Embed Size (px)
Citation preview
1
16th Bled Electronic Commerce Conference eTransformation, June 9-11, 2003
11 June 2003
, Business Partner for SimWeb Project
SUMMARY
I. History
II. Site structure
III. Our clients
IV. Content revenue structure
V. Available Products
VI. Within SIMWEB project
- Vision
- Inputs
- Outputs
ONLINE NEWS MARKET
2
16th Bled Electronic Commerce Conference eTransformation, June 9-11, 2003
11 June 2003
Launched in 1995
Leading online newspaper in Portugal
28% of estimated market share (users)
3rd in Brand Awareness (total ranking for Internet)
20 million pageviews/month in 2003
More than 400.000 unique visitors/month Publico.pt consumer:
- 70% male, 30% female- 54% high/middle class- 46% high educational level- 21% students- 40% 25-34 years old- 22% 35-44 yo- Lisbon 41% and Oporto 15%
I. HISTORY
3
16th Bled Electronic Commerce Conference eTransformation, June 9-11, 2003
11 June 2003
Publico Offline Daily Edition
Suplements
Breaking News
Leisure and City Guide
Recruitment Classifieds “Publico at School”
Cinema
www.publico.pt
Sports
II. SITE STRUCTURE
4
16th Bled Electronic Commerce Conference eTransformation, June 9-11, 2003
11 June 2003
III. OUR CLIENTS
B2B B2CMARKET
PRODUCTS
FORMATS
- Breaking news
- Leisure and City Guide
- Cinema
- Stock Market
- Music, Dossiers, Sports, Weather, Lotery, …
- XML for WEB/MMS/SMS/WAP
- HTML
- Plain Text
- HTML
- Plain Text
- (offline) Daily newspaper edition
- Newsletters (breaking news, flash, dossiers, leisure, cinema, sports)
- Internacional access
- Alerts news
- Search for articles
PRICE Direct negotiation since the product is totally “taylor made”; client may choose almost everything but the content!
Subscription
PREMIUM PAID CONTENT
5
16th Bled Electronic Commerce Conference eTransformation, June 9-11, 2003
11 June 2003
IV. CONTENT REVENUE STRUCTURE
Breaking news (WAP, SMS, xml,…)
61%
Leisure16%
Premium Paid Content
5%
Music5%
Weather5%
Others8%
6
16th Bled Electronic Commerce Conference eTransformation, June 9-11, 2003
11 June 2003
- Politics
- Society
- Culture
- Economy
- Technology
- Science
- Sports
- International
- Recruitment
- Real Estate Classifieds
- Local
... • Daily production of about 150 news, 7/7 days, between 7am and 1am.
Breaking News
V. AVAILABLE PRODUCTS
7
16th Bled Electronic Commerce Conference eTransformation, June 9-11, 2003
11 June 2003
- Cinema - Theatre- Dance- Concerts- BD- Bars and Discos- Restaurants- Sports- Book shops- Monuments- Tourism- TV- News- Comments....
• Daily production, 5/7 days, between 11am and 19pm
• Database with more tahn 15.000 places.
Leisure and City Guide
V. AVAILABLE PRODUCTS
8
16th Bled Electronic Commerce Conference eTransformation, June 9-11, 2003
11 June 2003
• Daily production, 7/7 days
Other Contents
- Music
- Dossiers
- Stock market
- Horoscop
- Weather
- Useful Contacts
- Useful informations
- Sports fixtures/results
- Lotery and games
- Daily Press review
- Printed edition Suplements
...
V. AVAILABLE PRODUCTS
9
16th Bled Electronic Commerce Conference eTransformation, June 9-11, 2003
11 June 2003
- Daily newspaper edition (PDF version)
- Newsletters (breaking news, flash, dossiers, leisure and cinema)
- Internacional access
- Alerts news
- Search for articles
Subscriptions
V. AVAILABLE PRODUCTS
10
16th Bled Electronic Commerce Conference eTransformation, June 9-11, 2003
11 June 2003
V. AVAILABLE PRODUCTS – a very special case!
SINCE: Público is one of the main (offline) daily newspapers in Portugal, with high prestige and editorial credibility,
Público publishes weekly several cultural supplements (cinema, theatre, music, shows, expos, books, …),
AND: Publico.PT is the site of the newspaper Público in the Internet, with 3 main contents: the daily printed version of Publico, Breaking News and Leisure/City Guide.
Publico.PT has a specific team just for Leisure/City Guide, since 1995, collecting and compiling all info about culture (huge DB)
Leisure/City Guide is one of the most wanted channels of Publico.PT (and represents 16% of content sales)
The info inside our channel Leisure/City Guide is not available offline (although major cities in Europe have one)…
Publico.PT made the spin-off of Leisure/City Guide!
11
16th Bled Electronic Commerce Conference eTransformation, June 9-11, 2003
11 June 2003
We believe
the project
will help us
strengthen
leadership
as the online
news portal
and content
provider in
Portugal.
VI. WITHIN SIMWEB PROJECT - OUR VISION
12
16th Bled Electronic Commerce Conference eTransformation, June 9-11, 2003
11 June 2003
VI. WITHIN SIMWEB PROJECT
Knowledge of media sector,
Specific contributions to an extensive sector survey
- historical performance of Publico.pt and other players
- specific interests of the consumer and most wanted products
- successes and failures, business models…
Experience as multiplatform online news content provider
Existing sinergies with newspaper Público (offline) – a necessary approach
Mother company (Sonae.com Group) includes, beyond Publico.pt, a fixed line and a mobile operator, an ISP, an offline newspaper and several other portals interesting environment for the project
Test and improve the software prototypes
INPUTS
13
16th Bled Electronic Commerce Conference eTransformation, June 9-11, 2003
11 June 2003
NEW FORMS of marketing and distribution
INNOVATIVE BUSINESS STRATEGIES that can optimally support the transition to become bigger/better players in the digital contents market
Explore the PERFORMANCE of different business strategies under a large variety of scenarios
MINIMIZE RISK
To be BETTER PREPARED for the changes in new technologies
TO ANTECIPATE
TO REDUCE gap between the demands of consumers and the problems traditional businesses in the contents market are facing in meeting these demands
WHICH payment models are deemed to be accepted by customers??
WHICH are the winning access channels and devices for each digital contents??
WHICH subscription-based model??
REDUCE uncertainty and complexity
TO BE ABLE to conduct “what-if” analysis
OBTAIN Competitive advantage
OUTPUTS
VI. WITHIN SIMWEB PROJECT
