1147ED StudentHandbook WEB

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Student handbook

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Contents

2 Welcome

3 About us

4 The key to making it work

6 Your next steps

8 Inormation is everything

9 Personal development

10 A guide to studying or your assessments

14 Guidance on our policies and procedures

21 Contact us


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Student handbook

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Welcome and congratulations on your

decision to study with The CharteredInstitute o Marketing (CIM).

Not only are you a Studying Member, but

more importantly, you have now beguna journey that will result in a proessionalqualication rom the worlds leadingmarketing organisation.

The road to qualications will be rewarding,but it will also be challenging, which is whywe have produced this Student Handbookto help you along the way. The purpose othis handbook is to:

Giveyouawealthofhintsandtipsonhow to study and get the best resultspossible rom your investment in ourqualications.

Provideallthecriticalinformationyouneed to know about assessment dates,deadlines, and the various rules andregulations.

Presentyouwithanoutlineofthemanyservices and resources or you to use asa Studying Member.

For example, our Learning Zone websiteat www.cimlearningzone.com isthe heartbeat o our student supportramework, providing you with reerence

materials, exam case studies and SeniorExaminers reports.

I you nd there is anything that we haventanswered here, please get in touch usingthe contact inormation provided.

In the meantime, welcome to The CharteredInstitute o Marketing and we wish yousuccess in your studies.

We are the leading international

proessional marketing body. With 100years o experience we have defned the

marketing standards that operate in the

UK and are the global champion o bestmarketing practice.

Our most signicant milestone to date wasto be awarded our Royal Charter in 1989by the Queens Privy Council, which grantsspecial status to incorporated bodies,to become The Chartered Institute oMarketing (CIM) as we are known today.

In 2000, the Communication Advertisingand Marketing Education (CAM) Foundationormed an alliance with CIM and since thenCAM qualications have been awarded byCIM.

Our aim is to promote a high standardo competence and integrity amongproessional marketers. To help us achieveour aim, we have a global network o

Accredited Study Centres which ensures ahigh standard o education in marketing.

Our network o centres includes universities,urther education colleges and independentprivate training providers. To achieve

Accredited Study Centre status, our centres

have all met a range o quality criteria whichindicates their ability to deliver the CIM/CAMqualications to a high standard.

Accredited Study Centres have qualiedand motivated tutors teaching in aproessional learning environment withgood levels o Inormation and LearningTechnology.

We are the main independent examiningbody or the marketing proession andoer a range o practitioner qualications,attracting over 50,000 assessment entrieseach year.

Welcome About us


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Student handbook

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AccreditedStudy Centre

Studyingmember

The key to making it workIt is important to understand the relationship and commitment required romThe Chartered Institute o Marketing, your Accredited Study Centre (ASC) and youto ensure a successul study experience.

The CharteredInstitute o Marketing

Our commitmentto you:

MeetUKgovernmentrequirements orteaching and syllabusdevelopment.

Developassessmentsor each diet that areair and reliable testso learning outcomes.

Maintaintheintegrityo CIM qualicationsby ensuring thatassessments aremarked on a air andequitable basis.

Providerelevantresources to supportyour studies andcareer development.

Our commitment toyour study centre:

Providingcompulsorytutor training.

Provideinterviewguidance and accessto Entry Assessmenttool to support tutorsin ensuring prospectivestudents meet theentry criteria or theprogramme.

Communicateour policies andprocedures to enablea clear and airprocess or studyingand teaching CIMqualications.

Provideonlineresources to acilitateand enhance teaching.

Your commitment

to CIM:

Createyouronlineaccount.

Findenoughtimetostudy.

Familiariseyourselfwith the syllabus andrecommended readinglists.

Accesstheresourcesavailable to supportyour studies.

Abidebytherules:amiliarise yourselwith our policies andprocedures.

Registerforyourassessments by the

closing dates. Locatewhereyour

exams will take placewhich may requiretravel i your ASC isnot an exam centre.

Keepyourcontactdetails up to date.

Familiariseyourselfwith our MagicFormula.

Your commitment toyour study centre:

Attendclassesandsubmit work.

Checkwhichassessment sessionyou need to registeror.

Joinindiscussionseither in class oronline.

Completeanyhomework assignedby your tutor.

Committoyourstudycentre deadlines orsubmissions o dratassignments.

Dontbelatewithyour

nal submissions. Reviewrecommended

reading and prepareor class or onlinediscussion.

Your study centres

commitment to CIM:

Attendtutortraining. Investinstafftraining

programmes thatmaintain teachingability and marketingknowledge.

Useinterviewguidance and Entry

Assessment tooleectively.

KeepuptodatewithCIM policies andprocedures to ensureaccurate inormationor students.

AdheretoCIMbrandusage, guidelines andportray CIM brand in a

positive way.

Ensuretutorsusethe latest materialissued by CIM anddisseminate to theirstudents.

Your study centrescommitment to you:

Provideyouwiththecourse syllabus andexplain study learninghours or each unit.

Provideacopyoftheirschemes o work soyou can read aheadbeore classes.

Provideguidanceonwhere to nd the CIMsyllabus and readinglists online.

Makeyouawareofresources availablerom CIM to supportyour studies.

ExplaintheMagicFormula.

InformyouofCIMbooking deadlinesor membership andassessments.

Informyouofstudycentre submissiondeadlines orassessments and/orwhere your exams willtake place.


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Student handbook

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Now that youre a Studying Member,

make sure that you take advantage oall the resources we provide to help you

get qualifed.

1Set up your My CIM accountat www.cim.co.uk and visit theLearning Zone

The Learning Zone website,www.cimlearningzone.comhelps you inthree important ways:

Study

Accessyoursyllabusandcoursereading,plus details o revision courses in yourarea.

Assessments

Bookyourexamsandassignments. Accessexamtimetablesandguidanceon

assessments. ViewSeniorExaminersreportstohelp

you prepare or assessments. Seeyourresults.

Your career

Findcareersadviceongettingintomarketing and moving up the ladder.

To view the member-only content you willneed to activate your online account.

To register, make sure you have yourmembership number and authorisation key(provided on your membership welcomeletter). Then simply choose your own

username and password, which youllthen use whenever you log on.

Once you have been conrmed as a CIMStudying Member, you will be eligible to sign

up ree to our programme or continuingprofessionaldevelopment(CPD),andgainaccess to online marketing resources.The programme provides a pathway oryour ongoing learning and refects yourcommitment to progress your marketingcareer. To sign up visitwww.cim.co.uk/charteredcpd

I you have any queries about setting upyour My CIM account, please call theCustomer Service Team on+44 (0)1628 427120 or [email protected]

2Register or yourassessmentsRemember: Registering with The CharteredInstitute o Marketing and your study centredoes not automatically register you to takeyour assessments. So once youve decidedwhich units you need assessed and whenyou want to take them, youll need to registeryour attendance at the relevant session. Youcan do this in one o two ways:

Enter online at:www.cim.co.uk/assessmententry

and complete the Assessment Entry Form.Please note that i you want to book or anassignment as well as an exam, you will

need to book and pay separately or eachorm o assessment.

Alternatively, to download anAssessment Entry Form, visit

www.cimlearningzone.com, and thenpost your orm back to The CharteredInstitute o Marketing, Moor Hall, Cookham,Maidenhead,Berkshire,SL69QH,UK

Please note: you must complete anAssessment Entry Form whether you areentering or examinations or assignments.I you do not complete an entry orm oryour assignment, we may be unable to

accept it or your chosen assessmentsession and you may be charged an

additional ee or booking late. For moreinormation please speak to your AccreditedStudy Centre.

To check deadlines or assessment entryvisit www.cimlearningzone.com

3

Purchase your text books andstudy guides

CIMDirectisonhandtooffersupport,impartial advice and all the necessarycore texts, study aids and supplementaryreading books to see you through yourqualications.

CIMDirectsexpertiseandexperienceintheeld enable them to understand your needsas a studying member, providing all theresources youll need to help you pass yourqualication.

The syllabus or your qualication isconstantly reviewed to ensure that it remainsrelevant to todays marketing and businessneeds.BuyingfromCIMDirect,ensuresthat

you receive the latest version o the studyand revision tools otherwise you may ndyoursel wasting time covering elements thatare no longer on the syllabus.

Proessional and reliable service

With a proessional and reliable service, yourbooks will be dispatched within 24 hours oplacing your order (subject to availability).CIMDirectswebsiteisregularlyupdatedwith inormation and detailed reviews onall the latest books available, plus you canorder online. Finally, i youre not entirelysatised with any o your purchases, youcan return them undamaged within sevendays or a ull reund.

Publishers prices quoted exclude postageand packaging and are subject to changewithoutnotice.BooksarecurrentlyzeroratedforVAT.

To order:

call: +44 (0)1628 427427visit: www.cim.co.uk/shop

e-mail: [email protected]: +44 (0)1628 427439

or alternatively order by post at CIMDirect,MoorHall,Cookham,Maidenhead,Berkshire,SL69QH,UK

Your next steps


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Successul marketing is based on

having the right inormation and thenusing it to make the right decisions. And

we oer you a range o services that not

only help with qualifcations, but helpyou to do your job more eectively.

Marketing Resources

From researching materials to preparingor interviews, members have access tothousands o marketing and companyreports, academic and business journals,plus a wide range o books to support yourstudies. You can access a wealth o CIMpapers and summaries o our surveys viathe resources area, as well as search thelibrary catalogue.www.cim.co.uk/marketingresources

Sign into Cutting Edge

This is a weekly round-up o MarketingNews. Members can sign-up to receivevia e-mail alert, or sign intowww.cim.co.uk/cuttingedgeor the latesteditions.

The Marketer

Ifyouwantamonthlymagazinethatspacked ull o ascinating and relevantcontent then look no urther and its reeto members. There is also a jobs portalavailable to you on this site.www.cim.co.uk/themarketer

Marketing inormation line and library

We give you ree or discounted advice onany topic as well as ree access to a hugeamount o reerence material or business

projects, job interviews or competitorreports including a book loan service orUK/Ireland.

Library opening hours

Wednesday-Friday, 9am-5pm GMTwww.cim.co.uk/library

Telephone + 44 (0)1628 427333

Legal inormation

You can receive ree legal inormationcovering a wide range o marketing,company, commercial and personallegal subject areas. Expert inormation isavailable online atwww.cim.co.uk/legalhelpline.

Remember to keep your membershipnumber to hand. There is also a range oact sheets available at

www.cim.co.uk/legislation as overviewso the pertinent laws.

Your CIM branch

Meet other marketing proessionals,hear rom the best in the business, shareyour experiences and discuss commonproblems. Many local events are tailoredspecicallytoStudyingMembers.Detailso your allocated branch can be ound inyour welcome letter.www.cim.co.uk/branches

Qualifcations are or lie but they can

go out o date i you dont keep yourknowledge and skills up-to-date. In a

dynamic proession such as marketing

you cant aord to be complacent evenwhen you have letters ater your name.

Thats where signing up to the CharteredCPD Programme can help you.

One o the major benets o becoming aStudying Member is that you are eligibleto sign up ree to our programme orcontinuingprofessionaldevelopment(CPD).

TheCharteredCPDProgrammereectsyour ultimate commitment to the proessionand your own career. It enables you toollow a proessional development pathwaygaining a combination o our qualications,practical experience and acquiredknowledge that can ultimately lead toChartered Marketer status the highestaccolade in the marketing proession.

The Chartered Institute o Marketing isthe only organisation in the world withpermission rom the Queens Privy Councilto award Chartered Marketer status.BecomingaCharteredMarketerenablesyou to stand alongside other businessunctions in terms o both infuence andearning potential something which is vitali marketing is to be seen as credible andhave a serious place in the boardroom.

What is CPD?

CPDisthemeansbywhichmembersofproessional associations maintain, improve

and broaden their knowledge and skills anddevelop the personal qualities required intheir proessional lives.

CPD during your studies

Whilst actively undertaking yourqualicationstudies,youcanclaimCPDhours or this time. In act, studying aqualication means you may claim the ull35 hours that orm the annual requirementor the programme.

ForeachCPDyearyousuccessfullycomplete, you will receive an ocialEvidenceofDevelopmentcerticate,tangible proo o your ongoing proessionaldevelopment that current and potentialemployers will recognise.

Chartered Marketer status

Chartered Marketer status is the mark oan up-to-date, experienced and qualiedmarketing proessional.

It is marketings highest practitioner

grade and is awarded exclusively byThe Chartered Institute o Marketingin recognition o outstanding practicalexperience and expertise.

To be eligible or Chartered Marketer status,you must either be a Member (MCIM) or aFellow (FCIM) and you must have satisedtherequirementsoftheCharteredCPDProgramme or two consecutive years tomaintain Chartered Marketer status, youneedtocontinuewithyourCPD.www.cim.co.uk/charteredcpd

Inormation iseverything

Personaldevelopment


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Studying with CIM

CIM qualications are assessed by bothexaminations and assignments. You willnd that the majority o units within our

qualications are assessed by assignmentand at least one unit at each level isassessed by examination.

There are our available assessmentsessions throughout the year or you tosubmit an assignment or sit an exam. Onceyou have signed up with a study centre,

ensure you ask them which sessions youneed to book or. It is important to note thatthere are specic deadlines or bookingassessments, i these are missed then youcould incur a late entry ee o 100 per unitin addition to your assessment booking ee.

To nd out how each unit is assessedand the assessment booking timetables,visit www.cimlearningzone.com/qualifcations

A guide to studying oryour assessments

Step 1

Prepare!Doyouknowwhatbooksyouneed? To purchase your study texts callCIMDirect+44(0)1628427427orvisit

www.cimlearningzone.com. Checkwithyourstudycentrewhich

assessment session to book or.

Step 2

Bookforyourexambypostoronlineat: www.cimlearningzone.com/assessment. Please also seewww.cimlearningzone.com/

qualifcations or the deadline dates.

Step 3

CIMwillcontactyoutoconrmyourbooking and where you will sit yourexam. You will also be sent the Rules orCandidates.

Step 4

Ensureyouhaveyourcasestudy.Some

exam units are now based on case studymaterial that is available to you beorethe exam. To nd out when and howit is available to you and or additionalguidance, visit:www.cimlearningzone.com/assessment.

Step 5

Revisioniskey!Therearenumerousstudy resources available at www.cimlearningzone.com/study-resources.

These are ree o charge and you will ndthem very helpul in your preparation orexaminations.

Step 6 Sittheexammakesureyou

arrive in plenty o time and takethe required documents with you.For more inormation visit: www.cimlearningzone.com/assessment.

Step 7

Aftertheexams,receiveyourresultsrom CIM. To nd out how and whenyou will receive your results and howto interpret your grades visit: www.cimlearningzone.com/assessment.

Step 8

Youhavepassed!Findoutwhichqualication you can do next at:www.cimlearningzone.com/

community.

Youdidntgetthegrades?Weareheretohelp.VisittheDisappointingResultssection at: www.cimlearningzone.com/assessment or your next steps.

For more inormation on what is availableand Hints & Tips about taking examsplease visit www.cimlearningzone.com/assessment.

Taking exams


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Student handbook

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I you choose to sit examinations at centresother than your own study centre, youmay be required to pay or any additionalcosts incurred by The Chartered Institute

o Marketing when accommodating yourrequirements at these centres.

Use o languages

The normal mode o assessment usedby The Chartered Institute o Marketing is(British)Englishlanguage,asEnglishistheglobally recognised language o business.

All o our assessment papers will bewrittenin(British)Englishandallstudyingmembers will be required to complete theseassessments in English.

I English isnt your rst language, you willneed to provide us with evidence o at leastIELTS6.5prociencyorTrinityISEIII/IV,orthe C1 level rom the Common EuropeanFramework o Reerences or Languages(CEFR).

Code o conduct or examinations

Along with your assessment entrydetails you will receive a leafet entitledAssessment Rules or Candidates. Pleaseread this careully as any breach o the rulesdetailed in this document will be penalisedby The Chartered Institute o Marketing.

Change o assessment centre

or subjects

To change your allocated assessmentcentre, or to amend the subjects or which

you have indicated you will be takingassessments, you need to contact theCustomer Service Team within sevendays o receiving your initial assessmentconrmation letter. (Please note that theremay be an administration charge o 30.00or making changes).

Late entries

You will not be allowed to register oran assessment diet ater the statedassessment registration deadline, apartrom in exceptional situations, in whichcase, a late entry ee o 100 per subjectwill apply. This is irrespective o theassessment method (examinations orassignments).

Transer o assessment registration

(rom one diet to a later diet)

Ater registration to an assessment diethas been received, you will not be allowedto change your assessment registrationto a uture assessment diet withouturther payment, except in extenuatingcircumstances. This applies to registrationor any orm o assessment.

All requests or transer o assessmentregistration made on the basis oextenuating circumstances should be madein writing with supporting evidence (usually

medical) to [email protected] process

You will need to contact your CIM CourseManager i you are unable to completeyour assignment due to extenuatingcircumstances, namely, acute illness orextreme personal circumstances. Note:pressure o work or redundancy (unlessassociated with a medical condition)will not be considered as extenuatingcircumstances.

Extenuating circumstances

I you have extenuating circumstances(such as illness, personal diculties,problems during the examination)and would like us to take them intoconsideration during the markingprocess, you should write attaching

supporting evidence o the impact onyour perormance (eg medical certicate),directly to the Assessments Registrarat The Chartered Institute o Marketingwithin our weeks o the exam date.These requests will be reviewed by theReasonable Adjustment, Misconduct andIrregularities Committee.

Resubmission policy

With the exception o Marketing Leadershipand Planning, CIM does not permitresubmissions or assignment based

units. Students who have not passedan assignment based assessment mustcomplete a new brie, relating to theappropriate session.

Confdentiality and assessments

I you work in an organisation that dealswith sensitive material or issues, you mustseek the advice o your line managerabout its inclusion in an assignment.Where condentiality is an issue, StudyingMembersareadvisedtoanonymizetheir assignment so that it cannot beattributed to their particular organisation.The Chartered Institute o Marketingor its part accepts responsibility ormarking the assignment ollowing thecondentiality procedures it has laiddown. All CIM examiners have to sign aCondentiality Agreement and cannotmark any assignment where there is aconfict o interest. In addition, no work ispublished without the prior agreement oa Studying Member and their organisation.

All assignments are stored securely andater 12 months, shredded condentially.


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Student handbook

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Malpractice policy

Malpractice by Studying Members isdescribed below, but is not limited to thesestatements.

CIM reserves the right to deem asmalpractice other acts that might occur.

Malpractice by Studying Members isdeemed to occur when unauthorisedmeans are used to gain an unair advantagein an assessment situation.

Examples o Studying Member malpractice:

Plagiarism. CollusionbetweenStudyingMembers

to pass o work carried out jointly asthough it were one Studying Memberswork only.

ImpersonationofanotherStudyingMember during an examination orassessment.

Fabricationofresultsand/orevidence. FailingtoabidebytheInstitutes

regulations or advice rom an AccreditedStudy Centre, assessor, examiner and/or

invigilator. Misuseofassessmentmaterial. Alterationofanyresultsdocuments,

including certicates. Attemptingtodeceiveexaminers. Possessionofunauthorisedmaterialin

the examination or assessment room. FailuretoadheretotheInstitutes

published assessment regulations. Disruptivebehaviourintheexamination

room, eg oensive language, aggressive,violent or noisy conduct.

Notes


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Branches, market interest groups

Local events

www.cim.co.uk/branches

www.cim.co.uk/migs

Online services

Register or your assessments

www.cim.co.uk/assessmententry

View your resultswww.cim.co.uk/results

Update your detailswww.cim.co.uk/update

Book your attendance at local eventswww.cim.co.uk/events

Renew your CIM membershipwww.cim.co.uk/renewals

Additional resources

Marketing resourceswww.cim.co.uk/marketingresources

Career supportwww.cim.co.uk/careers

Job vacancieswww.cim.co.uk/jobs

Membership

Qualications

Applications

Fees

AssessmentsAccredited Study Centres

Membership benets

Telephone: +44(0)1628427120

Fax: +44(0)1628427158E-mail: [email protected]

Website: www.cimlearningzone.com

CIM Direct bookshop

Study textsRevision aids

Telephone: +44(0)1628427427

Fax: +44(0)1628427439

E-mail: [email protected]: www.cim.co.uk/shop

Inormation and library service

Marketing inormation line

Bookloans

Marketing resourcesTelephone: +44(0)1628427333

Fax: +44(0)1628427349

E-mail: [email protected]: www.cim.co.uk/

marketingresources

Chartered Marketer

Continuing proessional development

CharteredCPDProgrammeChartered Marketer status

Telephone: +44(0)1628427273

E-mail: [email protected]

Website: www.cim.co.uk/charteredcpd

Contact usNotes

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Student handbook

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Moor Hall

Cookham

Maidenhead

BerkshireSL69QH,UK

E-mail [email protected]

Tel +44(0)1628427120

Fax +44(0)1628427158

www.cimlearningzone.com

The Chartered Institute o Marketing 2011. All rights reserved.Permission to reproduce or extract material rom this publicationmust be sought rom The Chartered Institute o Marketing.

1147ED

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1147ED StudentHandbook WEB