2 | DECEMBER 2008 | OHIO STYLIST & SALONpersonal experiences about being a mentor while being mentored himself. He believes be-ing a mentor costs little but the dividends being paid

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“Paying It Forward” this Season

With the holidays comes the spirit of giving — giving gifts, giving thanks and giving back.

People tend to contribute more constant-ly and consistently during this time of year, so it is the perfect opportunity for salons to join in on paying it forward. Whether it is contributing toward your local community, the beauty industry or a worldwide effort, make this year the year to have your salon give back.

Participating in fundraising efforts is effective in many ways. Raising awareness for a special cause makes staff members and clients more familiar and knowledgeable about the cause. Raising funds allows you to assist in future initiatives for your charity effort. Not only will you be making a mark through philanthropy, you will also develop client loyalty and strengthen your profes-sional business image.

Contributing Close To Home: When selecting which charitable cause to as-sist, consider the personal investments of

your staff, clients and community. People are more likely to give back to issues that directly affect their lives on a personal level. Whether it is supporting troops overseas, raising awareness for cancer or simply pro-moting community involvement in schools, there is a personal issue for your salon.

Once you and your staff have decided where you would like to make your mark, contact the organization and let them know of your giving-back promotion. The reason for this is two-fold. First, the group may want to have final approval on any promo-tional and advertising materials you display in the salon or elsewhere. Second, the group will be able to send people to your salon who inquire about getting involved—in-creasing business and exposure while moti-vating participation in the promotion.

Contributing Nationally: If you decide to steer away from local efforts and want to get involved nationally, look for philanthropy campaigns established by other organizations. Each fall, SO.CAP. USA Hair Extensions hosts their annual Pink Hair for Hope project. The project promotes aware-ness for the National Breast Cancer Founda-tion through pink hair extensions.

By joining an established campaign such as this, your salon will be part of a larger

initiative, which promotes teamwork and solidarity. By contributing to an established charity, additional clients will donate because of name recognition and commitment.

Offer Incentives for Giving Back: People are often likely to donate to just one or two causes unless they feel they are receiving something in return. Turn your efforts into a holiday promotion by offer-ing special service and product deals. Offer multiple options to give clients a chance to choose a promotion that best matches their needs. You will also increase salon revenue by encouraging more retail purchases and booking more appointments.

You can promote incentives through point-of-purchase counter cards and advertisements. You may also want to consider placing smaller counter cards at each hairstylists station so every client will see them. This is a great way to encourage your salon team to discuss why and how you chose your particular charity and what your individual goals are with this giveback promotion.

Spread the Generosity Throughout the Year: Even though the holidays are prime time for charity efforts, keep the spirit alive throughout the next year. Clients will be curious to know how their contributions added up so be sure to relay this informa-tion visually. Once your giveback promotion is completed, create a banner in your salon

announcing the total funds raised and how the funds will contribute to your service organization. Also, simply sending a thank-you note or postcard to all who participated in the event will keep the organization and your promotion at the forefront of every-one’s minds.

As the spirit of giving grows, you may want to consider other promotions through-out the rest of the year. By coordinating with charity efforts seasonally or participating in national initiatives, it will show that you are dedicated to making a difference.

Challenge your salon team and clients annually to raise more funds every year. Keep a record of the results from each of your giveback promotions, including how much was raised, how many people participated and what incentives were most encouraging. Set goals each year, such as doubling your total funds or the amount of people who participate.

It is the beauty industry’s job to help people look their best. This year, go beyond that and make people feel their best. There are many opportunities for salons to become involved in paying it forward, and there is no better time then the present. Give the gift of making a difference.

Gabrielle Slanina is a marketing coordinator at Marketing Solutions, a full service marketing, advertising, graphic design and PR agency specializing in the professional beauty industry. For more information, call 703-359-6000, e-mail [email protected] or visit www.MktgSols.com.

Marketing Solutions Gabrielle Slanina


OHIO STYLIST & SALON is mailed free of charge to licensed salons, booth renters and beauty schools in Ohio. Circulation is restricted to members of the beauty and barber profession, its suppliers and students.CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrange-ments are made in writing in advance with the editor/ publisher.ALL MATERIAL © 2008 by Holland Graphics, Inc. and/or the bylined authors or photographers. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, record-ing or otherwise, without the prior permission of the publisher.OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not necessarily represent the opinions of the publisher or the Ohio State Board of Cosmetology. Publication of advertising contained herein does not constitute endorsement. Columns are the opinions of the writers and not those of the publisher. Ohio Stylist & Salon as-sumes no responsibility for the claims of any advertiser in their paid advertising nor in the promotional material they provide either orally or in writing. Advertising does not imply that the paper will provide any editorial coverage, photos, calendar mention, or any other space or consideration other than actual space purchased. All advertising must be paid in advance of publication in lieu of prior arrangements. Invoices paid after terms will be subject to a 2.5% per month service charge. Delinquent invoices may be subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency discounts. In the event a suit or action is brought to collect amounts due Ohio Stylist & Salon shall be entitled to recover attorney fees and costs incurred.ADDITIONAL OR OUT-OF-STATE SUBSCRIP-TIONS: For a one year subscription, send name, address and zip with check for $20 payable to HOL-LAND GRAPHICS, INC. to Subscriptions, Ohio Styl-ist & Salon, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. Address changes require old mailing label.

Ohio Stylist & SalonVolume 9, Number 12, Issue 108

Dec. 15, 2008 - Jan. 15, 2009

Published monthly by Holland Graphics, Inc.

1750 SW Skyline Blvd., Suite 24Portland OR 97221

Toll-free (888) 297-7010 or (503) 297-7010 Fax (503) 297-7022

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Publisher Linda Holland Managing Editor Lisa Kind Copy Editor James Giddings Production Manager Joel Holland Advertising Director Marcy Avenson Art Director Erica Gibson Classified Sales Kelly Smith

Contributing Writers: Judy Culp, Jerry Tyler, Vicki Peters,

Shannon Wells, Neil Ducoff, Gordon Miller, Jayne Morehouse, Gabrielle Slanina

Ohio State Board of Cosmetology Kevin L. Miller, Executive Director

From the EditorLisa Kind

Reader Gratitude is My Inspiration

For those in the beauty industry, Decem-ber can be a month of chaos. From trying to schedule every client and her brother in for the holiday ‘dos to preparing for your own holiday celebrations, the end of the year can be quite hectic.

That is why I chose to offer you an easy-read this month. No heavy topics about finances and economy, booth renting or diver-sion, just a nice, friendly issue on inspiration, both where we can draw inspiration and how we can inspire others.

Have you had people in your life that inspired you? Perhaps it was a teacher in grade school or beauty school. Perhaps it was a par-ent—or even both of your parents—or another relative. Maybe your list is long and full of inspiring people, or just one person that you feel shaped your whole life.

On page 8, Jayne Morehouse asked industry leaders to share who inspired them along the way. Some attribute their inspira-tions to well-known industry leaders like Vidal Sassoon or Nick Arrojo; some are inspired by their friends and families and still some are inspired by the hard-working hairstylist for their drive and determination.

Vicki Peters gives us a personal look how certain people inspired her on page 9. Some-times inspiration comes in different forms and not when you would expect it. See what and who has inspired her over the years.

It can be easy to forget that each of us can also inspire others. I know many people who imagine they are too insignificant, without adequate talents or for some other reason that disqualifies them to be inspirational. But even humility can inspire—so even the humblest of us can do it.

Jerry Tyler has spent the last several months being a mentor to students. He has found renewed faith knowing that shepherding those new to the beauty business leaves this industry in good hands for the future and to him, that’s inspiring. On page 5 Jerry shares some of his personal experiences about being a mentor while being mentored himself. He believes be-ing a mentor costs little but the dividends being

paid back can never truly be measured.On page 6, Shannon Wells takes you down

to ground level and reminds everyone what it’s like for a client looking for a new beauty professional. She explains the hunt, the antici-pation, the process and the result; how you can inspire your clients all along the way. She tells you how a pregnant woman, such as herself, can have her whole outlook changed by a car-ing and talented professional.

The idea of “Paying It Forward This Holiday Season” is discussed on page 5. You will be reminded how we can inspire others with our charitable giving. Whether it is locally, nationally or globally, remembering those needing assistance can create a snowball effect of inspiration and this is something we can do ourselves, and inspire our salon teams and our clients to do.

And what about that nice glow giving pro-vides? Judith Culp’s article, “Finding Your Place in the Community,” will take charitable giving one step further on page 7. You’ll find specific ex-amples of things salons and spas can do to make a difference in their local communities; thereby, grounding our businesses into our areas, and solidifying our place as respected leaders.

On a slightly different note, most of us will be adopting resolutions for the new year. Neil Ducoff offers “Ten No-Compromise Resolutions” on page 10. Re-evaluating where your business has been for the past year and what you’d like to see going forward is an important step to help lead your salon and your team to a profit-able future.

As for me, your editor, the thanks and gratitude I receive from our readers for provid-ing this regional connection for the beauty business is my inspiration. We strive to gather information from experts to give you the tools you need to create a flourishing business and career. You provide the skills and talent. Together we are our own inspiration!

On a final note, I’d like to take this op-portunity to say how grateful we are to all the advertisers that support Stylist Newspapers. They are true inspirations. Without them, you would not be reading your very own trade newspaper right now mailed to you free of charge every single month without fail. We could not do it without the support of our advertisers. Please let them know how much you appreciate them. Happy Holidays!

In this issue...

On the cover...

Photo Courtesy ofRedken 5th Avenue NYC

Marketing Solutions. . . . . . . . 3

Blue Highways . . . . . . . . . . . 5

Beauty Business Buzz . . . . . . . 6

Esthetic Endeavors . . . . . . . . 7

Great Inspirations . . . . . . . . . 8

The Nail Extension . . . . . . . . . 9

Better Business . . . . . . . . . . 10

Ohio Cosmetology News. . . . 11

Classi� eds . . . . . . . . . . . 12-13

NCA Cares . . . . . . . . . . . . . 14

Calendar . . . . . . . . . . . . . . 14

What’s New in the Market . . . 15

10

9

Beauty Business BuzzA recent trip to a new beauty technician inspires Shannon Wells to write about the experi-ence through the eyes of your clients and take you through the experience—and the mojo— you infuse into the world. .

Better BusinessBusiness expert, Neil Duco� o� ers 10 no-compromise New Year’s resolutions to help you lead your company and your team from the strongest posi-tion possible—the position of no-compromise leadership.

The Nail ExtensionInspiration comes in all forms and mostly when you don’t expect it. Vicki Peters gives a personal look into the events and people that have inspired her along the way.

6

OHIO STYLIST & SALON | DECEMBER 2008 | 5

Blue HighwaysJerry Tyler

Inspiration in Being a Mentor

Over the last five months I have spent numerous hours in our beauty schools ful-filling what I feel has been a long neglected focus. I have been bringing true industry perspective to those who will stand side by side with us as future industry profession-als. In this endeavor, I have found true inspiration and a renewed faith to know, if we shepherd those new to our craft, our amazing industry is in good hands.

When I look into the eyes of that student or ap-prentice, I see so much. I hold my hand out to guide them, to provide all the knowledge and expertise I have accumulated along the way. They, in turn, ask me to share it unselfishly and provide it unconditionally. Placing myself in the shoes of the night-school student, I imagine already having finished a full work shift, or perhaps having waited to be relieved of childcare responsi-bilities so they can to go to night school and take their life to the next level. Many second career choice students are banking on the creative freedom and unlimited financial abundance available our industry. For some of them, corporate culture has left them longing for something more meaningful and fulfilling, so they come to us.

The mentoring of those new to our industry is probably the greatest unspoken need I have seen in my educational travels. In an industry that so defines itself by indi-vidual achievement, the idea that the road to achieve one’s goals and dreams might be less rocky with a mentor to sweep away the stones, and sometimes just listen, is often an unknown concept to those who wait to embrace it. In my classes I always ask, “Who here has a mentor?” Sadly, in each class, some attended by more than a hundred stu-dents, only a handful raise their hands.

The good news is that these few know what a mentor is when I ask them. The language differs and sometimes so do the specifics. It’s the industry professional who went the extra mile to answer some ques-tions or the family member you can always rely on no matter what. It’s the 2 a.m. phone call that always gets answered no questions asked. I use modern examples they can identify with, “Where’s Oprah without Gail? Where’s Kobe Bryant without Phil Jackson?”

Even the most notable and powerful know the power of a true mentor. They are truly life’s coaches.

Mentors are always there for us and know the true potential we often don’t see in ourselves. They will not only catch us when we fall but help us get back up and assure us we will move forward without fail. There is never a louder applause than that from a mentor at our successes and victories. They do not say, “I didn’t think you could

do it,” no, but they are always affirming they knew you could do it all the time. They knew it just came down to you crossing the finish line to prove it. They remind you that the biggest smiles or greatest tears for you and your dreams come true because you made it happen.

Life by design not default gains greater ground with the aid of a mentor. They see that last bit of strength you thought you didn’t have. They let you use it to your benefit, and counsel you if they think

you are misusing it. They challenge you, fo-cus you and keep your boundaries in check.

Being a mentor costs little or nothing but not being one is a cost our or any industry should never have to bear. The dividends paid can never be truly measured, but if smiles, hugs or just the simple nod after hearing “well done” were counted in dollars we just solved the national deficit.

At the end of my classes, I always have a question and answer period with the stu-dents, which is my favorite part. Virtually at each class, the question always is put to me, “Who is your mentor?” I always explain that I have many mentors for the various aspects of my life, to maintain balance. And to them I am forever grateful. I have mentors in business Like James O’ Regan and Rus-sell Hersovitz, the president and executive director of Carlton Hair’s 32 salons whom I have known and served with for 25 years. My industry advocate mentors, Fred Jones, Alex Irving and Bob Gross, they guided my industry passion to becoming the president of the largest beauty board in the U.S.

I also have inspiration from people I have mentored. Much inspiration comes from my two children Annie and Austin whose unconditional love requires me to always be my better self no matter what. There is my Nephew Jeremy, who followed me into this industry, who is now one of Austin Texas’ rising star stylists and his sister Christina who inspires me always. There are also the

apprentices and assistants I mentor day to day in my salon who never let me forget what I came here to do and have never let me stop teaching for over 35 years.

Lastly, they ask me, “Isn’t there that one person who has it on all levels, professional, personal, private that mentors and guides you in all ways and situations?” I tell the students that 15 minutes before every class I get a phone call, it’s simple and straight to the point with words like, “Knock ‘em dead baby, have a great class! Rock the house!”

I got that phone call at the first class and the 25th class, each time a little different to fit the situation. Each class would present itself as a challenge, and sometimes the call would be person-to-person and sometimes straight to voicemail, but the unconditional love, pride and faith in that 30-second call from my greatest mentor, friend and life’s

partner one could hope for meant the world to me. The final act is always the same; I make a phone call to my mentor at the end of class to say I’m done and to share the good, the bad and what I’ll do different next time. Mentored while mentoring, what a concept.

In conclusion, I want to take this oppor-tunity to thank all my industry family that has graciously allowed me to share my road less travelled dialogue from the Blue High-ways of the beauty profession and to have an amazing Holiday season and New Year full of personal and professional abundance.

Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on the solutions and challenges facing the beauty industry. Jerry Tyler has been a stylist since 1975 serving as the former artistic director for Vidal Sassoon Academy and currently as Director of Education for Carlton Hair salons. He is also a licensed cosmetology instructor and has served as President of the California State Board of Barbering and Cosmetology.

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Beauty Technicians are “Mojo Givers” for their Clients

When was the last time you asked your-self, Why do I do what I do?

Being part of this dynamic industry for the past seven years has connected me with some of the most colorful, creative and pas-sionate people on earth.

The beauty industry is filled with people who are unique the way they have dedicated themselves to helping make a difference in people’s lives, whether they know it or not.

Recently the opportunity to go to a “new” technician (at least, new to me) to get my hair cut and colored helped remind me why people in the beauty industry hold a unique position to change lives and lift the spirits of the entire nation they service. That made me want to write about the experi-ence through the eyes of your clients and take you through the experience—and the mojo— you infuse into the world.

The Hunt: Believe it or not, it’s hard to find you. Finding a new stylist or techni-cian can be a big, daunting task. Trying out

someone for the first time can literally feel like placing your life in someone’s hands. First time clients have no idea of your level of experience, of what you know or what you don’t know.

It’s been an unofficial pastime for me to study people’s hair. I’ve found that the best technicians send their models out into the world as walking, talking displays of their talents. Every great technician I’ve found was by asking people where they get their nails done, who takes care of their skin and of course, where they get their hair done.

What I’m look-ing for is not just the great haircut and color; after all, not having been through beauty school I wouldn’t know the technical points of a good cut. But I look for someone who knows how to make them-selves look great. They just exude self-confi-dence, and that is a direct reflection of their hairstylist’s ability.

There was one woman who was a friend of a friend I noticed. Every time I saw her, I thought to myself, wow, she has great hair. So when I finally asked where she had her hair done, I called and made an appointment with her stylist for the next week.

The Anticipation: Making an appoint-ment with a new technician can be downright scary. When you show up to the new salon or spa, the waiting room and front desk

create the first impression of how your hair will eventually turn out. Sitting in the lobby watching all of the stylists, wondering which would be mine… You might as well know, a client generally thinks, and I’m no exception, that if the stylist has great hair (or nails or skin) then the new customer figures they will provide a good haircut (or nails or skin).

In my case, the cute smiling face of Sand-ie greeted me. She’s a stylist and color expert from Hair for You salon in Miramar Beach, Florida. Her color was great, her makeup was applied gracefully and this was all for an “early” 9 a.m. appointment. As far as first im-pressions go, she made me feel comfortable and escorted me back to her chair.

I immediately whipped out the magazine with model pictures of cuts and color that I wished to mimic. Sandie was great and let me say my peace. When I was finished explaining my dream style and I looked up at her, she gave me a confident smile. She told me she knew just what I was talking about, repeated back to me what I wanted for confirmation, and then said she was ready to get started.

The Process: At this point, the client leaves the result in the hands of the techni-cian. This is where the stylist does their thing, where the magic happens. I love that you can visualize the result, assess tones, features and lifestyle to come up with the best solution for the client. It really is great to watch a talented technician work.

For many, this is where the love and passion comes in. Most technicians I have known are really creative; the best of the best can take a person’s image, confidence and even their life and change it for the bet-ter, all in one visit. It is truly amazing. This is what I see during the application of color and the precision of the cut.

If only your clients knew about all of the blood, sweat and tears that have occurred prior to their visit. Some of my best friends are technicians and they have shared stories of mishaps and debacles during the learn-ing process. Anyone can make a mistake on a spreadsheet, and in that case, only the numbers get hurt. With beauty technicians, that’s not the case.

The amazing thing about technicians is that they gain their skills on a live stage. It takes guts and confidence to persevere through the scrutiny of clients until you perfect your craft. You show off your hard work and practice on every client you see. I happen to know this and I always keep it in mind when getting my hair done. Although your clients may not say anything, trust

me, they appreciate all of your experiments and recoveries and are grateful that you have taken the time to stick with it so they can reap the rewards.

The Result: As my service comes to completion, I am faced in the mirror with one of the best feelings I know; I’m staring in the mirror at a better version of myself. I had chosen a fairly bold (for me) red color and as the finishing touches were being applied Sandie said, “Don’t worry; I won’t let you leave my chair until you love it.” Hearing this brought a big smile to my face and the smile was the perfect finishing touch to my new look.

I would like all technicians to truly understand what they give to their clients. In my particular situation, I’m eight months pregnant; I have been feeling a little “blah,” to say the least. When I looked in the mirror at the new me, I felt rejuvenated and ram-bunctious—back to my normal feisty self. I felt like going out to lunch to celebrate. I felt like I couldn’t wait for my husband to see me. I felt like I could take on just about anything.

This is what you have the opportunity to be to your clients. In all areas of the beauty industry: hair, nails, esthetics and even mas-sage, there are clients that you can shift their day and even their lives. All this because you choose to be a part of this wonderful industry.

I can’t imagine what it’s like to have the power to change someone’s being, but I know that Sandie knows what it feels like, and I thank her.

Shannon Wells is the marketing manager of Your Beauty Network, a beauty industry ongoing business support service. YBN offers a member-ship based business support resource used by over 700 salon and spa owners. For more information, visit www.ybn.com, call 1-866-364-4926 or e-mail [email protected].

Beauty Business BuzzShannon Wells

In all areas of the beauty industry: hair, nails, esthetics

and even massage, there are clients that you can shift

their day and even their lives. All this because you

choose to be a part of this wonderful industry.


Esthetic Endeavors Judith Culp

Finding Your Place in the Community by Giving Back

Finding your place in the community by looking for ways to give back to the commu-nity is good for you and your business.

The rewards of becoming involved in your local community are multifold for professionals and businesspeople. Not only does it give us that good-feeling glow, it reflects positively on our business and our industry when our clients see our involvement.

Salons, spas, clinics and medi-spas all benefit from charitable donations, which don’t always need to be cash. In fact, many charities appreciate your time just as much as they appreciate your dollars.

There’s a local salon that is deeply involved with a program that supports children in crisis and the people who care for them. They give away free haircuts and styles periodically to the caregivers involved as a reward for their hard work. This doesn’t require a huge outlay of cash, but it does require sincere volunteer labor. The reward is the positive way the community views them and the continuing mention of their name in the media and print. It is a win-win situation.

Then there is the makeup artist who volunteers time doing “Miss X County” pageant makeup for her county. The partici-pants appreciate the help and it establishes a positive community spirit. Other volunteers may help with local community theater events, dance teams, cheerleaders, visiting senior centers, or teaching personal groom-ing to junior high students.

But it doesn’t have to be a cosmetol-ogy skill that we share. Volunteer at a local school with a program for which they have no coach or sponsor a kids’ sports team. Just pick your personal passions and get your good will and good name out there in the community to earn validity and recognition that no amount of advertising can buy.

Sometimes salons bond together and do team events to support the community. Maybe this manifests as having a team at a walk-a-thon or maybe handing out water to participants at a fund-raising marathon. Others are involved in collecting hair to make wigs for cancer clients or box tops to support a local school fundraiser. Everywhere you turn, opportunities await involvement.

Right now, just about every food bank in the country is in need of non-perishable items. Can you imagine the power we’d have

if every salon put a food-bank barrel in their facility and gathered food for their county? And the press response of an industry team-ing up to achieve such a thing would be significant. All it would take is a little floor space, reminder calls to clients to let them know we are doing this and a press release to let local media know this is happening.

There are numerous cancer survivors in our industry who donate time and efforts to help others undergoing cancer. Patients for the hope and the understanding of the path they must endure doubly welcome their efforts. Many skilled stylists assist with wig programs and deal with the arduous task of trying to adapt them to the individuality of the client trying to wear hair that is basi-cally not customized. Others devote time to assisting with programs like Locks of Love where long hair is donated to make wigs.

For several years, our esthetics school has offered free Halloween face makeup to local youngsters to make their trick-or-treat-ing safer. This year we combined that with a fundraiser for Lane County Food Bank. The results were most gratifying for the kids, the county and our students. Lots of kids, and numerous grownups, had great makeup and the county took home a very full barrel of goodies. Our team was excited as our esthet-ic students had the opportunity to do lots of face painting. It was a win-win situation and we made connections, so we will be able to reach out to even more kids next year.

Even though you will get this newspa-per only a short time before the holidays, there is still time to help someone in your community. With the tough economy, many families need a helping hand. Whether your staff wants to forego personal gifts and donate to Toys for Tots, a Food Bank or other local organizations, or if they want to “adopt” a family to help make their holiday time a little easier, there are many ways we can reach out and find a place in our com-munity. But the time for the opportunity can be fleeting. Taking action now is the key.

Some form of community service should be part of the business and marketing plan for every facility. Look for ways you can be involved, at not only the holidays, but also year-around. Giving back is a win-win situa-tion. Find your place in your community.

Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980. A CPCP permanent makeup technician for over 18 years she served a 4-year term as a Director for the Society of Permanent Cosmetic Profes-sionals, two years as their president. She is president of Culp Enterprises Inc. and CEO of NW Institute of Esthetics. Judy Culp is available for consulting. For more information visit www.estheticsnw.com.

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By Jayne Morehouse

As this challenging year draws to a close, we look forward to a new beginning filled with anticipation for meaningful change, new op-portunities and the courage to find peace.

To help get you into the new mindset, we asked inspirational industry leaders and friends in the trenches to share whom or what inspires them. Beth Minardi, Minardi Salon, New York:

“Of course, Alexandre and Vidal Sassoon have inspired me on an industry level, but my wonderful team really inspires me each and every day. My husband and business partner, Carmine, inspires me with his dedication, kindness and ability to focus and work so hard. My daughter inspires me with her energy, artistic ability and intelligence, plus her love of life that makes me want to get up and get going every day.

“Barack Obama and Hillary Clinton in-spire me, and Martha Stewart’s self-discipline and skills inspire me. Finally, my clients who are authors, businesswomen, chefs, actors, organizers and moms inspire me.”John Moroney, P&G Professional Care:

“I have had the opportunity to work with so many inspiring artists that to choose just one is almost impossible. The person that I

have become today has been shaped by every hairdresser who has inspired me in my 25-year career.

“I’ve worked with amazing visionaries: Horst Rechelbacher, my first mentor at Aveda, who taught me never to compromise on qual-ity; Geri Cusenza, the co-founder of Sebastian, who challenged me to raise the level of my art to encompass fashion and design; Robert Lobetta, who demonstrated how to stay true to an artistic vision that goes beyond trends.

“The people who inspire me are the professional hairstylists working today. I love to watch them get inspired when they come to our Wella and Sebastian shows, when they come to seminars at our Studios, as they become completely engaged in the learning process. Most of all, I love to go into salons and watch them working with their clients. That’s what inspires me.” Winn Claybaugh, Paul Mitchell Schools:

“My future professionals inspire me. They keep me passionate with their ‘beginner’s luck’ attitude and approach to their careers, which basically means that they don’t know that a new idea won’t work.

“I can walk into one of my schools with the stupidest idea, and my students will respond with, ‘Yeah, let’s do it!’ And guess what happens with that idea? It works! Why?

Because the students put their passion behind it, and passion is attractive. Teri Guardino, Alfaparf Milano:

“Annie Humphreys. She sees things in a different light than other people. She creates beauty in a way that others would never even imagine.” Gordon Logan, founder of Sport Clips:

“There are so many personalities in this industry worthy of admiration. I have always admired stylists who start out behind the chair as outstanding artists and who build amazing companies.

“Charles Penzone, Paul Brown, Rocco Altobelli and John DiJulius are great examples of super-successful artists [and] businessmen. These men are great role models of everything that’s positive about our industry … proof that your altitude is only limited by your attitude!

“Who doesn’t admire John Paul DeJo-ria, who with Paul Mitchell built the largest independent product company in the industry, and who remains a very nice, down-to-earth person dedicated to the professional industry?”Nuccio and Cheryl Basilisco, ESBI International Salon, Ohio:

“The first thing that inspires us is our church, where our pastor keeps us spiritually grounded and focused every day. It inspires us to reach out and help others. We also inspire each other. Having each other to rely on and help each other get through life, knowing that we both know who we are, grounds us and keeps our relationship strong and balanced.

“Bennie Pollard, Dr. Lew Losoncy, Gary Ahlquist and Geno Stampora are great indus-try leaders who inspire us and today we are proud to call them friends.” Dorothy McKinley-Soressi, Empire Education Group:

“Nick Arrojo—a hairdresser, salon and school owner, media personality and product marketer. I love his very clean basic concept of where the industry should go. Whether working with ordinary people on his television show to teach them—in front of America—the quick and easy styles that are best suited to them or sharing with salon professionals, his work is meaningful and relevant.

“I watched him teach a razor cutting class at the New York International Beauty Show, as younger stylists looked on in amazement. He’s revolutionizing the art of hairdressing and finishing for our next generation of clients and stylists, by bringing back these techniques that will be so important to helping our aging clients look soft and feminine.

“He makes hairdressing fun, and when that happens, new professionals will want to stay and grow in this wonderful career.”Mark Goodman, president of the National Cosmetology Association:

“The hairdressers I meet on a daily basis who work in salons across America every day.

They dedicate themselves to serving their clients, raising their families and volunteering in the communities—often to no recognition. They get their reward from helping people look and feel better and [from] the positive energy they feel from giving back to their communities. I am in awe of them.”Suzie Bond, Master Hair Color Educator:

“Frank and Belinda Gambuzza and their team at Salon and Spa Visage in Knoxville, Tenn. Their salon has an amazing culture that uplifts the entire team to a new level of professionalism. Any big business in any industry could look at them and say, ‘We need to run like that.’ Their level of mentorship and their willingness to share their systems and programs is truly unrivaled.

“I am also truly inspired by salon owner, educator, stylist and my friend, Dimitrios Tsioumas. I’ve had the pleasure of knowing him since early in his career and he is ex-tremely intelligent, highly talented, incredibly light hearted and an amazing learner. He has achieved so much, including NAHA finalist and rising to the top level of platform artists, all while remaining a truly positive force.” David Babaii, co-creator of David Babaii for WildAid to benefit wild life:

“I owe my career choice to my mother, Hilda Zakarian-Babaii. She was a fabulous hairdresser whom I admired and looked up to my entire life. As a child, she would often bring me to the salon. I would sit for hours watching her do hair. My mom was an artist who loved her craft. Her passion and devotion to hairdressing made her successful and highly respected. That is something I hope to mirror in my own career.”Brooke Carlson, RUSK:

“I am inspired by my brother-in-law and sister-in-law while battling cancer. They both exhibited courage, calm and a kindred sprit toward others in the face of such great pain and adversity. Their bravery was inspiring, reassuring and uplifting. It keeps me grounded and focused on the important things in life.

“I always like to follow this credo: Be bet-ter, not bitter.” Alan Benfield Bush, Ahnu:

“Vidal Sassoon. He revolutionized the industry, and changed hair styling for hair-dressers and consumers alike, forever. I was honored to have him as my mentor and to this day marvel at his professionalism and class behind the chair.” Elizabeth Fantetti, Professional Beauty Association:

“To the world, you’re just one person, but to one person you can mean the world.’ My kids inspire me the most. We are constantly asking children to learn new things and chal-lenge themselves, yet as adults, we tend to stay in our comfort zone. They also keep me very honest.”

Great Inspirations from Leading Industry Professionals


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Inspiration Comes in all Forms

Inspiration comes in all forms and mostly when you don’t expect it.

Many things inspire me, especially as I reflect back on the recent Olympics. There is a picture of the top two USA woman gymnasts; it shows them touching hands as one leaves the floor to compete and the other gets ready to compete. That silent sup-port between the two of them competing for the same gold medal was powerful to me.

I have had many inspiring moments in my career. Three men in my business life are especially inspirational. Let me tell you about them.

Geno Stampora, the motivational speaker who has been a hairdresser, salon and school owner, distributor, platform artist and life enhancement coach; and Steven Brooks, founder and owner of DIVA Studios in Las Vegas are two of them.

I will never forget, years ago, a private lunch I had with them. It was away from any trade show and with no interruptions. I sat in between them and I don’t recall uttering a word; I was in awe just sucking in their energy. They are both wonderful, giving motivational educators.

The man who inspires me the most is Norm Freed, a business consulting and marketing guru. When I met Norm in 1986, I was just off the stage from winning a nail competition and a friend of mine said he wanted to meet me. Not having a clue who he was, we posed for a picture, which he said he had to have. It was taken with my camera, and Norm never saw that picture until I gave him a copy 10 years later. That was the moment I knew I wanted to be like him—and I am still working on being so to this day.

When Norm speaks to you, he makes you feel like you are the most important person in the world. He has a way of making you work hard and think during your con-versations and when you are done, you feel like you had a therapy session. Occasionally I sneak into L.A. and we have lunch so I can get my Norm fix.

I reached out to Millie Haynam, an incredible speaker in the nail industry, who inspires me every day. She says she’s inspired by Geno Stampora. “He inspires me every time I see him. He never stops learning and growing as an educator and friend. I have learned so much from him over the years and hope to continue learning for many more. Geno reminds me to cut through the

bull and get to the juice. His winning way of assuring every one of us of our value is priceless.”

I also asked Norm Freed who inspired him. He told about his inspiration, Lance Armstrong: “I’m sure everyone knows who he is. Every time I think of his story, I can’t help but seriously consider the validity of the word miracle.”

For me, I’m inspired by nail profes-sional and educator Diana Bonn because of her incredible sense of decorum. She has weathered some amazing storms, both in business and personally; what is more, she has not been too proud to share. I truly admire her for the choices she makes to do the right thing, period. Diana is the best person in your corner if you have a moment of uncertainty.

Esthetician Janet McCormick, who has achieved a CIDESCO Diploma, an award respected world wide in the esthetic com-munity, inspires me through her dedication to the truth without hesitation. She is one of the most beautifully authentic people I have ever met. Her knowledge is only surpassed by her willingness to share it and raise the level of those around her. Janet is obsessed with educating beauty professionals to achieve greater levels of success.

One can find inspiration in the salon as well and we should make sure that it flows generously. Most nail techs are giving souls and you may not even realize it, but we inspire our clients every hour by performing a service that makes them feel good about themselves. Don’t take this for granted, and explore its possibilities. We touch them physically with our hands during the service and exchange energy and we touch them emotionally with conversation.

Part of our service is our personality and conversation because we sit closely and face-to-face with them on a much more frequent basis than a hairstylist or skincare specialist does. We build a stronger business relation-ship where often our clients become fond of us, which builds the client nail tech bond.

Just being friendly and happy to see them is inspirational, especially when they have had a tough day. It gives them a breath of fresh air and can give them an hour of escape, which is often desperately needed. That’s powerful in itself.

Inspiration comes from the heart and we all know most nail techs have good hearts.

Vicki Peters is a 26 year veteran master nail tech, competition champion, judge, international educator, author and manufacturer and serves on the Nail Manufacturer Council. For more information visit www.vickipeters.com or email her at [email protected].

The Nail Extension Vicki Peters


Ten No-Compromise Resolutions

As we approach the end of the year, it’s a great time to re-evaluate where you’ve been for the past year and what you want your business to look like going forward.

To that end, I offer these 10 no-compro-mise New Year’s resolutions to help you lead your company and your team from the strongest position possible—the posi-tion of no-compro-mise leadership.

1. Always put people before profit. Period. Do that, lead them with passion, trust them to do the right thing, give them the free-dom to do it, help them have fun and the profit will come.

2. Listen and really hear what employees have to say. They are the front line of your business—the people customers see—and hold the insights to make things better. Re-spond to their suggestions and make them feel valuable.

3. Always clarify expectations. People need to know where they stand and where they are going. Paint a high-definition picture of your desired outcome, and then establish progress checkpoint dates and times. Start each day or shift with a huddle. Provide posi-tive and constructive feedback at every turn. Share the information they need to do their jobs.

4. Create equality and fairness by eliminating double standards. That means the same rules that apply to your team ap-ply to you, and that all team members are treated the same. It also means you and all team members will roll up your sleeves and pitch in when needed and that you never talk about, gossip or degrade an employee to others.

5. Tackle the tough stuff before it gets out of hand. Don’t wait for an issue to become huge before you address it. Always remember that small problems grow like weeds, so it’s best to nip them in the bud.

6. Never put off a crucial conversa-tion — even if it’s outside of your comfort zone. When you avoid or fail to act on an

issue or problem, you are dealing with a lead-ership blockage. Acting from emotions can interfere with your ability to see and confront reality and lead to great frustration on both sides. Once you do, you’ll wonder why you waited so long.

7. Raise the bar on customer service to the highest rung. Customer loyalty comes from delivering extraordinary service, quality and value with a no-compromise pas-sion. No matter what business you’re in, cus-

tomer loyalty drives the true leaders of growth. It starts by listening to your customers and your front-line team. Never accept inferior performance or poor quality service. Your customers will notice, even if they don’t tell you.

8. Protect the financial integrity of the company. Ac-countability at all levels of the company to adhere to its financial control systems is the determining factor of your company’s profit-ability performance.

You need to create a cash-flow projection, to live your plan, to pay attention to all your fi-nancial reports, to understand your financials, build cash reserves and manage debt. Unite no-compromise leadership with account-ability and you will ensure balance in your profitability.

9. Achieve maximum consistency through accountability to your systems. Systems give your business predictability. They reduce the chances of things going awry, spinning out of control or otherwise becoming more stressful than necessary.

10. Create a no-compromise culture that is purely world class. Strengthen, nur-ture and protect your business culture from contamination at all costs. Great leaders aren’t great because they’re innovative, understand number or have good communication skills. They’re great because they design, build and fiercely protect the cultures they are empow-ered to lead.

Neil Ducoff is the founder and CEO of Strategies, a business training and coaching company specializing in the salon and spa industry. He has been a business trainer, coach, keynote speaker and author for 38 years and is expert in team-based compensation. Ducoff is the author of “Fast Forward,” a business resource book for salons and spas. His new book, “No-Com-promise Leadership,” published by DC Press is available at book. For more information, visit www.nocompromiseleadership.com.

Paint a high-definition

picture of your desired out-

come, and then establish

progress checkpoint dates

and times. Start each day or

shift with a huddle. Provide

positive and constructive

feedback at every turn.

Better Business Neil Ducoff

Thank You!

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ThaYouThaYouThaOhio Stylist would like to thank all of our advertisers who

have supported us in 2008. Thank you for providing this free publication to the beauty professionals in Ohio!

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How Can I Change my Name / Address?A name change will require a copy of your

legal documentation (marriage certificate, divorce decree, etc.) to be sent to the Board office. A certified copy is not required; a photocopy or scanned image is sufficient. You can send the information to the Board office by email, fax, or mail.

Address changes are much more common and even more important in order to receive your license, renewal application, etc. Address

changes may be submitted to the Board office by phone, fax, email, or mail. Changes of Address orders that are filed with the U.S. Post Office expire after 12 months. There is still activity on an expired permanent Change of Address in months 13 through 18, during which the mail piece is returned and the sender is notified of the new address. After month 18, the mail piece is returned to the sender noting “Forwarding Order Expired”.

What is Escrow and how can I put my license into it?Escrow is a non-working license status. You can not work in a salon with an Escrow li-

cense. To put your license into escrow, you must select Escrow when renewing your license (by mail or online) and pay the renewal fee as usual. After your renewal is processed, you will receive a new Escrow license. The Escrow license has the same expiration date as an Active license and it must be renewed each renewal (every two years). Placing a license in Escrow only relieves you from completing the required continuing education (CE) hours; until the time comes that you want the license Active again. So long as you continue to renew your license after placing it into Escrow, you will only be required to complete 16 hours of CE and pay the $30 reinstatement fee when you are ready to get the license Active.

Unlicensed Independent Contractor Violations are on the Rise

The number of self-employed people working in Ohio salons has increased over the past several months. Unfortunately, many of them fail to maintain the required licenses. An Independent Contractor (IC) license is required for those licensees who are self-em-ployed; they rent space from the salon owner and set their own schedule. Unlike a standard employee, IC’s are responsible for their own tax withholdings and payments. Anyone cur-rently licensed or considering an IC license should become familiar with the following section of the Ohio Administrative Code:

4713-13-02 Independent Contractor(A) Independent contractors, formerly known as “booth renters”, will receive independent contractor licenses that meet the following criteria:

(1) Addressed to the licensee’s home address.(2) The license must be posted at all times with the individual’s cosmetology or branch of cosmetology license in the salon where they are working.

(3) These licensees will be a different color from other salon licenses.(4) Applicants must have an active manager’s license for the appropriate branch of cosmetology.(5) This license authorizes the indi-vidual to work in any “Board” licensed salon, which includes their branch of cosmetology.

(B) Where a license for an independent contractor has been issued, the “Board” shall hold the individual independent contrac-tor and the salon owner responsible for the compliance with all cosmetology statutes and rules as follows:

(1) Salon owner is responsible for all common areas and any employee areas.(2) Independent contractors are respon-sible for own station areas permanently assigned and any being used when inspec-tion occurs.(3) Independent contractors are equally re-sponsible for common areas when present.

The members and staff of theOhio State Board of Cosmetologywish you a safe and happy holiday season.


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We are HERE in Canton, OHIO for your convenience!

Beginner & Advanced Programs including Areola Corrective Camouflage

Ruth Bailey-Dancy,CT. CMI, CPCT, FAAM : CIDESCO Diplomat, ~ Director of Education

Certificate #08-07-1868T

Continued hands-on apprenticeship for one year after graduation, at no additional cost!

We are the FIRST and ONLY REGISTERED program on the distinguished listof the Ohio State Board of Career Colleges and Schools.

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EXPERIENCEBOARD CERTIFICATION NOW AVAILABLE!

January 200915-22: Nail Those Profits at Sea, from San Diego to Mexico,

www.nailthoseprofitsatsea.com 800/809-662319-20: Redken Symposium, Las Vegas, NV www.redkensalon.com25-28: The Strategies Incubator, Austin, TX www.strategies.com31-Feb. 2: Long Beach International Salon and Spa Expo (ISSE)

produced by PBA, Long Beach, CA www.probeauty.org/isse.

February 20098-9: Strategies presents High-Performance Front Desk Training,

Centerbrook, CT www.strategies.com18-21: SPATec North America, www.spatecna.com 954 942

8143 or [email protected]: 2009 Spa & Resort Expo and Conference, Los Angeles,

CA www.spaandresortexpo.com www.medaestheticsconference.com21 - 24: Bronner Bros. International Hair and Beauty Show,

Atlanta, GA www.bronnerbros.com22-23: The Makeup Show Miami, FL www.themakeupshow.com

212.242.1213 22-24: Strategies No-Compromise Leadership, Centerbrook, CT

www.strategies.com

March 20091-3: Professional Beauty London 2009, ExCel London,

www.professionalbeauty.co.uk/london8-9: ABA Canada presents Beauty Show - Montreal, Canada

www.abacanada.com8-10: Strategies presents Success for Today’s Salon/Spa

Manager , Centerbrook, CT www.strategies.com15-16: The Makeup Show Los Angeles www.themakeupshow.com

212.242.121315-17: Day Spa Expo, Las Vegas, NV www.dayspaexpo.com16-18: Strategies Mastery, Centerbrook, CT www.strategies.com20-22: Asia Spa and Wellness Festival, Bangkok, Thailand,

www.asiaspafestival.com

22-23: International Congress of Esthetics and Spa, Dallas, TX 1-800-471-0229 or www.lneonline.com

22-23: Spectrum International Beauty Expo, Los Angeles, CA www.spectrumintlbeautyexpo.com

28-30: America’s Beauty Show, Chicago, IL www.Americas-BeautyShow.com or call 1-800-648-2505

28-30: America’s Expo for Skin Care and Spa, Chicago, IL www.AmericasExpo.com or call 1-800-648-2505.

28-30: America’s Latino Beauty Congress, Chicago, IL call 1-800-648-2505 or visit www.AmericascBeautyShow.com/Congreso.

29-30: ABA Canada presents Beauty Show - Toronto, Canada www.abacanada.com

29-30: Professional Barber & Beauty Show 2009, Ponce, Puerto Rico www.sanjuanbeautyshow.net

29-4/1: Strategies Incubator, Centerbrook, CT www.strategies.com

April 20095: Global Hair and Beauty Expo, Sacramento, CA 209-824-0041

or visit www.ghbexpo.com 5-6: Beauty School Forum, Barristar Productions, Anaheim, CA

www.barristar.com 800 SHOW-432 5-6: ABA Canada presents Beauty Show - Winnipeg, Canada

www.abacanada.com19-20: Intercoiffure Spring Symposium, Las Vegas 800/442-

3007 or intercoiffure.us19-20: Strategies presents High-Performance Front Desk Train-

ing, Centerbrook, CT www.strategies.com25-27: Proud Lady Beauty Show, Chicago, IL 312-458-9862,

708-633-6328, www.proudlady.org26-27: ABA Canada presents Beauty Show - Vancouver, B.C.

www.abacanada.com26-27: Cosmoprof Beauty presents Spring Style Show, San Jose

CA www.cosmoprofbeauty.com26-28: IBS NewYork, Jacob Javits Convention Center, New York

www.ibsnewyork.com26-28: International Esthetics, Cosmetics and Spa Conference,

Jacob Javits Convention Center, New York www.iecsc.com

DecemberElite Continuing Education presents 8 Hour Continuing Education

Online Course for Salon Professionals, www .elitecme.com14: Inner State Beauty School presents The Secrets to Ethnic

Hair Color, Fundamentals of Gel Nails & Wraps & Makeup Trends, Lyndhurst, OH (440)442-4500 www.innerstatebeautyschool.com

14: Clipper Cutting presented by Joyce Provens (four CEU’s), Columbus, OH (614)353-5091

14: Songs of the Sidhe Day Spa presents Massage Certification, Kent, OH (330)592-0874 [email protected]

15: Provens Inst. presents How Money Works and Show Me the Money. (740)964-3534 (614)353-5091 [email protected]

15: PM Ohio presents Paul Mitchell Color Club, Twinsburg, OH 1-800-251-8427 email: [email protected] www.PMOhio.com

15: Focus On Image presents Training the Trainer (8 CEU’s), Lancaster, OH (740)687-1171

15: The Spa at Castaway Bay presents Body Treatments, Body Polish and Body Wraps. (419)625-5772 www.castawaybay.com

16: Tanningschool Tanning Certification Class, Plain City, OH 1-877-826-7565 www.tanningschool.com

22: Review for Successful Salon management testing presented by Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091


28: Novalash Eyelash Extension Training presented by Karlene Krista, Cincinnati, OH (513)871-7394 (513)520-3929




January 4: Introduction to Swedish Relaxation Massage , Middleburg

Heights, OH (330)273-37074: Songs of the Sidhe Day Spa presents Massage Certification,

Kent, OH (330)592-0874 [email protected]: Review for Successful Salon management testing presented by

Joyce Provens (eight CEU’s), Columbus, OH (614)353-50915: Focus On Image presents Training the Trainer (8 CEU’s),

Lancaster, OH (740)687-11715: PM Ohio presents Paul Mitchell Color Club, Columbus, OH

1-800-251-8427 email: [email protected] www.PMOhio.com

11: Designers First presents John Sahag Hands On Cutting Class. Call for location (513)777-6599


11: Inner State Beauty School presents Creating Texture in Your Cuts; Hair Color Trends; Mastering the Art of Acrylics; Glycolic Peels,, Lyndhurst, OH (440)442-4500 www.innerstatebeautyschool.com

11-12: Artistiques Advanced Two Day Extravaganza CE Classes & Networking Party. (440)333-8223 [email protected]

12: Paul Mitchell Ohio presents Paul Mitchell Color Club, Cincin-nati, Twinsburg, Findlay, Zanesville, Youngtown, OH 1-800-251-8427 email: [email protected] www.PMOhio.com


12: Provens Inst. presents How Money Works and Show Me the Money. (740)964-3534 (614)353-5091 [email protected]


18: Aesthetics, Etc...presents Business Etiquette - Instructors (8 CEU’s), Westlake, OH (216)832-7712 www.aestheticsetc.net

18: Inner State Beauty School presents The Art of the Modern Blonde; Electric Files, Tools and Tricks of the Trade; Hot Stone Facial Massage; The Art and Precison of Basic Cutting, Lyndhurst, OH (440)442-4500 www.innerstatebeautyschool.com


19: PM Ohio presents Paul Mitchell Color Club, Huber Heights, OH 1-800-251-8427 [email protected] www.PMOhio.com

19: Aesthetic Resource presents Advanced Topics in Esthetics, Cleveland 1-866-615-1133 www.aestheticresourceunlimited.com


19: Sachmode International presents Let’s Talk Waxing Class, Chagrin Falls, OH 1-888-708-0581 www.vagheggiskincare.com


25: North Coast Salon Systems & Mantra Haircare present Stylist Appreciation Day(4 CEU hours), Broadview Heights, OH 1-800-465-5887 or (440)526-2955

25: Sachmode International presents Basic European Facial Class, Chagrin Falls, OH 1-888-708-0581 26: www.vagheggiskincare.com



Unique Programs Touch MillionsIn this season of doing good deeds, it’s a great time to celebrate the fact that salon profes-

sionals around the country—and the globe—spend their lives helping others, not only from behind the chair but also out in their communities.

This year, NCA launched the NCA Cares Program as an umbrella fundraising and member mobilization effort benefiting three important community outreach programs embraced by the association, its members and the industry at large: CUT IT OUT/Salons Against Domestic Abuse Fund, Look Good…Feel Better and the NCA Disaster Relief Fund.

Since 1989, more than 45,000 salon professionals have volunteered with Look Good…Feel Better, dedicating their time and talent to teach cancer patients how to better cope with the often devastating side effects of treatment. Without salon professionals, this program would not exist, and more than 500,000 patients would not know the hope they experienced when they felt cared for and beautiful again.

Co-founded in 2003 by the NCA, CUT IT OUT/Salons Against Domestic Abuse Fund has distributed more than 200,000 information posters to a vast network of professional salons. These salons have gone on to distribute over 5 million consumer safety cards providing information on the signs of domestic abuse as well as how to contact the National Domestic Violence Hotline for assistance. In addition, more than 20,000 professionals have been trained to recognize and respond to clients in abusive relationships and safely refer them to commu-nity resources.

Since 1955, thousands of salon professionals have helped their fellow salon owners, stylists and cosmetologists through the NCA Disaster Relief Fund. Following the devastation of Hurri-cane Katrina in 2005 and most recently after the flooding in the Midwest and Hurricane Ike in Texas earlier this year, the fund has provided emergency cash relief for working salon owners, professionals and students whose lives have been affected by these natural disasters. To date, it has raised and distributed over $1 million to assist industry professionals.

The National Cosmetology Association is the largest organization of salon professionals in the world. Its mission, since its inception in 1921, has been and continues to be to ensure that working salon professionals have the tools and resources available to create career success with integrity. For more information on the NCA, visit www.ncacares.org or call 312-527-6765.


WHAT’S NEW IN THE MARKET

Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind at [email protected] or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.

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1. Pamper and Protect with Replaceable Foot FilesProtect and pamper clients with Foot Files by Backscratchers Salon Systems, Inc. Personalize each pedicure service with a choice of three different grits, and use Foot Files wet or dry

to smooth rough, dry skin and calluses. Replaceable abrasives and ergonomic, reusable handles prevent cross-contamination and are priced at a fraction of the cost of new files. Simply peel and stick abrasives on each side of the Foot File handle to customize each service. After use, peel and toss, then disinfect the handle. Handles are available in two convenient sizes.

For more information, call 800-832-5577 or visit www.backscratchers.com.

2. Incredible “Moi Moi”For generations, “Moi Moi” has been the traditional name Polynesian women called their secret

beauty formulas made from exotic blends of natural Tamanu Oil, Kukui Nut Oil and other tropical mois-turizers. L’Anza Healing HairCare has blended the same rare Polynesian moisturizers to create the Moi Moi Hair Masque, providing the deepest moisture therapy for severely dehydrated hair. This intensive formula also contains L’Anza’s exclusive Keratin Healing System to heal, seal and protect, making hair incredibly soft and silky with renewed health and shine.

Moi Moi Hair Masque contains moisture pearls that instantly release super-concentrated hydrators upon contact with the hair. Advanced Nano Science delivers these hydrators deep into hair’s inner cortex for maximum moisturization.

Moi Moi Hair Masque is a deep moisturizing treatment specifically formulated for severely dehy-drated hair. Use prior to cut, color or perm service. The Masque may also be used after color service to replenish moisture, and as an at-home moisture supplement.

Healing is the foundation for beautiful hair. L’Anza products are free of all animal by-products and are never tested on animals. For more information, visit www.lanza.com.

3. Protect Your ShearsPrecision Plus, a division of Precision Sharpening in Ohio, has designed and developed a line of

patented shear holders for the beauty and barber industry.Benny Nay, a master sharpener, with over 30 years in the beauty industry, designed the ShearMate

shear holders. Constructed of premium tempered acrylic, which is both non-porous and non-absorbing, the ShearMate will enhance any barber or beauty station. Instead of placing your shears on a towel or box at your station, or shoved in your drawer where it can be damaged, the ShearMate holds your shears in an attractive stand on your station.

For more information, call 740-682-6747.

4. Online Customer SchedulingFloydware, an innovator in salon software, announces the latest development in its popular web-

based Rosy system: Online Customer Scheduling, the ultimate in customer convenience. Through the salon’s website, customers may schedule or check their appointments; view their service

and product histories; check gift card balances and rewards programs; build a shopping list of products that will be reserved for them; receive confirmations of appointments and reserved products; and tell the salon how they’d like to be communicated with (e-mail, phone, etc.).

Online Customer Scheduling creates customer satisfaction while increasing traffic and product sales. Floydware’s basic Rosy system automates and integrates all salon functions for efficient utilization and planning, increases salon product sales by an average of 20 percent and can link multiple salons for real-time centralized data access and management oversight.

For more information, visit www.floydware.net or call Jim Bower at 630-469-1078.

5. The Fix for Healthy VolumeBig healthy hair. Whether you want it or you already have it, ThermaFuse Healthier Hair With Heat

has the big fix, with Fixxé Volume Mousse. When sizing up hair volume and fullness, Fixxé wins hands down for big, volumized styling. A quick pump of this creamy foam delivers a super boost of volume, while adding a healthy infusion of body building proteins. Voluminous, root to ends lift is accompanied by dazzling all-day shine and feather light emollients, so as not to downsize big styles.

In addition to healthy voluptuous style, Fixxé, as do all ThermaFuse products, contains the registered HeatSmart Complex—a proprietary blend of deep conditioning proteins, ceramides, amino acids and plant extracts that nourish, repair and protect heat styled hair. Fixxé also contains thermal protectants and color-protecting UV absorbers, while the fresh blackberry-vanilla musk scent is a treat for the senses. Whether adding fullness or defining and redefining waves and curls, Fixxé gives hair the lift it needs to reach new heights.

For more information, in Ohio call Salon Ware 1-800-362-9467 or visit www.thermafuse.com.

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A revolutionary styling, finishing and conditioning product line.

Documents

2 | DECEMBER 2008 | OHIO STYLIST & SALONpersonal experiences about being a mentor while being mentored himself. He believes be-ing a mentor costs little but the dividends being paid