Daihatsu Cerita SahabatDigital Campaign

• Astra Daihatsu Motor launch ‘Daihatsu Sahabatku’ as it corporate campaign to celebrate 105th anniversary.

What We Do:• Create Daihatsu Sahabatku writing contest on digital

channel

Contest Management (website development & maintenance)

Website: daihatsuceritasahabat.com

Social media maintenance

Online media placement

• Contest period: 21 May – 30 Sept. 2012• Total entries: 14.000 board • 105 Finalists were chosen • Entry participants were fans from Daihatsu FB page and

twitter follower• Media Support:

– Online banner ad– Own Social Media content– Print ad– School to school event

Daihatsu contest result