2010 LAUNCH Music Conference & Festival Schedule and Guide

2 2010 LAUNCH MUSIC CONFERENCE GUIDE AND SCHEDULE

TICKETS:ADV. GROUP (15+): $33.50 / GEN. ADMISSION: $35.50 (Purchase by APRIL 2)

GROUP (15+): $36.00 / GEN. ADMISSION: $39.50 (Purchase by AUGUST 6)

AT GATE: $42.00

PURPLE DOOR 2010AUGUST 13 & 14 SKI ROUNDTOP

LEWISBERRY, PA

Family Force 5

Thousand Foot Krutch

August Burns Red

Demon Hunter

Project 86

Lecrae

Showbread

Mychildren Mybride

War of Ages

The Classic Crime

House of Heroes

John Mark McMillan

Children 18:3

Bradley Hathaway

Ivoryline

Paper Route

Derek Webb

Seabird

Deas Vail

B. Reith

I Am Terrified

Esterlyn

Onward Olympas

A Plea for Purging

In the Midst of Lions

Thi’sl

Texas In July

An Early Ending

Oceans in Love

Ace Augustine

Renee Yohe

and many more to come!

*Artist subject to change without notice

GET THE LATEST INFORMATION AT PURPLEDOOR.COM

15th Anniversary!!

Facedown Friday!

Low ticket prices

4 Stages of music

Huge skatepark Friday & Saturday

Reduced rates at selected hotels

And much more!

2010 LAUNCH MUSIC CONFERENCE GUIDE AND SCHEDULE 3

LAUNCH Music Conference226 N Prince St.

Lancaster, PA [email protected]

CONFERENCE DIRECTORSJeremy WeissRick Gadd

CONFERENCE & SHOWCASE DEVELOPMENTTony Kirchner

ART DIRECTORJeff Breil

PUBLICITYBlack Lodge PR

ATTENDEE REGISTRATIONDanielle HartmanMelanie Wagner

CORE STAFF Bryan NaranjoKim EppleySam ReeseJoe SmithBecca WhitingPatt HattKyle Shank

A NOTE FROM THE LAUNCH DIRECTORSWelcome to the second annual LAUNCH Music Conference and Festival!

LAUNCH Music Conference and Festival brings a new level of excitement to Downtown Lancaster in the form of more than 175 musical acts of all different genres, from all over the country (and beyond), performing throughout the city over the course of three evenings.

During the day, instructional panels, workshops and seminars will be held to help guide developing (and established) artists as they navigate their way through the myriad aspects of the music industry, advise endeavoring industry professionals as they struggle to get their foot in the door and enable established industry professionals to network and increase their contacts!

If you’re reading this in advance of LAUNCH and haven’t yet registered to attend, registration is the only way to take full advantage of everything LAUNCH has to offer!

Registrants receive an “all access” badge that grants them FREE entry into any of the showcases taking place in town (see pages 7 for a map of venues and pages 8-9 for a schedule of events). Non-badge holders can still attend these shows, but they must pay a cover charge. Anyone interested in seeing music the weekend of LAUNCH will quickly realize that the cost of registration is well worth it!

Additionally, registrants have access to the panels and panelists (please see page 6 and 10 for more information), our trade show of national and regional vendors, a two CD compilation featuring 40 of the artists performing at LAUNCH, a LAUNCH 2010 T-shirt, and an attendee bag fi lled with freebies from national companies, area business and more, AND a Conference Attendee Appreciation party at the Lancaster Convention Center’s Freedom Hall brought to you by Heineken and Black Lodge Publicity with complementary food and drink provided by Heineken and Metro Express Pizza!

If you’re interested in checking out some new music but don’t require access to all of the advantages that Conference registration brings, you can purchase a Music Festival wristband that grants you access to any of the music performance showcases without having to pay the respective cover charges.

Festival wristbands are available in 3 varieties - a FRIDAY ONLY wristband, a SATURDAY ONLY wristband and a WEEKEND PASS wristband.

You can register to attend or purchase wristbands at our website: (www.launchmusiccconference.com) or at the Lancaster County Convention Center the weekend of LAUNCH.

Please check out the diversity of the music that is represented at LAUNCH and, most importantly, PLEASE ENJOY YOURSELF!

-Jeremy Weiss and Rick Gadd, Conference Directors

LAUNCH would like to give a huge thank you to our many volunteers!!!



DESCRIPTION OF EVENTSREGISTRATION/BADGE PICK-UP

Registrants and Performers must stop by and pick up their badges and attendee bags at our registration table located outside Freedom Hall in the Lancaster County Convention Center.

Those who haven’t registered in advance may still walk up and register for the conference or purchase festival wristbands for the weekend!

Thursday 5-9pm, Friday and Saturday 10am-5pm

LAUNCH TRADE SHOW [FREE AND OPEN TO PUBLIC - NO LAUNCH BADGE REQUIRED!]

National and local businesses will be on hand to showcase their services, vend their wares, network and answer attendee questions inside the spacious Freedom Hall at the Lancaster County Convention Center.

Friday and Saturday 10am-4pm

WXPN PRESENTS “FREE AT NOON”[FREE AND OPEN TO PUBLIC - NO LAUNCH BADGE REQUIRED!]

The renown weekly live concert series sponsored by WXPN and NPR comes to LAUNCH! “Free at Noon” will be broadcasting a live performance from Gandalf Murphey & the Slambovian Circus of Dreams on Friday, April 16th at the Chameleon Club!Friday 12-1pm

WXPN PRESENTS “FUNKY FRIDAY”[FREE AND OPEN TO PUBLIC - NO LAUNCH BADGE REQUIRED! (21+)]

Every Friday starting at 5pm, Funkmaster David Dye turns up the subwoofer and lets the funk out! Broadcast live from 5-7. Listeners around the country call in to make requests!

Broadcasting live from the Chameleon Club, Funkmaster Dye is liable to spin anything funky from the 50’s to brand new funk, as long as it’ll make your butt move, but the center of the show is the funk decade of the 1970’s.

Friday 5-8pmMARK EATON PRESENTS “LAUNCH BMX Jam”[FREE AND OPEN TO PUBLIC - NO LAUNCH BADGE REQUIRED!]

30+ Top BMX fl atland riders from all over will be on hand to perform the hottest ground tricks in Freedom Hall at the Lancaster Convention Center (right next to the trade show)

Flatland BMX is the art of doing tricks on fl at ground. It was started in the early 80’s and is the core of BMX Freestyle.

A Flatland Jam is a “jam session” where riders individually take turns showing off their best tricks as the other riders watch & encourage each other.

Former BMX Pro Flatland rider Mark Eaton will be hosting & DJing the event. Mark has been hosting fl atland jams for 20yrs.

Friday and Saturday 11:30am-3:30pm

HEINEKEN AND BLACK LODGE PUBLICITY PRESENT “ATTENDEE APPRECIATION PARTY”

Heineken and Black Lodge Publicity invite all LAUNCH badge-holders and performers to take a break from a long weekend in order to relax and network with peers and potential contacts.

Get to know the people who may be able to help you in the future - and enjoy yourself while you’re doing it!

Located inside Freedom Hall, make sure you stop by and enjoy complimentary drinks from Heineken and food from Metro Express Pizza.

Saturday 4:30-5:30pm

LAUNCH PANELS AND DISCUSSIONS

In 2010, LAUNCH continues to put a major emphasis on education and information for musicians and people already working in or interested in working in the music industry!

A great group of industry professionals will be appearing at LAUNCH to share their knowledge on various topics with LAUNCH music conference attendees!

Topics to be discussed cover everything from booking to career opportunities in the industry to the proper way to brand your band. And back for a second year is our popular “Can You Handle The Truth?” panel - you submit your music where it will be played and critiqued with blunt honesty by the panelists!

For more information on the topics of discussion and exact times, see the ‘Panel Descriptions’ on page 10

Friday and Saturday 11am-3:45pm

LAUNCH WORKSHOPS AND SEMINARS

When the panels close up shop, its time for artists to get up close and explore certain topics in a smaller, more inviting setting.

The LAUNCH seminars are a perfect place to gather more knowledge and ammunition necessary to make your music career a success - from instruction by a world recognized vocal coach to an inside look at the best tool available for bands to book their own tours to a face-to-face meeting with talent buyers from up and down the east coast!

For more information on the topics of discussion and exact times, see the ‘Workshop Descriptions’ on page 10

Friday and Saturday 4pm-4:45pm


CHUCK ANDREWS (Good Fight Entertainment)As a member of the management team at Good Fight Entertainment, Chuck Andrews co-manages some of the biggest metal bands around, including AUGUST BURNS RED, CANNIBAL CORPSE, BEHEMOTH, and JOB FOR A COWBOY. In addition, Andrews also spent years of his life on the road tour managing bands big and small all over the world, including THE BRAVERY and COHEED AND CAMBRIA. (goodfi ghtentertainment.com)

TOM BEJGROWICZ (Man Alive Design)An experienced graphic designer in the fi elds of advertising, magazine and book publishing, and music packaging – Tom has designed for everyone from THE FRAY and BLONDIE to AL GREEN and RICKY NELSON to SHADOWS FALL, THE MISFITS and MISERY SIGNALS. He is also a music industry veteran whose worldwide A&R and marketing experience has seen him sign bands such as the 2-time Grammy®-nominated SHADOWS FALL and GOD FORBID in addition to working and creating releases for THE MISFITS (including their RIAA gold-certifi ed “Box Set”), BAD BRAINS, LACUNA COIL, PLACEBO, HOLE and many more. Currently, Tom works as a freelance designer while also teaching at the Pennsylvania College of Art & Design. (manalivedesign.blogspot.com)

JEFF BREIL (Black Lodge Publicity)As co-owner of Black Lodge Publicity, Breil has orchestrated and run press campaigns for artists of varying sizes, from Billboard Top 25 selling AUGUST BURNS RED, to Warped Tour mainstays THE PINK SPIDERS, to Christian metal legends LIVING SACRIFICE, to up-and-coming baby bands. Additionally, Breil has years of experience as a freelance graphic artist, having worked for clients large and small, from independent self-released albums done on a budge to major label releases with huge marketing pushes. (blacklodgepr.com)

JON COLLINS (Dropcards)Jon Collins is the VP of Business Development for New Jersey based media company, Dropcards™. Focused on servicing all four major labels, major indies, as well as independent musicians, Dropcards™ is the industry leader in digital download card production. In addition, Collins also has past experience running an independent record label and distribution company. (dropcards.com)

MELISSA CROSS (Melissa Cross Studio)Make a list of your top 10 favorite bands. Chances are at least half of them would have taken vocal lessons at some point, and the majority of those may have encountered Melissa Cross, the female Buddha of passionate vocals. Ever since the release of the Zen of Screaming series of instructional DVDs, her client list reads as long as the Port-A-Potty line at warped tour, with some movie stars along for the ride. The DVDs are available at your local music store, or at her website, but she will be available to anyone with a smile at Launch 2010. (melissacross.com)

JOHN DALEY (Good Fight Entertainment)Daley works for management company Good Fight Entertainment and directly works with such juggernauts in the independent music scene as EVERY TIME I DIE and CHIODOS, as well as co-managing Lancaster’s-own TEXAS IN JULY. He has formerly managed acts such as NORMA JEAN and A LIFE ONCE LOST. (goodfi ghtentertainment.com)

CODY DeLONG (The Kenmore Agency)DeLong works as an agent for the Kenmor Agency, booking industry buzz bands like IWRESTLEDABEARONCE, OH, SLEEPER, THE AUDITION, IMPENDING DOOM, and Lancaster’s own THE RIGHT COAST, amongst others. DeLong also has experience working with Flea Marketing, who specializes in marketing releases to independent retailers. (thekenmoreagency.com)

ALAN DOUCHES (West West Side Music)Douches has been in the music mastering business for 17 years, acquiring a reputation as one of the best in the industry. Douches credits including mastering work for a diverse range of musicians, including everyone from FLEETWOOD MAC to RUN DMC to FALL OUT BOY to ALKALINE TRIO to MASTODON and countless other household and near-household names. (westwestsidemusic.com)

STEPHEN DUBE (Dean Guitars/DDrum)As an employee of Dean Guitars, a show promoter in the Tampa Bay area, and A&R man for Decadent Suite Records, Dube is no stranger to many of the industry’s facets. As a musician with no label support and an independently released CD, Stephen and his band scored a nationally credible booking agency, which landed them full tours supporting the likes of FLOGGING MOLLY, SOMETHING CORPORATE, ALL AMERICAN REJECTS and more. (www.deanguitars.com)

MIKE EATON (The Artery Foundation)Eaton works for tastemaking management company The Artery Foundation - whose client’s include buzzmakers such as THE DEVIL WEARS PRADA, ALESANA, WHITECHAPEL and more - where he handles endorsements and sponsorships. Previously, Eaton spent three years with powerhouse Ferret Music working in a similar capacity. (thearteryfoundation.com)

MATT FRICTION (The Dozen Dimes)As the frontman/songwriter behind THE PINK SPIDERS, Friction’s experience in music has run the gamut from touring bars and basements and building the resulting buzz into a major-label bidding war to successfully negotiating his way out of that deal to take control of his career back into his hands. THE PINK SPIDERS enjoyed airplay on MTV and FUSE as well as radio stations nationwide, and had been written in about in publications ranging from Rolling Stone to Teen People to USA Today. Friction brings this wealth of experience, and his new band THE DOZEN DIMES, with him to LAUNCH.

RICK GADD (LAUNCH Music Conference Co-Director / Gadd Agency / Decadent Suite Records)Through his involvement in various projects, Gadd has become a cornerstone in the Central Pennsylvania music scene and beyond. As a promoter, Gadd provides national and regional talent for multiple PA venues as well as creating the annual 4&3 Music Festival. Rick also owns and operates Gadd Agency, a management company working with multiple artists, and the independent record label Decadent Suite Records. As a musician, Gadd has sold in excess of 50,000 CDs worldwide on an independent label. (gaddagency.com)

MERRICK JARMULOWICZ (The Kenmore Agency)A key member of the Kenmore Booking Agency, Merrick has worked in music for over a decade, previously working as a Talent Buyer and Production Manager for MassConcerts. At Kenmore, Merrick books like s of EARTH, HARVEY MILK, HORSE THE BAND, MYCHILDREN MYBRIDE and more. (thekenmoreagency.com)

JOSH MALONEY (Dean Guitars)As Director of Artist Relations for Dean Guitars, Maloney is one of the key decision makers when it comes to selecting artists for Dean to sponsor. He has spent the last 12 years working with artists such as Dave Mustaine of MEGADEATH, Jerry Cantrell of ALICE IN CHAINS, COLLECTIVE SOUL, VINNIE PAUL, MAYLENE AND THE SONS OF DISASTER, TRIVIUM and countless others with the marketing, advertising and branding for Dean Guitars to uphold the Dean name and it’s reputation. (deanguitars.com)

MIGUEL MOLINARI (RockGamer Studios)Molinari is the Founder of Rock Game Studio, a development house for the Rock Band Network, specializing in bringing new original content from independent artists into people’s living rooms by creating downloadable songs for the wildly popular video game Rock Band. A veteran of the Music Industry, Miguel has contributed to best-selling franchises such as Madden NFL Football, NASCAR Thunder, NFL Street, and TNA Wrestling. (rockgamerstudios.com)

KEN MUELLER (Inkling Media/WXPN)Ken Mueller is the President and Owner of Inkling Media, a Social Media & Marketing Consultancy based in Lancaster. He has worked with businesses of all sizes, as well as bands and non-profi ts. He is also the Central PA Marketing Coordinator for WXPN, Philadelphia. Additionally he spent 13 years in NY as Radio Curator at the Museum of Television & Radio (now the Paley Center for Media. (inklingmedia.net)

MATT PIKE (The Kenmore Agency)Pike is the owner of The Kenmore Agency - the booking agency for some of independent music’s most talked artists, such as AUGUST BURNS RED, CONVERGE, BETWEEN THE BURIED AND ME, CAVE IN, JOB FOR A COWBOY, GREELEY ESTATES and more. Pike is a self-described “lover of Music, his family, the beach and money.” (thekenmoreagency.com)

PORTLAND (Sons of Nero)Portland is the driving force behind infl uential graphic arts team Sons of Nero. Sons is one of the leading design fi rms in the world of underground music with a unique style combining elements of illustration and photography with traditional graphic design. Sons specializes in all forms of print and web design, and has designed packaging, apparel or websites for clients ranging from JEDI MIND TRICKS to EVERY TIME I DIE to THE USED to SENSES FAIL. Portland also serves as the creative director of Good Fight Entertainment. (sonsofnero.com)

JEFF ROYER (Black Lodge Publicity)As co-owner of Black Lodge Publicity, Royer has orchestrated and run press campaigns for artists of varying sizes, from Billboard Top 25 selling AUGUST BURNS RED, to Warped Tour mainstays THE PINK SPIDERS, to Christian metal legends LIVING SACRIFICE, to up-and-coming baby bands. Additionally, Royer also has over ten years experience as a professional music journalist. (blacklodgepr.com)

TODD SHILL (Entertainment Lawyer)Shill is an entertainment lawyer with the fi rm Rhoads & Sinon handling legal matters for fi lm and music. Shill has worked as a counsel to on air personalities, musicians, writers, directors and actors including multi-platinum artists LIVE, TANTRIC, and Brett Scallions (FUEL, RIDERS ON THE STORM, CIRCUS DIABLO), as well as Top 10 Billboard artists THE BADLEES and Bret Alexander, and critically acclaimed artists Simone (daughter of legendary jazz singer Nina Simone) and more. (rhoads-sinon.com)

DAVID SILBAUGH (Grammy Chapter Board Advisor / Summerfest)David Silbaugh is the Rock Comittee chair and Chapter-Board Advisor for the Grammys. In addition he is a talent-buyer for the renowned Summerfest - certifi ed by the Guinness Book of Records as the “World’s Largest Music Festival”, held annually Milwaukee. Additionally, Silbaugh is a consultant for Gibson Musical Instruments, A&R consultant for Banshee Music, and serves on the Board of Governors for the Chicago Chapter of The Recording Academy. (summerfest.com)

CARSON SLOVAK (Atrium Audio / Aurora Films & Music / Prosthetic Records)A man of many talents, Carson Slovak is, owner and engineer of recording studio Atrium Audio. Additionally, Slovak is a well versed graphic artist, heading the graphics division of Aurora Films & Music, a full-service media production company, as well as serving as Art Director for the label Prosthetic Records. Slovak has designed album and merch artwork for bands like: ALL THAT REMAINS, AUGUST BURNS RED, BLACK LABEL SOCIETY, SENSES FAIL, TAKING BACK SUNDAY, THURSDAY and more. (carsonslovak.com)

CHRIS STRAYER (Purple Door Music Festival)After being an integral part of the renowned Purple Door Music Festival since its inception, Strayer stepped up to the drivers seat of the Festival in 2006. In addition to his role with Purple Door and Creative Ministries, Chris owns a business doing stage lighting. Purple Door will celebrate its 15th Anniversary this year on August 13th & 14th. (purpledoor.com)

TONY VERDEROSA (Thwak! Music)An internationally recognized drummer/producer, Verderosa is the Owner and Creative Director of Thwak! Music, providing original compositions for Film, Television and Commercials. Verderosa’s team of music supervisors have placed music in commercials most people see daily, including campaigns for Miller Light, iPod, ESPN, Colgate, Trojan, Bacardi and many more! Tony V. was also a music director and drummer at this year’s MTV Video Music Awards performing live with Katy Perry and Aerosmith’s Joe Perry. (thwakit.com)

BRUCE WARREN (WXPN)As Program Director for WXPN and Executive Producer of the World Cafe, Bruce Warren is one of the most knowledgeable and infl uential voices in public radio today. Warren has won numerous awards including Billboard Magazine’s Program Director of the Year (2002), fi ve-time winner of

Gavin’s “Non-Commercial Program Director of the Year” (1998-2002), and R&R Industry’s Achievement Award for Program Director of the Year (2003, 2005, 2006, & 2008). In 2006 Warren received the prestigious ASCAP Deems Taylor Radio Broadcast Award, and WXPN has won Radio Station of the Year for the last 12 years in a row. From 2000-2008 Warren served on the national board of directors for the Public Radio Program Directors Association including two years as Chair of the board. Additionally, Warren is the author of Wisdom For A Young Musician, published in 2007. (xpn.org)

RICH WARWICK (Icon Omnimedia)Rich Warwick is the head of sales at ICON Omnimedia Corp., which is home to the Built By ICON and ICON Next brands. Built By ICON houses the company’s physical offerings: CD and DVD Manufacturing, Short Run Duplication, Audio Mastering, and more. ICON Next focuses on “what’s next” for the music industry, offering Digital Distribution, Drop Cards, Web Design, and more. (builtbyicon.com)

BRIAN WEBER (Indie On The Move)Weber is one the founders of Indie On The Move - the most comprehensive resource on the web for venue booking information for all over the U.S. In addition Brian is the singer/guitarist for ZELAZOWA, a fl agbearer of DIY ethos. The band has successfully toured throughout 48 US and 15 EUROPEAN countries with no help from any label, management, etc, performing 500 shows in a period of three years. (indieonthemove.com)

KYLE WEBER (Indie On The Move)Weber is one the founders of Indie On The Move - the most comprehensive resource on the web for venue booking information for all over the U.S. In addition Kyle is the guitarist for ZELAZOWA, a fl agbearer of DIY ethos. The band has successfully toured throughout 48 US and 15 EUROPEAN countries with no help from any label, management, etc, performing 500 shows in a period of three years. (indieonthemove.com)

JEREMY WEISS (LAUNCH Music Conference Co-Director / CI Records / CI Productions)Weiss has owned and operated an independent record label for the past 20 years, working with veterans and new artists alike. Most recently CI Records has helped launch the careers of bands such as AUGUST BURNS RED and THE PINK SPIDERS. Additionally, Weiss has been promoting shows in Central PA for over 20 years and has recently launched CI Management and CI Booking. (cirecords.com)

JASON WHITE (Independent Label Collective)As the General Manager of the Independent Label Collective (or ILC), Jason White oversees daily operations of one of the most inventive indie distributors in the country, dealing with both physical and digital distribution of releases for the dozens of labels they exclusively distribute. In addition to owning Cavity Records, Jason also has an extensive background in music retail. (ilcdistro.com)

TRACY WILSON (Independent Label Collective)Wilson is the head of sales and marketing at independent music distributor The Independent Label Collective, having also served stints with Caroline Distribution and Fontana Distribution. Having spent 20 years working in music, her love of music has permeated every aspect of her life as Wilson also runs indie label Little Black Cloud Records, hosts a weekly radio show, is part of an all female DJ collective called Cherry Bomb (ilcdistro.com)

GAGE YOUNG (Freelance Photographer)Young is a freelance music photographer whose work has been published in the pages of Rolling Stone, Revolver, Alternative Press, Seventeen, Guitar World, DRUM!, Outburn and more. His work has graced the cover of multiple issues of Alternative Press. Young’s clients include Warner Brothers, Sony, Atlantic, Victory Records, Rise Records, Vagrant Records, and many more. (gageyoung.com)

TIM ZAHODSKI (Good Fight Entertainment)Tim Zahodski is a key member of the Goodfi ght Entertainment management team, handling the day-to-day business affairs of bands such as EVERY TIME I DIE, CHIODOS, CHILDREN OF BODOM, BETWEEN THE BURIED AND ME and several others. Zahodski spent his formative years as vocalist for the now defunct Philadelphia metal/hardcore band ONE DEAD THREE WOUNDED and later went on to co-manage Lancaster’s very own THIS OR THE APOCALYPSE. (goodfi ghtentertainment.com)

All panelists subject to change.

PANELISTS AND SPEAKERSLAUNCH is proud to bring conference attendees a wide-range of panelists and speakers from many different aspects of the music industry. These folks have come to LAUNCH to donate their expertise and time to help illuminate and educate LAUNCH attendees on many of the lesser understood aspects of the music industry.

What follows is information about the professionals who are speaking at LAUNCH. We encourage every LAUNCH Music Conference attendee to learn what they can from these valuable resources! To see which panels and workshops each of the panelists are speaking on, please see page 10


WXPN FREE AT NOON(21+, Free to public!)

Noon GANDALF MURPHY

WXPN PRESENTS(21+, $10 admission)

9:00 WAITIN’ ON A TRAIN 9:45 BEN ROTH 10:30 PAWNSHOP ROSES11:15 SLIMFIT 12:00 ADAM TAYLOR 12:45 SLACKWATER NEWS

WFNM SHOWCASE(21+, $5 admission)

6:45 TAPATIO & THE PAPAS FRITAS 7:30 SUMMER LUNGS 8:15 BELLS9:00 FAMILY ANIMALS 9:45 TOY SOLIDERS 11:15 DJ FAMICON

(21+, $5 admission)

9:30 LIKE WILD 10:15 MONTY WELLS11:00 MATT FRICTION of THE PINK SPIDERS 11:45 MIKE McMONAGLE12:30 AVI WISNIAFR

IDAY

(21+, Free to public!)

10:00 KIMBER LIANA 10:45 INDIAN SUMMER JARS11:30 LORETTA BILIEU12:15 VAL HALLA1:00 EMILY LONG

(All Ages, $10 admission w/o)

5:00 LETTERS FOR LOVERS5:30 I AM HISTORY 6:00 MARILYN IS DEAD 6:30 SIRENS & SAILORS 7:00 GREENE REVEAL7:30 AN EARLY ENDING 8:00 THE BROKEN LYRE 8:30 CAROUSEL KINGS9:00 CENTURY 9:30 OPEN RAVINE10:00 TEXAS IN JULY

(All Ages, Free to public!)

6:00 JOSEPH STRIDER 6:45 FONTAINE COOLEY 7:30 MARK DeROSE BAND 8:15 BRANDON KELLER

EARLY SHOWCASE(All Ages, $10 admission)

5:30 FREE THE FALLEN 6:15 EMBRACE THE BEAUTY 7:00 DEVIL’S LAST STAND 7:45 WITH LIFE IN MIND 8:30 THIS OR THE APOCALYPSE

LATE SHOWCASE(21+, $7 admission)

9:30 THE SKETTIES10:15 WETLANDS 11:00 FL JONES11:45 PARADISE MOVEMENT 12:30 GRINDCITY

(21+, $5 admission)

6:45 THE BOREGASMS 7:30 BREVITY 8:15 WORKHORSE III 9:00 DAWN CANON 9:45 THE ARTS & CRAFTS MOVEMENT 10:30 PLANESIDE 11:15 BACKWOODS PAYBACK 12:00 KNUCKLEDUSTER 12:45 THUNDERUNDERUS

(21+, $5 admission)

9:30 MARC BERGER 10:15 KIMBER LIANA11:00 JESSY TOMSKO 11:45 JARED GRABB12:30 RYAN TENNIS

SATU

RDAY


10:00 JACCO MUNCH 10:45 UP POPS THE DEV11:30 JACOB JOHNSON12:15 JOY IKE 1:00 JASON MUNDOK

(All Ages, $10 admission)

5:00 DAN ASROFF5:30 IN WILDERNESS 6:00 ALEXA CARTER 6:30 JOHNNY ACTION FIGURE7:00 THE DOZEN DIMES7:30 DANA ALEXANDER 8:00 MEAN TAMBOURINES 8:30 DIGITAL ELVIS 9:00 DARRY MILLER & THE VEIL9:30 THE RIGHT COAST 10:00 KINGSFOIL

(All Ages, Free to the public!)

6:00 JOSHUA POPEJOY6:45 THE MAINSTREET MYSTICS 7:30 FELIX LIGHTER 8:15 THEY WERE ONLY SATELLITES


5:45 SUDDEN ASCENT 6:30 IN SEARCH OF WORDS 7:15 SKY vs. SEA 8:00 HOLD YOUR BREATH! 8:45 THE HYBRID 9:30 BELOW THE TIDE

JAILHOUSE RECORDS SHOWCASE(21+, $5 admission)

7:30 DOLLFACE 8:15 REASON LEFT TOWN 9:00 GLOOMINOUS DOOM9:45 TEENAGE REHAB 10:30 THE F BOMBERS11:15 MIDDLE CLASS TRASH12:00 THE NERVE SCHEME 12:45 STRESSBOMB

(21+, $5 admission)

8:45 VAL HALLA9:30 THE BEGGAR FOLK 10:15 HOGMAW11:00 DUCK & PAT

THUR

SDAY


8:30 BEN ROTHERMEL 9:15 KIM & ED RHOADE10:00 RYAN WICKERSH10:45 JARED COSTA

LANCASTER CONVENTION CENTER25 S. Queen St.

FREEDOM HALL LOBBY

CHAMELEON CLUB223 N. Water St.

MAIN STAGE LIZARD LOUNGE

DISPENSING CO.33 N Market St.

ANNIE BAILEY’S28 E King St.

SCHEDULE OF CONFERENCE EVENTS10:00am 10:30am 11:00am 11:30am 12:00pm 12:30pm 1:00pm 1:30pm 2:00pm 2:30pm 3:00pm 3:30pm 4:00pm 4:30pm 5:00pm 5:30pm

REGISTRATION / BADGE PICK-UP OPEN (10am-5pm)

TRADE SHOW OPEN (10am-4pm)

MARK EATON PRESENTS: “LAUNCH BMX JAM” (11:30am-3:30pm)

WXPN PRESENTS: FREE AT NOON featuringGANDLF MURPHEY live from Chameleon Club(12:00pm-1:00pm)

WXPN PRESENTS: FUNKY FRIDAY with David Dye live from Chameleon Club(5:00pm-8:00pm)

SCOTTY, I NEED MORE POWER!(Getting Sponsorships For Your Band)(11:00am-11:45am)

SPACE INVADERS (Booking and Touring)(12:00pm-12:45pm)

MISSION CONTROL (Careers in the Music Industry for the Non-Musician)(1:00pm-2:00pm)

TAKE ME TO YOUR LEADER (Convince Me To Work With Your Band)(2:15pm-3:45pm)

WORKSHOP:Indie On The Move(4pm-4:45pm)

PANELS and WORKSHOPS

FRID

AYSCHEDULE OF FESTIVAL PERFORMERS

All Showcases are

FREE with your LAUNCH

Conference Badge or Festival Wristband!

Prices listed here are only for those who

wish to attend a showcase without

a badge or wristband!

SATU

RDAY

R

UX

(21+, $3 admission)

6:00 JACOB JOHNSON 6:30 SEE GREEN 7:00 THE DEVYL NELLIES7:30 CORRIN CAMPBELL8:00 THE PLEDGE 8:30 CHELSEA AUTOMATIC 9:00 ALONG THOSE LINES9:30 LUNIC

6:00 FATES DIVIDE 6:45 A CITY UNDONE7:30 DEAR DALLAS8:15 FALL OF HEROES9:00 SLOW MOTION SICKNESS 9:45 JUDGES

6:15 FREE THE EMPIRE 7:00 LORNA SHORE 7:45 MOVE LIKE ATTIS 8:30 LYCIDAS9:15 SAVE THE BRIDE10:00 ACE AUGUSTINE


6:00 ATLANTIC AVENUE6:45 YESTERDAY IS WAITING7:30 ARROW TO THE SUN 8:15 A FAREWELL RESCUE 9:00 THE OVER UNDER 9:45 COWABUNGA!10:30 DARRY MILLER (acoustic)


6:00 A.D. CHANDLER 6:45 DEREK DAISEY7:30 SOMMERSAULT SUNDAY8:15 STONETHROWN 9:00 THE GO AROUND9:45 THE RIOT

(21+, $5 admission)

9:30 THE FREE PRESS 10:15 MARC BERGER 11:00 CLIFF HILLIS 11:45 THE HISTORIC

All Ages, $10 admission covers both stages)

VILN

(21+, $3 admission)

6:00 STEPHEN COURTNEY & HIS BAND OF FRIENDS 6:30 KEITH MOODY 7:00 HYDRA MELODY 7:30 ZELAZOWA8:00 ODE 8:30 THE DEMON BEAT9:00 THE FREE PRESS9:30 SIX O’CLOCK SAINTS


6:00 VACATIONS 6:45 THE STAND INS7:30 YESTERDAY’S LISTENERS 8:15 REVOLUTION, I LOVE YOU 9:00 GHOST HOUSE 9:45 SOMEWHERE, ANYWHERE ELSE10:30 ENDS ILLUMINATE


6:00 A+ DROPOUTS 6:45 HOWLING HOUR7:30 THE SHACKLETONS 8:15 ROMAN TRAFFIC 9:00 BLACK BELLAMY 9:45 STINGING NETTLES

(21+, $5 admission)

9:30 HEATHER KROPF 10:15 LORETTA BILIEUX 11:00 THE DREAMSCAPES PROJECT 11:45 UNCLE MIKE

INDEPENDENT LABELCOLLECTIVE SHOWCASE

5:15 SOUVENIRS YOUNG AMERICA6:00 EAGLE SCOUT 6:45 GIFTS FROM ENOLA7:30 GOLDEN CITY8:15 FORENSICS 9:00 ADAI9:45 TOWERS

6:15 WHERE THERE’S A WILL 7:00 MY RANSOMED SOUL 7:45 JOHN FONDA 8:30 SIGNALS THE END9:15 TAKING TREADWELL 10:00 CONSUMER

All Ages, $10 admission covers both stages)

ESHAM

MARION COURT7 Marion Ct.

AD LIB CAFE51 N Market St.

STAGE A STAGE B

SENORITA BURRITA227 N Prince St.

ISAAC’S25 N Queen St.

GUSTO335 N Queen St.

10:00am 10:30am 11:00am 11:30am 12:00pm 12:30pm 1:00pm 1:30pm 2:00pm 2:30pm 3:00pm 3:30pm 4:00pm 4:30pm 5:00pm 5:30pm

REGISTRATION / BADGE PICK-UP OPEN (10am-5pm)

TRADE SHOW OPEN (10am-4pm)

MARK EATON PRESENTS: “LAUNCH BMX JAM” (11:30am-3:30pm)

HENIEKEN & BLACK LODGE PUBLICITYATTENDEEAPPRECIATION PARTY(4:30pm-5:30pm)

PANELS and WORKSHOPS

LIGHTSPEED (How To Get Paid For Your Hard Work)(11:00am-11:45am)

DEEP IMPACT(Establishing an Identity and Brand for your Music)(12:00pm-12:45pm)

LOST IN SPACE (General Questions and Answers)(1:00pm-2:00pm)

THE EMPIRE STRIKES BACK (Can You Handle the Truth?)(2:15pm-3:45pm)

WORKSHOP:Vocal Seminar with Melissa Cross(4pm-4:45pm)

WORKSHOP:Meet the Regional Talent Buyers(4pm-4:45pm)


(FOR BIOGRAPHIES OF SPEAKERS, PLEASE SEE PAGE 6)

SCOTTY, I NEED MORE POWER!Getting Sponsorships For Your BandFriday, April 16th 11:00 AM One of the least understood aspects of music will be discussed – just how does a band get sponsorships and endorsements and what exactly does that entail? Panelists will discuss the issue from several different angles.

PANELISTS: Stephen Dube, Mike Eaton, Josh Maloney, Tony Verderosa, Tim Zahodski

SPACE INVADERSBooking and TouringFriday, April 16th 12:00 PM Putting together a successful tour is something most developing bands struggle with. This panel will look at booking and touring from varying perspectives. Learn how to best grab the attention of an agent or promoter, and learn what not to do if you want them to seriously consider booking you.

PANELISTS: Cody DeLong, Matt Pike, David Silbaugh, Chris Strayer, TBA

MISSION CONTROLCareers in Music for the Non-MusicianFriday, April 16th 1:00 PM Let’s face it – not everyone will be able to pay their bills through playing music, and not everyone is gifted enough to play music. This panel takes a look at careers working in and around the music industry.

PANELISTS: Tom Bejgrowicz, Jon Collins, Alan Douches, Rich Warwick, Bruce Warren, Jason White, Tracy Wilson

TAKE ME TO YOUR LEADERConvince Me to Work with Your BandFriday, April 16th 2:15 PM The concept is simple… The results are unpredictable. An array of panelists will listen to artists try to convince them of why they should work with them. Artists are given 3 minutes to make their case, be it through music (be creative - no music will be played through the PA system!), a list of accomplishments, or a Billy Mays style pitch. When its all said and done the question remains… can you convince any of these professionals to work with your band?

PANELISTS: Chuck Andrews, Jeff Breil, Merrick Jarmulowicz, Josh Maloney, David Silbaugh

LIGHTSPEEDHow To Get Paid for Your Hard WorkSaturday, April 17th 11:00 AM The music business is no longer as simple as ‘sell albums, get paid’. This panel will discuss just how to make some money as a musician in a world where selling albums is becoming increasingly irrelevant.

PANELISTS: John Daley, Merrick Jarmulowicz , Miguel Molinari, Tony Verderosa, Jeremy Weiss

DEEP IMPACTEstablishing an Identity and Branding Your MusicSaturday, April 17th 12:00 PM Explore the importance of branding and identity when it comes to marketing a band. Take a look at this important topic from the perspective of publicity, artwork, photography and more – if it relates to how a band is perceived, the importance of that perception, and how to achieve being perceived the way you want – you’ll fi nd it discussed here.

PANELISTS: Matt Friction, Ken Mueller, Portland, Jeff Royer, Gage Young

LOST IN SPACEGeneral Questions and AnswersSaturday, April 17th 1:00 PM A general Q&A panel where questions about any and all aspects of the music industry are fair game - you ask, our panelists will answer!

PANELISTS: Chuck Andrews, Tom Bejgrowicz, Rick Gadd, Todd Shill, Carson Slovak, Jeremy Weiss

THE EMPIRE STRIKES BACKCan You Handle The Truth?Saturday, April 17th 2:15 PM How confi dent are you in your music? How much do you want real feedback from people who have to work with music every day? Artists will submit their music and those submissions are reviewed PUBLICLY to the entire panel with brutally HONEST feedback from the panelists. Think of it like our version of American Idol. Get the critique you crave from the experts… IF you can handle the truth!

PANELISTS: Tom Bejgrowicz, Alan Douches, Mike Eaton, Matt Pike, David Silbaugh, Tony Verderosa

All Panels will be held in Freedom Hall at the Lancaster County Convention Center. Seating is fi rst come, fi rst served and you MUST have a LAUNCH attendee badge to attend the panels.

[Please note that because travel arrangements can change at the last minute, panelists are subject to change.]

DESCRIPTION OF PANELS(FOR BIOGRAPHIES OF SPEAKERS, PLEASE SEE PAGE 6)

INDIE ON THE MOVE presents:Independent Booking Made EasyGet to know the folks behind every booking agent’s worst nightmare and the best resource on the internet for booking - www.indieonthemove.com.

Friday, April 16th 4:00 PM Indie On The Move is easily the most comprehensive and reliable music venue database on the web that functions as a collaborative environment in which artists, fans, agents, labels, venues, and promoters post, rate, and review clubs from all across the U.S. - an amazing resource available to any musician for FREE.

The creators of Indie on the Move will discuss various booking strategies based on their own experience and give an in depth explanation of how best to utilize the website and to truly take advantage of the features and opportunities that it offers.

SPEAKERS: Brian Weber, Kyle Weber

MELISSA CROSS presents:The New Breed Vocal SeminarA unique workshop dedicated to the enlightenment of modern rock and extreme vocalists everywhere.

Saturday, April 17th 4:00 PM In the early ‘90s, a passionate and unrestrained movement of singers emerged from the underground that would test the extreme limits of the human voice. Heeding the call of the warriors of rock and metal for over 15 years, Melissa Cross developed a vocal training method that has since been embraced by these artists who value raw power and passion above everything in their performance. Her groundbreaking vocal technique can enhance range and increase endurance without sacrifi cing intensity and individuality.

SPEAKER: Melissa Cross

LAUNCH MUSIC CONFERENCE presents:Meet the Regional Talent BuyersA rare chance to meet face-to-face with folks who book various venues from CT down to FL!

Saturday, April 17th 4:00 PM One of the hardest things a band can do is getting a talent buyer or venue promoter to book them for the fi rst time. This workshop is the perfect opportunity for artists to get in front of the people that book them in the future. Make an impression, give them your music in person, and network, network, network!

FEATURING: Billy O’Brien (The Stone Pony), Brian Keys (Caesar Entertainment Agency), Frank Phobia (DRP Records), Garrison Frey (Sound of Truth Productions), Nick Roberts (Restore the Scene), Stephen Dube (Decadent Suite Records), Jeremy Toce (The Ultimatum Agency), Chris Cling (In Vision Entertainment), Tony Bavaria (The Champ), Michelle Bevilacqua (Nice guy Booking), Marco Messina (Nice Guy Booking), and more!

DESCRIPTION OF WORKSHOPS




To say that dredg is a diffi cult band to defi ne is an understatement.

From their intentional decapitolization of their name, to the gorgeous but obtuse visuals that adorn their albums (designed by the band themselves), to their sometimes brooding/sometimes bombastic songwriting, they exist as something of an anomaly in the music industry - a band with a fervent fanbase, impressive record sales and a sound that can’t even remotely be described as “pop.”

Singer and guitarist Gavin Hayes took a few moments out of his busy schedule to share his thoughts on his band’s recent album, their departure from a major label, and what developing bands should know about the state of the music industry today.

You recently released your new album The Pariah, The Parrot, The Delusion four years after your last album (2005’s Catch Without Arms). Why the long wait between albums? Did you accomplish everything you wanted to artistically with Pariah…?

The wait was due to almost two years of touring on “Catch” and after that, our meticulous approach to writing and recording. We wanted this record to be exactly how we envisioned it and that is how long it took.

Between the release of Catch Without Arms and the release of Pariah… the band parted ways with Interscope and released the new album on its own. I’m sure you’ve been asked to discuss that situation a hundred times, but I think one thing of great interest to many bands who attend conferences like LAUNCH are the advantages and disadvantages of Major Labels vs Indies. Do you have any opinions on the subject you’d like to share?

Obviously, to be independent and running your own business grants you all the freedoms you desire, but it also creates many hurdles that you must confront on your own. There are defi nitely pros and cons to being an independent artist, but I can’t think of a better time in the business to be one.

There seems to have been a recent trend of some major label bands parting ways with their label and sort of retaking the reigns and releasing music themselves with great success. Do you see dredg as part of that pattern, or was the decision to release Pariah… the way you did a result of being the best route to go at the time? I suppose the short question is – was this the way you wanted to release the album or was it the way that simply made the most sense?

I don’t think we really had a choice this time around. We knew we wanted to release this record and we did so in the best way possible.

We are partnering with ILG out of New York. Basically, they help with minor promotion and take care of all of the distribution, which are 2 things that would be diffi cult to manage while on the road.

I think it is a healthy business model for where we are at in our career.

Obviously the industry has changed a lot over the years. From your perspective, how are things different now than they were when dredg first signed with Interscope?

It is drastically different now. We are in a time of transition. There is not a right or wrong way to promote or sell records at the moment which, to me, is very exciting.

There is an idea out there that will forever change the business and will be the future model for many years. It just hasn’t been found yet.

The best part about all of these changes and uncertainties is that I feel like the business is leaving the hands of the labels/corps and returning to the artists.

Time will tell though...

dredg is a difficult band to define – is it important to you to not create music that can easily be put in a box?

It is important, but it is not our main goal. It is just how these four people sound when we create music. I consider us to be a “void” rock band which is great, but it has also proven to be diffi cult on some levels. Being part of a scene is very benefi cial is many ways and we never really have been. It is a blessing and a curse.

You are clearly not the type of band who goes out of their way to write Top 40 Pop songs, so I’m not sure how much these things matter to you, but how does it feel that Pariah… without major label support charted higher on the Billboard 200 than it’s major label predecessor?

It feels good, but that is how it should be. The last thing we want to do is feel like we are regressing.

The individual members all have well documented musical and artistic side endeavors – from movie scores to painting – how important is it to you to be able to express yourselves creatively outside of dredg?

It has always been important for us to remain busy and create outside of the band, because I think, in turn, it helps the band as well. The more infl uence and experience we get from creating outside of dredg the better it is when we get into a room and write.

Do you have any advice for upcoming artists and what they should try to get/should expect to get out of music conferences such as LAUNCH?

I guess it would be to talk to as many people as possible, read about the business, and absorb as many opinions as possible to form your own.

Any last words?

Keep moving onward....

SPOTLIGHT

dredg keep moving onward...

a conversation with one of LAUNCH’s headlining acts from 2009



Documents

2010 LAUNCH Music Conference & Festival Schedule and Guide