2 | HISTORY - Waterloo Center for the Arts Waterloo Center for the Arts’ purpose is to initiate and further awareness, appreciation and support of the arts by a diverse audience

2 | H ISTORY

pEntrance to the Phelps Youth Pavilion & New RiverLoop Amphitheatre

MIS SION & C ONDENSED HIS T ORY

The Waterloo Center for the Arts’ purpose is to initiate and further awareness, appreciation

and support of the arts by a diverse audience. The Center is a municipal non-profit organization

dedicated to fostering community awareness and appreciation of the arts by acquiring, preserving,

exhibiting, and interpreting significant works of art. Operating under the direction of the Waterloo

Cultural and Arts Commission, the Center and its programs reflect the City of Waterloo’s

commitment to and support of dynamic arts and cultural opportunities.

RECENT HIS TORY (JULY 2011 – JUNE 2012)

Accomplishment/Historical information

n November 2011 - The Phelps Youth Pavilion celebrated its 100,000 visitor!

n Presented Master Artists of the Bahamas exhibition and symposium. Exhibition is

currently touring.

n Completed doors and windows replacement project for Schoitz Rooms and West Wing.

n Conducted research and collection acquisition trip to Oaxaca.

n Opened/dedicated the RiverLoop Amphitheatre, Arts Mall and Mark’s Park.

n Developed the RiverLoop Association, Inc. to manage the RiverLoop Amphitheatre, Arts

Mall, Mark’s Park and Expo Plaza.

n Completed installation of collection storage furnishings.

n Presented Mini Masters: A Nine Hole Course in Art in McElroy Junior Art Gallery III.

n Organized/presented the Haitian Art Society Annual Conference in New Orleans.

n Learn more about our history online at www.waterloocenterforthearts.org.

HISTORY | 3

DIREC T OR ’S L E T T ER

Effective the second week of January 2013 I will be retired so this is the last year I will write this letter. I will have been here for 31 years and have loved every minute and have enjoyed the people, the experiences, the partnerships, and the rich culture during my tenure. But now it is time to see where the next generation will take this Art Center. I have lots of exploring to do and new experiences to look forward to. I want to travel, make art, enjoy family and friends.

I don’t plan to disappear, the Art Center and all of you mean the world to me! I hope to be invited to host artists in my home - you know me, I love to give parties and meet interesting people. Bill and I might transport art occasionally. I will in some way stay in touch and continue to support the Waterloo Center for the Arts, staff and commission.

4 | D IRECTOR’S LETTER

pRiverLoop Amphitheatre pForsberg Riverside Galleries Featuring: Master Artists of the Bahamas

We all have a lot to be proud of – the Art Center has really changed since 1998 when the building was rededicated and the Culture and Arts Commissioners appointed and I began my tenure. I feel really good and terribly proud of how we have grown. I have had the great pleasure to work with a wonderfully talented staff, dedicated and hardworking commissioners, stalwart and energetic Friends of the Art Center volunteers, incredibly supportive department heads, city councils and three mayors! You all have been a very significant part in our growth! I thank you all for your support.

Now just a glimpse of how we have grown and changed in those fourteen years since we have become the Waterloo Center for the Arts!

In 1998 the Recreation and Arts Commission was dissolved, sports and recreation programs became the purview of the newly developed Leisure Services Commission and moved to new offices located at Byrnes Park. The Cultural and Arts Commission was developed to govern the then Recreation and Arts Center, art education programs, collections and exhibitions. The Recreation and Arts Center was rededicated as the Waterloo Center for the Arts and I was appointed by Mayor John Rooff to be Executive Director.

The change in status in 1998 from Recreation and Arts Commission and Recreation and Arts Center to Cultural and Arts Commission and Center for the Arts has allowed the arts to significantly grow and flourish in Waterloo.

DIRECTOR’S LETTER | 5

n The annual budget has increased from $268,435 to $1,189,355.n Revenues have increased from $98,000 to $255,919.n Tax support has increased from $170,435 to $933,436.n Friends of the Art Center support has increased from $17,000 to $47,040.n Capital expenditures have increased from $25,000 in 2008 to $421,650 just this

year.n The collection has grown from 716 artworks in 1998 to 4,178 artworks today.n The value of the collection has increased from $1,076,806 to $4,588,840.n The building has been remodeled and expanded to include many new gallery

spaces (West Gallery, Concourse Gallery, Langlas Loft Galleries, Watkins

Grand Foyer Galleries, Reuling Feldman Gallery and Block-Loomis Gallery) to

enable WCA to exhibit the burgeoning collections as well as related exhibits

that expand upon and enhance the collections. We have gone from 3 dedicated

galleries to 9 galleries.n The fulltime staff has grown from 5 to 15 and over 26 part-time staff assist with

the expanded operations of WCA.n New and expanded collections were added: International Folk Art, Mexican Folk

Art, and Regional African American Art. The Midwest and American Decorative

Arts collections have also significantly grown. n WCA grew the Haitian collection to become now the largest public Haitian Art

Collection in the world. It is encyclopedic in scope.n Director and Curator began traveling annually to Mexico to purchase art for the

growing Mexican Folk Art Collection—now one of WCA’s premiere collections.n Youth programs significantly expanded with the addition of the 7 million dollar

Phelps Youth Pavilion in 2008. n The Youth Pavilion added additional gallery space for the permanent collection

and 3 dedicated youth galleries—The McElroy Junior Art Galleries I, II and III

and over 50 hands-on, interactive exhibits for youth. The Youth Pavilion serves

over 25,000 people each year through membership, general admissions and

school and youth programs.

6 | D IRECTOR’S LETTER

n An active public art program was begun—and now boasts artworks throughout

the downtown community.n Also added with this YP addition was significant storage/prep space for

the collections. We have just completed installation of collection storage

furnishings and have begun the reinstallation of the entire collection. n Most recently WCA and the city opened the new RiverLoop Amphitheatre,

Mark’s Park and the Arts Mall. Since June 30, this new venue has hosted a

grand opening arts festival, Stem and Stein—a beer, wine and food festival,

the RiverLoop Rhythms concert series, Jazz on the Cedar, Municipal Band

concerts, community rental events and most recently, the President of the

United States.

Thank you one and all for a great ride! I wish you all the best! Bring it ON – I look forward to more growth and success with all of you at the helm!

Cammie ScullyExecutive Director

DIRECTOR’S LETTER | 7

pDirector | Cammie Scully

8 | MAJOR ACCOMPLISHMENTS

pNew RiverLoop Amphitheatre, Arts Mall, Mark’s Park

SNAPSHOT: A LOOK AT T HIS Y E A R’S M A JOR ACCOMP L ISHMEN T S

Visitors served in the building 118,654

Phelps Youth Pavilion attendance 25,393

Exhibitions presented throughout the building and across the nation 24

New pieces of artwork added to the WCA collection, valued at $145,576.75 338

Artists’ work featured in the Holiday Arts Festival 63

Artists’ work featured in the RiverLoop Arts Festival 32

In-kind services and room rentals provided by the WCA $47,734

Volunteers 177

Volunteer hours contributed 2,503

Value of volunteer labor $54,540.37

Meetings, events and programs hosted at the WCA 1,578

Contract groups met at the WCA on a regular basis 26

Guided tours of WCA 133

General obligation bond funds received for capital improvements-Arts $173,802

General obligation bond funds received for capital improvements- Building $247,847

Municipal support received (tax levy) $893,129

Non-municipal support received $100,606

Earned income $203,905

WCA Memberships 149

A R T S $103,310

Registrations fees for classes/programs/events $16,105

Room Rentals $72,620

Holiday Arts Festival $9,039

Miscellaneous $1,271

Payroll Reimbursements - RAI & WCS $4,275

PHE L PS YOU T H PAV IL ION $99,785

Admission $45,180

Membership $15,380

Tours $2,303

Tours - CV Promise $1,628

Birthday Parties $6,815

Gift Store $15,679

Art House Café (rent) $4,800

McElroy Trust World’s Greatest Spring Break for Kids $8,000

MAJOR ACCOMPLISHMENTS | 9

10 | EXHIB IT IONS

pMaster Artists of the Bahamas

EXHIB IT IONS | 11

E X HIBI T IONS

S TAT EMEN T OF PURPOSE

Exhibitions and related programs at the Waterloo Center for the Arts:

(1) Present, complement, and enhance understanding and appreciation of the Center’s permanent collection.

(2) Provide the community with opportunities and resources for the study, enjoyment, participation in and appreciation of the arts.

(3) Are reflective of community interests, incorporating ideas and suggestions provided by a Collections/Exhibitions Advisory Committee.

(4) Are balanced with respect to artists’ gender, ethnicity and artistic medium.

COMMUNIT Y PA R T NERSHIPS

AEA 267, AmeriCorps, Brown University, Clear Lake Art Center, Community Foundation of Northeast Iowa, Dubuque Museum of Art, Friends of the Art Center, Hawkeye Community College, Iowa Department of Cultural Affairs, Iowa Arts Council, Iowa Watercolor Society, Jesse Cosby Neighborhood Center, Main Street Waterloo, Metropolitan Community College, Muscatine Art Center, Nicole Smith Gallery, Rhode Island School of Design, University of Northern Iowa, UNI-CUE, Waterloo Community Schools, Waterloo Public Library

THIS FISCAL YEAR: The Center presented 24 unique exhibits throughout its building and beyond.

SE L EC T IONS F ROM T HE Ongoing

HAITIAN COLLECTION Reuling-Feldman, Langlas Loft,

Rotary-Lichty

Sponsored by Friends of the Art Center, IDCA,

City of Waterloo

GR A N T W OOD COL L EC T ION Ongoing

Langlas Loft

Sponsored by Friends of the Art Center, IDCA, WCA,

City of Waterloo

PA IN T E D PAGE S: CHIL DR EN ’S 10/1/10 – 8/31/11

BOOKS IL L US T R AT E D McElroy Junior Art Gallery III

BY IOWA ARTISTS Sponsored by Friends of the Art Center, IDCA, WCA,

City of Waterloo

SE L EC T IONS F ROM T HE 2/11/11 – 6/31/11

AFRICAN AMERICAN ARTISTS Watkins Foyer/Longfellow Concourse Galleries


City of Waterloo

F ROGGIE W EN T A’ COUR T ING: 5/21/11 – 6/30/12

IL L US T R AT IONS BY Block-Loomis Gallery

MARIE CAMILLE LENTSCH Sponsored by Friends of the Art Center, IDCA, WCA,

City of Waterloo

ROGE R BA R T L E T T: SE RIE S 6 3 5/20/11 – 8/31/11

Forsberg Riverside Galleries


City of Waterloo

CL A R ENCE A L L ING: 5/20/11 – 8/31/11

A L EG AC Y IN A R T Law Reddington Gallery


City of Waterloo

MINI M A S T E RS: A NINE -HOL E 10/6/11 – 12/31/12

COURSE IN A R T McElroy Junior Art Gallery III


City of Waterloo

M A S T E R A R T IS T S OF 10/14/11 – 1/31/12

T HE BA H A M A S Forsberg Riverside Galleries, Watkins Foyer


City of Waterloo

12 | EXHBIT IONS

EXHBIT IONS | 13

W OR KS BY A MOS F E RGUSON 10/14/11 – 1/31/12

Forsberg Riverside Galleries, Watkins Foyer


City of Waterloo

W OR KS BY 10/14/11 – 1/31/12

REV. MERVIN THOMPSON Lichty Gallery


City of Waterloo

S A NS SOUCI : SCUL P T UR E BY 10/14/11 – 1/31/12

A N T ONIUS ROBE R T S Forsberg Riverside Galleries, Watkins Foyer


City of Waterloo

FA MILY POR T R A I T: 2/16/12 – 4/1/12

ART BY ARTHUR FRICK Forsberg Riverside Galleries


City of Waterloo

WAT E R L OO A L L-SCHOOL 3/29/12 – 4/29/12

A R T E x HIBI T ION Law Reddington Gallery


City of Waterloo

W OR KS BY CH A R L E S BA R T H 4/19/12 – 8/19/12

Forsberg Riverside Galleries


City of Waterloo

CULT UR A L R EP UGN A NCE : 6/1/12 – 9/30/12

PAINTINGS BY AMY LOVE Lichty Gallery


City of Waterloo

14 | EXHIB IT IONS

PRIN T S BY DA L E PHE L P S 6/30/12 – 12/31/12

Creative Connection Gallery, Langlas Loft Gallery

Sponsored by Friends of the art Center, IDCA, WCA,

City of Waterloo

M AURICIO L A S A NSK Y: 6/30/12 – 12/31/12

PRIN T M A K E R , FAT HE R , MEN T OR Law Reddington Gallery


City of Waterloo

THE RIVER SERIES & OTHER 6/30/12 – 12/31/12

PRINTS BY JOHN PAGE Law Reddington Gallery


City of Waterloo

Additional exhibitions presented outside of the Waterloo Center for the Arts:

WA L L S OF FA ME : POR T R A I T S OF OngoingCE DA R VA L L E Y HE ROE S BY City Hall GalleryPACO ROSIC Sponsored by WCA, City of Waterloo

IL L UMIN AT E D T R A DI T IONS Ongoing Jesse Cosby Neighborhood Center Sponsored by WCA, City of Waterloo

MO T HE RS, ME RCH A N T S & M A MBOS Ongoing Marsh Place Urban Gallery Sponsored by WCA, City of Waterloo

NOR T H END A R T S Ongoing F E S T I VA L MUR A L S WCA Urban Galleries, Sponsored by WCA, City of Waterloo

PUBL IC A R T COL L EC T ION Ongoing Various downtown locations Sponsored by Friends of the Art Center, WCA, IDCA, City of Waterloo

COLLECTIONS | 15

C OL L EC T IONS

S TAT EMEN T OF PURPOSE

In fulfilling its role in the community, the Waterloo Center for the Arts collects, preserves and interprets significant works of art. To this end, a continued program of selective acquisitions is pursued. While acquisition, preservation and interpretation of the permanent collection are the responsibilities of the Waterloo Center for the Arts and the Waterloo Cultural & Arts Commission, the Community Foundation of Northeast Iowa holds the title to the collection. Each year we strive to build our collection through new acquisition of works of art within our collection priorities:

THIS FISCAL YEAR: The Center acquired 338 pieces of artwork, valued at $145,576.75.For a list of the WCA’s new acquisitions, contact the Waterloo Center for the Arts.Acquisitions to the collection were made possible by these donors:

Roger and Susan Bartlett Michele Kyrimes

Robert and Joyce Broshar Akkie Martens

John Cox Marlys Messingham

Community Foundation of Northeast Iowa Noel, Victoria, and Dore Newell

Janet Feldman Elizabeth Olson

Merry Elizabeth Foss Calvin C. and Carol L. Peterson

Friends of the Art Center Antonius Roberts

Galerie Bonheur, St. Louis, MO Stephanie Stebich

Ed and Ann Gessen Strang and Baily Funds

Barbara Goodbody Alice Vosburgh

Scott Hanson

MIDWEST ART 13 AMERICAN DECORATIVE ART 11

INTERNATIONAL FOLK ART 163 PUBLIC ART 1

MExICAN FOLK ART 180 HAITIAN/CARIBBEAN ART 41

STUDY COLLECTION 1 OTHER 4

16 | PHELPS YOUTH PAVIL ION

PHELPS YOUTH PAVILION

STATEMENT OF PURPOSE

At the Phelps Youth Pavilion, Art launches a world of wonder, discovery and learning!The Phelps Youth Pavilion provides educational opportunities for youth to develop skills and explore art appreciation, aesthetic awareness, art history, and cultural diversity through visual and experiential activities. In Junior Art Galleries I and II permanent exhibits engage and inspire visitors of all ages, even infants and toddlers. The exhibits in Junior Art Gallery III change throughout the year, giving visitors exposure to a variety of artists by combining hands-on elements with a more traditional museum experience.

Visitors can enjoy nearly 40 hands-on exhibit areas throughout the Phelps Youth Pavilion.

pMcElroy Junior Art Gallery II | New Wild Art Activities & Display Cases

THIS F ISCAL YE AR, 2 5, 3 9 3 V ISITORS E XPLORED THE PHELPS YOUTH PAVILION.[ ]

NEW INSIDE THE PAVILION With support from the Guernsey Charitable Foundation,

we introduced four new exhibits: Mirror Mirror, Wild Art,

This Is What An Artist Looks Like, Make Some Noise

and also renovated the exhibits My Own Art Museum

and KIDStructure.

nAdded safety features to Climb & Crawl Stairway,

Grant’s Farm and Learn-A-Lot School House

nDigital display in Art’s Workshop now showcases

upcoming programs

nInstalled automatic shades on the windows in JAG I

McELROY JUNIOR ART GALLERY l

ARTISTS STUDIO Visions and Versions What If/Why Not

Picture Perfect Mola Mania

BLAST FROM THE PAST Prof. Paintspotz Time Machine A New View

Diggin’ Art Tag Yourself

Art in the Dark

KINDER ISLAND Catch & Count Fishing Boat Great Starts Book Nook

Finger Fun Digital Painting Sky Magic Mobile

Tropical Toddlers Playhouse Feet Beat Steel Drum

Living Colors Aquarium Tap-Tap Taxi

Hand & Sand Activity Table Tiny Tots Tide Pool

GRANT’S FARM ‘Round the Farm Activity Barn Hattie’s Garden

Learn-A-Lot School House Hay Play Loft

Make a Scene Milk & Moo Cow

Through the Woods Tractor Drive

PHELPS YOUTH PAVIL ION | 17


McELROY JUNIOR ART GALLERY ll

CLIMB AND CRAWL STAIRWAY

ART’S WORKSHOP Modern Masters Gallery

This is What An Artist Looks Like

FUNSTAGE & PUPPET PLAYHOUSE Mirror, Mirror Make Some Noise

CREATIVITY ACROSS CULTURES Where in the World?

Cultural Pavilions: Mexico, India, Chana, China & Iran,

Great Explorations Reading Corner

CONSTRUCTION ZONE Bright Lights Building Blocks Big Block City

Dream It, Design It KIDStructure

Small House Dollhouse

OUR GALLERY Face to Face Portraits My Own Art Museum

pARTners Drawing Station Wild Art

McELROY JUNIOR ART GALLERY III

MINI MASTERS: A NINE HOLE October 1, 2011 - December 30, 2012

COURSE IN ART Whether you’re an amateur or a pro, visitors of all ages

can play this unique 9-hole miniature golf course. Par

for this creative course is FUN, plus you’ll learn about

the great master artists of the 20th century as you play.

You’ll experience the most unique sand traps, roughs and

hazards – and we’ll warn you… the ‘greens’ may not be

the color of green at all! This hands-on exhibit is a fun

way for all ages to get into the swing of art

SPECIAL PROGRAMS

The Pavilion offers special programs throughout the year to make every visitor’s experience a memorable one!

DOLLAR DAYS On the third Thursday of each month, the Phelps Youth

Pavilion discounted its admission to $1/person and

stayed open until 8:00pm. The Pavilion offered several

special Dollar Days events throughout the year.

THIS FISCAL YEAR: 2,521 people visited during the 11 Dollar Days offered.

HOLIDAY DOLLAR DAYS We have continued a special tradition every Sunday in

December - $1 admission with a donated item for the

Northeast Iowa Food Bank. This fiscal year, 63 people

visited during the 3 Holiday Dollar Days offered.

HALF-PRICED SUNDAYS Half-priced admission was offered on Sundays

throughout the year.

WORLD’S GREATEST SPRING March 10-18, 2012

SPRING BREAK FOR KIDS RJ McElroy Trust sponsored $1 admission for 9 days at

9 Waterloo attractions. Participating attractions included:

Phelps Youth Pavilion, Bluedorn Science Imaginarium,

Sullivan Brothers Iowa Veterans Museum, Grout Museum

of Science and History, National Wrestling Hall of Fame/

Dan Gable Wrestling Museum, Black Hawk Children’s

Theatre, Young Arena, Waterloo Public Library, Volunteer

Center of the Cedar Valley, Iowa State, Extension Office

and Quakerdale (Fun on the Bus).


11,280 total at tendance at the venues (3,826 at tendance at Phelps Youth Pavilion).[ ]


SPECIAL PROMOTIONS Every Sunday Half Price Sundays half price admission

September 11 Grandparent’s Day Free admission (Grandparent)

May 13 Mother’s Day Free admission (Mother)

June 17 Father’s Day Free admission (Father)

All children visiting with a school tour receive a $1 off coupon for a future visit.

TRICK OR TREAT October 31, 2011

Children came in costume to trick or treat inside the

Phelps Youth Pavilion. Trick or Treaters and their adults

received special treats and prizes from costumed

characters throughout the Pavilion. There were 331

participants.

NOON YEAR’S EVE PARTY December 31, 2011

Special New Year’s crafts, snacks, games, singing Auld

Lang Syne and a ball drop at 12:00 NOON made the party

festive. Crafts included a personalized 2012 calendar,

Wishes Can Come True Bank, Good Luck Goldfish,

New Year’s Crown, Noise Shakers and a Lucky Penny

Resolution Doll. This program was included in the cost of

visitors’ daily admission. There were 176 participants.

M.A.D.C.A.P. DAY CAMP March 1-2, 2011

Music, Activities, Drama, Creativity, Art, Play and more

(like mini golf) were on the agenda. Children brought

a sack lunch and explored the arts at the Phelps Youth

Pavilion. The first day had 12 participants and the second

day had 18.

BLUE STAR MUSEUMS PARTNERSHIP WCA joined this program for the first time in May 2011.

This is a partnership with the National Endowment for the

Arts, Blue Star Families, and more than 1,300 museums

across America to offer free admission to all active

duty military personnel and their families Memorial Day

through Labor Day.

FAMILY FUN DAYS These theme days provide families the opportunity to

play, learn, and explore with games, scavenger hunts and

hands-on art activities in Art’s Workshop, all centered

around a theme. All activities are free and included in

visitor’s daily admission. First Thursday of each month:

July (2011) Splash Into Summer

August Back to School Blow-Out

September Discover Ghana

October Express Yourself

November Seurat and the Dot

December African American Folk Art: Pippin’s People

January (2012) The Stages of Picasso

January Boredom Buster

February Eye Popping Art

March Pop Goes the Warhol

April Sensational Scribbles

May Dali’s Dreamworld

June Garden Art

October 4, 2011 Worldwide Day of Play

SCHOOL INVOLVEMENT All Pavilion exhibits and activities reinforce educational

standards and benchmarks. The Center had tour

participation from schools across Eastern Iowa (including

Cedar Rapids, Dyersville, Iowa Falls, West Union, Marion,

Marshalltown and Hampton).

The Waterloo Community Schools’ Career Academies

provide job shadowing, work study, and intern experiences

for students. The WCA hosted their first work study

student in the spring semester of 2012. The student

assisted the Registrar, Visitor Services, and the Phelps

Youth Pavilion.



SCHOOL TOURS Tours of the Pavilion brought classroom curriculum

to life with hands-on learning! Tours and programs

offered experiences that celebrated cultural diversity

and explored the connections between individuals,

communities, cultures and ideas. The R.J. McElroy Trust

offers a grant to fund transportation costs for all youth-

related tours. Cedar Valley’s Promise funds tours for

preschoolers, daycares and HeadStart programs that

serve 0-5 year-olds.

Survey Tour: A guided tour where students of all ages explore and

learn through hands-on play. A docent guided the

students’ adventure through the R.J. McElroy Junior

Art Galleries I and II, and the teacher’s choice of a

third gallery or an art experience. (Art activity was an

additional $1/student.)

Focus Tour: Focus tours were docent-led, standards-based

experiences focused on a specific topic and exhibit of the

Pavilion with a related hands-on art activity. Focus tour

options included:

Grades K-3 – Where Grant Wood Stood

Grade 1 – People and Places

Grades 4-5 – Puppets, Performances & Plays

All Grades – Haitian Art Adventure

All Grades – Mini Masters: A Nine-Hole Course in Art

All Grades – Forsberg Riverside Gallery, featured exhibit

Pricing: Free Up to 490/Tour Transportation

Grants Supported by R.J.

McElroy Trust

$1/Student Survey Tour, Grades K-12,

Preschools/Daycares

$2/student Focus Tour, Grades K-12

YOUTH PAVILION GROUP TOURS Visitors of all ages enjoyed a hands-on tour as they

experienced each of the Pavilion’s exhibit areas. And

it wasn’t just for kids – the young at heart played too!

Group tours (12 or more) could choose a guided or

unguided tour. Many Scouts, after-school programs,

sororities/fraternities, college classes, businesses, and

retirement communities took advantage of these tours,

playing and learning with the Pavilion’s hands-on exhibits.

Tour $3/Person

Tour & Craft Activity $5/Person

THIS FISCAL YEAR: 133 school/group tours took place, giving 4,941 visitors a unique hands-on tour experience in the Phelps Youth Pavilion.

BIRTHDAY PARTIES The Pavilion was the perfect place to create special

birthday memories! Parties were scheduled Saturdays

at 11:00am and 3:00pm and Sundays at 2:00pm, with

four party packages to choose from. This fiscal year, the

pavilion hosted 44 birthday parties with 782 guests in the

following categories:

Mini-Party ($100) 20

Kit ($140) 18

Caboodle ($260) 5

Whole Kit and Caboodle ($600) 1

PRESCHOOL STORY Preschoolers and parents enjoy time together with age

& CRAFT TIME appropriate stories and related, hands-on art activities.

This program was held Wednesdays at 11:30am and was

included with paid admission to the Pavilion.


24 | CLASSES & WORKSHOPS

CLASSES & WORKSHOPS


To provide a diverse array of educational and cultural opportunities to people of all ages, abilities and socio-economic backgrounds.

The classes and workshops held at the Waterloo Center for the Arts are created with the Center’s permanent collection in mind, while utilizing the many studios and galleries throughout the Center, including the Phelps Youth Pavilion, Ceramics, Digital Arts and Visual Arts Studios.

THIS FISCAL YEAR: 1,073 people participated in our classes/workshops. Below lists all of this year’s offerings:

JULY – AUGUST 2011

YOUTH & FAMILY Art Spark Adventures Camp II Paint Your Own Glassware

Arty Birdhouses Painting Palooza II

Clay Magic Story & Craft Time for

Hooray! It’s Clay Preschoolers

Intermediate Drawing Summer Digi Explorers

Inro to Drawing What Would You Create With

Mike Fink: An American a Wacky Pile of Wood

Folklore Hero

ADULTS & TEENS Clay in the Classroom

Comic & Manga Drawing Session III

Digital Printmaking

Drawing in Multiple Media

Just Glaze It!

Mosaic Masterpieces: Decorative Mirrors

Open Studio

Scottish Country Dance Club

Teen Clay Camp

Tricks and Clicks: Adobe Illustrator

SEPTEMBER – DECEMBER 2011

YOUTH & FAMILY Breakfast With Santa Masters of Mud

Clay Creation Station Mix It Up Monsters!

Dot, Swish, Swipe, Wipe and Paint! Sculpture: Off the

Fairy Houses Wall Art

Family Junkanoo Workshop Sneakerdoodles

with Symposium Soft, Lemony & Sweet

From Aliens to Zebras: MIxed With a Tapping Beat

Media Mash Swipe, WIpe, Dot and

Hooray for Hollywood Movie Poster! Paint!

Intermediate Drawing The Braidy Bunch

Junkanoo Holiday! Workshop

Kid Designed Holiday Cards

ADULTS & TEENS Ceramics Studio for Teens Salvation Armani:

Drawing in Multiple Media Intro to Fashion Design

The Essential Photoshop Stained Glass Session I

Film Editing Stained Glass Session II

Life Drawing Watercolor Painting

Open Studio Wheelthrowing & Hand-

Painting Studio for Teans Building Session I

Photoshop Basics for Teens Wheelthrowing & Hand-

Portrait Painting Building Session II

Project Tree Hugger: Woodcarving & Wood

Design Your Own Scarf Sculpting

CLASSES & WORKSHOPS | 25

26 | CLASSES & WORKSHOPS

FEBRUARY – JUNE 2011

YOUTH & FAMILY Art to Sculpt and Eat

Arty Bird Houses

Breakfast With the Easter Bunny

Clay Creation Station II

Dazzling Haitian Flags

Dot, Swipe & Brush

Draw Your Own Digital Comic Book

Grant Wood Badge Workshop

Heartfelt Rabbit

Masters of Mud II

Story & Craft Time for Preschoolers

Under the Sea Room Installation

ADULTS & TEENS Art of the Outdoors: Earth Day

Art of the Outdoors: Mosaic Stepping

Stones Batik

Digital Photography & Editing Session I

Digital Photography & Editing Session II

Hawkeye Community College Clay Workshop

Hybrid Film

iMovie Editing Session I

Mom’s Day Mehndi

Open Studio

Painting Studio

Soft Silhouettes

Wheelthrowing & Handbuilding Session I

Wheelthrowing & Handbuilding Session II

Woodcarving & Wood Sculpting Session I

Y.A. Clay

CLASSES & WORKSHOPS | 27

pLynsie Maynard | Wheel throwing demonstration

28 | PROGRAMS & EVENTS

PROGRAMS & EVENTS


To provide a variety of cultural experiences, affordable and accessible to patrons of all ages, abilities and socio-economic backgrounds.

These cultural opportunities ranged from live music, performance art, and films to kids/family events, tours and outreach opportunities. Each of these programs were based on the Center’s programs, collections, and/or exhibitions.

THIS FISCAL YEAR: The Center offered 100 unique programs and events to the community.

45 Youth/Family

43 Teen/Adult

6 Outreach

6 Gallery Receptions/Talks

YOUTH/FAMILY

ROOFTOP JAZZ & BLUES July 2, 2011

Annual fundraiser sponsored by the Friends of the Art Center,

featured live music by Kevin B.F. Burt & the Instigators, food

vendors, and a great view of the downtown fireworks.

CEDAR VALLY CHAMBER July 31, 2011

MUSIC FESTIVAL The Cedar Valley Chamber Music Festival provided a two

CHILDREN’S CHAMBER session outreach music program in the Phelps Youth Pavilion.

PERFORMANCE: TIMBRE TALES The program introduced the ‘color’ or timbre of music to young

patrons through a story of a colorful chameleon. The Phelps

Youth Pavilion provided an art activity that accompanied the

performance. The event was free to the public.

PROGRAMS & EVENTS | 29

HOLIDAY ARTS FESTIVAL November 12 & 13, 2011

Annual arts festival featured artwork for sale from the finest

Midwest artists working in wood, jewelry, metal, clay, glass,

print, painting and more. Lunch was available from the

ArtHouse Café. This year’s festival featured 63 artists. We had

37 patrons participating in our Patron Program, with patron

purchases totaling $10,636.00.

BREAKFAST WITH SANTA December 3, 2011

Hundreds of visitors enjoyed a light breakfast, holiday wish

list making and photos with Santa and Art, The Paintbrush Kid.

Admission included all the fun plus all-day admission to the

Phelps Youth Pavilion.

WINTER MUSIC SERIES This program featured well-known, local bands and served as a

fundraiser to support the Center’s programs and exhibits. This

concert series was held on Friday nights, 7:00-11:00pm.

Randall’s Catering donated food that was available for

purchase. Sponsored by the Friends of the Art Center.

1/12/2012 Bob Dorr & the Blue Band

2/3/2012 The Ramblers

3/2/2012 WAGG

CULTUREFEST & ALL March 29, 2012

SCHOOL ExHIBIT OPENING CultureFest featured live student performances,

demonstrations, cultural displays, and international food

samplings. The evening was sponsored in part by the Waterloo

Community Schools, Tyson Fresh Meats, and many other

community organizations. Art by students in grades K-12 in

Waterloo’s public and parochial schools was exhibited in the

Annual All School Art Exhibition that opened the same evening.


EARTH DAY FILM FESTIVAL April 2, 2012

In honor of Earth Day 2012, the WCA partnered with the Cedar

River Festival Group in presenting the films Watersheds Unite

and Waterlife. An environmental organization fair, children’s

crafts and silent auction was held during intermission.

BREAKFAST WITH THE April 7, 2012

EASTER BUNNY Visitors enjoyed breakfast, holiday crafts and photos with the

Easter Bunny and Art, The Paintbrush Kid. Admission included

all the fun plus all-day admission to the Phelps Youth Pavilion.

TEEN/ADULT

RIVERSIDE LUNCHEON Monthly summertime series featuring live music and sit-down

SERIES gourmet catered luncheons by the ArtHouse Café; held on the

3rd Wednesday of each month (June – September).

6/15/11 Music by Marie Camille Lentsch

7/20/11 Music by Greg Kerr

8/17/11 Music by Kim Nicholson

11/21/11 Music by Karen Ratchford

6/20/12 Music by Greg Kerr

JAZZ ON THE CEDAR Monthly summertime series featuring live music with

SERIES beverages and donated food available for purchase; held on the

4th Wednesday of each month (June - September).

6/22/11 Ed East Does Jazz Red Lobster

7/27/11 Greg Herriges Duo Randall’s Catering

8/24/11 Equilateral Randall’s Catering

8/28/11 Scot Jon Schwestka Randall’s Catering

& Richard Webb:

Postmodern Ensemble

6/27/12 Greg Herriges Duo


HCC CERAMICS PROGRAM August 2011 - May 2012

The Center’s Ceramics Studio is home to all ceramics courses

offered by Hawkeye Community College.

CINEMA AT THE CENTER Participants were transported back to Hollywood in the

FOR THE ARTS 1940’s/50’s where the private eye, gangster and femme fatal

mingled and the hard-boiled crime drama was king. In this

5-part film series, the intriguing genre of film noir and its

many facets were explored.

4/5/11 Laura (1944)

5/3/11 Out of the Past (1947)

6/7/11 The Big Sleep (1946)

7/5/11 Caught (1957)

8/2/11 Mildred Pierce (1945)

CEDAR VALLEY CHAMBER August 2, 2011

MUSIC FESTIVAL WCA The Cedar Valley Chamber Music Festival followed the

RESIDENCY: THE HUNGARIAN residency in the Phelps Youth Pavilion with another

CINBALOM residency performance featuring the music of Eastern Europe.

This performance included a demonstration on the Hungarian

Cimbalom and discussion post-performance.

CEDAR VALLEY CHAMBER August 4, 2011

MUSIC FESTIVAL In partnership with the WCA, the Cedar Vally Chamber Music

PERFORMACNCE Festival held one of their seasonal ticked performances in the

HUNGARIAN RHAPSODY Schoitz Room at the WCA. The performance was recorded for

potential release.

PERFORMANCE ART This series featured a pair of nationally known performance

SERIES: VERTIGO 2010 artists addressing the act of artmaking, physical endurance and

intimacy within personal relationships. Sponsored in part by the

University of Northern Iowa, the Fairy Godfather Fund, UNI

College of Humanities & Fine Arts and Stella’s Guest House.

10/21/11 Michael Namkung

11/4/11 Gabriel Martinez


SYMPOSIUM: MASTER October 14-15, 2011

ARTISTS OF THE BAHAMAS This 2-day symposium included a gala opening, scholarly

presentations, and cultural celebrations including art, food and

music. Master artists featured in the exhibition were present to

discuss their individual work as well as its socio-political

context. The event also featured a performance by

rtist/musician Eddie Minnis and premiere screenings of films

exploring and documenting the work of Bahamian artists.

ILAF MExICAN February 21, 2012

COLLECTION TOUR WCA hosted a tour with the Interactive Learning Among Friends

group. Curator Kent Shankle discussed works from the Center’s

Mexican Folk Art Collection and shared his photographs and

findings from his most recent research trip to Oaxaca.

COME AS YOU ART April 6, 2012

An evening of dancing, dining and mingling with Cedar Valley

artists and the legends of art was sponsored by the Friends

of the Art Center. The evening included music provided by Milk

and Honey, live art-making, complimentary appetizers, and

a cash bar. Patrons had the opportunity to purchase original

canvas artworks created by local celebrities, artists, and

students. A silent auction was also held.

GROUP TOURS Visitors of all ages enjoyed unique tours of the Center’s

galleries. Scouts, after-school programs, sororities/fraternities,

college classes, businesses, and retirement communities

enjoyed learning about the Center’s collections and exhibits.

$3/person Tour

$5/person Tour & Craft Activity


ARTIST GALLERY TALKS & RECEPTIONS

The community was invited to meet and greet our featured

artists. The receptions included gallery talks and/or tours of

the exhibitions. Friends of the Art Center sponsored and

hosted the following receptions/gallery talks:

July 10, 2011 Painted Pages: Children’s Books Illustrated by Iowa Artists-

Bonnie Koloc, Gallery Talk and Vocal Performance

August 31, 2011 Roger Bartlett: Series 63 - Tea and Tour

September 29. 2011 Mini Masters: A Nine-Hole Course in Art - VIP Put-Put Party and

Opening Reception

October 14, 2011 Master Artists of the Bahamas - Opening Reception &

Symposium

February 16, 2012 Family Portrait: Art by Arthur Frick - Gallery Talk and

Opening Reception

March 29, 2012 Waterloo All-School Art Exhibition - Opening Reception

April 19, 2012 Works by Charles Barth - Gallery Talk and Opening Reception

OUTREACH

CEDAR RIVER FESTIVAL July 30, 2011HICKORY HILLS STATE PARK Recycled bottle cap pin magnet craft activity

PEO GROUP, January 10, 2012ZION LUTHERAN Presentation on the Phelps Youth Pavilion and WCA

LOU HENRY HOOVER April 23, 30 and May 7, 14 & 21, 2012ELEMENTARY Presents Mulitcultural activities for Kindergarteners

HAWKEYE COMMUNITY June 15, 2012COLLEGE Children’s activities at Relay for Life

STURGIS FALLS June 23-24, 2012CELEBRATION Parade entry, Kidsway participant: Jingle Jester Hat craft

activity for kids

MY WATERLOO DAYS May 31-June 2, 2012 Parade entry, games, dress-up and karaoke activity station for kids.

34 | F A C I L I T Y R E N TA L S

FACILITY RENTALS


To offer creative spaces, quality services and affordable pricing in our room rental program.

The Waterloo Center for the Arts offers a scenic river setting with easy access for visitors, featuring spaces designed for cozy meetings or large banquets. Guests enjoyed the changing displays of art throughout the Center and pleasant outdoor spaces overlooking the Cedar River inclding our new RiverLoop Amphitheatre and Expo Plaza. Renting a space at the Center offers amenities such as catering, beverage service, AV equipment, piano, risers, tables, chairs, light and sound equipment, art-based programming for a unique team-building experience, kids’ activities or educational programming.

The Center hosted several major community events such as the Woodcarvers Show, Coin Club Show, Gem & Mineral Show, Quilt Show, My Waterloo Days, Rock The Look Fundraiser for St. Jude Children’s Research Hospital, and more. The facility capacities listed below may vary based on configuration.

SPACES CAPACITY SPACES CAPACITY

Rotary Room 25 Petersen Town Hall 165

IDED Media Gallery 25 Law Court Theatre 125

Hurwich Room 30 Schoitz River Room(s) I-III 50-250

Visual Arts Studio 100 Hope Martin Theatre 368

w/Hurley-McCoy Deck (Fixed Seating)

Visual Arts Studio 40 Wedding Ceremony 165

Rotary-Lichty Gallery 125 (Indoor/Outdoor)

w/Rotary Deck Wedding Reception 235

RiverLoop Sculpture Plaza 150 RiverLoop Amphitheatre 3000

(Outdoors) & Arts Mall

Frank E. Watkins Foyer 125 RiverLoop Expo Plaza 5000

[ ]THIS FISCAL YEAR, THE CENTER HOSTED 1,578 MEETINGS, EVENTS/PROGRAMS, INCLUDING 31 WEDDINGS/RECEPTIONS, AND 26 CONTRACT GROUPS.

ARTHOUSE CAFÉ


The ArtHouse Café served daily lunches and provided catering services at the Center.The Café, run by Chef Dan Ankrum, offered daily gourmet, fresh, and local options including homemade soups, salads and desserts. His creative catering and monthly spotlight features on KWWL-TV increased the profile of the ArtHouse Café in the community. The Café also offered ‘pop-up dinners’, where they would open a different themed restaurant each month offering dinner on one weekend only.

Weekly hours were Tuesday – Saturday from 11:00am – 2:00pm.

GIFT STORE & ART HOUSE CAFÉ | 35

GIFT STORE


The Gift Store provides arts and educational materials to support and enhance the Center’s collections, exhibitions and programs.

Merchandise for sale included handmade artwork by artists working in ceramics, glass, fiber and metal, plus a wide selection of children’s toys, books, games, and puzzles. The Store offered special discounts to tour groups, Waterloo Community Playhouse theatre-goers, ArtHouse Café diners, and hosted book signings and special events.

Open Tuesday – Saturday 10:00am – 4:00pm, Sunday 1:00 – 5:00pm

FALL SALE October 11-16, 2011 20%-50% Discounts Storewide

HOLIDAY ARTS FESTIVAL November 12&13 2011, Book Signing/Scott Cawelti &

Brandon Brockway

WINTER SALE December 13-18, 2011 20%-50% Discounts Storewide

SWEETHEART SALE February 7-14, 2012 Discounted Jewelry Featured

SPRING BREAK SALE March 10-18, 2012 Discounted Youth Merchandise

MOTHER’S DAY SALE May 5-13, 2012 20%-50% Discounts Storewide

GRADUATION SALE May 22-27, 2012 20%-50% Discounts Storewide

DOLLAR DAYS SALE 3rd Thursdays Discounted Youth Merchandise

THIS FISCAL YEAR: The Gift Store featured 249 artists /vendors and generated $15,611.25 in total revenue.

36 | MEMBERSHIP

MEMBERSHIP


Membership to the Waterloo Center for the Arts supports the Center’s educational mission, collections, and exhibition programing.

Our two membership programs (Phelps Youth Pavilion Passports and Friends of the Art Center membership) are combined into one simple Waterloo Center for the Arts membership program. By combining the benefits of these two programs, new and current members were rewarded with more benefits and discounts; and encouraged to participate in more than one of our programs. We have also introduced a Corporate Membership program to broaden our reach to the business community.

INDIVIDUAL/FAMILY MEMBERSHIPS

Members enjoy unlimited access to high-quality arts experiences and great benefits for the entire family. Joining the Waterloo Center for the Arts Membership program also includes free admission to the Pavilion and hundreds of other museums, among other great benefits.

MEMbERSHIP LEvELS:

Individual $65

Family/Grandparent $100

Family Duo $150

Family Duo Plus $250

Patron $500

The Waterloo Center for the Arts participates in the North American Reciprocal Membership Program - where members at the Family Duo Plus level and above can receive free admission to more than 350 museums across the US.

The Phelps Youth Pavilion is also a proud member of the Association of Children’s Museum’s Reciprocal Membership Program - which gives our members at the Family Duo level and above free admission to hundreds of other museums around the world.

MEMBERSHIP | 37

CORPORATE MEMBERSHIPS

The Business of Art: WCA corporate membership gives area businesses/organizations a creative perk and directly supports the Center’s educational mission, collections, and exhibition programming.

MEMbERSHIP LEvELS:

$1,000 Level I Up to 50 employees$2,000 Level II Up to 100 employees$3,000 Level III Up to 200 employees$4,000 Level IV Up to 300 employees$5,000 Level V Up to 400 employees$6,000 Level VI 401+ employees

THIS FISCAL YEAR: 149 individuals/families benefited from our membership program.

pOne of our many family-oriented workshops

VOLUNTEERS


volunteers provide support to operations, events and programs at the Waterloo Center for the Arts.

A variety of opportunities exist for people of all interests and abilities:

The WCA is a member of the Volunteer Center of the Cedar Valley, an organization that helps publicize volunteer opportunities. They bring people and the community together in volunteer efforts that benefit everyone.

THIS FISCAL YEAR: The Center utilized 177 volunteer contacts contributing 2,503 hours, resulting in a value of $54,540.37 of volunteer labor.

38 | VOLUNTEERS

n Cultural and Arts Commissionn Committees:

- Collections/Exhibitions Committee of WCA and Community Foundation of Northeast Iowa

- Building and Grounds Committee

- Education Committee

- Marketing/Development Committee

- Public Art Committee

- Visitor Services Committee

- Waterloo Community Playhouse/Waterloo Center for the Arts Joint Committee

n Friends of the Art Center Board of Directorsn Birthday Buddyn Community Service Workers n Docent/Tour Guiden Facility Work Release Programn Internshipsn Assistants:

- Gallery Assistant

- Gift Store Assistant

- Phelps Youth Pavilion Assistant

- Office Operations

- Special Event/Program Assistant

COMMUNICATION | 39

COMMUNICATION


The Center strives to effectively design, promote, and publicize it’s collections, exhibits, programs, and events to a diverse audience using traditional and unique approaches.

THIS FISCAL YEAR: The Center placed 28 advertisements, sent 23 direct mail pieces to a mailing list of 5,294 patrons, emailed 17 e-news blasts to 1,686 patrons, utilized 455 local, regional and national media outlets to distribute 75 press releases, and sent rack card folders to 16 Welcome Centers in Iowa.

PRINT/DIRECT MAIL/OTHERAnnual Report BrochuresFlyers Rack CardsPress Releases PostersPSAs BillboardsDiscount Coupons Movie Theatre AdvertisingRadio Community PresentationsCommunity Donations TV (Public Access & Cable)Articles and Media Stories WCA MarqueeGallagher-Bluedorn Performing

Arts Center Program

ONLINE

We utilize a variety of online resources to promote our exhibits, programs and events:

Email distribution www.iowaartscouncil.org

www.waterloocenterforthearts.org www.cedarfallstourisum.org

www.phelpsyouthpavilion.org www.easterniowatourism.org

www.cityofwaterlooiowa.com www.associationofmidwestmuseums.com

www.travelwaterloo.com www.acm.org

www.traveliowa.com www.narm.com

www.wcfcourier.com www.iowamuseums.org

www.kwwl.com www.silosandsmokestacks.org

events.desmoinesregister.com www.wegoplaces.com

www.haitianartsociety.org

www.facebook.com (“Waterloo Arts” and “Waterloo Center for the Arts”)

www.facebook.com/waterloocenterforthearts

40 | COMMUNICATION

Our websites have been great tools for disseminating information to members and potential visitors, and have garnered attention from thousands of individuals. Below are some website statistics:

www.waterloocenterforthearts.org

n 14,772 webpage visits from 75 countries/territories

n 10,174 webpage visits from 180 cities in Iowa. The top 5 cities include:

- Waterloo (4,141 visitors)

- Cedar Falls (2,344 visitors)

- Cedar Rapids (1,034 visitors)

- Iowa City (460 visitors)

- Des Moines (415 visitors)

n Top 5 referral sites include:

- Google/organic (6,781 visitors)

- Direct (2,892 visitors)

- Phelpsyouthpavilion.org (1,104visitors)

- Bing.com (710 visitors)

- Yahoo.com/organic (492 visitors)

www.phelpsyouthpavilion.org

n 13,034 webpage visits from 71 countries/territories

n 9,235 webpage visits from 190 cities in Iowa. The top 5 cities include:

- Waterloo (2,924 visitors)

- Cedar Falls (2,158 visitors)

- Cedar Rapids (1,111 visitors)

- Iowa City (436 visitors)

- Des Moines (323 visitors)

n Top 5 referral sites include:

- waterloocenterforthearts.org (1,651 visitors)

- waterloocvb.org (700 visitors)

- childrensmuseums.org (359 visitors)

- facebook.com (131 visitors)

- kwwl.com (111 visitors)

FR IENDS OF THE ART CENTER | 41

FRIENDS OF THE ART CENTER


Friends of the Art Center is an organization dedicated to volunteerism and financial support and promotion of cultural programs, events, exhibitions, collections of the Waterloo Center for the Arts.

Led by a volunteer Board of Directors, the Friends of the Art Center make things happen at the Waterloo Center for the Arts by:

n Supporting the Center’s vision to be the cultural crossroads for visitors of all ages

n Strengthening the impact of cultural opportunities in the Cedar Valley n Supporting the Center’s diverse programming, from hosting gallery talks and art exhibition

receptions to underwriting classes and events n Supporting free and low-cost arts programming, making the arts accessible to everyonen Annually awarding two competitive art scholarships to graduating high school seniors through

the Raymond T. Forsberg Memorial and Marilyn S. Hurley Memorial Scholarship Fundsn Purchasing works of art for the Center’s permanent collection

Fundraising Events and Other Events Hosted by the Friends of the Art Center in FY12.

ROOFTOP JAZZ & BLUES July 2, 2011

Annual fundraiser sponsored by the Friends of the Art

Center, featured live music by Kevin B.F. Burt & The

Instigators, food vendors, and a great view of the

downtown fireworks.

HOLIDAY ARTS FESTIVAL November 12 - 13, 2011

PATRON PARTY/CLARENCE The Friends of the Art Center sponsored and hosted a booth

ALLING POTTERY SALE selling the works of the late Waterloo Museum of Art

Director, Clarence Alling. All proceeds went to the purchase

of artwork to be added to the WCA permanent collection.

The Friends also hosted the annual Holiday Arts Festival

Patron and Artist Party after the close of the festival on

Saturday, November 12, 2011. The annual arts festival

featured fine artwork for sale from Midwest artists.

42 | FR IENDS OF THE ART CENTER

WINTER MUSIC SERIES This program featured well-known, local bands and served as a

fundraiser to support the Center’s programs and exhibits. This

concert series was held on Friday nights, 7:00-11:00pm.

Randall’s Catering donated food that was available for

purchase. Sponsored by the Friends of the Art Center.

1/12/12 Bob Dorr & the Blue Band

2/3/12 The Ramblers

3/2/12 WAGG

COME AS YOU ART April 6, 2012

The Friends of the Art Center sponsored an evening of dancing,

dining and mingling with Cedar Valley artists and the legends of

art. Music was provided by Milk and Honey and the event featured

live art-making, complimentary appetizers, cash bar, and a silent

auction for original canvas artworks created by local celebrities,

artists and students.

JAZZ ON THE CEDAR SERIES Beginning the summer of 2012, the Friends of the Art Center

became the sponsor for this monthly series featuring live music

with beverages and donated food available for purchase; held

on the 4th Wednesday of each month (June – September).

6/27/12 Greg Herriges Duo Food donated

by ArtHouse

Café

THIS FISCAL YEAR: The Friends of the Art Center raised $50,716.45 ($19,453.72 events and $31,262.73 alcohol sales) to support the Center’s mission.

F INANCE / S UPPORT |43

FINANCE/SUPPORT


The WCA strives to be fiscally responsible and to diversify its funding sources.

FINANCIAL SUPPORT & REVENUE $100,606

Foundation Grants - CFD $19,000

State Grants - IA Arts Council - CLP $13,540

Municipal-Hotel Motel Grants & CVB $23,000

Municipal-Hotel Motel Discretionary $5,500

Individual Donations - Golf Exhibit $3,000

Annual Campaign $2,890

Brown University $1,894

Jr. Art Gallery Donations $15,444

Public Art Funds $1,338

City’s Hotel-Motel Discretionary - RAI $15,000

Support provided by: Community Foundation of Northeast Iowa, R.J. McElroy Trust, Iowa Arts

Council, Waterloo City Council Discretionary Hotel-Motel Fund, Waterloo Convention & Visitors Bureau

Hotel-Motel Tax Fund, Target Corporation, Brown University, and Dianne Phelps.

ARTS $103,310

Registrations fees $16,105

Room Rentals $72,620

Holiday Arts Festival $9,039

Miscellaneous $1,271

Payroll Reimbursements - RAI & WCS $4,275

PHELPS YOUTH PAVILION $99,785

Admission $45,180

Membership $15,380

Tours $2,303

Tours - CV Promise $1,628

Birthday Parties $6,815

Gift Store $15,679

Art House Café - lease $4,800

McElroy Trust-World’s Greatest Spring Break for Kids Support $8,000

44 | F INANCE/SUPPORT

CITY-TAx LEVY $893,129

FRIENDS OF THE ART CENTER SUPPORT $50,716

Come As You Art, Winter Music Series, Rooftop Jazz and Miscellaneous $19,454

Alcohol Sales $31,263

CAPITAL IMPROVEMENTS (General Obligation Bonds) $173,802

Building Purchases: Carpet for Education and Registrar offices, chairs and tables for Canteen Alley, blinds for Education and Registrar offices, stage curtain for Schoitz Room, collection storage equipment, track lighting for Schoitz Room, fire extinguishers, sound system amps, West Wing rolling counter gate, industrial carpet cleaner, six wireless microphones, ceramic kiln shelving, rolling carriages, installation of collection shelves, architecture design service.

Repairs - Upkeep: Alarms serviced, kitchen hoods cleaned, voice-mail and phone repairs, fire inspection, digital signmodule

Graphic Design-Digital Arts: Adobe Designer software, Adobe Font software, Microsoft Office products, Graphic software, Digital Arts-computer workstation

PYP Exhibit Equipment: Computer monitor, printer, Time Machine monitor, equipment for Face-to-Face exhibit, golf exhibit signage, golf equipment-putters, contractors payments for mini golf exhibit, projector bulbs, toner cartridges

BUILDING MAINTENANCE (Roof and Fountain Repairs) $247,847

Improvements: Fountain pump and screen repairs, engineering consultant services, window replacement

project-West Wing, 5-year sprinkler inspection, track lighting project, install exhaust fan and intake, West Wing

hydraulic updates to elevator, air conditioning, power wash building.

IN-KIND CONTRIBUTIONS

Total value of in-kind room rentals we provided to community organizations $47,734

Total value of in-kind labor we received $102,273

Volunteers/Volunteer Interns * $54,540

AARP Program * $27,144

Facility Work Release Program † $12,252

Community Service Workers † $8,337

* Based of Governor’s Wage of $21.36 † Based on minimum wage of $7.25

F INANCE/SUPPORT | 45

Elizabeth Andrews

Daniel Ankrum

Sandie Baade

Nancy Barsic

Roger & Susan Bartlett

Kim Behm

Marion Boyer

Naomi Brooks

Robert & Joyce Broshar

Carolyn Carpenter

Connie Cizek

Eva Coblentz

Community Foundation of

Northeast Iowa

John Cox

Bob Coyle

Kristy Cutsforth

Marilyn DeKoster

Tim Dooley

Ann Eastman

Jeff Eliasoph

Janet Feldman

Merry Elizabeth Foss

Connor Franzen

Friends of the Art Center

Galerie Bonheur, St. Louis, MO

Amy Garretson

Ed & Ann Gessen

Travis Gingrich

Barbara Goodbody

William Gronen

Kenneth Hall

Scott Hanson

Barbara Heitzman

Scott Hudson

Rollin Knapp

Johanna Kramer-Weston

Elizabeth Kratoska

Tim Kuhlmann

Michele Kyrimes

Kathy Langlas

JoLyn Lennox

Mandey Lund

Steve Mager

Akkie Martens

Kelly Rae Martin

Hanna Mayhew

Lynsie Maynard

Andrew McCormick

Melissa McKean

Marlys Messingham

Rose Middleton

Margaret Miller

Nancy Neessen

Noel, Victoria and Dore Newell

Elizabeth Olson

Chawne Paige

Zoe Pane

Calvin C. & Carol L. Peterson

Dianne Phelps

Sarah Platte

Cassandra Poock

Russell Poyner

Randall’s Catering/

Randall’s Stop n Shop

Terry Rice—Stella’s Guesthouse

and Gardens

Libby Ridgeway

Henry F. Riley

Antonius Roberts

Payton Rover

Jen Rover

Cammie Scully

Kent Shankle

Marley Stansberry

Stephanie Stebich

Strang and Baily Funds

Molly Susong

Tara Thomas

Heather VanderWilt

VanDoren’s Custom Framing

Alice Vosburgh

Jordan Waggett

Wendy Waltert

Angie Waltert

Corah Webber

Lance Webber

Keith Welch

Maggie Weston

Terry Williams

Aaron Wilson

Bonnie Winninger

ADDITIONAL IN-KIND CONTRIBUTORS

46 | STAFF / B O A R D / C O M M I T T E E

American Advertisers Federation

American Association of Museums

Association of Children’s Museums

Association of Midwest Museums

Cedar Falls Tourism & Visitor’s Bureau

Cedar Valley Cultural Alliance: Education Committee

Cedar Valley Arboretum & Botanical Gardens

Cedar Valley Coalition

Cedar Valley’s Promise: Early Childhood Education Task Force, After School Task Force

Cedar Valley River Renaissance

City of Waterloo

Community Foundation of Northeast Iowa Scholarship Committee

Eastern Iowa Tourism Association

Friends of the Art Center

Greater Cedar Valley Chamber of Commerce: Ambassadors, Wing Ding, TRC Committees

Haitian Art Society

Institute of Museum and Library Services

Iowa Arts Council: Artist Roster, Board of Directors, Scholarship Committee

Iowa Department of Cultural Affairs

Iowa Division of Tourism

GIVING BACK TO THE COMMUNITY


We give to you. You give to others. We all give thanks.

n We supported local schools and nonprofit organizations’ fundraisers by donating $3,963

from the Phelps Youth Pavilion and $5,060 from the Gift Store.n School tour participants received $1 off admission coupon for future visits to the Pavilion.n With the help of 63 visitors, the Pavilion donated food to the Northeast Iowa Food Bank

during its Holiday Dollar Days promotion, where every Sunday in December was $1/person

admission plus an item for the Northeast Iowa Food Bank. n Donated $47,734 in room rentals to community organizations.n Staff provided professional services related to their area of expertise to a variety of

organizations.n Provided $10,084 in-kind value in discounted admission through our Dollar Days program.n Discounted admission for school tour groups to $1, resulting in $17,692 in-kind value of

discounted admission value for these groups.

STAFF AFFILIATIONS & COMMITTEES

The Waterloo Center for the Arts staff is involved with local and regional associations and organizations to further the mission of the Center in the community and beyond. Staff

members were affiliated with the following organizations:

STAFF / B OARD / C OMMITTEE | 47

Iowa Museum Association: Advocacy Committee, Development Committee

Iowa Public Art Network Taskforce

Junior Achievement of Eastern Iowa

Leave A Legacy Iowa

Main Street Waterloo: Design Council, Marketing/Promotions Council

Museum Store Association

North American Reciprocal Membership Program

Riverfront Renaissance Design Committee

Rotary Club, downtown Waterloo: Board ofDirectors, Foundation Day Committee

Silos and Smokestacks

Volunteer Center of the Cedar Valley

Waterloo Community Playhouse & Black Hawk Children’s Theatre

Waterloo Convention & Visitor’s Bureau Board of Directors

Waterloo Schools Academic Academy Advisory Committee

WESCO Board (Waterloo Expo Services Corp.)

STAFF/BOARD/COMMITTEE LISTINGS

FULL-TIME EMPLOYEES

CAMMIE SCULLY JOHANNA KRAMER-WESTONDIRECTOR PUBL IC PROGRAM COORDINATOR

ELIZABETH ANDREWS MAUREEN NEWBILLREGISTRAR V IS ITOR SERVICES MANAGER

BRANDON CANNON CHAWNE PAIGEASSISTANT FACIL IT IES MANAGER DIGITAL ARTS MANAGER/GRAPHIC DESIGNER

CAROLYN CARPENTER KENT SHANKLEPHELPS YOUTH PAVIL ION MANAGER CURATOR/ASSISTANCT DIRECTOR

LONZO COLEMAN LAURA STAMMLERMAINTENANCE SUPERVISOR DEVELOPMENT/MARKETING MANAGER

SHANNON FARLOW KENNETH WARRENDEVELOPMENT/MARKETING MANAGER PREPARATOR/TECHNICIAN

MICHAEL GUILD BONNIE WINNINGERFACIL IT IES MANAGER EDUCATION DIRECTOR

PAULETTE HAWKENSONF INANCE MANAGER

48 | S TA F F / B O A R D / C O M M I T T E E

Jennifer Allan

Andrew Carrillo

Lindsey Christopherson

Rick Foster

Kelly Hagerman

Kasandra Harrington

Maureen Hastings

Lindsay Keast

Amanda Kiefer

Angie Kramer

Elizabeth Kratoska

JoLyn Lennox

Hanna Mayhew

Lynsie Maynard

JoLyn Lennox

Hanna Mayhew

Lynsie Maynard

Amy McConnell

Melissa McKean

Chase Miller

Nancy Neessen

Hannah Rohrer

Christine Schweiger

David Scott

Kethe Shankle

Nikole Sims

Melissa Sinnott

Linda Stejska

Antoinette Stoner

Corah Webber

PART-TIME EMPLOYEES

Sharon Anway

William Bisbee

Eric Finsand

Gail Gavlock

Lindsey Keast

Hanna Mayhew

Lisa McClurg

Priscilla Meyermann

Melissa Murray

Nancy Neessen

Wendy Niemeyer

Jeff Olsen

Liz Porter

Teri Rule Sheehan

Lucy Schipper

Lavern Sidler

Teri Trask

Andrea Troester

CONTRACTED INSTRUCTORS

Luke Crouse

Tenille Graf

Kentrell Harrington

Dylan Hoelscher

Tim Hopper

Eric Miller

Melissa Murray

Nilvia Reyes

Caitlyn Soden

Anthony Troyna

VOLUN T EER IN T ERNS

Karol Rae Hoth | CHAIR

Marilyn DeKoster | CHAIRr

Mike Broshar | HONORARY MEMBER

Mary Ann Burk | HONORARY MEMBER

Scott Cawelti

David Deeds

Tim Hurley

Tom Langlas

Barbara Heitzman

Bill Blake

Golnar Buchanan

Dianne Phelps

Steve Showers | HONORARY MEMBER

Katy Susong

Carolyn Cole

CULTURAL & ARTS COMMISSION BOARD

S TA F F / B O A R D / C O M M I T T E E | 49

Rose Middleton | PRESIDENT

Kelly Anders

Bob Coyle

Jym Guyer

Sarah Glascock

Catherine Leipold

Lynsie Maynard

Andrew McCormick

Terry Rice

Edward Shannon

Cindy Wells

Carolyn Carpenter

Johanna Kramer-Weston | STAFF

Cammie Scully | STAFF

Laura Stammler | STAFF

Eliz Guyer

Hanna Mayhew

FRIENDS OF THE ART CENTER BOARD

Golnar Buchanan | CHAIR

Mary Ann Burk

Vicki Collum

David Deeds

Shannon Farlow | STAFF

Marsha Fisher

Tenille Graf | STAFF

Megan Hannam

Wes Heitzman

Karol Rae Hoth

Tom Langlas

Susan Lewis


Laura Stammler | STAFF

Katy Susong

Abbie Vandenakker

Katie Weber

MARKETING/DEVELOPMENT COMMITTEE

Karol Rae Hoth | CHAIR

Elizabeth Andrews | STAFF

Kim Behm

Mary Ann Burk

Bob Coyle

George Day

Ann Enderlein

Jean Hall

Rosalyn Middleton

Dianne Phelps


Kent Shankle | STAFF

Tom Stancliffe

Aaron Wilson

COLLECTIONS/ExHIBITIONS COMMITTEE

Tom Langlas | CHAIR

Dodie Dunn

Mike Guild | STAFF

David Hildahl

Karol Rae Hoth

Constance Grimm

Mike Broshar


Chuck Stillwill

WATERLOO COMMUNITY PLAYHOUSE/WATERLOO CENTER FOR THE ARTS JOINT COMMITTEE

Marilyn DeKoster | CHAIR

Bill Blake

Crystal Buzza

Carolyn Carpenter | STAFF

Barbara Heitzman

Carole Hickens

Donna Huff

Hanna Mayhew

Lynsie Maynard

Chawne Paige | STAFF

Jan Rowray


Bonnie Winninger | STAFF

PROGRAMS/EDUCATION COMMITTEE

Tim Hurley | CHAIR

Mike Broshar

Bill Blake

Brandon Cannon | STAFF

Mike Guild | STAFF



Ken Warren | STAFF

BUILDING & GROUNDS COMMITTEE

Bill Blake | CHAIR

Marilyn DeKoster

Barbara Heitzman

Scott Cawleti

Maureen Newbill | STAFF



Bonnie Winninger | STAFF

VISITOR SERVICES/GIFT STORE COMMITTEE

STAFF CONFERENCES & PROFESSIONAL DEVELOPMENT

Dianne Phelps | CHAIR

Noel Anderson

Billie Bailey

Kevin Blanshan

Mike Broshar

David Deeds

Tim Hurley

Paul Huting

Jim Kerns

Jeff Kurtz

Susan Lewis

Chawne Paige | STAFF

Dan Perry

Craig Ritland

Doug Schindel



Tom Stancliffe

Darrell Taylor

Mary Ellen Warren

PUBLIC ART COMMITTEE

Iowa Museum Association Annual Meeting and Conference

Iowa Museum Association Workshop, “An Insurance Primer for Museums”

Iowa Museum Association Workshop, “Writing Compelling Exhibit Labels”

National Haitian Art Society Annual Conference in New Orleans

No More Starving Artists’ Conference

50 | S TA F F / B O A R D / C O M M I T T E E

pEnjoying the Jaycees downtown fireworks display during Rooftop Jazz & Blues.

S TA F F / B O A R D / C O M M I T T E E | 51

Documents

2 | HISTORY - Waterloo Center for the Arts Waterloo Center for the Arts’ purpose is to initiate and further awareness, appreciation and support of the arts by a diverse audience