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CONSUMER CONSUMER
DURABLE GOODSDURABLE GOODS
(A.C)(A.C)
PRESENTED BYSwapan Saxena
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1-In shopping consumer goods, consumer do lot of
selection and comparison based on variousparameters such as cost, brand, style, comfort etc,
before buying an Item. They are costlier than
convenience goods and are durable nature.
2-Increasing consumer awareness and preference for
new models have added to the demand. Products
like air conditioners are no longer perceived as
luxury products but are treated as necessities in thechanged socio-economic environment with changed
life styles.
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Production
Item
Unit 2006-2007 2007-2008 % Growth
AIR
CONDITIONERS
LAKH
UNITS
9.8 12.25 25.0
WINDOW LAKH
UNITS
7.22 8.58 18.8
SPLIT LAKH
UNITS
2.58 3.68 42.6
1-The Air-Conditioners Industry has reached at 1.2
million units during 2005-06 with a growth of 25percent from 9.8 lakh units in 2004-05
2-The sectors which have recorded excellent growth rates
of more than 20 per cent in terms of quantity produced are
Air Conditioners (25 %), Split Air Conditioners(42.6%)
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AC Industry - global market sizes
China 14 million
Japan 9 million
USA10 million Europe 2.7 million
Middle East1.8 million
IndiaIndia 0.7 million0.7 million
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MODEL SIZE L.G Samsung Voltas Price
1-LSA6QW2CF1
2-AST24P6WE
3-vertis 2 Ton
2.0 Ton 2480 watts 2500 watts 2600 watts
1- 28990
2- 285003- 27000
1-LMA36TWAS1
2-Ast-18AJSD
3-VERTIS1.5T
1.5 Ton1850 X 2
watts1850 watts 1970 watts
1- 44890
2- 34050
3- 25990
1-LSA3ZG5NTY1
2-AST12YJWD
3-VERTIS 1TON 1.0 Ton 1120 watts 1200 watts 1410 watts
1- 24990
2- 210003- 19900
1-LWA6VW1DT1
2-AW24XSHEB
3-VERTIS 2 TON
2.0 Ton 2600 watts 2700 watts 2650 watts
1- 22990
2- 20800
3- 28000
1-LWA5VW3DT1
2-AWT18WIHDF
3- N/A 1.5 Ton 1855 watts 1950 watts N/A
1- 19490
2- 174003- N/A
1-LWA3EW2DD1
2-AWT12F1DDA
3-VERTIS 1 TON
1 Ton 1280 watts 1290 watts 1290 Watts
1- 15490
2- 14000
3- 14700
1- LWA2DW1AF1
2- N/A
3-VERTIS0.6 TON
1-0.75 TON
2- 0.6 TON 1000 watts N/A 690 Watts
1- 10990
3- 9800
Electricity Power consumption
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Air
Circulation13.6 14 8.5 N/A 841M3/
Hr
433M3/
Hr
Power
Consumption2500
Watts1850
watts
1200
watts
2600
watts
1970
watts
1410
watts
Compressor
Type Rotary-utr Rotary-utr
Rotary-utr
Reciproc-ating
Reciproc-ating
Reciproc-ating
Net Weight
Indoor13kg 13 kg 8.4 kg N/A 14 kg 9 kg
Net Weight
Outdoor 56kg 39 kg 37 kg N/A 62 kg 58 kg
Air Swing yes yes yes yes yes yes
Anti
CorrosionBody
No yes No yes yes No
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Power
ConsumptionSAME SAME HIGH
PR ODUCT
PR ICE
HIGH LOW MEDIUM
WEIGHT SAME SAM E SAME
CUSTOMER
ATTRECTION
HIGH HIGH MEDIUM
MARKET
SHARE30% 25% 20%
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0
10
20
30
40
50
60
L.G
SAMSUNG
VOLTAS
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OPPORTUNITIES AND POTENTIALITIES
FOR FUTURE GR OWTH
1-While the consumer durables market is facing slowdowndue to saturation in the urban market, rural consumers
should be provided with easily payable consumer finance
schemes and basic services, after sales services to suit the
infrastructure and the existing amenities like electricity,
voltage etc.
2-Penetration of consumer durables would be deeper in rural
India if banks and financial institutions come out withliberal incentive schemes for the white goods industry
segment, growth in disposable income, improving
lifestyles, power availability, low running cost, and rise in
temperatures.
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According to survey made byindustry, the rural market is
growing faster than the urban India
now. The urban market is areplacement and up gradation
market now.
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