May 18, 2015

CLASS PRESENTATION 12

Chief Food

Officers

1THE

PROBLEM

• No time to cook• No skills to cook• No desire to cook

2THE

SOLUTION

• YND is the solution for your problems

• Imagine a customized website or app

where you can browse a list of a

restaurants, pick your favorite meal and

get it delivered to your door in a

convenient way and at a fast speed

• (Show Prototype)

3MARKET

SIZE• B2C Partner restaurants (mention interviews); Freelancers and delivery guys• B2C Students and Professionals (mentioning interviews/surveys outputs)

4GROWTH STRATEGY

• Road Map Growth strategy (international expansion)

- 1st 6 months in Lisbon- Porto (+1 year)- Spain (+1year)- Italy (+1year)- France (+1year)

• Market sizing – estimate

5COMPETITION

• Who are the competitors in Portugal?- NoMenu- Comer em Casa- Central Menu- Telepizza and Pizza Hut ?

• Why are we better?FasterConvenient (customized website and app; payment facilities; easiness of use)VarietyCheaper?Reviews and ratings

6MARKETING

STRATEGY

• Goal: Brand awareness and ultimately acquire

costumers and generate sales

•Online Channels: Website, App, Adwords, Social

media, Paid search, SEO (keywords), Partnerships

with other websites, Youtube, Email marketing,

newsletters for the ones who subscribe

7FINANCIAL

•Revenues•Profits•Break even

8TEAM

Team

BACK UP SLIDES

• Business Model• Financial details• International competition and threat of

entrants• Exit strategy