200 Park AvenueNew York, New York

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Grids in Financial Services

NEW YORK PALO ALTO

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© 2008 West Avenue Capital, LLC- Released at Open Grid Forum 22 -

Grid Use Continues to Grow Exponentially• Firms Moving from 1,000s to 10,000+ and 100,000+ Nodes• Insatiable Demand – If Its Built, It Will Be Used• Demand is Being Driven Globally• Strategic and Market-Driven Events….

–Although not much going on in Financial Services These Days!

Driving Innovation (in Silos!)• Each Financial Services Firm is a Market Leader…• Some Shared Ideas & Cross-Pollination• More Secrets and Protection of the Strategies than Shared Ideas

Financial Services Drivers• Risk Management• Pricing• Real Time vs. Batch

Grids in the Financial Services Sector

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© 2008 West Avenue Capital, LLC- Released at Open Grid Forum 22 -

Data Center• Same Space / Power / Cooling Issues

– More Issues due to Latency Requirements and Proximity to Metro Areas

• Operations & Ease of Management

Evolving Architectures• Moving Targets on the Bottlenecks

–Storage, Networking & Compute

Security• Sharing?!

–Who ever heard of that?

• New Physical Locations (see Data Center Issues Above)

Financial Services Challenges

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© 2008 West Avenue Capital, LLC- Released at Open Grid Forum 22 -

Throw More Money at the Problem• A Major Wall Street Firm just Approved $100mm to Build the “Next Generation Grid”

• Most Firms Architect on Their Own; Very Little Participation in Groups

Driving Innovation (in the Market)• Storage / Data Caching

• Virtualization / Grid Convergence

• Capacity on Demand

Solutions in Financial Services

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© 2008 West Avenue Capital, LLC- Released at Open Grid Forum 22 -

Keep the Pressure ON!• We Need Standards & We Need Companies to Drive these Standards• Global Reach – Innovation is Still Coming from the Startups!• For those not Listening…. It’s a Multi-Billion Dollar Industry for FS!

–$2-3bn for Software; $12bn for Hardware1 – Annually

Innovation (Cross Industry)• Innovation from the OGF and Related Industry Groups• Academic & Research Related

Better Tie-in with Financial Services• How do we bring Financial Services to the Table?• What are the Benefits?• How does Financial Services Learn from the OGF?• How does the OGF Learn from Financial Services?

Open Grid Forum and Financial Services

1 Robert Cohen, Economic Strategy Institute, Grid Adoption in the United States

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© 2008 West Avenue Capital, LLC- Released at Open Grid Forum 22 -

Shawn P. FindlanGeneral PartnerWest Avenue Management Partnerse: shawn (at) wacmp dot com

Thank You