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2/8/2015 Mavrck Closes 2.5M; Bharat Babies Feature; Q&A with Jordan Vallinino; Events in February
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February 2015 - In This Issue:
IDEA Ventures in the News
MAVRCK Raises 2.5M
Venture Feature: Bharat Babies
Five Ventures to Watch in 2015
Q&A with a Coach
IDEA Ventures in the News
MAVRCK Raises 2.5 Million in FundingMAVRCK: Every Marketer's Wingman
Imagine if there was an exclusive online community for social influencers who would earn exclusive content,rewards and experiences based on their behavior on social media. That is what Mavrck, a Boston startupthat just raised 2.5 Million dollars, is providing for premier consumer brands. Previously Splashscore, the company white labeledtheir original idea allowing brands to identify andactivate their most influential customers to drivesales on social networks. Mavrck worked with IDEA: NortheasternUniversity's Venture Accelerator to launch theirbusiness. While in the accelerator the companyreceived gap funding to develop and expand their platform, and acquire their first customers. Among the
2/8/2015 Mavrck Closes 2.5M; Bharat Babies Feature; Q&A with Jordan Vallinino; Events in February
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more than 25 brands that use Mavrck's platform, the most notable are Unilever, Sears and New Balance. Want to read more? Checkout IDEA's full MAVRCK article.
Q&A with a Coach:Jordan Vallinino: Coach andInvestment AnalystOur coach this month, JordanVallinino but you can call him "Mr.February", is a sophomore businessstudent studying economics. He isboth a coach and Investment Analyst(IC, Investment Committee) on theIDEA management team. Jordan became interested in being acoach immediately after joining theIDEA management team. "I lovebeing on the IC, but I didn't get tointeract directly with the ventures. Ireally wanted to learn with them,"Jordan said. Being bothan analystand coach,Jordan getsto see bothsides ofIDEA'sprocess. "It'sawesomebeing on theIDEA side,providing ventures with resources,but seeing how the resources affecteach venture is even cooler," Jordansaid. Jordan is currently working with threeventures, Lobby Shop, Medcorp andMimoments, all three of which are inthe ready stage, the beginning stage(followed by set, go and launched)."My goal is to see a venture fromready to launched. I love watchingnew ventures come to New VentureOrientation and then pitch at eachstage-gate (the process each venturemust go through to proceed to thenext stage). Seeing the progress theymake in a short time is inspiring." Check out the ventures Jordan iscoaching and get involved as a coachyourself!
Venture Feature: Bharat BabiesChildren's Books to Tell the Story of India's HeritageAs the daughter of two Indian immigrants, Sailaja Joshi (DMSB'06) realized how important it was for her own daughter tolearn about her heritage. She was shocked to find there weren'tany children's books about India's history and culture, and theidea of Bharat Babies was born. Bharat Babies' mission is to design andproduce developmentally appropriatebooks that tell the stories of India'sheritage. Bharat Babies joined IDEA tohelp bring the book series to life. "IDEAhas really pushed me because theyhave marked goals, incentives, fundingopportunities,and they help me meetpartners across the country," Joshisays. The Bharat Babies series is expected to launch in May 2015.Check out IDEA's Bharat Babies article here.
Upcoming Boston Events for Entrepreneurs
Looking for upcoming events in Boston to help growyour startup? Look no further.Connect with fellow Boston entrepreneurs at these upcomingevents that will challenge the way you think about social media,customer engagement, and hiring new talent.Boston TechBreakfast Presented by ColliersAt this monthly breakfast get-together techies, developers,designers, and entrepreneurs share and learn from their peersthrough show and tell / show-case style presentations.Growth Hacking for Startups:This workshop provides a brief introduction to Growth Hackingand immediately addresses the commonly flawed strategieswhile focusing on real-world tactics that actually work.
Social Media Blitz: This session will provide you with a number of simple Twitter tipsand tricks, as well as LinkedIn and Facebook strategies you canstart using today.
Talent Hackers Boston: An Intro to Talent Hacking:Join us to hear from four entrepreneurs about simple talenthacks you can use to hire your team, followed by a paneldiscussion about building amazing teams, fast on a budget.
IDEA: Northeastern University'sVenture Accelerator
2/8/2015 Mavrck Closes 2.5M; Bharat Babies Feature; Q&A with Jordan Vallinino; Events in February
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