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The Green Magzine represents the good life
well lived by people of every color. Significantly,
we represent the move beyond the typical
multicultural publishing formula by committing
to content reflective of the affluent African
American and Hispanic markets. Furthermore,
we unapologicetically affirm the burgeoning
presence of our target audience and antipate its
continued growth.
THE GREEN MAGAZINEG O L F B E Y O N D T H E L I N K S
2009 Media Kit
vision media & communications, llc. is a privately-owned multimedia publishing firm firm committed to reaching the untapped affluent multicultural market through print, web and broadcast venues. Since June 2004, The Green Magazine has enjoyed an international audience that continues to grow.
the ood life
the green magazine represents the good life well lived by people of every color. Significantly, we represent the move beyond the typical multicultural publishing formula by committing to content reflective of the affluent African American and Hispanic markets. Furthermore, we unapologicetically affirm the burgeoning presence of our target audience and antipate its continued growth.
MAGAZINE
Editorial profile Speaking to the emerging affluent multicultural market, The Green Magazine’s focus on the needs and interests of the affluent multicultural golfer with readily disposable income is extremely timely. Published bi-monthly, The Green Magazine speaks directly to this high-profile segment with an attractive format and thoughtful content providing in-depth coverage of the concerns and interests of its readership. It’s editorial tone is intelligent, sophisticated, fun and unafraid.
WEBSITEThe Green Magazine’s website, www.tgmlink.com, provides visitors with an opportunity to discover new places to visit and play golf, improve their golf game, find golf and cultural events and read about favorite personalities. Visitors can also access the content from the magazine, read editor’s blogs
and vote on polls.
Appearing on the website, The Green TV is a lifestyle driven broadcast entity that explores the tastes, desires
and interests of The Green Magazine’s readers and advertisers. The Green TV consists of a variety of
behind the scene footage, profiles and cinematic features designed to attract an affluent and
demanding demographic.
INSIDERThe Green Insider (TGI) is the new, unique, quarterly, executive lifestyle, Sunday magazine supplement launched in the first quarter 2009.The 25 to 36 page glassy, stylish supplement represents the leisure elements of an executive’s lifestyle. The Green Insider (TGI) is inserted in Sunday newspapers in key markets and maintains the same fine quality, look and feel of The Green Magazine. The Green Insider (TGI), with a distribution of nearly 1.5 million targets primarily African-American and Hispanic homes. TGI is distributed to the most concentrated African-American and Hispanic-American segments of each market by zip-code.
EVENTSThe Green Magazine offers partners multiple opportunities to engage
multicultural professionals and entrepreneurs in various markets at
upscale golf and cultural events. Our goal is to treat attendees with a white glove
approach. Each event is tailored to the venue market in general and the tastes of The Green
Magazine’s readers in particular.
NO MOREWINDSOR
KNOTS The HottestFather’s Day
Gift Guide
ZINO PLATINUM The Dominican Republic’s
Latest Contender
A LIFE BEHIND THE LENS
Jeanne Moutoussamy-Ashe
JUNE 2009 TGMLINKS•COM OUTTAKES, BEHIND THE SCENES FOOTAGE + MORE!
G O L F B E Y O N D T H E L I N K S
RECESSION SAVVY GETAWAYS TOBAGO & CHICAGO
SOUND PRESENCEAFTER TWO DECADES
OF LYRICISM
COMMON FLIPS THE SCRIPT
Content Properties
FEBRUARYAFRICAN-AMERICAN HISTORYInsertion: Dec. 19, 2008Materials: Dec. 29, 2008
APRILFAMILY TRAVEL / WOMEN’S ISSUEInsertion: Jan. 16, 2009Materials: Jan. 26, 2009
JUNEFATHERHOOD / WEALTH MGMT.Insertion: March 13, 2009Material: March 23, 2009
AUGUSTENTREPRENEURIAL LEADERSHIPInsertion: May 15, 2009Materials: May 25, 2009
OCTOBERINTERNATIONAL TRADE & COMMERCEInsertion: July 10, 2009Materials: July 20, 2009
DECEMBERHOLIDAY / BEST OF... & DIVERSITYInsertion: Sept. 11, 2009Materials: Sept. 21, 2009
2009 Editorial Calendar - magazine
4-colorfrequency 1x 3x 6x 9x 12x 16x
gatefold $32,340
cover 2 $26,250 $25,725 $25,171
cover 3 $25,200 $24,696 $24,164
cover 4 $27,300 $26,754 $26,178
spread $42,000 $41,160 $40,274 $39,610 $36,158 $34,478
full page $21,000 $20,580 $20,173 $19,805 $18,079 $17,239
1/2 horizontal $18,480 $18,110 $17,721 $17,428 $15,910 $15,170
1/3 vertical $16,380 $16,052 $15,707 $15,448 $14,102 $13,446
1/4 page $14,700 $14,406 $14,096 $13,864 $12,655 $12,067
Ad Specsads trim size (inches) live area bleed size
(inches)
cover 2 & 3 9 x 10.875 keep all live matter .25” from the trim
9.5 x 11.375
cover 4 9 x 10.875 keep all live matter .25” from the trim
9.5 x 11.375
spread 18 x 10.875 keep all live matter .25” from the trim
18.5 x 11.375
full page 9 x 10.875 keep all live matter .25” from the trim
9.5 x 11.375
1/2 horizontal 8.125 x 4.875 same as trim no bleed
1/3 vertical 2.625 x 10 same as trim no bleed
1/4 page 4 x 4.875 same as trim no bleed
PLEASE NOTE:-Rates are gross and 15% agency commissionable.-Bleeds—10% premium added to rates-Regional capabilities available-Black and white rates available
Agency commission applies to bleed, space and special position charges. Other charges are not commissionable.
The Green Magazine will accept special inserts, either preprinted or printed by our production facility. Contact your representative for rates.
DIGITAL MATERIALS:Acceptable Formats: High-Resolution PDFs with embedded images and fonts. Exported with crop marks. Offset registration marks and does not exceed 300% density.
MEDIA: Files should be sent on a DVD or CD
PROOFS: Digital proofs should be sent with laser matchprints or IRIS proofs. Laser or ink jet is ac-cepted, but not guaranteed for color accuracy.
No cancellations accepted after closing date for space reservation.
Ad Rates - magazine
Habits
Sponsorship & advertising opportunities
User Profile Average Age 39 Women 30% Men 70%
Ethnicity African American 60% Latino 25% Asian 5% Caucasian 4% Other 6%
Education Graduated from a 4-year college and having some post-graduate experience 73% Post-graduate degree 35%
Occupation C Level Executives 24% Professional (Doctor/Lawyer/Account) 24% Self-Employed 15% Technical/Sales 25% Other/Retired 12%
Marital Status Married 74%
Income & Net Worth Average HHI: $186,000 Average HH Net Worth: $1.24 million
Finance & Investments 89% own their primary residence and other real estate 16% own at least one vacation home Average market value of the primary residence is $700K
Purchase Behavior 75% Purchased electronics/computers in the past 12 months 64% Purchased furnishings in the past 12 months 60% Purchased beauty/grooming products 47% Purchased jewelry or watches in the past 12 months 35% Purchased an automobile in the past 12 months 6% Purchased a vacation home in the last 12 months
Consumption (top 3 including non-alcoholic) 54% drink wine on a regular basis 52% drink beer on a regular basis 30% drink vodka
BetaResearch Study, 2007
Golf Habits 30% belong to at least one golf or country club Play an average of 32 rounds of golf per year Within 12 months, men spent more than women on golf equipment.
Best Read Sections Time spent reading the magazine: 1 hour Most popular section—In order On the Links Clubhouse Time Out 19th Hole Publisher’s Note
Please contact your sales representative for a tailered integrated marketing program that includes event and web promotional opportunities.
Audience Profile - magazine
4-colorfrequency 1x 2x 3x 4x 12x 16x
gatefold N/A N/A N/A N/A
cover 2 $114,705.50 $108,970.23 $105,987.88 $99,867.20
cover 3 $110,293.75 $104,779.06 $101,911.43 $96,026.15
cover 4 $105,882.00 $100,587.90 $97,834.97 $92,185.10
spread N/A N/A N/A N/A
full page $88,235.00 $83,823.25 $81,529.14 $76,820.92
1/2 horizontal $52,941.00 $50,293.95 $47,779.25 $45,390.29
1/3 vertical $21,176.40 $20,117.58 $19,111.70 $18,156.12
1/4 page N/A N/A N/A N/A
ads trim size (inches) live area bleed size(inches)
cover 2 & 3 7.5x10.5 keep all live matter .25” from the trim
8x11
cover 4 7.5x10.5 keep all live matter .25” from the trim
8x11
full page 7.5x10.5 keep all live matter .25” from the trim
8x11
1/2 horizontal 7.25x4.75 same as trim no bleed
1/3 vertical 2.25x10.25 same as trim no bleed
Ad Specs PLEASE NOTE:-Rates are gross and 15% agency commissionable.-Bleeds—10% premium added to rates-Regional capabilities available-Black and white rates available
Agency commission applies to bleed, space and special position charges. Other charges are not commissionable.
The Green Magazine will accept special inserts, either preprinted or printed by our production facility. Contact your representative for rates.
DIGITAL MATERIALS:Acceptable Formats: High-Resolution PDFs with embedded images and fonts. Exported with crop marks. Offset registration marks and does not exceed 300% density.
MEDIA: Files should be sent on a DVD or CD
PROOFS: Digital proofs should be sent with laser matchprints or IRIS proofs. Laser or ink jet is ac-cepted, but not guaranteed for color accuracy.
No cancellations accepted after closing date for space reservation.
Ad Rates - Insider