1Venturewell open 2015 weaver kleinke Workshop on De Bono’s Concept Fan: A tool to help ensure...
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1 Venturewell open 2015 weaver kleinke Workshop on De Bono’s Concept Fan: A tool to help ensure you’ve made a thorough search of the concept space Jonathan Weaver & Darrell Kleinke University of Detroit Mercy ME Department & IIA [email protected][email protected]UDM is a member of the Kern Entrepreneurial Engineering Network
1Venturewell open 2015 weaver kleinke Workshop on De Bono’s Concept Fan: A tool to help ensure you’ve made a thorough search of the concept space Jonathan
1Venturewell open 2015 weaver kleinke Workshop on De Bonos
Concept Fan: A tool to help ensure youve made a thorough search of
the concept space Jonathan Weaver & Darrell Kleinke University
of Detroit Mercy ME Department & IIA [email protected][email protected] UDM is a member of the Kern Entrepreneurial
Engineering Network
Slide 3
2Venturewell open 2015 weaver kleinke References de Bono,
Edward, Serious Creativity, HarperCollinsBusiness, 1996. de Bono,
Edward, Think! Before Its Too Late, Vermillion, 2009.
http://www.teachingexpertise.com/e-bulletins/creative-
thinking-tools-classroom-two-6463http://www.teachingexpertise.com/e-bulletins/creative-
thinking-tools-classroom-two-6463 Powerpoint timer from
http://www.a6training.co.uk/resources_powerpoint.php
http://www.a6training.co.uk/resources_powerpoint.php
Slide 4
3Venturewell open 2015 weaver kleinke Workshop Outline Activity
1: (Individual) Brainstorming exercise Concept generation tools
Intro to Concept Fans Activity 1: (Groups) Develop a Concept Fan
Activity 2: (Groups) Brainwriting-like exercise Report-Outs
Comments/Feedback/Suggestions/Q&A
Slide 5
4Venturewell open 2015 weaver kleinke Activity 1: Brainstorming
Exercise (individual) You will be given 3 minutes to individually
brainstorm ideas to address a problem we will reveal momentarily
Remember rules of brainstorming (but today its to be done
individually, not as a group) Please put each idea on its own
YELLOW sticky note
Slide 6
5Venturewell open 2015 weaver kleinke Todays Problem How to
Instill the Entrepreneurial Mindset in Engineering Undergraduates
IDEA 3 minutes
Slide 7
6Venturewell open 2015 weaver kleinke Most of engineering
education focuses on detailed design todays workshop relates to
concept development Concept Development System-Level Design Detail
Design Testing and Refinement Production Ramp-Up Product Launch
Mission Statement Product Planning
Slide 8
7Venturewell open 2015 weaver kleinke Concept Development Phase
Establish Target Specifications Identify Customer Needs Analyze
Competitive Products Generate Product Concepts Select a Product
Concept Refine Specifications Plan Remaining Development Project
Perform Economic Analysis Mission Statement Development Plan
Slide 9
8Venturewell open 2015 weaver kleinke We typically teach many
concept generation techniques Biomimicry Painstorming Functional
Decomposition Axiomatic Design Ethnography TRIZ Lateral
Benchmarking De Bonos Six Hats De Bonos Concept Fans Bisociation
Blue Ocean Strategy Nine Windows De Bonos Provocation Trimming
Brainwriting
Slide 10
9Venturewell open 2015 weaver kleinke A concept fan is an idea
generator, breadth expander, and an idea organizer Idea Generator:
A method for increasing the number of ideas. Breadth Expander: A
systematic way to broaden the types of ideas. Idea Organizer: An
approach to group and categorize ideas according to broader
concepts.
Slide 11
10Venturewell open 2015 weaver kleinke Lets use this example to
illustrate: You want to attach an object to the ceiling in a room
of typical height. You plan to use a stepladder but cannot find
one. What do you do?
Slide 12
11Venturewell open 2015 weaver kleinke You might generalize the
idea of the stepladder and recognize the underlying concept is
raise me off the floor Stepladder Raise me off the floor
IDEACONCEPT Attach object to ceiling Objective
Slide 13
12Venturewell open 2015 weaver kleinke Several alternative
ideas might arise to satisfy the concept of raise me off the floor
Stepladder Raise me off the floor IDEACONCEPT Stand on table Have
someone lift me Jump Attach object to ceiling Objective
Slide 14
13Venturewell open 2015 weaver kleinke You may recognize that
an even broader concept is at work reduce object to ceiling
distance Stepladder Raise me off the floor IDEACONCEPT Stand on
table Have someone lift me Jump Attach object to ceiling Objective
Reduce object to ceiling distance BROAD CONCEPT
Slide 15
14Venturewell open 2015 weaver kleinke Notice the difference
when you think about WHY an idea is part of a broader concept,
compared to thinking about HOW a concept can be executed.
Stepladder Raise me off the floor IDEACONCEPT Stand on table Have
someone lift me Jump BROAD CONCEPT Reduce object to ceiling
distance Attach object to ceiling Objective Why does this idea
help? How can this concept be executed?
Slide 16
15Venturewell open 2015 weaver kleinke The Concept Fan may grow
From right to left, by asking how ELSE might a concept be executed?
Stepladder Raise me off the floor IDEACONCEPT Stand on table Have
someone lift me Jump BROAD CONCEPT Reduce object to ceiling
distance Use stilts Make me taller Attach object to ceiling
Objective How?
Slide 17
16Venturewell open 2015 weaver kleinke The Concept Fan may grow
From left to right, as a new idea pops up, ask why is (or isnt) the
idea part of the broader concept. Stepladder Raise me off the floor
IDEACONCEPT Stand on table Have someone lift me Jump BROAD CONCEPT
Reduce object to ceiling distance Make me taller Lengthen arm with
stick Attach object to ceiling Objective Why does this help?
Slide 18
17Venturewell open 2015 weaver kleinke The Concept Fan may grow
Up and down, left and right Stepladder Raise me off the floor
IDEACONCEPT Stand on table Have someone lift me Jump BROAD CONCEPT
Reduce object me to ceiling distance Use stilts Make me taller
Lengthen arm with stick Attach object to ceiling Objective Propel
object toward ceiling.
Slide 19
18Venturewell open 2015 weaver kleinke Approach #1: Developing
a concept fan from scratch Write down your purpose or objective on
the right side Move from right to left, thinking of broad concepts,
approaches, or directions that would meet the objective Continue
right to left, using broad concepts to spawn alternatives by asking
how can this concept be accomplished? As the idea list grows, look
for new concepts by asking why are these ideas grouped together?
and Is there a better or different concept here? If so, work left
to right to explore. A partial example follows
Slide 20
19Venturewell open 2015 weaver kleinke First, the broad
concepts are thought up and listed IDEACONCEPT BROAD CONCEPT Cope
with a water shortage Objective Reduce consumption Increase supply
Do without
Slide 21
20Venturewell open 2015 weaver kleinke Next some concepts for
some of the broad concepts are listed IDEACONCEPT BROAD CONCEPT
Cope with a water shortage Objective Reduce consumption Increase
supply Do without Increased efficiency of use Reduced waste
Discourage use Education New sources Recycling Less wastage from
source Education Stop water-using processes Substitute other
substances Avoid need to use water
Slide 22
21Venturewell open 2015 weaver kleinke Finally ideas for the
various concepts are developed IDEACONCEPT BROAD CONCEPT Cope with
a water shortage Objective Reduce consumption Increase supply Do
without Increased efficiency of use Reduced waste Discourage use
Education New sources Recycling Less wastage from source Education
Stop water-using processes Substitute other substances Avoid need
to use water Meter water Charge for water use Raise charge for
water use Water only obtainable from public sources Water only at
certain times Put a harmless bad smell into the water Restrict
discretionary use Publish names of heavy users Threaten to ration
water
Slide 23
22Venturewell open 2015 weaver kleinke Approach #2: Developing
a concept fan from a list of ideas This approach applies when you
already have a list of ideas to start with, and want to organize
those ideas and ensure a wide breadth of ideas have been considered
(typically even more ideas are generated in this process)
Slide 24
23Venturewell open 2015 weaver kleinke Lets create a concept
fan from your brainstormed ideas Form groups of (?) and organize
your ideas from the brainstorming activity into a concept fan
Please use the BLUE MARKER to draw your fan If any new ideas
emerge, please capture them on BLUE BLUE STICKY NOTES
Slide 25
24Venturewell open 2015 weaver kleinke How to Instill the
Entrepreneurial Mindset in Engineering Undergraduates 15 minutes
NEW IDEA Why does this idea help? How can this concept be
executed?
Slide 26
25Venturewell open 2015 weaver kleinke A quick intro to
brainwriting Source:
http://www.lematpercorsi.com/wp-content/uploads/2012/12/brainwriting.gif
Slide 27
26Venturewell open 2015 weaver kleinke NEW IDEA
Brainwriting-like round 2 5 minutes
Slide 28
27Venturewell open 2015 weaver kleinke NEW IDEA
Brainwriting-like round 1 5 minutes
Slide 29
28Venturewell open 2015 weaver kleinke Is there a team willing
to report out on their process and results? 3 minutes
Slide 30
29Venturewell open 2015 weaver kleinke Discussion questions Did
the concept fan help you organize your many ideas? Did so
organizing your ideas help you understand the underlying thinking
behind an idea? Did understanding the thinking behind an idea help
you get new ideas? Did clustering the ideas by concept and broad
concept help you identify entirely new solution concepts
(categories of solution)? Other thoughts?
Slide 31
30Venturewell open 2015 weaver kleinke Slides available at:
http://weaverjm.faculty.udmercy.edu/fileshare/cf.pdf