2nd May 2012World Bloggers' Day

Union House, Anamnagar, Kathmandu

Blogging & Use of Social Media: Opportunities & Threats

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Aakar (Ani l P. Ghimire)Internet Market ing Special ist-CloudFactorySocial Media Enthusiast & Blogger

Lets not start with the history of Internet & Social Media

What is Social Media?

Social Media is an online tool…

Conversation, Sharing, Interaction…

Wikipedia - Social media is a use of web-based and mobile technologies to turn communication into an interactive dialogue.

Andreas Kaplan and Michael Haenlein says, “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”

You can share information quickly.

You can demonstrate your expertise and authority.

Why should you care about Social Media?

Information Flow

901 Million (April 2012)

Facebook is a social networking service and website launched in February 2004

Millions

Twitter was created in March 2006 by Jack Dorsey and launched that July.

“It was not a Twitter revolution in Egypt, it was an Egyptian revolution, Twitter was just a tool.”

October 2011: 201,420,689 viewers

comscore.com

A blog is a type of website or part of a website supposed to be updated with new content from time to time.

Exploring potentialSatisfaction Freedom of ExpressionIdentityEmploymentPersonal BlogsProfessional BlogsCorporate BlogsCitizen Journalism

As of 16 February 2011, there were over 156 million public blogs in existence. ~ Wikipedia

Nepali Blogs came in limelight to the world in 2005 when the King Gyanendra tightened grip of censorship among mainstream media - NepaliVoices1000+ Blog

Blog in Nepal

2006 April Uprising, established blogs as a communication tool during the time of crisis in Nepal – NepaliVoicesLots of Opportunity – Tech, Sport, News Analysis or any other BlogPhoto, Video, Audio blogs - Promoted for various EventsGot Job EasilyEmployment (Some Nepali tech company searching for tech bloggers)Blog About Brands/CompaniesInspiring International World Famous Blogs

Blog & My Experience

July 2005 By Pete CashmoreJune 2005 by Michael Arrington

Don’t just Write, Market your Blog

Opportunities & Challenges

Identity (Makes your identity)Blog can be a serious business – Make money out of it (Monetize) – Start your own or write in other’s blogEmployment OpportunitiesBeing Regular in Blog (More you write, more you learn)Express it, the World is listeningNetwork with different people from different fieldsCitizen JournalismYour one blog can change the WorldFuture is Digital/Online Media

Opportunities & Challenges

Digital Divide, Availability of Internet, ElectricityFreedom of Speech but don’t be harsh to other, Don’t promote Violence & PornographyMainstream Media or people don’t consider Blog as authentic sourceAnonymity (Only supports anonymity if it’s for good cause) Respect Privacy of readers (IP, Email etc)Bloggers Security (Receiving Threats just because Blogger criticize particular person/brand/events etc)No clear guidelines/protections for Bloggers

Opportunities > Challenges

Use Social Media for betterment of the society.

References:M80 PresentationWhat the F**k is Social Media Simplify360 In-Rev SystemsData & Stats from respective sourcesImages from various siteshttp://slideshare.net/bexdeep