CELEBRITY SALES 25092 GranGe Hall road

PHilomatH, or 97370

April 15-18, 2011 Grand Island, Nebraska

ThEY REALLY ARE woRTh 1,000 woRdS!

We have all told our children, “you only get one chance to make a first impres-sion”. Yet, many of us forget this lesson when submitting alpaca photos for an auction. a good photo can literally mean the difference between being accepted or not for the auction, and your success or failure once there.

Simple Tips for Better Photos by Jennifer Clarkif an alpaca Show Judge used your photographs to pick their winners, would your alpaca win a ribbon? that is what you need to ask yourself when taking pictures of your herd.

Photography is an essential part of the camelid business. the quality of photos used to market your animals (and farm) influences how favorably others view the quality of your animals and your business as a whole. marketing studies have proven this over and over again. Good advertising starts with good photographs. So, what makes a photograph good? Ultimately, you do!

Tips to getting the photos you need to properly promote your alpacas:1. Avoid very bright light. to capture the natural beauty of alpacas it’s usually best to photograph them

in soft light conditions. light to medium cloud cover is ideal. on a bright sunny day, photograph your animals in the morning or late afternoon. additionally, position yourself with the sun behind you to keep shadows from falling on the animal. and, if you have to squint, it is probably too bright to photograph.

2. Location, location, location! Find a place free of anything in the frame that could distract a person from

focusing on the animal. if you’re unable to isolate the animal in the field without a cluttered background, then take control by photographing the animal on halter. if on a hillside, position the animal standing up hill to emphasize its stature.

3. Avoid shooting down on animals. Get eye-to-eye. this is a simple and obvious tip, yet one that’s often overlooked. it is best to

aim your camera at the alpaca’s eye level, or squat down and shoot up on the subject. Shooting at an upward angle adds a majestic quality to the animal.

4. Proper posture and conformation Photos that lack eye-appeal do nothing to show off your animal or its superior

conformation. ideally, you want to see all four feet planted squarely on the ground, have the alpaca looking toward the camera with their head and ears up.

5. Stick with it! it is important to remember you won’t get the shot you want if you give up too

easy. it’s entirely up to you, not your camera.

BIo

Jennifer Clark is recognized internationally as one of the leading llama & alpaca photographers in the industry. For 20 years, she has captured the inherent beauty and spirit of llamas and alpacas with her photographs. She is a staff photographer for alpacas magazine® and current record holder for most Cover Shots.

Bulletin: Jennifer will present a full day photography seminar at the 2011 Futurity. Class size is limited. Watch your email & check www.CelebritySales.com for details. She will present a shorter photography seminar at the Snowmass Making of Champions Genetics Advancement Sale, February 25-27, 2011. You can contact Jennifer at clarkbydesign@earthlink.net

BBFAI Princess KarinaBBF alpacas, inc.

KCAF String of PearlsKissin’ Coussens alpacas

GNLC Glory DaysGreat northern ranch

Andes Farm Ipanemaandes alpaca Farm

NeverSummer’s American IronneverSummer alpacas

BBFAI Everyone’s SweetheartBBF alpacas, inc.

2011 FuTuRITY AT-A-GLAnCE

Always Exceptional! Peek at these selec- tions. More atCelebritySales.com.

VAC’s Symphonic RhapsodyVermont alpaca Company

NeverSummer’s ChautauquaneverSummer alpacas

FuTuRITY 2011 hoST hoTELS

Holiday Inn, Grand Island Nebraskarecently renovated, the Grand island Holiday inn’s amenities mean guests can hangout in the atrium, relax in the Jacuzzi, play minia-ture golf and enjoy the game room. it’s midtown location makes it easy to visit local attractions and businesses, such as Fonner Park.room rate from $87/nt (Mention Celebrity Sales to receive special room rates) 308-384-1330

Best Western Inn & Suites, Grand Island Nebraskanewly built in 2010, the hotel offers great amenities and easy access to all central nebraska and Grand island has to offer. this hotel’s amenities include a complimentary hot breakfast, fitness center, indoor swimming pool & whirlpool, business center, and guest laundry. room rate from $99/nt (Mention Celebrity Sales to receive special room rates) 308-381-8855reserve your rooms today!

Sale Consignments Close January 15th

2011 Futurity Judges: Huacaya Females: Peter Kennedy

Huacaya Males: Tim LavanSuri Male & Female: Amanda VandenBosch

2011 Small Breeders Challenge Judges:Wade Gease & Helen Humphreys

The FuTuriTy Sale

Now in it’s 14th year, The Futurity Alpaca Sale is the longest running alpaca sale in North America. Many, now-famous alpacas have sold on The Futurity Sale stage. Celebrity Sales is excited to be entering our third decade of selling the best alpacas on the planet!This year’s Futurity Sale will be Saturday, April 16. The entire day will be dedicated to the sale.

‘longest running alpaca sale in North America’Futurity Sale Highlights:• Auction will consist of appx, 50 Huacaya alpacas

& 25 Suri alpacas• Preview done “auction alley” style, with sale lots in

standard “alpaca” type pens• Commission will be 10% of the final bid, with a

minimum commission of $650. • Entry fee for accepted alpacas is $1,300. The fee

can be paid upon acceptance, or broken into two payments ($500 is due 1/20/2011, and the bal-ance of $800 is due on or before 3/20/2011.)

• Multiple entries may be taken from a single farm• Consignments accepted until 1/15/2011 at

CelebritySales.com. All applicants will be notified of entry status by 1/19/2011.

The FuTuriTy Show

The Futurity show will feature the highest-level competi-tion of any alpaca show in the country. Our signature limited edition trophies and banners will be awarded to all Color and Reserve Color Champions. Pre-mium awards will include Herd Sire of the Year awards, in light and dark divisions, and Breeder of the Year awards in Small, Medium and Large farm divisions. The Futurity show will also feature the Get of Sire awards and Judges Choice awards in both Suri and Huacaya division.

‘The highest quality alpacas...the year’s toughest show’

Futurity Rules and Guidelines:• Open to alpacas 6 months to less than 3 years.

Entries pay an entry fee. • Entries must be the offspring of a nominated herd

sire, or pay an additional self-nomination fee (typi-cally 50% of a Herd Sire Nomination fee).

• Only a herd sire’s owner may nominate him. • All Judging is done per AOBA rules, but as a

Futurity, the show does not have the same entry number requirements to be allowed to award color championships.

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• Futurity Payout- 80% to entry owners, 20% to Herd Sire owner

• Premium Awards- Breeder of the Year S&H, Resv. Breeder of the Year S&H. Large, Medium & Small Farm divisions, Large: 100 or more ARI females owned, Medium: 21-99 ARI females owned, Small: 20 or fewer ARI females owned. (Note: Farms entering The Futurity Show may not also enter the Small Breeders Challenge.)

• All points won by all a farm’s entries, and all herd sire points won by offspring of the farm’s nominated herd sires count toward Breeder of the Year points.

• Premium Awards- Herd Sire of the Year. Champ. & Reserve, H&S, 2 divisions- White/Lite, & Colored. Only points of the 5 top performing offspring of a nominated herd sire count toward the HSY award.

• Points- Awarded for calculation of Herd Sire of the Year are done using the following point scores 6th-5, 5th-6, 4th-7, 3rd-8, 2nd-10, 1st-12, RCC-15, CC-18

• The same scale above is used for calculating The Breeders of the Year. However, points are divided between the entry owner, and Herd Sire Owner. 80% of the score is given to the entry/exhibitor, 20% is given to the Herd Sire/Herd Sire Owner. (For example: For 2nd place there are 10 points total. If you own the entry, but not the herd sire, you’ll receive 80% of point total, or 8 points. If you own the nominated herd sire of an entry that fin-ishes 2nd, but do not own the entry, you’ll receive 20% of the total points, in this case 2 points. If you own both the entry and nominated herd sire, you’ll receive a total of 10 points (8+2).

• Scoring for Breeder of the Year Awards: All points won by all entries of the farm, and all herd sire points won by the offspring of the farm’s nominated herd sires count toward Breeder of the Year points.

• Futurity Payouts are also made according to the same point scale on a pro-rata basis, with 80% going to owners/exhibitors and 20% to Herd Sire owners.

• Farms participating in the Futurity Show may not compete in the Small Breeders Challenge Show. (This includes family and employees of farms par-ticipating in The Futurity.)

The Small BreederS Challenge

The first-ever Small Breeders Challenge has been in the works for almost a year. This AOBA sanctioned alpaca show is specifically for farms own-ing 20 or less registered female alpacas (Male alpacas do not count toward breeder size.). This new format allows smaller farms to compete against farms with similar resources. The show concept may best be analogized to high school or college sports, where schools with smaller numbers of students play in a different division than much larger ones. It does not mean that the education is of less qual-

ity, the games less entertaining, or the competition less fierce. It simply gives schools the opportunity to compete against other schools with comparatively similar resources.The Challenge will be held in the same building, on the same weekend, but run entirely separate from the Futurity Show. There will be different sets of ribbons and awards, separate show rings, different judges, and even separate stalling aisles. This will be a fun, competitive event for smaller farms to see how their breeding program stacks up against farms of similar size. Color and Reserve Color Champions receive the Small Breeders Challenge trophy, designed by the same artist who does the Futurity trophies.

‘Farms owning 20 or fewer ARI registered females may participate in either show, but not both‘

Small Breeders Highlights:• It will run in the same venue, simultaneously with the

Futurity Show but operate completely independently• The Small Breeders Challenge is NOT a Futurity.• Open exclusively to breeders with 20 or less total

ARI females• AOBA Certified Show. Except for ownership restric-

tion above, the show runs 100% according to AOBA Show Division rules

• No Herd Sire nomination requirements• Open to alpacas of all ages• Entry fees will be just $45• No pay-outs or premium awards (Herd Sire/Breed-

er of the Year) awards.• CUSTOM TROPHIES & BANNERS for the Color and

Reserve Color Champions, 1st -6th ribbons.• Exhibitors showing in the Small Breeders Challenge

may NOT compete in The Futurity Show. (This in-cludes family and employees of farms participating in The Futurity.)

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RiGHt in tHe CenteR oF tHe CountRy! in a BRand-neW FaCility!

april 15-18, 2011In March of 1998, Celebrity Sales and a small group of very enthusiastic alpaca owners gath-ered in Phoenix Arizona for the first-ever alpaca Futurity. 14 years have past since then along with over 10,000 show entries, hundreds of auction lots, and two name changes. Now, here we are -- a much larger group of very enthusiastic alpaca owners, and Celebrity Sales, about to embark on the 14th Annual Futurity Alpaca Show & Sale. Our heartfelt thanks to everyone who has ever participated in this great event! Your energy and support has made this show the model for alpaca futurities around the world.

The April 15-18, 2011 weekend is sure to be especially exciting with 3 events under one roof!

• the Futurity Sale featuring approximately 75 of the finest alpacas from top farms across the country

• the Futurity Show - the Grand-daddy of them all, the highest quality alpacas from across the nation, competing in the year’s toughest show

• the Small Breeders Challenge alpaca Show Participating farms must own 20 or fewer ARI registered females.

• Farms owning 20 or fewer ARI registered females may participate in either The Small Breeders Challenge OR The Futurity (but not both).

• Great new site, right in the middle of the country, the brand-new Fonner Park Complex in Grand Island, Nebraska

• $42 million facility, constructed specifically for convention and livestock events

• Open layout, great light, high ceilings

• Superior alpaca visibility, alpacas housed in standard, open, “alpaca” type pens

• The very first alpaca show in the new buildings and one of the only events to even be in the space (opened in 2010)

• Fantastic room-rates at two great Grand Island hotels

Check out CelebritySales.com for more details.

This is an awesome event in an awesome new site that you are just going to love!

Both shows open for entries on 1/1/2011.

The Futurity Sale closes for consignments on 1/15/2011.

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2010 FuTuriTy Sale reCapThe 2010 Futurity Auction was one of the most successful sales in recent history. With an improv-ing economy, and great new site and facility, we expect the 2011 sale to be even better!• 2nd Highest overall sale average of

consigment sales since 2008. (The Futurity 2009 average was slightly ($198) higher.

• Overall Sale Average $15,200

• Lowest percentage of buybacks of consig- ment sales since 2008

• Highest percentage of new attendees (bidders) since 2006

• Most purchases by new buyers since 2006

• Top 33% of sale averaged the 2nd highest of ANY auction since 2008

2010 FuTuriTy Sale reCap

daTeS/inFo

imporTanT daTeS & inFoFuturity Show & Small Breeders Challenge open: January 1, 2011

Futurity Sale Consignment deadline: January 15, 2011

herd Sire pledge discount deadline: January 25, 2011

Futurity Show & Small Breeders Challenge early Bird deadline: March 17, 2011

The Final entry deadline: March 31, 2011

Futurity Sale now open www.AlpacaSale.com

host hotels:We have blocked rooms at two great Grand Island hotels, at fantastic rates. holiday inn 308-384-1330Best western inn & Suites 308-381-8855

Small Breeders Challenge

Show RingsFuturity Show Rings

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