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Chapter 14

The Research Report

© 2009 John Wiley & Sons Ltd.www.wileyeurope.com/college/sekaran

Presentation of Results

Results of the study and recommendations to solve the problem have to be effectively communicated to the sponsor, so that suggestions made are accepted and implemented.

Contents and organization of written report and oral presentation depend on the purpose of the research study, and the audience to which it is targeted.

2© 2009 John Wiley & Sons Ltd.www.wileyeurope.com/college/sekaran

The Written Report

Important to identify the purpose of the report, so that it can be tailored accordingly.

Examples– Simple descriptive report– Comprehensive report, offering alternative solutions

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Characteristics of a Well-Written Report

Clarity Conciseness Coherence The right emphasis on important aspects Meaningful organization of paragraphs Smooth transition from one topic to the next Apt choice of words Specificity

4© 2009 John Wiley & Sons Ltd.www.wileyeurope.com/college/sekaran

Contents of Research Report

Title Executive summary or a synopsis Table of contents The research proposal

– Purpose of the study– Background – Problem statement

Framework of the study & hypotheses Method Data analysis Conclusions and recommendations

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Oral Presentation

Deciding on the Content

Visual Aids – For instance graphs, charts, tables

The presenter

The presentation

Handling questions

6© 2009 John Wiley & Sons Ltd.www.wileyeurope.com/college/sekaran