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MOBILE PHONES
ANURAG
PANKAJ
SACHIN
SHIV KUMAR
SATYASHREE
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AGENDA
Introduction to the industry
Initiator
Key Players
Size of sector
The market leader
New Trend
New Entrants
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In the beginning, two-way radios (known as mobile rigs) were used in
vehicles such as taxicabs, police cruisers, ambulances.
During the early 1940s, Motorola developed a backpacked two-way radio,
the Walkie-Talkie and later developed a large hand-held two-way radio for the
US military.
Today's communicationsindustry wouldnot be whatitis withoutthe
contributionsmade by Richard H. Frenkiel and Joel S. Engel.
Mobile Retail Market in India touches $16Billlion
INCEPTIONTO THE MOBILE INDUSTRY
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SERVICESPROVIDEDAT MOBILE RETAIL STORES
TELECOM HANDSETS
CONNECTIONS
RECHARGE VOUCHERS
MOBILE ACCESSORIES
AFTER SALES SERVICES
FACILITIES FOR BILL PAYMENT
GAMING
MOBILE ENTERTAINMENT OPTIONS
REPAIRS AND REFURBISHMENT.
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First generationMainarticle: 1G
The first commerciallaunch of cellulartelecoms waslaunched byinTokyo Japan
in 1979.
Motorolaintroducedthe firsttrulyportable, hand heldphone.
Second generation
Mainarticles: 2G, 2.5G, and2.75G
Inthe 1990s, 'second generation' (2G) mobile phone systemssuch asGSM,IS-136 ("TDMA"), ("CDMA") beganto be introduced. In 1991the first GSM
network(Radiolinja) openedin Finland
The secondgenerationintroducedanew variantto communication, asSMS text
messaging.
Third generationMainarticle: 3G
The firstpre-commercialtrialnetwork with 3G waslaunched by NTT DoCoMoin
Japaninthe Tokyoregionin May 2001
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KEY PLAYERS
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MOBILESTORES
CELL MALLLargest Mobile Showroomin Chennai & Trichy.
HELLO STATIONThe companyisintotelecom business from 2001 and had beenthe importers &
Authorised Pan Indiadistributors forSiemens & Panasonic mobile phones.
HELLO WORLDA leading chainofmobile storesin Chennai, Hello World, foundedin 1999, catersto
all cellularneedsoftodaysinformed buyer.
MOBILENEXT
MobileNXT.comisanonline shoppingstore foranythingtodo with mobile products.You can buymobile phones, mobile phone accessories,
THE MOBILESTORE:The MobileStore, leadsas India's first countrywide chainoftelecomretailoutlets.
The MobileStore formatisaone stopmobile solutionshopthatprovides, multi
brand handsets, accessories, connections, repairs, VAS etc allunderone roof. Wealso have a Online Mobile Shopping Section forYou.
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UNIVER CELLUniverCell, aleadingmobile retail chainin India. We alsoofferOnline mobile
store with a huge options forthe end customerstosearch, compare and buymobilesandaccessories.
SUBHIKSHASubhikshaisthe largestmobile phone retailerin Indiaandoffersyouthe lowest
pricesonallleadingmobile phone brands.
COVERAGEM/ M BAZAROwned bypantaloons
SANGEETAMOBILE
One ofthe largest Mobile retailoutlets chainin India, with more than 40showrooms, issafe inthe handsofthe experiencedleader, Subhash Chandra.
HOTSPOT & NOKIAPRIORITY CENTRE
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SIZE OFSECTOR
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SERVICEPROVIDER
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THE MARKET LEADERF
ounded :- Tampere, Finland (1865), incorporatedinNokia (1871)
Founder(s) :-Fredrik, Idestam
Headquarters :- Espoo, Finland Areaserved Worldwide
Key people: Olli-Pekka Kallasvuo, President & CEOJorma Ollila, Chairman
TheNokia House, Nokia's head office
located by the Gulf of Finlandin
Keilaniemi,Espoo, was constructed
between 1995 and 1997. It is theworkplace of more than 1,000 Nokia
employees.
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GROWTH OFNUMBER OFUSERS OF MOBILE
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NEW TRENDS
3G MOBILE
TOUCH SCREEN MOBILE
PDA MOBILES: personal digital assistant as a
palmtop.
MNP: mobile number portability (it enables the
subscriber to retain his/her phone number)
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LATEST TRENDS
XPRESS MUSIC
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GSM vis--vis CDMA
Figure: 2009, Zinnoy
GSM-basedmobile operatorsinthe countryadded thattotalsubscriberbase to 306.4
million.
The CDMA (Code DivisionMultiple Access) hasannouncedthatthere are now morethan 100 million CDMA subscribersin India.
25%
75%
GSM/CDMA
CDMA(100 million)
GSM(306 million)
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PRICE
Low price (10000) executives, celebrities, trendy
people
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NEW ENTRANTS
Essar Telecom
MOBILEMAGIC
M port/Gen M by Pantaloons
ITCLimiteds eChoupal for rural mobile marketing
DCMShriram through theirHariyaliKissan Bazaar once
again targetting the rural Indian consumer.
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RETAIL STORES
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MOBILE MANUFACTURER:
HTC mobile
ASUS mobile
FLY mobile
USHA LEXUS mobile
DELL is likely to introduce new mobile in India next
year.
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SERVICEPROVIDER
DATACOM
UNITECH
SWAN TELECOM : It will launch at the end of2009
LOOP: GSM service
SHYAM TELECOM: It got a license to provide both
prepaid & postpaid service. TATA DOCOMO: GSM service
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CONCLUSION
THANKU