11

Connecting Chinese Worldwide

Distribution

22

Connecting Chinese Worldwide

Type Detail Phoenix Penetration % Administrative Cable TV Provincial, locality, municipal,

county 14%

Hotels All 5 stars+ 97% Corporate Cable TV Petroleum, Petrochemical

Railway Network, iron and Steel enterprise, Electricity system, Coal & Charcoal and others

67%

Institutional, Governmental Zone

Military, Education, Government Bodies and other minor districts

82%

Foreign Apartments/Office 71%

Source : Phoenix Marketing & Distribution Department, Feb 2009 & CSM 2005

Penetration in all 40 cities (Individual 4+) : 30.1%Source: CSM Nov 2-29, 2008 Base: All people aged 4+

52M homes in

china

China Distribution

33

Connecting Chinese Worldwide

Phoenix Chinese ChannelAsia Pacific Distribution

Region TV Homes

Hong Kong (SMATV, i-Cable, NOW Broadband, TVB Pay Vision, HK Broadband TV)

1,800,000

Macau (Macau Cable TV, SMATV) 50,000

South Korea (Cable) 60,000

Brunei (Kristal-Astro) 25,300

Indonesia (First Media/ Telkomvision/ PT Indosat Mega Media/ PT KMA) 100,000

Philippines (Unicable/ Accion/ Destiny Cable/ Sky Cable) 730,000

Singapore (StarHub) 220,000

Malaysia (ASTRO) 840,000

Thailand (True Visions/ Sansuk Network Co. Ltd.) 30,000

Vietnam (Nacencomm) 10,000

Japan (SkyPerfecTV) 7,000

Others (Australia, N.Zealand, Taiwan, Mongolia, etc.) 408,000

4.3M homes in

Asia PacificSource: Phoenix International Operations Division; Feb 2009

How to Receive Phoenix ?

TVROTVROTelevisionTelevisionReceive OnlyReceive Only

TVROTVROTelevisionTelevisionReceive OnlyReceive Only

CABLECABLECABLECABLE

SMATVSMATVSatellite MasterSatellite Master

Antenna TelevisionAntenna Television

SMATVSMATVSatellite MasterSatellite Master

Antenna TelevisionAntenna Television

STARSTARUplinkUplink

STARSTARUplinkUplink

Connecting Chinese Worldwide