2. Mavrck Platform Overview

MAVRCKCommunity

Platform Overview

Mavrck Community Platform Overview | Your Influencer Activation Engine | 2015

Table of ContentsActions

Action examplesAction success tips

RewardsReward success tips

NewsNews success tips

Join the ConversationConversation success tips

LeaderboardLeaderboard success tips

Featured PostFeatured post success tips


ACTIONSDescription:

Cards with image and text, describing influencers’ tasksActions can link to rewards to incentivized community

PurposeMotivate community to share on social networksSocial engagement, increasing customers and sales, market research, etc.

Action TypesPost on Facebook/Twitter: Share links, tag friends, Tweet at key peopleSurvey/Vote: Ask community questions for market/product research (or just for fun)Like/Follow on Facebook/Twitter: Send community to branded social networks to follow/like pageDrive Traffic To Link: Link for community to visitSubmit Video/Photo: Community submits photos/videos based on specific questionBrand can use in any of marketing needsWatch Video: increase view count


ACTIONS EXAMPLES


ACTION SUCCESS TIPSKeep between 3-6 actions in community live at all timesAdd 2-3 every few days

Combine two actionsMake your brand more human by adding a personalized confirmation message

Get creative with your community’s tasks for social networksDon’t share landing pages/product releases too frequently, or friends become desensitized to your contentSubtly branded photos/challenges will engage the right demographic and increase brand sentiment

Help users feel influential and exclusive by asking for their opinionWith fill-in-the-blank tweets, go over the character limit to prompt editing


REWARDS EXAMPLE:

DescriptionIncentives given by the brand to community members who complete certain actions

PurposeThe initial motivation for your community to complete actions based around your brand on their social networks

Reward OptionsEveryone wins a small gift (ex. $2-$7 in value)Enter for a chance to win a larger gift (ex. $50 in value / 200 participants)


REWARDS SUCCESS TIPSAdding a new reward weekly works well Only having one reward in your community is okay tooWith 2 rewards in your community at a time, cycle out actions at varying times, leaving actions that are associated with a reward in the community longer

Variable rewards leave users in the dark about which actions unlock which rewardsThis surprises and delights them, keeping them interested in completing actions!

Try running a sweepstakes for a high value item Do so once a month to boost excitement and add in more “Easter eggs”

Rewards can be giveaways or sweepstakes


EXAMPLE:

DescriptionSlider section where companies can place images that link to external page (providing link is optional)Can have up to 4

PurposeDrive awareness and interest in new product releases, updates, etc. Highlight actions from community

NEWS


NEWS SUCCESS TIPSKeep news section freshKeep 2-3 news section active at a timeSwitch every other day

Community enables you to build a meaningful relationship with your biggest advocatesDon’t oversell a customer who’s already soldKeep interactions human sounding

Feature users in news sectionThis incentivizes thoughtful responses and builds excitement into action participation

Use news section to post results of polls and breaking news/information from your industryIf news is time sensitive, make sure the timing is advertised so your community can act fast


EXAMPLE:

DescriptionWhere the brand can ask questions and facilitate community conversationComments on this discussion get posted to Facebook for added visibility

PurposeBuild conversation and community among influencers with love for your brandBuild Facebook conversation and comments about brand Can be used for any type of discussion item (i.e. product reviews, market research, etc.)

JOIN THE CONVERSATION


CONVERSATION SUCCESS TIPSDepending community size, replace the conversation prompt weeklyKeep 2-3 news section active at a timeSwitch every other day

Community enables you to build a meaningful relationship with your biggest advocatesDon’t oversell a customer who’s already soldKeep interactions human sounding

Feature users in news sectionThis incentivizes thoughtful responses and builds excitement into action participation

Use news section to post results of polls and breaking news/information from your industryIf news is time sensitive, make sure the timing is advertised so your community can act fast


EXAMPLE:

DescriptionA section where community members can see how they rank against each other

PurposeBuild a level of friendly competition to drive influencers to take more actions and be more involved with your brandYou can rank community members by influence level or score

LEADERBOARD


LEADERBOARD SUCCESS TIPSUse leaderboard to rank any way you likeDepending on goals, use the leaderboard to drive competitive nature in your users and push them to perform for your brand

If your goal is to acquire more users...The learderboard can be based on how many friends they have brought into the communityOr how many friends they have gotten to sign up for/buy your product

If your goal is to increase engagement and manage social conversations...You can have the leaderboard based on number of actions completedOr as a measurement score of how much engagement users have created on the posts linked to your actions


EXAMPLE:

DescriptionFacebook Post embedded in the community pageClicking on the post will instantly bring influencers to Facebook – where they can like, comment, or share

PurposeA way to increase engagement on Facebook postsLets influencers see valuable, targeted information

FEATURED POST


Featured Post SUCCESS TIPSIf there is a post on your Facebook page you want more engagement on...Use it as the featured postThis will drive more views and comments

If there is a product or message you are trying to push...Combine a post in the featured post section with user actionsThis will drive more views and comments around a specific topic

If there is a time sensitive message (coupon, sweepstakes, etc.) that you want your community members to see...Use the featured post section to increase urgency and views

Documents

2. Mavrck Platform Overview