2010 9M RESULTS PRESENTATION download

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2010 9M Results Presentation9th November 2010

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Broadcasting

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37.9%

37.3%

2010 9M | Commercial target audience share

Broadcasting

PRIME TIME DAY TIME

January-September – 15/64 years

Source: Auditel

38.0%

32.3%

19.7%

20.7% 20.1%

16.3%

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+1.1%

+6.3%+5.4%

+7.5%

Jan/Jul Aug Sept Oct

ITALY | TV Consumption trend 2010 % Var. vs 2009

Source: Auditel, total viewing

Broadcasting

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ITALY | TV Consumption by area % Var. vs 2009

Total Italy

All-digital regions

All-digital regions from 31/12/10 *

Rest of Italy

6.5%

11.1%

4.6%

4.6%

Source: Auditel, total viewing; Sept-Oct* Lombardia, Friuli, Emilia, Veneto

Broadcasting

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37.9%

2.5%

40.4%

2.0%

42.4%

33.6%

3.3%

36.8%

Generalist (C5+I1+R4)

Multichannel FTA (6)

Subtotal

Pay TV Channels

Total

Generalist (R1+R2+R3)

Multichannel FTA (11)

Total

15-64 yrs

Source: Auditel (1 January – 30 Sept. 2010); Pay TV Channels, Company elaborations on Auditel data

24 hoursMEDIASET 2010 9M | Audience Share

Broadcasting

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MEDIASET | Multichannel Audience Share24 Hours – Individuals

MS DTT (Free+Pay)

RAI DTT

SKY Channels

FOX Channels

Disney

Turner

Discovery

4.1%

2.9%

3.3%

1.8%

0.9%

0.3%

0.4%

1/1-30/09 2010

Source: Company elaborations on Auditel data

Broadcasting

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Advertising

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Jan - Mar Mar - Jun

+5.2%

Jun - Sep

+5.4% +4.1%

MEDIASET 2010 9M | Publitalia Advertising Revenues analysis2010 % Var. vs 2009

Advertising

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(Euro ml.)

9M 2009 9M2010

+5.0%

1,914.81,823.0

Advertising

MEDIASET 2010 9M | Advertising Revenues2010 % Var. vs 2009

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(Euro ml.)

9M 2009 9M2010

+6.6%*

1,991.31,868.1

Advertising

MEDIASET 2010 9M | Advertising Revenues2010 % Var. vs 2009

* Including catch up TV and Digitalia

| 12 | Advertising

Source: Nielsen (January-August)

* Excluding Cards, Out-of-home, Direct Mail)** Excluding keywords, search advertising

Total Market*

Mediaset

Total Market excluding Mediaset

Rai

Newspapers

Magazines

Radio

Internet**

Jan-Aug 2010

+4.8%

+5.7%

+4.2%

+5.6%

-0.3%

-8.4%

+12.8%

+17.7%

ITALY 2010 8M | Advertising market trend

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MEDIASET 2010 9M | Advertising Trend by Sector

Auto

Grocery

9M2010 vs 2009

+6.1%

+10.1%

9M 2009 vs 2008

-8.6%

-11.1%

Positive Sectors

Advertising

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Non-Food

PERSONAL CARE

HOUSEKEEPING

TOILETRIES

Food

FOOD

BEVERAGE

MEDIASET 2010 9M | Recovery of Fast Moving Consumer Goods

9M 2009 vs. 2008 9M 2010 vs. 2009

-13.2%

-13.3%

-12.7%

-7.8%

-12.7%

-10.7%

-2.4%

+10.1%

+12.6%

+3.1%

+10.0%

+15.7%

+7.0%

+9.4%

Advertising

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Auto

Grocery

9M2010 vs 2009

+6.1%

+10.1%

9M 2009 vs 2008

-8.6%

-11.1%

Positive Sectors

Telecom

Pharma

9M2010 vs 2009

+1.3%

+0.7%

9M 2009 vs 2008

+2.3%

+4.0%

Stable Sectors

Advertising

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Media/Publishing

Finance/Insurance

9M 2010 vs 2009

-17.8%

-10.8%

9M 2009 vs 2008

-29.6%

-14.2%


Decreasing Sectors

Advertising

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Household Appliances

Retail

Clothing

9M 2010 vs 2009

+63.2%

+32.7%

+17.5%

9M 2009 vs 2008

-32.4%

-13.1%

-27.1%


Small sectors with a very strong trend

Media/Publishing

Finance/Insurance

9M 2010 vs 2009

-17.8%

-10.8%

9M 2009 vs 2008

-29.6%

-14.2%

Decreasing Sectors

Advertising

| 18 | Advertising

871

168

Active clients

New clients

MEDIASET 2010 9M | Customer Base

9M 2010 vs. 2009*

+10.7%

+6.6%

% on Total Sales*

29.0%

50.8%

* Analysis based on 2010 clients ranking

TOP 10 Investors

TOP 30 Investors

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Financials

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MEDIASET GROUP 2010 9M | P&L Highlights

Net Consolidated Revenues

EBITDA

EBIT

NET PROFIT (Reported)

NET PROFIT (Adjusted*)

Group Net Financial Position

9M 2009(Euro ml.)

* Excluding the net impact of the amortisation of intangibles related to the PPA of Endemol and the write-off of the investment in Edam

2,652.1

1,193.2

380.9

184.2

198.0

(1,601.5)

Financials

9M 2010

3,045.8

1,379.8

534.7

192.6

267.9

(1,308.1)

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FinancialsItalian Business

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MEDIASET ITALIAN BUSINESS 2010 9M | P&L Results

Net Consolidated RevenuesPersonnel Costs

Other Operating Costs

EBITDARights Amortisation

Other Amortisation & Depreciation

Operating ProfitFinancial Income (Losses)

Associates

Pre-Tax ProfitTaxes

NET PROFIT

9M 2009(Euro ml.)

2,220.7(316.8)

(900.8)

1,003.1(618.9)

(85.8)

298.4(27.3)

(0.2)

271.0(108.0)

156.0

Financials

9M 2010

2,423.9(331.4)

(988.2)

1,104.2(627.1)

(109.2)

367.9(16.7)

(4.1)

347.1(134.6)

207.0

% Var

+9.1%

+10.1%

+23.3%

+32.7%

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FTA TV

Network Operator

Pay TV

Other Activities

Intra-company Eliminations

Adjustments

TOTAL

Total NetRevenues

1,702.1

142.7

526.8

264.2

(103.7)

(108.2)

2,423.9

OperatingProfit

359.5

(8.0)

(0.9)

29.9

-

(12.6)

367.9

(Euro ml.)

Financials

Total Costs(including D&A)

(1,342.7)

(150.7)

(527.7)

(234.2)

103.7

95.6

2,056.0

MEDIASET ITALIAN BUSINESS 2010 9M | Operations Breakdown

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MEDIASET ITALIAN BUSINESS 2010 9M | FTA TV Operations(Euro ml.)

Total Net TV Revenues

TV Advertising Revenues

Multichannel Adv. Revenues

Commissions

Other TV Revenues

Net Intra-company items

Total TV CostsPersonnel

TV Operating Costs

TV Rights Amortisations

Other A&D

Net Intra-company Items

FTA TV Operating Profitmargin

1,623.8

1,823.0

6.1

(272.0)

65.7

1.0

(1,311.9)

(261.4)

(502.9)

(444.2)

(42.4)

(61.0)

311.919.2%

9M 2009

1,702.1

1,914.8

17.8

(287.7)

54.8

2.5

(1,342.7)

(275.3)

(539.0)

(432.1)

(29.8)

(66.6)

359.521.1%

9M 2010

Financials

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MEDIASET ITALIAN BUSINESS 2010 9M | Network Operator

9M 2009(Euro ml.)

Total Net Revenues

3° Party DVB-T/DVB-H Revenues

Other Revenues

Net intra-company Items

Total CostsPersonnel


Other Amortisation & Depreciation

Network Operator Operating Profit

161.865.0

4.8

92.1

(141.0)(26.7)

(73.7)

(40.6)

20.8

Financials

9M 2010

142.738.5

5.0

99.3

(150.7)(27.0)

(76.1)

(47.6)

(8.0)

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Source: Company data, until 30 September 2010

MEDIASET PREMIUM | Active Clients

30 Sept 2008

3,285,000

2,850,000

Financials

2,471,000

30 Sept 2009 30 Sept 2010

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MEDIASET ITALIAN BUSINESS 2010 9M | Pay TV

Total Net Pay TV Revenues

Pay TV Revenues

Advertising Revenues

Other Revenues

Commissions

Total Pay TV CostsPersonnel


Rights Amortisations and Other D&A

Net intra-company items

Pay TV Operating Profit

9M 2009(Euro ml.)

379.9

212.2

18.3

152.0

(2.6)

(432.5)(10.6)

(212.2)

(178.2)

(31.5)

(52.6)

Financials

9M 2010

526.8

342.5

43.0

147.5

(6.3)

(527.7)(13.4)

(255.7)

(227.8)

(30.7)

(0.9)

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Total Net RevenuesMedusa/Taodue 3° Party revenues

Medusa/Taodue intra-company revenues

Multimedia

Mediashopping

Other Non-TV Revenues

Net Intra-company items

Total CostsPersonnel

Other Operating Cost

Right Amortisations and other D&A

Intra-company Items

Other Activities Operating Profit

9M 2009(Euro ml.)

272.565.8

126.4

15.9

38.3

28.3

2.3

(236.3)(18.2)

(143.9)

(70.0)

(4.2)

36.2

Financials

MEDIASET ITALIAN BUSINESS 2010 9M | Other Activities

9M 2010

264.263.6

108.2

14.3

52.7

23.4

1.9

(234.2)(15.7)

(134.9)

(77.3)

(6.3)

29.9

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395.5 424.2

486.9 67.0

35.1 55.7

46.347.8

(Euro ml.) TV rights and cinema

Pay TV rights

DTT

Technical & immaterial

Total Investments

MEDIASET ITALIAN BUSINESS 2010 9M | Investments

Financials

965.3 593.2

9M 20109M 2009

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MEDIASET ITALIAN BUSINESS 2010 9M | Cash Flow Statement

Initial Net Financial Position (01/01)

Cash Flow from Core Activities

Cash Flow from Operations

Investments

Disinvestments

Change in Net Working Capital (CNWC)

Equity (Investments)/Disinvestment

Free Cash Flow

Change in consolidation area

Cashed in Dividends

Dividends

Total Net Cash Flow

Final Net Financial Position (30/09)

Group Net Financial Position (30/09)

9M 2009(Euro ml.)

(1,345.8)

230.7

870.0

(965.3)

1.2

324.7

(11.8)

218.9

26.7

107.6

(431.9)

(78.8)

(1,424.6)

(1,601.5)

Financials

9M 2010

(1,396.0)

403.0

967.3

(593.2)

1.8

27.1

5.9

408.9

-

25.7

(264.2)

170.4

(1,225.6)

(1,308.1)

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MEDIASET SPANISH BUSINESS | Back up Slides

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432.2

(59.3)

(182.9)

190.1

(107.6)

82.5

2.3

(26.4)

58.5

-

62.2

78.5

TELECINCO 2010 9M | P&L Results

Net Consolidated Revenues

Personnel Costs

Other Operating Costs*

EBITDA

Amortisation & Depreciation

EBIT

Financial Income (Losses)

Associates

Pre-Tax Profit

Taxes

NET PROFIT Reported

NET PROFIT Adjusted**

9M 2009(Euro ml.)

Financials

* Including the reversal of provisions (€35 million in 2009; €8 million in 2010)** Excluding the net impact of the amortisation of intangibles related to the PPA of Endemol and the write-off of the participation in Edam

622.4

(58.8)

(288.1)

275.6

(108.7)

166.9

3.3

(168.8)

1.3

(0.1)

32.2

121.2

9M 2010

| 33 | Financials

9M 20109M 2009

127.2 100.0

3.2 4.0

TV rights

Tangible & Intangible Fixed Assets

Total Investments

TELECINCO 2010 9M | Investments

135.8 121.0

(Euro ml.)

5.4 17.0Co-production & Distribution

| 34 | Financials

TELECINCO 2010 9M | Cash Flow Statement

Initial Net Financial Position (01/01)

Free Cash Flow

- Cash Flow from Operations

- Investments/Disinvestment

- Change in Net Working Capital (CNWC)

Change in consolidation area

Change in Equity

Equity (Investments)/Disinvest.

Cashed in Dividends

Dividends

Total Net Cash Flow

Final Net Financial Position (30/09)

9M 2009 9M 2010

(156.0)

185.4

279.6

(121.0)

26.9

-

1.4

(65.8)

1.0

(48.4)

73.5

(82.5)

(Euro ml.)

(25.9)

70.0

195.4

(135.8)

10.4

-

(2.8)

(9.8)

1.8

(210.3)

(151.1)

(176.9)

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MEDIASET GROUP 2010 9M | Net Profit Adjustment

NET PROFIT (Reported)

Edam Adjustments from Telecinco

Telecinco Minorities

Net Edam PPA Adjustment

Adjusted NET PROFIT

192.6

89.0

(43.4)

29.7

267.9

(Euro ml.)

Financials

184.2

16.3

(7.9)

5.4

198.0

9M 2009 9M 2010

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Forward-looking StatementsStatements contained in this document, particularly the ones regarding any Mediaset Group possible or assumed future performance, are or may be forward looking statements and in thisrespect they involve some risks and uncertainties.

Mediaset Group actual results and developments may differ materially from the onesexpressed or implied by the above statements depending on a variety of factors.

Any reference to past performance of Mediaset Group shall not be taken as an indication of future performance.

This announcement does not constitute an offer to sell or the solicitation of an offer to buy the securities discussed herein.

The executive responsible for the preparation of the Mediaset S.p.A. accounts, Andrea Goretti, declares that, as per para. 2 art. 154-bis, of the “Testo Unico della Finanza”, that the accounting information contained in this document corresponds to that contained in the company’s books.

Investor Relations Department:

Tel: +39 02 2514.7008Fax: +39 02 2514.6719Email: [email protected]: www.mediaset.it/investor/

Documents

2010 9M RESULTS PRESENTATION download