15 Ways to Market a

Software Toolpeldi@balsamiq.com #balsamiq

http://goo.gl/bAWPuo

1. Marketing must evolve along with the company

2. Inject yourself in the conversation

3. Donate your software, donate for reviews

4. Create evangelists

5. Become a thought leader in your niche

6. Do Inbound Marketing

7. The Golden Puzzle / Always Be Marketing

8. Be so good they can’t ignore you

9. Customer service is the new marketing

10. UX is marketing

11. Google Adwords

12. Sponsorships

13. Raffles

14. Demo Versions (also embedded!)

15. It’s not about you!

Thank you, HTH!

peldi@balsamiq.com #balsamiq