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14 – 16 October, 2018Jeddah Center for Forums and Events, Saudi Arabia
www.beautyworldKSA.com
Saudi Arabia’s regional trade fair for Beauty Products, Hair, Fragrance and Wellbeing
Organised by
THE KINGDOM DESERVES A WORLD-CLASS BEAUTY TRADE SHOW
PRODUCT GROUPS AT THE SHOW
Beyond the shores of Dubai, Messe Frankfurt Middle East GmbH is growing its reach and influence in the region with the launch of Beautyworld Saudi Arabia, a trade show that aims to meet the evolving needs of the local market in the Kingdom. The exhibition will take place in Jeddah, at the Jeddah Center for Forums and Events, from 14 – 16 October, 2018. Beautyworld in Dubai has grown tremendously over 23 years, to become the region’s largest and most respected trade show of its kind. With the launch of Beautyworld Saudi Arabia, the show will open opportunities for exhibitors to tap into the massive potential of a country that boasts among the highest beauty spending per capita in the Middle East.
Messe Frankfurt Middle East GmbH has partnered with Jeddah-based Al Harithy Company for Exhibitions (ACE), Saudi Arabia’s leading event organiser – the first to own dedicated exhibition venues and organise international trade shows in the Kingdom. ACE has staged over 500 successful exhibitions for more than 30 years in Jeddah, across a wide range of sectors and industries.
Date 14 – 16 October, 2018
Venue Jeddah Center for Forums and Events, Saudi Arabia
Exhibition Timings 11am – 8pm
• Hair, Nails & Salon Supplies
• Cosmetics & Skincare
• Machinery, Packaging, Raw Materials & Contract Manufacturing
• Fragrance Compounds & Finished Fragrance
• Personal Care & Hygiene
• Natural & Organic
A UNIQUE PLATFORM TO ACCESS THE WIDER BEAUTY MARKET OF SAUDI ARABIA
Organisers Messe Frankfurt Middle East GmbH ACE Exhibitions
Total sqm 8,169 sqm gross (launch event)
Exhibitors 100 (est., launch event)
2018 SHOW PROFILE
WHY JEDDAH?• Jeddah is the largest commercial hub of Saudi Arabia
• Population of over five million
• Major port for non-oil related businesses
• Economic and tourism capital of Saudi Arabia
The fastest growing market across beauty, personal care and perfumery industries, Saudi Arabia is where the consumer spend is the highest per capita. Well known for its traditional Arabic scents and for being the biggest oriental fragrance market in the Middle East, the Kingdom’s economy is shifting from conventional oil revenue to non-oil trade.
The market provides a fertile ground for the beauty and personal care market which is in need of a professional beauty fair to reach out to a wider network. Largely driven by innovation, the increase in the country’s employment rate fuels the demand for beauty and personal care products.
Beautyworld Saudi Arabia is the ideal platform for those in the business of beauty to build profitable relationships and source the right products to stay ahead of the competition.
A MASSIVE MARKET WITH LARGELY UNTAPPED POTENTIAL
CONNECT WITH THEM• Buyers / Dealers
• Manufacturers
• Retailers / Wholesalers
• Beauty and Hair Professionals
• Importers / Exporters
• Distributors
• Bloggers and Influencers
• Hotel / Spa Developers
• Consultants / Trainers
• Cosmetologists
• Trade Associations, Government Agencies and Media
THE MARKET AT A GLANCETHE MARKET AT A GLANCE
Regional overview of the Beauty and Personal Care marketSaudi Arabia witnessed the highest sales in the region
Saudi Arabia Retail Value (USD Million)
KSA0
6000
4000
2000
Source: Euromonitor International
5000
3000
1000
5,486.80
6,939.20
UAE
2017 sales in USD million
Kuwait
2017 2021 forecast
Oman Bahrain
Beauty and Personal care
Fragrances
2,175.80
1,832.30
Skin Care
903.40
713.50
Men’s Grooming
703.30
559.90
Colour Cosmetics
717.80
561.40
Bath and Shower
486.60
382.70
Hair Care
1,006.01
784.70
BEAUTYWORLD SAUDI ARABIA PRODUCT SECTIONS
The Beautyworld Saudi Arabia Team values your presence at the show, which is why we will work hard to ensure your successful participation.
PR Start spreading the news and tell people why they should visit your stand! Our in-house Public Relations Manager runs a continuous PR campaign throughout the year, with increasing activity closer to the show. If you have anything newsworthy to state, we would like to hear from you. We may be able to include your news in our next press release.
E-card / Personalised E-card Download the e-cards that are available in both English and Arabic. Personalise it by adding your logo and stand number.
Personalised email signature Add your stand number to the designed email signature and include it in all your emails.
Online banner Add the banner to your website or even to your emails.
WE HELP YOU REACH OUT
Printed Invitations Place your order for free personalised invitations to welcome your customers to your stand
E-newsletter Spread your company news to our database through our E-newsletters, giving your company extra exposure to the people that matter to your business.
Pricing Structure Row Stand (One open side) USD 465 per sqm Corner Stand (Two open sides) USD 475 per sqm Peninsula (Head) Stand (Three open sides) USD 485 per sqm Island Stand (Four open sides) USD 495 per sqm Second Floor in Double Storey Stands USD 110 per sqm
Book your space now Contact our team at: [email protected]
Hair, Nails & Salon Supplies Showcase your expertise via an innovative display of products ranging from hair colourants and hot tools to professional manicure accessories, hair extensions, male grooming products and hairpieces.
Cosmetics & Skincare Here is where you can establish your presence in the market by showcasing top-of-the-line products and solutions from body make-up, henna, primers and puffs to anti-aging products, slimming treatments, sun care products and body enhancement solutions.
Machinery, Packaging, Raw Materials & Contract Manufacturing Display an impressive portfolio of products, equipment and solutions including packaging containers, contract manufacturing equipment and pouches to decorating tubes, bottles and private label services.
Fragrance Compounds & Finished Fragrance Reach out to a wider network as you exhibit a broad spectrum covering the latest products from fragrance oils and incense sticks to perfumed candles and room fragrances.
Personal Care & Hygiene Promote your business with an inspiring showcase of professionally varied solutions including waxing treatments and products, as well as male grooming equipment for shaving, hair and more.
Natural & Organic Make mutually beneficial contacts as you display a superb array of the latest organic beauty solutions from haircare and skincare products to natural fragrances and accessories.
Professional Equipment & Spa This is your opportunity to pursue profitable business connections by exhibiting inventive solutions spanning the gamut from fitness products, saunas and piercing equipment to spray tanning machines, thermal baths and health consultancy services.
SPONSORSHIP OPPORTUNITIES
EXHIBITOR CHECKLIST
Be seen at the right place. At the right time. Beautyworld Saudi Arabia allows your company to be involved with the event and have a high level of association and recognition within the industry. Sponsorships will enable you to raise your profile to attendees prior & during the exhibition and increase your level of exposure at the show. Sponsoring specific areas of the hall or availing of our strong marketing campaign through a vast variety of dynamic and innovative channels, provides an excellent means of generating high awareness levels.
Beautyworld Saudi Arabia offers selective branding and advertising opportunities to only exhibiting companies. To stand out amongst your competitors and co-exhibitors, choose from the following select sponsorship packages.
Visitor / Exhibitor Lanyards Over 7,500 lanyards will be printed. It is a must for each visitor to wear their badge during the exhibition. This will allow you maximum visibility to expose your brand to visitors and potential clients.
Visitor Exhibition Bags More than 7,500 bags will be produced. Each visitor will be given a carry bag free of charge upon their arrival at the venue.
Registration Desk Branding Registration desks are an excellent space for branding as it is mandatory for all the visitors to register and pass through the registration counter to collect their badges and enter the exhibition halls.
Branded Flags Flags will be in the most eye-catching locations at the venue. This will ensure high brand exposure and leave unforgettable impressions among the right audiences.
Onsite Branding Signage The Jeddah Center for Forums and Events is home to different branding and advertising signages that is sure to push your brand ahead of competition. A wide selection of branding sites will be available upon request. You can choose from a wide variety of displays throughout the show.
We have four packages on offer: Platinum Sponsorship Gold Sponsorship Silver Sponsorship Country Pavilion Sponsorship
If your preferred branding opportunity is not listed, don’t worry, just call us. We have tailor-made packages to suit your requirements and budgets. Sponsorship opportunities at Beautyworld Saudi Arabia are very limited. Contact us now to avoid disappointment.
Email: [email protected]
with subject line: Beautyworld Saudi Arabia
Important Dates InformationDocuments
Sent?
January to March 2018
Submit application before March 31st, 2018 to avail Early Bird discount (30% of payment must be made; remaining 70% must be settled no later than 4 months prior to show date)
¨
Submit PR information:- Press Release- Product Launches- News
¨
Submit stand construction orders ¨
April 2018Order Visitor Invitations 6 months prior to show date (orders are free of charge & placed through PD Portal software) ¨
May to June 2018 Distribute Visitor Invitations to client database ¨
Online Exhibitor Manual access will be provided to you ¨Complete Show Catalogue entry details online ¨Begin utilising Business Matchmaking tool to set up meetings during the show ¨
Complete online details for: - Exhibitor Badges - Exhibitor Party
¨
Complete online forms for additional requirements:- Hostesses - Furniture - Catering - Electricity / Water
¨
August 1 to 15, 2018Order visa invitation letters from the organisersBook your freight with our official freight handler ¨
October 11 to 13, 2018 Stand Assembly Access | Space Only Exhibitors ¨
October 12 to 13, 2018 Stand Assembly Access | Shell Scheme Plus Exhibitors ¨
October 14 to 16, 2018Beautyworld Saudi Arabia 2018 Show Showtime: 11am – 8pm
Exhibitor Survey distribution (please fill and return) ¨
October 15 to 16, 2018 Booking Form (re-book to guarantee your location for 2019) ¨
October 16 to 17, 2018Show Breakdown & Stand Disassembly (all valuables & products must be removed on October 16th ASAP afterthe show closes)
Organised by
Messe Frankfurt Middle East GmbHP.O. Box 26761, Dubai, UAETel. +971 4 389 45 00Fax +971 4 358 55 22Email: [email protected]
ACE ExhibitionsP.O. Box 40740, Jeddah 21511Tel. +966 12 654 6384Fax +966 12 654 6853Email: [email protected]
LAUNCH PARTNERS
ABOUT MESSE FRANKFURT MIDDLE EAST GMBHThe portfolio of events for Messe Frankfurt Middle East includes Automechanika Dubai, Automechanika Jeddah, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Hardware + Tools Middle East, Intersec, Intersec Saudi Arabia, Leatherworld Middle East, Light Middle East, Materials Handling Middle East, Materials Handling Saudi Arabia, Paperworld Middle East, and Prolight + Sound Middle East. The subsidiary also organises a series of conferences and seminars including the Worker Health Protection Conference, the Business in Beauty Summit, Think Light, and the International Conference on Future Mobility. For more information, please visit our website at www.messefrankfurtme.com
ABOUT ACE EXHIBITIONSMesse Frankfurt Middle East GmbH has partnered with Jeddah based Al Harithy Company for Exhibitions (ACE), Saudi Arabia’s leading event organiser and the first to own dedicated exhibition venues and organise international trade shows in the Kingdom. ACE Exhibitions has over more than 30 years, staged in excess of 500 successful exhibitions in Jeddah across a wide range of industry sectors.
