2010 - viaggio Cile e Brasile II° parte

Heidelberg do Brasil

Brazil – a country takes off!

Paulo Faria – Division Manager SF/FS Lead Market São Paulo

giovedì 25 novembre 2010


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Agenda

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1. Market growth Brazil 1.1. Increasing importance 1.2. Economic data overview

2. Printing Industry Brazil 2.1. Indicators 2.2. Trends und tendencies 3. Heidelberg – Lead Market São Paulo

3.1. Brazil 3.2. South America

4. ExpoPrint Latin America 2010



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1. Market growth Brazil



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The facts:

Confidence Natural development (population > 190 Mio) Raw materials (oil, mineral, etc.) Presidential elections in 2010

ExpoPrint Latin America 2010 Soccer World Cup 2014 Olympic Games 2016

1.1 Increasing importance



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Current Situation

Latin America's biggest economy, the tenth largest of the world, until 2018 the world's fifth largest

Conservative banking system with high interest rates

Strong domestic market

49% of the population with low income (classes C & D) only now gained access to the consumer market

Population rising at almost 3 million per year

Confidence and high interest rates attract foreign investors

1.1 Increasing importance



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1. 2 Economic data overview

Source: Business Intelligence

2009e 2010f

GDP (%) -0,6 5,0

GDP per capita (US$) 7,651 9,835

Unemployment (%) 7,3 6,8

Inflation (%) 4,48 4,3

Trade Balance (US$ bn) 25,5 18,0

Interest rate (%) 8,75 11,25

Net debt (in % of GDP) 11,6 10,1

Exchange rate 2,79 2,55

e = estimated; f = forecast

Economic Indicators



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0

125

250

375

500

Total Japan USA Germany Total China Brazil India

740

1313

347332

447

265

Source: BM-DI-Estimate – April 2007, PIRA 2006, Jakkoo Pöyry 2005, Primir (GAMIS) 2006, FAO*Basis 2004

2.1 Printing Industry Brazil - Indicators

Paper volume per capita



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0

125

250

375

500


740

1313

347332

447

265






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0

125

250

375

500


740

1313

347332

447

265

Very high growth potential in Brazil!






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2.1 Printing Industry Brazil

Number of print shops (2000 – 2008)

Source: Abigraf

Growth rate



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2.1 Printing Industry Brazil

Number of print shops (2000 – 2008)

Source: Abigraf

• Structural changes• Aggressive competition• Growth

Great opportunities!

Growth rate



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9Source: Abigraf


Regional distribution of print(2008)

Others



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Small companies: 10 to 19 employees

Medium companies: 20 to 249 employees

Large companies : 250 employees or more

In 2008

Micro companies: 9 employees

10Source: Abigraf

2.1 Printing Industry Brazil – IndicatorsStructure / size of the printing

Micro companies 77,1%

Small companies

19,4%

Medium companies 3,1%Large companies

0,5%



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11Source: Abigraf


SEGMENTS (2008)

in %

Packaging Printing 41,6%

Publishing Printing 28,7%

Commercial Printing 11,7% Precursor, processing and Printing on different substrates

5,3%

Labels 4,5%

Magazines 3,8%

Forms 3,2%

Postcards / Business Cards / etc. 0,9%

Envelopes 0,3%

TOTAL 100%



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2.2 Printing industry Brazil – Trends Ecology



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Growing interest in state-of-the-art technology for maximum productivity

Integrated and transparent processes

Inline Features

In general well-trained staff and management level

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2.2 Printing Industry Brazil - Trends Profitability



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Markets in movement - Print buyer demand more and more locally - Print buy buyer more and more locally

Consumption growth outside the major centers

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2.2 Printing Industry Brazil - Trends Decentralization and globalization



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Personalization Hybrid printing Special Effects Different print materials and substrates

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2.2 Printing Industry Brazil - Trends



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3. Lead Market São PauloBrazil’s structure

1. North RegionOffice in Recife (1)Office in Brasilia (2)

2. Central RegionOffice Belo Horizonte (3)Office Rio de Janeiro (4)

3. Southeast RegionHead Quarter (5)Two PMA’s

4. South RegionOffice in Curitiba (6)Office in Porto Alegre (7)



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17Source: Abigraf

2 PMA’s for South America

Demonstrations Trainings Tests Open Houses

3. Lead Market São Paulo Print Media Academies



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3. Lead Market São Paulo - South America



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The most important fair of the graphic industry in LA More than 30,000 sqm More than 400 exhibitors More than 35,000 visitors expected Heidelberg with the greatest Exhibition space (> 1500 m)



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Mini drupa Solutions for all segments Product news 10% of international visitors expected

Soft- and Hardcopy

Proofs

CtPPrinting

Postpress/Finishing

DeliveryInterne

t

Prepress

Customers/ suppliers

Offset

Systems,Services & Consumables Consulting and Training



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Thank you!

Paulo FariaDivision Manager SF/FS Lead Market São Paulo [email protected]: 0055 11 5525-4499

LM São Paulo


mailto:[email protected]

mailto:[email protected]

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Quinta-feira11/11 Folding Kawagraf – Guarulhos

Capitale e Cultura GiapponesiFondata nel. 1994, nel 98 è stata potenziata 6000 mq

Work FlowN 4 offset 4 Fustelle 3

piegaincolla 150 dipendenti con fatturato

16 mio€ Certificati FSc

Clienti automotive, Colgate Panasonic Philips

Astucci e Blister e accoppiato microonda

Video


mais que uma primeira impressãogiovedì 25 novembre 2010

ABOUT US

KAWAGRAF is a tradi(onal printshop of cardboard packaging (blister cards and folding boxes) for various market segments

Founded in 1994

Factory area: 6.000m2 – The layout has been developed with an arrangement of the machines that contribute to the natural flow of the produc(on stages – WORK FLOW

4 Offset Printer > 4 Die CuMng > 3 Folding-‐Gluing > 2 High-‐Speed CuTer > 1 Varnishes Coa(ng

More than 150 employees


QUALITY

Cer(fied by ISO 9001:2008 and ISO 14001:2004

Created and Follow our Own SIG (Sistema Integrado de Gestão)IMS (Integrated Management Systems)


QUALITY

Cer(fied by FSC (Forest Stewardship Council).

Il marchio FSC iden(fica i prodoM contenen( legno proveniente da foreste ges(te in maniera correTa e responsabile secondo rigorosi standard ambientali, sociali ed economici.


CLIENTS


PRODUCTS

Fatturato16 mio di €/anno - lavorano su due turniCosto medio personale da 800 a 1200 €+ 40% per costo totaleStampatore guadagna da 2000 a 2400 €/mese + 40% - Il mercato brasiliero cresce dal 15% al 20%, loro nel 2010 +35% Faria dice che il mercato Brasiliano del foldingbox cresce +8%- Acquistano 5000 tons anno. Costo di MM 700€ + TAXKlabin 2000 $/ t Suzano 2200$/ton Cartulinas 1400+25%tax dice che é uguale a Klabin- Incidenza del fatturato materia prima un terzo di cui 75/80% cartone.


BLISTER CARDS

Baterries, Personal Hygiene, Home Goods, Automo(ve Part



FOLDING BOXES

R&D – Research and Development – Promotes studies of packaging design and dimensioning in order to develop the ideal die cuMng, op(mizing the use of the material and the most important think, thinking out of the box



ACCOPPIATO -‐ MICROONDA

Security and Protec(on (eletronics, wines, automo(ve part)



POP (Point of Purchase)

Crea(vity, Design, Special Colors, Special Finishing

Coa(ng with Special Varnishes, Braille, Holography and Hot Stamping



SUNSCREEN


GRAZIE!!!


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Quinta-feira11/11 Folding Kawagraf – Guarulhos....si osserva, si copia...Alberto medita !

.....non è una esposizione di mobili

sono gli uffici gli uffici amministrativi !


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Antonio sorride perchè lo stabilimento è pulitissimo..... (come la Palladio)

la signora (resp. Commerciale) perché ha fatto + 30% di VENDITE

Giambattista perchè conta di fare qualche fustella anche lì....

l’Architetto Meana (qui a destra), non ride ...... è preoccupato per l’allineamento dei mobili !


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Alberto vuole sapere dal “Giapponese”come fa tenere così

pulito e ordinato !......

.......... col Kaizen o con l’aiuto dei Samurai con la spada !

ARIGATOOO


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Non siamo alla Drupa, ma in una cartotecnica !

TPM, 5S, ......ORDINE E PULIZIA


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Pulito e ordinato anche nei punti più

nascosti giovedì 25 novembre 2010

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Notare lo stato di questa macchina !!!!


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Altre immagini della perfezione


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....senza parole ! giovedì 25 novembre 2010

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Adeus giovedì 25 novembre 2010

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Quinta-feira11/11

Si parte nel traffico caotico verso l’aeroporto di Sao

Puolo per Curitiba e poi in pulman alla volta della Fazenda KLABIN di MONTE ALEGRE

Oltre 4 ore di viaggio,

arriveremo alle 7,30


Klabin BoardsSustainability Solutions for PackagingGIFASP - Nov/2010

Sexta-feira12/11 Visita Cartiera Klabin - Monte Alegre


Klabin’s milestones

Klabin Irmãos & Cia. is Founded

1899 1909 1940’s 1970’s 2008

In few years it was already among the largest paper producers in the country

First integrated paper and pulp plant in Brazil producing newsprint and packaging paper

Consolidates its leadership as the largest paper producer in Latin America

MA 1100 project:

New PM and a CTMP Plant

1980’s

Began carton board production

1998

Entered the FBB market

2009

Commercial offices: Europe and USA.



Eucaliptusshort fiber

Pinuslong fiber

Virgin fibers – high performance


Triple Bottom Line - Product

Prod

uct

Prot

ecti

on


Triple Bottom Line - Product

Environment

Mechanical and Appearance Properties

Prod

uct

Prot

ecti

on

Sustainnability


General overviewBoard structure


Unbleached softwood pulp

CTMP, unbleached hardwood and softwood pulp mix

Bleached hardwood pulp

Triple clay coating

Surface sizing

General overviewBoard structure


Fiber Combination Impact

0

100

200

300

400

500

600

700

200 250 300 350 400 g/m²

mN

Klabin 2008

Klabin 2003

Stiffness Klabin 2009


Fiber Combination Impact

0

100

200

300

400

500

600

700

200 250 300 350 400 g/m²

mN

Klabin 2008

Klabin 2003

Stiffness Klabin 2009


KlaMulti D3

258278

KlaMulti W3

298

328

358

388

multi-packs

wet tear

seocampos©

KlaFold

185

227242262280295

320340

KlaFold FZwater barrier

358378

258278298

323

cartons

stiffness

tear

Products - General overview

Dry tear


Board DesignKlafold

Protected productsProtected customers Sustainable business


Board DesignKlafold

Protected productsProtected customers Sustainable business


Next Step - Paper Machine


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Sexta-feira12/11 Visita Cartiera Klabin - Monte Alegre Video

1989 Fondazione della società1909 la società più grande in Brasile

1944 Costruzione dello stabilimento di Monte Allegre

1980 Inizio produzione cartonbaord La famiglia Klabin è originaria della Lituania, possiede il 60% delle azioni

450.000 ectars 40% foreste naturali 40% foreste coltivate a pino e eucaliptoLa foresta naturale è 1.7 volte più

estesa della coltivata e le due aree sono frammiste per permettere agli animali di

continuare la loro vita


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Sexta-feira12/11 Visita Cartiera Klabin - Monte AlegreEucaliptus fibra

corta 7 anni, Pino fibra lunga 10 anniStifness ridotto da

350 a 290 gr il peso a pari rigidita

(400mN) dal 2003 al 2009 lavorando sulle

fibre ed introducendo la

Ctmp


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La Mc7 e la Mc9 producono ciascuno 350.000 ton/a di

cartonboard


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Cesare, metti bene

quell’elmetto !!

.....ma non non vedi che mi sta largo ?!

....a me sta proprio bene,

me sento come

‘l Papa !!


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Questi sono i tipi di cartone che

produciamo.....Kla Fold - Kla fold FZ(Water barrier) - Kla Multi D3 (Dry Tear) Kla Multi W3

(Wet Tear)

(In Brasile la pizza è

.....CHISSA’ SE MI PRESTERA’ UN PO’ DI

CTMP !!

....sssiii, se la paghi bene !!

.....a me la pizza piace fornita alla “capricciosa” !!


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CIPS & CTMP


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!!!!

c’è chi fotografa

chi telefona

chi pulisce e lavora

!!!!


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GRAZIE RODRIGO

ARRIVEDERCI in ITALIA giovedì 25 novembre 2010

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Sabado 13/11 SI VA A RIO .....


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NEBBIA E POCA SAMBA ...MA SIAMO FELICI

A D E U S F I N A L

Domingo 14/11


Documents

2010 - viaggio Cile e Brasile II° parte