2

Agenda

Company Overview– Management Team– Leadership Team– Business Lines– IT Services– Customer & Partner Profile

Data Hygiene – A Global Business ProblemCommon Data Anomalies and QuestionsMIDAS (Multi Industry Data Anomaly Solution)– MIDAS Offerings– Turn Key Solution – Tool Agnostic Scenario– Process and Methodology– Tools and Technology – Industry expertise

MIDAS Reference Implementations– Healthcare Implementation– Pharmaceutical Implementation– CRM Integration

MIDAS Advanced Analytical Engine– Sample Metrics

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Company Overview

Established in 1999 to offer IT Consulting and Development Services

– Early adopters of Web Services– Established players in data management– Focus on niche IT solutions– Funded by angel investors

Listed on Hyderabad Stock Exchange

Resource strength of 540 associates

Offering re-deployable IT solutions and professional IT services; Incubating technology-driven ideas.

Worldwide customer base including Fortune and Forbes Companies

Awards– HYSEA Best Product Innovation 2005– Deloitte Technology Fast 500 Asia Pacific 2007

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Board of Directors

Corporate Profile

Sanjiv Gupta, ChairmanOver 22 years of industry experience in diverse business areas of infrastructure and consumerproducts. Co-founder of several successful ventures in Web Services, Digital Media, OnlineEducation and other niche business areas

H. Natarajan, DirectorFellow member of the Institute of Company Secretaries of India, with over 3 decades ofprofessional experience. Was Founder and Senior Partner of Harrison Associates, companysecretaries, rendering consulting services in corporate laws and management

Kamlesh Gandhi, DirectorOver 37 years of experience. Has been a member of BSE for over 14 years, has been on theBoard of Directors of Association of Merchant Bankers of India for 4 years and Director for 2 years

Muktesh Sharma, DirectorBusiness Partner, Karvy Stock Broking, a top-rung financial services company

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Leadership Team

Corporate Profile

Akila Jaikumar, President14 years at DE Shaw & Virtusa as Delivery Manager, Global Head of Competency ExcellenceGroup. Published 13 papers in International scientific journals. CMMi Assessment Team Member.

Raghavan Madabhushi, Vice President12 years in IT industry with ERP, BI-DW, EAI, SOA, Web 2.0 implementations with strong projectand product management expertise. Oracle / Microsoft Certified Professional specialist in datawarehouses and J2EE based implementations

PVS Chalapathi Rao, Head- HR, Admin & QualityOver 35 years experience in ERP, EAI and IT administration. Worked as General Manager inBHEL and consulted several PSU’s and Government Organizations – like ECIL, CDM etcSpecializes in PSU / Government based projects

SubbaRao Devulapalli, Head- Lifesciences Over 20 years in IT industry in Healthcare domain - specially Hospital Information Systems,Spend Analytics and Materials Management. Worked in Apollo Hospitals and PerigonConsulting, US

Chandan Miskin, Head- CRM5 years of hands on experience in CRM consulting, Account management, Pre- Sales and otherstrategic areas. Immense experience in design and implementation in CRM like Salesforce.com,Amdocs CRM& Oracle EBS – Sales & Distribution modules

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Leadership Team

Corporate Profile

Gurvinder Singh kapoor, Head- SalesOver 12 years of experience in the field of Sales and Marketing, Business Development andChannel Sales. As a Head-Sales at Bodhtree he explores and strategizes new target markets andis instrumental in driving sales innovation and brand promotions to achieve overall salesObjectives

Manoj Tiwari, Head- AlliancesHas vast working experience and knowledge in Business development, channel development, partnerships and alliances management. As a Head – Alliances at Bodhtree he will drive newcustomer acquisitions and bring in new partnerships and alliances. He is an avid reader oftechnology articles and keeps himself updated on changing landscape of information technology.

Ajesh Dhawan, Head – UKAjesh Dhawan has over 18 years in the IT industry and has led remote teams across the globe.He has extensive management experience and has worked for start ups and Fortune 500companies such as IBM, Unisys and Tata. Ajesh is our technical Director in the UK

Devinder Buttar, Head Operations – UKDevinder has worked in the healthcare industry, the legal profession in patent prosecution(Software) and also taught tax law as an adjunct professor in California. Devinder will be focusingon launching MIDAS to the UK and European markets

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Business Lines

Corporate Profile

Professional Services & SolutionsProfessional Services & Solutions

Technology Incubation GroupTechnology Incubation Group

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IT Services

Application Servers & Portals

Web Logic / Web Sphere / IIS / Sharepoint / JBoss / Apache-Tomcat / Oracle IAS

Programming Languages

J2EE / PHP / MS.NET

Databases

Oracle / MySql / MS SQL / HSql / Sybase / DB2

Case Tools

Erwin / ER Studio / Rational Suite

Web Technologies

HTTP / HTTPS / XML / Ajax / XACML QA Tools

Winrunner / Loadrunner / QTP

Messaging Technologies

MSMQ / MQ Series / JMS

Web Services

SOAP / WS-I / WS-S

Data Warehouse & BI

Cognos / BO XIR2 / Oracle Warehouse Builder / Crystal Reports / Informatica / Oracle Discoverer / BO Data Integrator

IT Consulting & Application Development

Product Engineering, Release & Maintenance

Data Warehouse & Business Intelligence

Data Cleansing and

Data Management

Testing and Test Automation

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IT Services

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Select Customers

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Select Partners & Certifications

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Data Hygiene – A Global Business Problem

According to The Data Warehousing Institute, U.S. businesses suffer losses, problems or costs of more than $600 billion per year due to poor quality data, and typical business between 10% & 25% of revenues. Source – Aug 2008 newsletter of ECCMA

By 2012, “dirty data” will cause 50% of insurers to have compromised decision-making assumptions, despite the deployment of enhanced BI and analytic tools. Source - Gartner Inc. research report of Feb 2008

A European Gartner BI survey of more than 600 BI users found that more than 35 per cent identified data quality as a top-three BI problem facing their organisation in the next 12-18 months, making it the second biggest challenge overall. Source - Gartner report of 22 January 2008 titled “Organisations Must Establish Data Stewardship Roles to Improve Data Quality”

Although 92% of companies surveyed believe having an integrated view of customer data is either "critical" or "very important," only 2% have actually managed to achieve this. Source - Forrester Research report

Research by Marketing Direct magazine indicates that direct marketers waste £195m in postage costs by sending incorrectly addressed international mail

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Data Hygiene – A Global Business Problem

A survey by QAS found that 28 percent of the direct marketers admitted that their company rarely cleans its data or in some cases, not at all

£ 88 M per year is spent mailing the deceased(!), £100m per year mailing people who have moved house

Up to 67% of UK B2B mailings contain errors

37% of companies still do not have a data quality strategy in place

88% of all data integration projects fail because of poor quality data– Source http://www.dqglobal.com/, http://www.dataflux.com

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MissingMissing

InconsistentInconsistent

DuplicateDuplicate

IncompleteIncomplete

InaccurateInaccurate

IncorrectIncorrect

DataAnomalies

DataAnomalies

Common Data Anomalies

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Data Hygiene - Questions

Completeness – does the organization have data assets that are incomplete or missing? Example, do all customers have addresses?

Accuracy – Is the organizations’ data assets sufficiently accurate to meet internal (business processes, decision making) and /or external (regulatory, third parties) requirements?

Integrity – Are the organization’s data assets consistent across the enterprise? – for ex, does the list of suppliers in a company’s ERP system match those in the finance application? Do the relationships between different data assets make sense? Are duplicates removed from the system?

MIDAS (Multi Industry Data Anomaly Solution)

answers and solves these critical and

vital questions.

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MIDAS Offers

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MIDAS - Technology

MIDAS is open standard based J2EE application which adheres to best industry practices in form of vertical specific pre-canned data / application integration steps, data connectors and reports.

SOA & JSR 168 compliant architecture

Comes with Role based access control (RBAC) mechanism

Inbuilt data connectors for industry leading OLTP / ERP / DSS systems such as:

– SAP, Oracle EBS, JD Edwards, People Soft– Salesforce, SugarCRM, Siebel On Demand– Quickbooks– EDI Connectors– JMS, XML– Starlims, Labadvantage etc– CSV and Excel Files– ELN systems

24/7 support from global delivery centers (GDC)

SAP Certified Product

Oracle certification in progress

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MIDAS Data Integration Suite

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MIDAS

Bodhtree’s MIDAS addresses data hygiene issues across different verticals, using proprietary tools and processes which are flexible, scalable and robust.

MIDAS offers convenient options:

– SaaS (Software as a Service), where in customer data has been transmitted to Bodhtree servers using secure FTP layer. Bodhtree performs data hygiene operations and report back results and enriched data through web based portal.

– On Premise, where in Bodhtree installs MIDAS at customer premises using data hygiene jump start templates. Jump start templates are set of tools and processes that Bodhtree has built over years of experience in handling critical customer needs. These templates enable faster deployment of solution at customer end.

– Turn-key Solutions, where Bodhtree proven processes would be applied at customer location using customer specific tools. MIDAS process is tool agnostic and can be applied on customer data using any existing toolset that customer owns.

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MIDAS – Turn Key Solution

MIDAS process can be leveraged with existing customer tools. Bodhtree team has expertise with following tools.

– Informatica

– BO Data Integrator

– Oracle Warehouse Builder

– XFusion (SAP Certified Product)

– Pentaho Data Integrator (Open Source Product)

– JBoss Metamatrix

– Pervasive

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MIDAS – Process & Methodology

Bodhtree has proven data management methodology which has been implemented globally to several Fortune 500 and Forbes 200 customers.

Methodology comprises of following stages.– Data Acquisition– Data Profiling– Metadata Analysis– In Scope Data (9 Step Data Hygiene Process)

Data Exclusion Steps Data Inclusion Steps

– Relationship Discovery– Business Rule Validation– Data Enrichment (Domain Specific)– Client Validation through reports on secure portal– Final Data Dump Integration– Data Monitoring, on continuous basis

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MIDAS – Expertise

MIDAS has proven implementations in following industries.

Healthcare Financial Services Pharmaceutical Retail & Online Services Media and Entertainment CRM EDI Transactions / Claims Processing SCM Product Data Management

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MIDAS – Item Master

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MIDAS -Healthcare Implementations

Partnership with Owens & Minor (Fortune 250 Healthcare Supply Chain Solutions company with > $7 Billion annual revenue)

Implementations at some of the largest healthcare providers in US:» University of Kentucky» University of Rochester» Catholic Health East» Staten Island University Hospital» Lafayette General Medical Center» Parrish Medical Center» University of California, LA» Memorial Hermann Health Systems» IOWA Health System» University of Texas - South West» West Chester Medical Center» Lennox Hill» New York University» Yale New Haven» Allina Hospitals and Clinics» Stellaris Hospitals» NSLIJ Hospitals» Premier Health Partners» University of Louisville» John Hopkins » Bon Secours» Sparrow Medical Center

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MIDAS Pharmaceutical Implementation

Executive Dashboard (BIS): Open standards based comprehensive dashboard solution for ‘C’ group. Integrated with BI infrastructure and intranet portal. 3 Phases completed. Oct’ 02 to Dec’ 04. Phase – 4 started and expected to end by Mar’ 09.

Product Portfolio Management: Centralized view of molecule, from inception, under development, pending approval to sales. Integrating different OLTP systems. Completed in Mar’06. Phase – II started and expected to end by Mar’ 09

Financial Data Mart: Financial Data Mart Solution for Formulations SBU, with sales, budgets, manufacturing information. Jul’04 to Dec ’05.

Integrated Demand & Supply Planning System: Implemented Integrated Decision Support System for capture and analysis of all data required by Demand and Supply Planning Processes. Serves as a platform for calculation and reporting of Demand and Supply Planning Metrics. Partnered with Accenture, where Accenture defined the SCM processes and Bodhtree provided BI technology. 2 Phases completed. Jan’ 05 to Feb’ 06.

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MIDAS – CRM Integration

MIDAS integrates with industry leading CRM vendors, Salesforce and Siebel on Demand.

Data in the CRM applications is accessed using MIDAS secure web services API.

Using MIDAS users of CRM applications can detect duplicates among contacts, leads and prospects.

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Nearly 70% of the business metrics that executives in various industries track are “common”.

Custom BI projects have < 30% success rate due to - Long Time-to-Value, Shelf-ware, Tepid Exec Support, Lack Implementation Expertise;

Bodhtree is leveraging prior implementation experiences to build “Pre-Built BI” solutions & offer them to customers in SaaS / Jumpstart models, “MIDAS” in following areas:

Enterprise Analytics (Marketing, Sales, Service, Marketing Product) Healthcare Analytics (Operational, Spend, Clinical and Financial) Pharma Analytics Service Analytics (Call Center Analytics) Finance Analytics Retail Analytics Media Analytics

MIDAS- Advanced Analytical Engine

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Ad Hoc Analysis: Business users can slice and dice around specified data cube and perform advanced analysis of the data. Ad Hoc Analysis allows you to create various charts based on the business requirements and analyze the data as per the need.

Ad Hoc Query: Users can create detail reports by performing GUI based query tool.

Dashboard: A dashboard is a visual display of the most important information needed to achieve one or more objectives; consolidated and arranged on a single screen so the information can be monitored at a glance.

Report Portfolio: Pre-canned domain specific reports which provides insights into details of data.

Data Model: Pre-designed data models for analytical purpose.

Data Mappings: Pre-built data mappings for extract, transformation and loading of data.

MIDAS- Advanced Analytical Engine

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MIDAS Reports – Advanced Analytical Engine

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MIDAS Reports –Advanced Analytical Engine

MIDAS Analytical Engine provides metrics around

New Product Selection

Patent Standing

Development Milestones

Product Filing Performance

Product Launch Performance With

Highlights

Lowlights

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MIDAS - Marketing Campaigns

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MIDAS - Sales

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MIDAS - Service

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MIDAS - Web Analytics

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MIDAS - Health Care Cost per Adjusted Patient Day

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MIDAS - Health Care Operating Margin

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MIDAS - Profit and Loss Account

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Contact

For further details email to

Raghavan VSR Madabhushi

Senior. Vice President

rmadabhushi@bodhtree.com | (M) +91 98661-20009

T: +91.40.6654.7000 F: +91.40.6654.7029

India Toll Free No: 1800-2660-132 | US Toll Free No: 8775424996 business@bodhtree.com | www.bodhtree.com

*Deloitte Technology Fast 500 Asia Pacific 2007 Award Winner

Thank you

New Jersey office:

517 US 1 South, Ste 3069 Iselin, NJ 08830

Tel: 732.634.0019

business@bodhtree.com | www.bodhtree.us

INDIA (Headquarters)

Corporate Office: Ground Floor, Building No 2B, Maximus TowersRaheja IT Park – Mind Space, Madhapur,Hitech City, Hyderabad- 500 081Tel: +91.40.6654.7000, F: +91.40.6654.7029India Toll Free No: 1800-2660-132

Delivery Center: 10th Floor, Unit No-2, (Right Wing)Vega Block the ‘V’ Plot No 17, Software Units Layout Hitech City, Madhapur, Hyderabad- 500 081

United Kingdom

34 Milbourne Lane, EsherSurrey KT10 9EA UK

Telephone : 01372 473924

Fremont Office:

210 Hammond Avenue Fremont, CA 94539

Tel: 408-449-4984