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1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 - www.amerigreen.com Building the Bioheat® Bridge AREE 2014

1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 - Building the Bioheat® Bridge AREE 2014

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Page 1: 1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 -  Building the Bioheat® Bridge AREE 2014

1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 - www.amerigreen.com

Building the Bioheat® BridgeAREE 2014

Page 2: 1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 -  Building the Bioheat® Bridge AREE 2014

The Growing Value of the Biodiesel Gallon

• Positive Marketing Message

• B-20 ASTM Balloting

• Competition Within the Gallon

• The Margin Maker

• Playing Offense

Page 3: 1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 -  Building the Bioheat® Bridge AREE 2014

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Biodiesel growth over the past 10 years

• In 2013, the U.S. produced over 1.8 billion gallons of biodiesel

• NORA Goals – ULSHO blended with up to 20% biodiesel blends

• Oilheat sending a strong message to the energy markets

• Re-introduce your company to neighboring communities

Page 4: 1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 -  Building the Bioheat® Bridge AREE 2014

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National Biodiesel Board: Biodiesel Awareness

Page 5: 1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 -  Building the Bioheat® Bridge AREE 2014

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National Biodiesel Board Survey: Consumer Opinions on Biodiesel

Page 6: 1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 -  Building the Bioheat® Bridge AREE 2014

Tools You Can Use

Page 7: 1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 -  Building the Bioheat® Bridge AREE 2014

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Biodiesel Marketing and Distribution in 2013

• The reinstatement biodiesel blenders tax credit

• An overall year of D4 RINs strength

• A very favorable HOBO

spread • Strong biodiesel blending

economics

Page 8: 1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 -  Building the Bioheat® Bridge AREE 2014

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Biodiesel Marketing and Distribution in 2014

• Enter an uncertain 2014.

• The biodiesel industry currently has a static RVO obligation at 1.28 billion gallons.

• Uncertainty regarding the reinstatement of the biodiesel tax credit.

• Biodiesel blending is currently strong

Page 9: 1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 -  Building the Bioheat® Bridge AREE 2014

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The Oilheat Energy Marketer’s Business Plan - 2014

Be Honest! Is your company expanding or is it contracting?

What types of value added products and services is your organization providing to your customer base and marketplace?

What is your company doing today to increase margins? Is it working?

Page 10: 1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 -  Building the Bioheat® Bridge AREE 2014

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The Independent Bioheat Energy Marketer: Have a Plan

• Making a commitment to biodiesel as a marketing constant in your business plan

• Find the right blending balance for your company and marketplace

• Provide a consistent products and services message to your customers and the areas you serve

• Identify all of the low hanging fruit available

• Go on the offensive, create a buzz…

Page 11: 1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 -  Building the Bioheat® Bridge AREE 2014

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National Biodiesel Board BQ-9000 Program

Quality Management ProgramBQ-9000® PRODUCERThis category is for companies that produce biodiesel fuel (i.e. the fuel MUST meet the ASTM D6751 standard to be legally defined as biodiesel). The program ensures a production company is using a system for monitoring the quality of their biodiesel.

BQ-9000® MARKETERThis category is for distribution companies who sell biodiesel and biodiesel blends. This is an important designation, because proper handling of biodiesel is as critical to fuel quality as proper production.

Page 12: 1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 -  Building the Bioheat® Bridge AREE 2014

Biodiesel Strategic Partners

Connecting the Dots•Biodiesel Producers

•Petroleum Terminals

•Oil Heat Distributors

•Oil Heat Consumers

Page 13: 1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 -  Building the Bioheat® Bridge AREE 2014

AMERIgreen Supply Strength

• Complete wholesale energy supplier and business resource.

• Diversified supply relationships with multiple BQ-9000 production facilities.

• High volume purchasing ensures competitive pricing.

• Hands on approach – Supporting our fuel dealer network to sustainably grow their organizations.

Page 14: 1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 -  Building the Bioheat® Bridge AREE 2014

AMERIgreen Logistical Strength

• Internal fleet of transports (25)

• Dynamic fleet transportation relationships

• Exclusive rail agreements

• High capacity barge capability

• Strategic procurement locations

Page 15: 1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 -  Building the Bioheat® Bridge AREE 2014

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AMERIgreen Branded Distributors:Products and Services

• Wholesale supply with Risk Management Services.

• Hedging and Capped Programs for Distillates and Propane.

• RINs Management.

• Leads Tracker Technology - Empower the entire organization to support and increase sales opportunities for a dramatically changing customer base.

• Cultivate in-depth business relationships with distributors who have a passion to grow their business with value added consulting and business tactics that perpetuate sustainable relationships.

Page 16: 1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 -  Building the Bioheat® Bridge AREE 2014

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Biodiesel Marketing is FUN……

Page 17: 1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 -  Building the Bioheat® Bridge AREE 2014

Key Distributor Points and Benefits

Bioheat® Marketing Begins at Home:• Company Training• Customer Education• Consumer Awareness.

Key Consumer Points of Interest: • Fuel Performance• Environmental Benefits• American Renewable Energy

Bioheat® Opportunities: • Organizational Team-Building Opportunity• Viewed as Industry Leader by Your Customers• Be your own Testimonial

Page 18: 1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 -  Building the Bioheat® Bridge AREE 2014

The Bioheat® Difference

Education and TrainingCompany training is essential for successful Bioheat marketing.

Our staff members can’t convey the proper message if they are unclear what the message is.

Service department education and training can be more critical than the sales department.

Page 19: 1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 -  Building the Bioheat® Bridge AREE 2014

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Bioheat® Messaging is Easy - Just Be The Messenger

The Independent Bioheat® Energy marketer has the freedom to be able to message to a very diverse consumer demographic.

Successful biodiesel marketing comes from a place of confidence, conviction and purpose from the distributor to consumer they are marketing.

The messaging is here, just be the messenger…

Page 20: 1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 -  Building the Bioheat® Bridge AREE 2014

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Entrepreneur's Play to Win…

• AMERIgreen distributors are currently actively seeking acquisition opportunities

• Distributors Sales Support

• Value added consulting, sharing our perspectives for new market opportunities

• Own the home

Page 21: 1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 -  Building the Bioheat® Bridge AREE 2014

Biodiesel Marketing =Sustainable Success

Long Term BenefitsRebranding of a 20th Century oil company into an advanced renewable liquid fuel marketer for the 21st Century.

Setting Bioheat® Marketers apart from the other oil companies and energy providers.

Customer loyalty – why would I stop using Bioheat®?

Today’s kids = Tomorrows customers!

Page 22: 1862 Charter Lane, Lancaster, PA 17601 - 717-945-1392 -  Building the Bioheat® Bridge AREE 2014

Contact Information

Michael DevineNew England Sales & Marketing Representative

AMERIgreen Energy1862 Charter Lane, Suite 101

Lancaster PA 17601

Office: 203-221-3044 | Cell: 203-858-6791Fax: 203-221-3104

[email protected]