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Chapter-5
DATA ANALYSIS
&
INTERPRETATION
Table showing about Gender of Respondent.
Gender Number of Respondent %
Male 374 62.33
Female 226 37.67
Total 600 100
From the table and bar graph presented above, the distribution of the shoppers is evident.
This question was aimed to identify the distribution between the two genders. It can be
deducted that male respondents are more as compared to female respondents.
374 respondents were the Male respondents which contributed to 62.33% of the sample
226 respondents were the Female respondents which contributed to 37.67 % of the sample
Table showing about Age group of Respondent.
Age Number of
Respondent
%
1-20 86 14.33
21-40 320 53.33
Above 40 194 32.33
Total 600 100
Now days all age people like to visit in different mall. Every group people have different
liking & dislikes. My survey consists of 600 respondents in total out of which 86 fall I age
group of 1 -20 ,21-40 have 320 respondents & rest 194 goes in group of above 40 years.
Table showing about married of Respondent.
Response
Category
Number of
Respondent
%
Yes 406 67.67
No 194 32.33
Total 600 100
From the table and bar graph presented above, the distribution of the shoppers is evident.
This question was aimed to identify the distribution between the respondents are Married or
UN Married. Married respondents were 67.67% & UN married
respondents were 32.33 %. It can be deducted that married respondents are more as
compared to UN married respondents.
Table showing about Family Size of Respondent
Response
Category
Number of
Respondent
%
0-3 275 45.83
4-6 259 43.17
6+ 66 11.00
Total 600 100
Numbers of family members are to be mentioned is must for any report as different people
have different demand. Families having 0 to 3 members were 275, 4 to 6 family members
were 259. Families having more than 6 members were 66.
Table showing about Occupation of Respondent
Occupation Number of
Respondent
%
House Wife 64 10.67
Business 184 30.67
Doctor 40 06.67
Teacher 51 08.50
Private Job 44 07.33
Engineer 30 05.00
Government
Employee
27 04.50
Any Other 160 26.67
Total 600 100
Above table shows details about the occupation of respondents: -House wife who are now
days important part of our society were 64. 184 respondents were doing independent
business.40 respondents were doctor.51 respondents were teacher.44 respondents were doing
private job.30 respondents were engineer.27 respondents were government employee & 160
respondents were coming from different fields.
Table showing about Income Level (monthly) of Respondent
Income Number of
Respondent
%
0000-20,000 260 43.33
20,000-40,000 148 24.67
40,000-60,000 91 15.17
60,000+ 101 16.83
Total 600 100
The data shows that the proportion of customers visiting mega marts was inversely related
with the family income. It came down from 43.33 % of customers with low family income up
to Rs.00000 to 20,000 per month, to 16.830% of them having family income of more than Rs.
60,000 per month. This shows that mega marts could not attract the very rich class. They may
instead prefer malls for shopping. Thus, people with high education and income do not visit
the mega marts frequently.
Table showing aware about the organized Retail Outlets around of Respondent
Response
Category
Number of
Respondent
%
Yes 549 91.50
No 51 08.50
Total 600 100
From the table and bar graph presented above, the distribution of the shoppers is evident.
This question was aimed to identify the awareness about the organized retail out lets. 549
respondents fully aware about organized retail out lets & 51 respondents do not know about
organized retail out lets.
Table showing about visits Shopping Mall of Respondent
Response
Category
Number of
Respondent
%
Daily 10 01.67
Weekly 173 28.83
Monthly 325 54.17
Occasionally 92 15.33
Total 600 100
From the above graph frequency of shopping is evident. Of the 600 respondents it shows that
1.67% of the respondents do shopping daily, 28.33% of the respondents do shopping weekly,
54.17 % of the respondents do shopping monthly and 15.33% of the respondents shop
occasionally.
The above figure shows that most of the respondents do shopping weekly and monthly. It can be
deduced that people who visit once a month and weekly are those people who visits various
stores for their regular needs and also may be because of the benefits by the stores such as
discounts and offers.
Table showing about the Main purpose of visiting Shopping Mall of Respondent
From the above graph indicates that 171 respondents were visiting the mall for purchasing
household items, 193 respondents were visiting shopping mall for purchase of other products
& 150 respondents were visiting shopping mall for the purpose of leisure time & they were
strongly agreed for that.
From the above graph indicates that 25 respondents were visiting the mall for purchasing
household items, 17 respondents were visiting shopping mall for purchase of other products
& 111 respondents were visiting shopping mall for the purpose of leisure time & they were
disagree for that.
Particulars Number of Respondent %
1 2 3 4 1 2 3 4
Leisure time
activity
150 89 54 111 25.00 14.83 09.00 18.50
Purchase of
household items
171 174 52 17 28.50 29.00 08.67 02.83
Purchase of other
products
193 148 90 25 32.17 24.67 04.17 04.17
Table showing about the rate of Shopping Mall on the following parameters of
Respondent
From the above graph indicates that 287 respondents suggest that quality of products were
very good in shopping mall, 308 respondents suggest that services provided by the malls
were good, 262 respondents were suggest that environment in mall good,245 respondents
were satisfied with the price of product,222 respondents were satisfied with the discount
scheme.203 respondents were visit in mall entertainment.
PARAMETE
RS
Number of Respondent %
Very
good
Good Average Poor Very
good
Good Average Poor
Quality of
product
287 262 46 5 47.83 43.67 07.67 00.83
Services 145 308 131 16 24.17 51.33 21.83 02.67
Environment 175 262 147 18 29.17 43.67 24.50 03.00
Price of the
product
134 245 190 31 22.33 40.83 31.67 05.16
Product range 134 262 184 20 22.33 43.67 30.67 03.33
Discount and
promotional
schemes
174 222 164 40 29.00 37.00 27.33 06.67
Entertainment 168 203 143 86 28.00 33.83 23.83 14.33
Table showing about various organized Retail outlets aware by the Respondent
From the above graph it is evident that 100 % of respondents aware about branded retail
outlets in which Big Bazar has a maximum share of 93.50sss % which is followed by 19 %
of Subhiksha, 81.67 % of Reliance fresh,40.50 % of more ,10.33 % of 6 ten, 26 % of Vishal
mega mart, 55.17 % of v-mart ,23.83 % of spencer,17.83 % of wall mart,3.17 % of easy day
and 19.17 % of reliance super.
The above figure shows that most of the respondents are aware about the branded retail
stores.
Organize Number of
Respondent
%
Subhiksha 114 19.00
Reliance Fresh 490 81.67
More 243 40.50
6Ten 62 10.33
Vishal Mega Mart 156 26.00
V Mart 331 55.17
Spencer 143 23.83
Big Bazar 561 93.50
Wall mart 107 17.83
Easy day 19 03.17
Reliance super 115 19.17
Table showing about the retail stores, which you like to visit the most of Respondent
From the above graph it is evident that 100 % of respondents like to visit mall, 4.00 % were
respondents like to visit Vishal mega mart,59.67% respondents were like to visit Big
bazaar,00.83% respondents like to visit Easy Day, 05.50% respondents like to vist reliance
super,01.17% respondents like to visit subhiksha mart,16.83 % respondents were like to visit
in reliance fresh,00.67%respondents like to visit 6ten,06.83% respondents like to visit in
v mart,3.00% respondents were like to visit in spencer & 1.50 % respondents were like to
visit in more.
Organize Number of
Respondent
%
Vishal Mega Mart 24 04.00
Big Bazar 358 59.67
Wall Mart 0 00.00
Easy day 5 00.83
Reliance Super 33 05.50
Subhiksha 7 01.17
Reliance Fresh 101 16.83
6 Ten 4 00.67
V Mart 41 06.83
Spencer 18 03.00
More: 9 01.50
Total 600 100
Table showing about the bought any product from these outlets
From the above table and graph the expectation of respondents is evident. Of the 100 %
respondents it shows that 86.17 % of the respondents bought the product from these outlets
and 13.83 % of the respondents do not ready to buy the product from these outlets.
Majority of shoppers ready to bought any product from these outlets.
Response
category
Number of
Respondent
%
Yes 517 86.17
No 83 13.83
Total 600 100
Table showing about that were the respondents like to purchase the product
From the above table and graph the expectation of respondents is evident. Of the 100 %
respondents it shows that 80.50 % of the respondents generally ready to bought the product
from big bazar, 58.17% respondents bought the product from reliance fresh,35.50 %
respondents bought the product from V –Mart ,20.67 % respondents bought the product from
more,14.63% of respondents bought the product from vishal mega mart , 9.67 % respondents
bought the product from reliance super ,11.33 % of respondents bought the product from
spencer,8 % respondents bought the product form subhixsha, 3.67 % respondents bought the
product from 6 Ten & 1.50% respondents bought the product from easy day majority of
shoppers ready to bought any product from these outlets.
Response category Number of Respondent %
Subhiksha 48 08.00
Reliance Fresh 349 58.17
More 124 20.67
6Ten 22 03.67
Vishal Mega Mart 89 14.63
V Mart 213 35.50
Spencer 68 11.33
Big Bazar 483 80.50
Wall mart 00 00.00
Easy day 9 01.50
Reliance super 58 09.67
Table showing about actual shopping before buying from these organized Retail
Outlets.
From the above table and graph the expectation of respondents is evident. Of the 100 %
respondents it shows that 39.50% respondents were shopping those store which is convenient
to them, 24.17% respondents bought the product from wholesale market, 20.83 %
respondents bought the product from neighborhood karyana store & 15.50 % respondents are
bought the product from any other place before buying from different organized retail outlets
majority of shoppers to buy any product from those stores which is convenient to them before
visiting any retailing out lets.
Response category Number of
Respondent
%
Neighborhood Karyana Store 125 20.83
Wholesale Mkt. 145 24.17
Store which is convenient to you 237 39.50
Any Other 93 15.50
Total 600 100
Table showing about monthly budget of grocery products purchase from these
organized retailing out lets
From the above table and graph the expectation of respondents is evident. Of the 100 %
respondents it shows that 10 to 20 % budget of grocery products monthly purchase by
19.00 % respondents, 20 to 30 % budget of grocery products monthly purchase by 24.17 %
respondents, 30 to 40% budget of grocery products monthly purchase by 30.83 %
respondents, 40 to 50 % budget of grocery products monthly purchase by 12.00 %
respondents, 50 to 60 % budget of grocery products monthly purchase by 07.33 %
respondents, 60 to 70 % budget of grocery products monthly purchase by 3.50 %
respondents and more than 70 % budget of grocery products monthly purchase by 3.17 %
respondents.
Response category Number of
Respondent
%
10-20% 114 19.00
20-30% 145 24.17
30-40% 185 30.83
40-50% 72 12.00
50-60% 44 07.33
60-70% 21 03.50
More than 70% 19 03.17
Total 600 100
Table showing about specifies %age expenditure in the following categories at
organized retail outlets of Respondent
From the above table and graph the expectation of respondents is evident. 0ut of 600
respondents shows that 261 respondents were ready to only purchase 0 to 15 % the food
products from retailing out lets.201 respondents were ready to purchase 15 to 30 %
Confectionery items, 183 respondents were ready to only purchase 0 to 15 % the Detergents,
165 respondents were purchase 15 to 30 % Soaps & Sanitary products, 225 respondents were
purchase only 0 to 15 % of the garments products.
Response
category Number of Respondent %
0%-
15%
15%-
30%
30%-
45%
45%-
60%
60%-
75%
75%-
100%
0%-
15%
15%-
30%
30%-
45%
45%-
60%
60%-
75%
75%-
100%
Food Products 261 134 86 34 24 18 43.50 22.33 14.33 05.67 O4.40 03.00
Confectionery 188 201 72 15 7 4 31.33 33.50 12.00 02.50 01.17 00.67
Detergents 183 172 129 52 10 7 30.50 28.67 21.50 08.67 01.67 01.17
Vegetables &
fruits
214 149 82 46 21 8 35.67 24.83 13.67 07.67 03.50 01.33
Soaps
&Sanitary products
144 165 83 75 29 18 24.00 27.50 13.63 12.50 04.83 03.00
Garments 147 174 102 49 27 14 24.50 29.00 17.00 08.17 04.50 02.33
Electronics 225 125 65 35 19 10 37.50 20.83 10.83 05.83 03.17 01.67
Restaurants 117 153 105 38 17 18 19.50 25.50 17.50 06.33 02.83 03.00
Table showing about average one time purchase at Retail Outlets in Rupees of
Respondent
From the above table and graph the expectation of respondents is evident. The average of
one time purchase the product at retail outlets in rupees more than 2500+ is up to 132, range
between 2000-2500 is up to 85, range between 1500-2000 is up to 94 ,range between 1000-
1500 is up to 170 & range between one time purchase the product at retail out lets is below
1000 is up to 119.
Response category Number of
Respondent
%
Below 1000 119 19.83
1,000-1500 170 28.33
1,500-2000 94 15.67
2,000-2500 85 14.17
2500 + 132 22.00
Total 600 100
Table showing about the monthly expenditure at organized Retail Outlets by the
Respondent.
From the above table and graph the expectation of respondents is evident. Of the 100 %
respondents it shows that 47.17% respondents were suggest that our monthly expenditure are
same, 37.83 % respondents were suggest that our monthly expenditure were reduced,15.00 %
respondents were suggest that our monthly expenditure are increase when think for purchase
the product from organized retail out lets.
Response
category
Number of
Respondent
%
Reduced 227 37.83
Remain Same 283 47.17
Increased 90 15.00
Total 600 100
Table showing about reasons for purchasing from these organized Retail Outlets of
Respondent
From the above table and graph the expectation of respondents is evident. Of the 100 %
Respondents shows that 63.83% respondents purchasing products from mall for the reason of
better quality, 279 were purchase for reasonable price, 180 were purchase for range of
product available in mall, 157 for good environment, 172 respondents were purchase for
time saving,126 respondents were purchase for display of products are better,291 respondents
were purchase product for the reason of better discount & promotional scheme & 117
respondents were purchase for the reason of good entertainment.
Response category Number of
Respondent
%
Better Quality 383 63.83
Reasonable price 279 46.50
Product range 180 30.00
Good environment 157 26.17
Time Saving 172 28.67
Display of products 126 21.00
Discounts and Promotional
schemes
291 48.50
Entertainment 117 19.50
Table showing about satisfied with the quality of goods offered by the organized Retail
Others of Respondent
Mostly all respondents are satisfied with quality of goods offered by the organized retail
out lets. 120 says it is highly satisfied, 365 says satisfied, 82 says that neutral, 23 says that
dissatisfied & 10 respondents say that they were highly dissatisfied which in exceptional
case.
Response category Number of
Respondent
%
Highly Satisfied 120 20.00
Satisfied 365 60.83
Neutral 82 13.67
Dissatisfied 23 3.83
Highly Dissatisfied 10 1.67
Total 600 100
Table showing about that range offered by the organized retail out lets.
Mostly all respondents are satisfied with range of products offered by the organized retail out
lets. 72 respondents were highly satisfied, 335 says it was satisfied, 149 says they were
neutral, 34 says it was dissatisfied & 10 respondents says that they were highly dis-satisfied.
Response category Number of
Respondent
%
Highly Satisfied 72 12.00
Satisfied 335 55.83
Neutral 149 24.83
Dissatisfied 34 05.67
Highly Dissatisfied 10 01.67
Total 600 100
Table showing about service provided by these organized outlets in comparison to other
stores
Above table shows that customers are satisfied with service provided by the organized retail
out lets. 94 says it is excellent, 301 says very good.155 says it is moderate.38 respondents
says it can be poor and only 12 says that it is very poor which in exceptional case.
Response
category Number of
Respondent
%
Excellent 94 15.67
Good 301 50.17
Average 155 25.83
Poor 38 06.33
Very Poor 12 02.00
Total 600 100
Table showing about problems you face when you shop from these organized retail
outlets of Respondent
Above table shows that 92 respondent were facing the problems in area of products range is
not complete, 151 says that fruits & vegetables are not fresh, 217 respondents says on the
spot home delivery is not provided, 78 say that do not allow credit purchase & 202
respondents says that the big problem of insufficient billing counter available in retailing out
lets.
Response category Number of
Respondent
%
Range is not complete 92 15.33
Vegetables/Fruits are not
fresh
151 25.17
Home delivery is not
provided
217 36.17
Do not grant credit 78 13.00
Insufficient Billing
Counters
202 33.67
Table showing spends more at organized retail outlets of Respondent
Above table shows that out of 600 respondents 284 respondents fully agree to spend more
retailing out lets, 175 says that probability yes,108 says that can’t say probability & 33
respondents are suggest that not definitely send on retailing out lets.
Response category Number of
Respondent
%
Definitely Yes 284 47.33
Probably Yes 175 29.17
Can’t Say Probably 108 18.00
Not Definitely 33 05.50
Total 600 100
Table showing about that market share of unorganized retailing out lets.
Table shows about that out of 600 respondents 243 respondents in favor of increase
market share of UN organized retail out lets, 251 says it is remaining same, 82
respondents are suggest that it will be decrease & 24 says that it will be definitely
decrease.
Response category Number of
Respondent
%
Increase 243 40.50
Remain same 251 41.83
Decrease 82 13.67
Definitely decrease 24 04.00
Total 600 100
