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©2010 Produce for Better Health Foundation
National Fruit & Vegetable Alliance & White House
©2010 Produce for Better Health Foundation
Three Priority Areas
• Fruits & Veggies—More Matters & Let’s Move
• A Salad Bar in EVERY School
• Identifying Successful Local Efforts
©2010 Produce for Better Health Foundation
Fruits & Veggies—More Matters & Let’s Move
• Pledge Site: www.FruitsAndVeggiesMoreMatters.org
• “My Community” (activity exchange page)www.FruitsAndVeggiesMoreMatters.org
• Core components: www.pbhfoundation.org
©2010 Produce for Better Health Foundation
Web Pledge Form
• My Pledge:– I pledge to eat more fruits and
veggies every day
– I pledge to help my family eat more fruits and veggies every day
– I pledge to help my local school eat more fruits and veggies by helping them add a salad bar
©2010 Produce for Better Health Foundation
My Community (activity exchange page)
• My Community:– Schools
• Salad Bars• Fresh Fruit & Vegetable Program• Healthy Vending• School Wellness Policies
– Grocery Stores• Events • On Packaging
Search by zip code
Search by descriptor
Something happening in your community? Tell us!
©2010 Produce for Better Health Foundation
Timeline
• July 2010– Core materials disseminated to supporters
• August 2010– “My Community” activity exchange pages begin to be
populated• September 2010
– Fruits & Veggies – More Matters month social media & PR campaign
• Salad Bar announcement?• Feature local efforts?• Possible release of National Action Plan Scorecard?
• September / October 2010– Retailers & communities execute pledge program including
in-store samplings, consumer communication handouts, online links to Let’s Move and Fruits & Veggies--More Matters, community program sharing, and social media support
• 2011– Ongoing pledge program, community program sharing,
retailers execute quarterly custom shopper education programs
©2010 Produce for Better Health Foundation
PBH
• PBH Provides– Communications to “activate” industry &
public health community (June-August)– On-line toolkits including: press release
templates, articles for newsletters, fact sheets, POS pieces, pledge cards, hold messages, e-signature suggestions, web link buttons, radio ad scripts (July)
– On-line pledge capabilities (July)– “My Community” activity exchange pages
developed (July)– Social media & PR campaign efforts including
work with White House (TBD September)
©2010 Produce for Better Health Foundation
State Coordinators
• State F/V Coordinators Provide– Outreach to others in state to
encourage inclusion of pledge/messaging/links in new & current local efforts: WIC, farmer’s markets, extension, SNAP, EFNEP, etc.
– Pledge button on homepage – Help populate “My Community” site
©2010 Produce for Better Health Foundation
Retailers
• Retailers Provide– Sampling program including demos – Feature take one holder or small shipper
for consumer communication tools – Pledge button on homepage– In-store radio– Communication to produce/store
managers– Program call out in weekly ad – Help populate “My Community” site
©2010 Produce for Better Health Foundation
Grower/Processors
• Grower/Processors Provide– Retail tie-in opportunities – Fruits & Veggies—More Matters logo
on qualifying products – Pledge button on homepage – Inclusion of messages in marketing
materials– Help populate “My Community” site
©2010 Produce for Better Health Foundation
Public Relations & Social Media
• Announcement about Salad Bar in Every School?
• National Action Plan Scorecard?• White House?
– Feature Local Events/Efforts
©2010 Produce for Better Health Foundation
State Coordinators
• CDC Guide to Fruit & Vegetable Strategies to Increase Access, Availability and Consumption– Food Policy Councils– Access to Retail Venues– Farm-to-Where-You-Are – Worksites, meetings, events– Community & Home Gardens– Schools– Emergency Food Programs
©2010 Produce for Better Health Foundation
Contact Us
www.pbhfoundation.org www.FruitsAndVeggiesMoreMatters.org
www.FoodChamps.org www.pbhcatalog.org
[email protected]@pbhfoundation.org
302-235-2329