's geographic location,
providing our customers with more exciting functionality in the palm of
their hand. AT&T FamilyMap allows customers to locate loved ones
using the technology built-in to many of the AT&T branded wireless
devices.
Upon completion of this course,
participants will be able to:
• Explain the AT&T FamilyMap product
offer and how it works
• Explain how to use AT&T FamilyMap
to locate family members
• Identify how we support our
customers who subscribe to this
service
• Recognize how to use other features
on a mobile phone and on the web site
Identify basic troubleshooting steps to
resolve AT&T Family Map issues Online 0.5
Complete within
61+ of hire dateNo
DSA, ARSM,
RAE
60398556 DLR1102
PDC February 2011
Wireless & Wired Markets
This course presents the February 20, 2011 Wireless enhancements
to POS.com and prepares sellers to provision and service customers
efficiently within the improved Point of Sale system.
Upon completion of this course, the
student will be able to: (1) Identify
enhanced functionality in POS.com
(2) Provision and service customers
confidently using the enhanced flows Online 0.25
Complete within
91+ of hire date
No
DSA, ARSM,
RAE
60398557 DLR1103
PDC February 2011
Wireless Markets
This course presents the February 20, 2011Wireless and Wired
enhancements to POS.com and prepares sellers to provision and
service customers efficiently within the improved Point of Sale system.
Upon completion of this course, the
student will be able to: (1) Identify
enhanced functionality in POS.com
(2) Provision and service customers
confidently using the enhanced flows Online 0.25
Complete within
91+ of hire date
No
DSA, ARSM,
RAE
60211416 DLR090 U-verse Advanced -Dealers
This course will provide an overview of At Home Products available in
U-verse "green" markets. Tools, resources, and effective positioning
in the AT&T Retail Experience will also be presented in this course.
Describe the features, benefits,
pricing, and rebates of U-verse *
Explain advantages U-verse has over
leading competitors * Identify tools and
resources that can assist in closing
customer sales * Demonstrate
effective bridging and bundling
techniques within the AT&T Retail
Experience Classroom 4
Complete within
91+ of hire date No
DSA, ARSM,
RAE
60279155 DLR523
Provisioning Business
Customers
This course lays out various rules and procedures for provisioning
business customers. Understanding the type of business customers
that may be provisioned and the service that may be provided is the
first step towards delivering an extraordinary experience and forging
long-term business relationships.
(1) Identify the types of AT&T
business customers (2) Identify the
types of business agreements that
define their relationship with AT&T (3)
Describe the contractual discounts
and benefits each business agreement
provides (4) Incorporate business
New Activations and Upgrades into the
AT&T Retail Experience Online 1
Complete within
91+ of hire date No
DSA, ARSM,
RAE
AT&T Proprietary and Confidential
Not for use or disclosure outside the AT&T companies except under written agreement
2011 Learning Services Course CatalogLocal Dealer Channel
Dealer Sales AssociateLast Updated: 9/08/2011
12
A B C D E F G H I J
LSO Course #
LSO
Search
Term Course Title Overview Objectives
Online or
Classroom
Duration
(hrs) When to Complete Pre-requisites Role
104
105
106
107
108
109
110
60279828 DLR524
ECPV and AMB
Agreements
This course teaches Sellers how to use ECPV and POS.com to
support the fundamental processes of initiating and servicing Small
Business CRU and IRU agreements.
Upon completion of this course, the
student will be able to: (1) Search for
existing and potential business
agreements and key contacts in ECPV
(2) Locate contract and discount
information for IRU and CRU
customers in ECPV (3) Initiate AMB
Agreements for business customers in
POS.com (4) Enroll customers in IRU
Program Online 1
Complete within
91+ of hire date No
DSA, ARSM,
RAE
60104547 DLR535
Outside Sales Skills to
Grow Small Business
Optional – This course is
appropriate primarily to
Dealers that sell to small
business customers outside
of their stores – (i.e. in their
community).
This course is also known as: Outside Sales Skills to Grow Small
Business. The goal of this course is to transfer knowledge to Local
Dealers about how to apply Outside sales tactics to acquire Small
Business customers. This course builds on the foundation provided
by DLR523 and DLR524.
Upon completion of this course, the
student will be able to: - Present
yourself as a Sales Consultant -
Describe how to network to create
Small Business sales opportunities -
Identify methods for researching Small
Business leads - Describe how to
request and prepare for a meeting with
a potential client - Explain how to
close the sale and overcome
objections Classroom 4
Complete within
91+ of hire date No DSA, RAE
60321447 DLV535
Outside Sales Skills to
Grow Small Business
Optional – This course is
appropriate primarily to
Dealers that sell to small
business customers outside
of their stores – (i.e. in their
community).
This course is also known as: Outside Sales Skills to Grow Small
Business. The goal of this course is to transfer knowledge to Local
Dealers about how to apply Outside sales tactics to acquire Small
Business customers. This course builds on the foundation provided
by DLR523 and DLR524.
Upon completion of this course, the
student will be able to: - Present
yourself as a Sales Consultant -
Describe how to network to create
Small Business sales opportunities -
Identify methods for researching Small
Business leads - Describe how to
request and prepare for a meeting with
a potential client - Explain how to
close the sale and overcome
objections
Online
Virtual 4
Complete within
91+ of hire date No DSA, RAE
60142744 RET534
Mobility Products and
Services
This course is part of a series that makes up AT&T’s national Small
Business Retail Certification Program. This course reviews Mobility
Products & Services within the context of the AT&T Retail Experience
for Small Business customers. Successful completion will
demonstrate your mastery of the benefits of the AT&T Exclusively
Business Program and the positioning of key wireless devices and
services for Small Business customers.
Upon completion of this course,
participants will be able to: (1) Identify
who your Small Business customers
are (2) Position and sell the right
wireless device (3) Position and sell
the right wireless rate plan (4) State
the benefits of the AT&T exclusively
Business (AEB) Program (5)
Incorporate AT&T Exclusively
Business into the AT&T Retail
Experience Online 0.5
Complete within
91+ of hire date No
DSA, ARSM,
RAE
60143312 RET0534
Assessment: Mobility
Products and Services
This course delivers the stand-alone assessment for RET534 Mobility
Products & Services. 90% pass rate required for Small Business
Certification designation. Demonstrate mastery of course content Online 0.5
Complete within
91+ of hire date No
DSA, ARSM,
RAE
60142745 RET535 IRU Selling Skills
This course is part of a series that makes up AT&T’s national Small
Business Retail Certification program. This course reviews IRU
Selling Skills within the context of the AT&T Retail Experience so
you’ll be able to bring added value to your IRU customers. Successful
completion will prepare you to identify, up sell and gain referrals from
IRU customers.
Upon completion of this course,
participants will be able to:
(1) Define who your IRU customers
are
(2) State the eligibility guidelines for
the IRU Program
(3) Identify potential IRU customers
(4) Integrate the IRU program into the
AT&T Retail Experience Online 0.5
Complete within
91+ of hire date No
DSA, ARSM,
RAE
60141673 RET0535
Assessment: IRU Selling
Skills
This course delivers the stand-alone assessment for RET535 IRU
Selling Skills. 90% pass rate required for Small Business Certification
designation. Demonstrate mastery of course content Online 0.5
Complete within
91+ of hire date No
DSA, ARSM,
RAE
AT&T Proprietary and Confidential
Not for use or disclosure outside the AT&T companies except under written agreement
2011 Learning Services Course CatalogLocal Dealer Channel
Dealer Sales AssociateLast Updated: 9/08/2011
12
A B C D E F G H I J
LSO Course #
LSO
Search
Term Course Title Overview Objectives
Online or
Classroom
Duration
(hrs) When to Complete Pre-requisites Role
111
112
60250751 RET536 Mobility Business Solutions
This course is part of a series that makes up AT&T’s national Small
Business Retail Certification Program. This course creates
awareness around AT&T Mobile Applications and the Small Business
Mobile Application Recommender Tool (SMART) available to help
customers learn about our Small Business applications. Successful
completion will prepare you to answer questions your customers may
have about three categories of mobile solutions and the tools
available for self service.
(1) Identify three categories of
business solutions available to AT&T
Small Business customers (2)
Position these categories to their
target customers (3) Describe how
customers can use SMART to take
advantage of these applications Online 0.5
Complete within
91+ of hire date No
DSA, ARSM,
RAE
60232566 RET0536
Assessment: Mobility
Business Solutions
This course delivers the stand-alone assessment for RET536 Mobility
Business Apps. 90% pass rate required for Small Business
Certification designation. Demonstrate mastery of course concepts. Online 0.5
Complete within
91+ of hire date No
DSA, ARSM,
RAE
AT&T Proprietary and Confidential
Not for use or disclosure outside the AT&T companies except under written agreement