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A real business andprofessional experience

Prospectus 2015/16


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3/643www.coventry.ac.uk/londoncampus


4/642015/16 Prospectus

Welcometo a real business and professional experience

Coventry University is serious about business.We are one of the largest providers of business-

related degree courses in Europe. To ensureour students maintain a leading edge and get

the best possible business and professionalexperience we launched our London

campus in 2010.



John Latham Vice-ChancellorCoventry University

Our London Campus is based in the heart of theworlds nancial markets; in a city that is a globaltrading centre. Its the ideal place to learn aboutbusiness and law. This vibrant, culturally diverse city isa fantastic setting to combine study and work and toimmerse yourself in the world of business.

Youll study alongside the home of government and be

surrounded by theatres, museums and galleries thatcontribute to the rich heritage of the capital.

Preparation for the world of work is embedded into allour courses. Using leading industry experts, we havecreated bespoke courses that are focused on preparingstudents for successful international business careers.

All our programmes are infused with work-relatedactivities and supported by lectures with high-prolebusiness gures.

Your employability is our priority. Were committed toproviding you with a real business and professionalexperience, alongside an excellent study programmeand a range of work experience opportunities.

This tailored combination ensures that you will gainsubstantial insight into real business and graduate withthe skills required to make an immediate impact withany new employer.

Moving to a new city or country to live and study is anexciting opportunity. Our dedicated staff will supportyou through the process and well make sure you arefully prepared from the outset. All students receivea learning materials pack and the core text booksrequired for their programme.

Our unrivalled package is delivered by an institutionwith strong foundations in educating leaders. Ourpartnerships and relationships with leading globalbrands and our award-winning enterprise culture makeCoventry University London Campus the denitive placeto experience real business.

John Latham Vice-ChancellorCoventry University

Coventry University London Campus is the trading name of Coventry UniversityLondon Campus Limited, a company wholly owned by Coventry University,registered in England and Wales under company number 06997944. Registeredofce: Coventry University, Priory Street, Coventry, United Kingdom CV1 5FB.


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Why Choose Us?

Our expertise in business andthe professions and our in-depthunderstanding of what todays employersare looking for offers students a curriculumthat is based on creating career-ready,global enterprising graduates.

Studying at Coventry University LondonCampus, students can develop theirprofessional and business skills through awhole range of experiences, from work-based learning in global organisationsto our networking events with industryleaders. We are committed to helpingstudents build and develop their career;student employability is our priority.

Top recognitionWhen joining Coventry University LondonCampus, students can be condent thatthey are joining a globally recognisedquality institution as demonstrated by theuniversitys recent progression throughvarious leading league tables. Some of

the universitys most signicant recentaccolades include:

Modern University of the Year - The Times and Sunday TimesGood University Guide 2015;

The Universitys entry into theprestigious QS World UniversityRankings, which represents theworlds top 4% institutions;

Ranked 27th in the UK and the UK andnumber 1 Modern University of the Yearin the Guardian University Guide 2015;

Ranked 42nd in The Times and The Sunday Times Good UniversityGuide 2015.

The above achievements are a clearindication that the University is consistentlydelivering quality across a number ofkey areas such as student satisfaction,research quality, graduate job prospects,entrance qualications held by newstudents, degree results achieved, student:staff ratio, service and facilities spend anduniversity dropout rates.

Opportunities on our doorstepWe have deliberately chosen the City of

London as the location for the LondonCampus. We are minutes away from keyLondon landmarks such as the Bank ofEngland and the London Stock Exchangeand we are surrounded by several bluechip companies.

Being in one of the most successfulnancial centres in the world means thatstudents will benet from a real businessand professional experience in and aroundthe campus. Our close proximity to someof the worlds leading organisationsmeans that students have an even betteropportunity to connect and network withlike-minded professionals.

Industry linksWe work in partnership with employers todevelop new programmes and to enhanceexisting ones. This close relationshipensures that all our programmes remainrelevant and up-to-date and delivers skillsthat we know are required by employers.

Our Employability Team works with studentsto prepare them thoroughly for internships.

They also develop strong business relationshipswith possible employers in order to providethem with talented interns. As a university wehave a range of partners including Jaguar

Land Rover, Deloitte and Lloyds BankingGroup to name but a few. Some of thecompanies who most recently welcomedCoventry University London Campus studentsonto their internship programme include TheRitz Hotel, BOC (British Oxygen Company)and Jealous Sweets.

Your real business and professionalexperience starts at arrival on campus,continues throughout your programmeand extends into the workplace throughwork-based learning, internships andconsulting projects.

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If a person is looking foropportunities, challenges,self-development together withoutstanding support to succeed,

then Coventry University LondonCampus is the right place.




Career-buildingWorking closely with industry, we deliver acomprehensive career-building programme

that includes: a learning experience delivered by

an institution with strong foundationsin educating business leadersand professionals;

lectures delivered by high-prolebusiness and professional gures;

essential training in key areas such ascareer planning, self-marketing andguidance with career paths includingconsultancy and entrepreneurship;

guaranteed internship or work-relatedproject for postgraduate students whomeet the eligibility criteria*.

21st century-learning The international business environmentis changing and a new and very differentmarket reality is emerging. To be successfulin tomorrows international business

environment, we know that graduateswill need to adopt alternative ways

of thinking and behaving. Our

programmes focus not only onthe issues of leadership and

international business, but alsoon the ways current managerial

paradigms might be re-thought and new patterns

of thinking implemented.

At Coventry UniversityLondon Campus,we use the latestin learning andassessment

techniques to ensurestudents can applywhat they have learntto real businessissues. Our learningand assessmentmethods reectan action learningapproach, which isfocused on team work,business simulationsand real-worldprojects, all of which

are underpinned byanalysis and synthesis.

Technology enabled facilitiesLearning at Coventry University LondonCampus is underpinned and supported

by the latest developments in technologyfrom our Library and Learning Skills centre,to a unique simulated trading oor and arange of in-class technology.

Students can collaborate with their peers, Teaching Fellows and future employersusing the best in teaching and learningtechnologies. Our campus provides accessto world-class learning resources designedto support students during their course.

Our simulated trading oor facility providesstudents with a unique business experienceand learning opportunity. It allows studentsto benet from interactive teaching ofcomplex nancial investments, includingequities, xed incomes, commodities andenergy. This type of hands on learning allowsstudents to understand the risks associatedwith trading and how to respond to differentmarket conditions.

Internationally orientated At Coventry University London Campus, wetake an internationally-orientated perspective

since few organisations operate solely ina single geographic area or culture. Ourmodules reect the changing nature of theglobal marketplace as well as the skills andexperience of our Faculty.

As tomorrows managers and leaders,students need to be able to operateeffectively across national and culturalboundaries. Intercultural uency is oneof the key skills students should developthroughout their programme of study tohelp enable them to work successfully inthe organisations of the future.

We deliver a curriculum infused with realbusiness and professional experiencedelivered by experienced industry practitioners.

*For more information on eligibility see page 12.

Why Choose Us?


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A Real Businessand ProfessionalExperienceBusiness leaders, employers and studentstell us that work experience matters andwe are committed to providing studentswith practical experience opportunitiesduring their studies to enable themto apply what they learn during theirprogramme. We work closely with a widerange of leading organisations in theUK and globally to provide work-relatedprojects for our students.

Work experience at Coventry UniversityLondon Campus can be undertakenin a variety of ways; an internship, an

individual consultancy project, a groupconsulting project or a business

simulation. As an alternative tocompleting an internship or

consulting project, students canopt for a dissertation write up.

A work-related project or internship canprovide students with an opportunity to:

work independently on a managerialissue with the employers supportand guidance;

create management reports formultiple stakeholders;

build commercial awareness andunderstanding in the context ofdecision-making;

develop more effective communicationand presentation skills;

build a stronger set of personal andprofessional skills;

acquire rst-hand experience ofthe business and working cultureof an organisation;

put theories into practice.

Internship or work-related options

At Coventry University London Campus weare able to offer students a range of workexperience options as part of their studyprogramme. Options may include:

internship;

business simulation project;

consulting project;

entrepreneurship project; and for some programmes, the

opportunity to work or study abroad.

Where applicable, direct work experiencewith an employer is subject to satisfactoryacademic performance, attendance andemployer selection via an interview. TheEmployability Team at Coventry UniversityLondon Campus can support studentsin nding work experience or alternativelystudents can source their own, providedthat the employer of choice meets some

basic supervisory requirements.

See page 12 formore information.



Our partner companiesSome of the companies we workwith include:

The Ritz for over a century The RitzLondon has been the benchmark bywhich other hotels are measured, and aworld famous London landmark.

Genesis a market-leading engineeringcompany focused on providingengineering and technical services tothe global upstream oil and gas industry.

Today, Genesis is a company with morethan 1,550 engineers and ofces inseventeen locations worldwide.

EcoLuxe pioneers in the fashionindustry working to promote andsupport ecological and sustainableluxury fashion.

Jaguar Land Rover one of theworlds premier manufacturers of luxurysports saloons and sports cars. JaguarLand Rover is a world-renownedmanufacturer of premium 4x4s.

Jobandtalent the rst worldwide platformthat helps users nd the right jobs.

Lloyds Banking Group with 22 millioncurrent account customers it is the UKslargest retail bank.

Deloitte a full-range nancialservices provider that operates oncooperative principles.

WebsEdge a global leader inconference TV and web-based TVchannels for public sector organisations.

Further aeld, you may have theopportunity to apply for an internationalplacement or project adding a rich,cultural dimension to your real businessand professional experience.

At The Ritz London we are verykeen to work with established

universities to develop futuremanagers for the Hospitalityindustry. Partnerships such asthis are vital to develop studentsso that they are equipped withsound practical experience aswell as theoretical knowledgewhen they leave University. *Available on selected courses

for students who meet eligibility requirements. Please see page 12for more information.


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Internships and Work-Related Options

BA (Hons)GBM

BA (Hons)IFA

BA (Hons)Top Up* MBA MSc

Internship

Business simulation project

Consulting project

Work/study abroad

Entrepreneurship project

Dissertation

2015/16 Prospectus12

Employers value the skills, experience and academic capabilityof students. In particular they value their ability to quicklygrasp business concepts and demonstrate strong commercialawareness of current business issues an internship is theperfect chance to demonstrate this. Our employers are ableto offer students an internship in a variety of ways:

onsite, based in their company ofces;

offsite, based remotely at Coventry University London Campus(Consulting project) or;

a mix of the above options, as directed by the employer.

Depending on the internship, students may be working for anemployer individually or as part of a consulting group to completea key business project and improve business performance.

The internship is likely to involve developing business strategy,undertaking business planning, and creating marketing initiatives,identifying nance opportunities or other relevant opportunitiesthat the employer identies.

Students will have the opportunity to work with employers froma variety of industries/sectors based across the UK and beyond.

To undertake an internship, students will need to be interviewedand selected by an employer. The experience and researchcarried out whilst working with the employer will enable studentsto complete a written module assignment. To be eligible toundertake a project with an employer students must demonstrateexcellent academic performance and maintain regular attendancethroughout their course. Students are also required to workclosely with the Employability Team to prepare themselvesfor a potential interview and work opportunity.

*These options are not available to BA (Hons) Accounting and Finance for International Business Top-Up students.

Internship

Our aim to deliver career-ready global enterprising graduates means that our programmes are infused withopportunities for students to acquire practical experience. This section looks into the various work relatedoptions available to students as part of their programme.


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The opportunity to undertake an internshipwhere I have been able to lead a project,put my theory into practice and see myrecommendations adopted by my clientshas been really rewarding.

13www.coventry.ac.uk/londoncampus


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Business simulation project These projects give students theopportunity to create and run theirown virtual, global business, usingsimulation software to replicate the realbusiness world. Working as part of a

senior management team students willbe responsible for building their globalbusiness and making a prot. This optiongives an opportunity to put theory intopractice and manage a business fromresource allocation through to marketingstrategies and nancial management.

Simulations are available in thefollowing areas:

Business;

Human Resources;

Fashion;

Financial Management;

Financial Trading;

Marketing;

Oil and Gas.

Consulting project As a form of internship, students act asexternal consultants to a business, eitherindividually or as part of a consulting group,advising the business on a specic projector issue relating to the students eld ofspecialism. Students will meet employersregularly for updates and feedback.

Throughout the project, students will besupported by a member of CoventryUniversity London Campus Academic

Team. Internship eligibility criteria apply,please see page 12 for more details.

Work/study abroadIn contrast to many other programmesat other institutions, the London Campus

makes it a requirement for BA (Hons)Global Business Management UK studentsto go abroad as part of their year 2either to study or for a work placement.International students studying on theBA (Hons) Global Business Managementare abroad already by virtue of studying inLondon and can choose to have a work-related project in the UK.

For the BA (Hons) International Financeand Accounting UK students can choosea sandwich option whereby they work orstudy abroad for a year after their year 2,before coming back to study for their nalyear. The work/study abroad supports theconcept of the programmes being trulya global experience in an internationally-orientated institution. Study programmesand work placements are usually inEnglish so that students are not requiredto have prior knowledge or learn a foreignlanguage during the programme, hencegiving them more time to focus on directly,vocationally-relevant skills.

Entrepreneurship project At Coventry University LondonCampus, not only can students study

Entrepreneurship, but students canactually experience it as well. Studentsintrigued by the idea of starting their ownbusiness can do so at our Centre forEntrepreneurship where they can maketheir business idea a reality. By signing upstudents can get access to:

a dedicated working space on campusto further their business ideas;

a prestigious City of London businesstrading address;

access to specialist business advice;

the opportunity to network withlike-minded people.

Turn to page 16 for casestudies of successful LondonCampus entrepreneurs.

Dissertation/research projectUndertaking a dissertation is anopportunity to carry out independentresearch into a current business issue.

A dissertation is an excellent way for

students to be seen as a leader andindustry expert in a chosen eld a keyskill to demonstrate in a highly competitive,global recruitment market. Throughout thedissertation, students will be supportedby a member of the Coventry UniversityLondon Campus Academic Team.


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Case Studies: Tier 1 GraduateEntrepreneur Visa

At Coventry University London Campus wework closely with students to help them ontheir way to a successful career. Our range ofprogrammes is designed to give students the

skills they need to secure senior positionswithin organisations internationally.

For those who are determined to becomesuccessful entrepreneurs, through ourEmployability Team in London and CoventryUniversitys Institute of Applied Entrepreneurshipprogramme, we assist in shaping andstrengthening their business ideas.

The case studies here are of students whohave successfully secured a Tier 1 GraduateEntrepreneur Visa with the support of CoventryUniversity London Campus.This visa route is

designed for non-EU graduates who have anoutstanding business idea that they wish to putinto practice in the UK. Graduates who wish toremain in the UK to launch their business havea number of criteria to full in order to qualify.One of the set criteria is that they need to beendorsed by their university and as anauthorised endorsing body, Coventry Universitycan endorse students.



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Amir Riahi, Iran

MBA Graduate and founder of USBC UKunder Tier 1 Graduate Entrepreneur

Amir has over six years experience inthe engineering sector and has workedfor various international organisations inIran and abroad. However, Amir wantedto push the boundaries to explore thepossibilities of setting up an innovativeengineering business. Although he wasa Mechanical Engineering graduateand an experienced professional,

Amir felt that there were some essentialskills he needed to make his newventure successful.

Amir researched various programmesthat could help him develop strong skillsin Business, Management and Leadershipand he chose the MBA at CoventryUniversity London Campus. Amir foundthat the location of the London Campusnear the Bank of England, the famousGherkin Building and a number of worldrenowned organisations, offered himthe best opportunities to network withindustry professionals.

London is one of the worlds largestnancial and business centres. It is fullof opportunities for business to ourish

and gives you a platform to network with successful professionals says Amir.

Amir liked the fact that the LondonCampus had an ethos centred ondelivering a real business experiencewith high-prole guest speakers,internships opportunities and anEmployability Team available for advice.

Amir explains: I did a lot of research about the various universities and their programmes. Coventry University LondonCampus has a broad range of MBAs

available and in my view they are the institution with the best focus on studentemployabilitythe environment oncampus is extremely professional and thetutors are supportive and have a lot of

industry experience to share.

Amirs institution choice was alsoinuenced by the fact that Coventry

University, through its Institute of AppliedEntrepreneurship (IAE), offers studentsand graduates the support they needto develop their business start-ups.

The IAE assistance includes a range ofservices such as full business support,mentoring and a shared ofce environmentto collaborate and network with like-minded entrepreneurs.

The IAE were very helpful and gave me a lot of help and assistance. They were always available and their input has beenextremely valuable

While the process of being endorsedby the University for a Tier 1 GraduateEntrepreneur Visa is well laid out, theselection was challenging. Amir workedvery hard on his business proposal andwas called in for an interview to discusshis project, its uniqueness and feasibility.

The interview was only part of the processand after having satised all of the criterias,

Amirs project was approved for universityendorsement for the Tier 1 GraduateEntrepreneur Visa.

The team was very attentive. They took my project and ideas seriously and after a selection process including an interview,they made the decision to endorse my Tier1 Graduate Entrepreneur application.

Amirs new venture is USBC UK andhe also recently launched USBC Africa.USBC UK introduces a new generationof industrial plants known as USBC-Generation. It also offers a number ofservices in downstream oil and gas, steel,

energy and infrastructure sectors.



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As an integral part of all postgraduate programmes, ASPIRE continues our commitment to delivering thebusiness skills that employers demand from graduatesentering the workplace. Students will follow a series ofbespoke non-credit bearing modules that support thedevelopment of professional and industry relevant skills

that can be applied to their real business experience oncampus, and practiced in the nal term. The programmeincludes the latest in career coaching techniques toprepare students to present themselves successfullyto potential employers.

Academic and Professional Skills This module helps students to develop the key research and study skills tosuccessfully manage learning at postgraduate level. By exploring their chosenarea of business, student will develop expertise in research and writing skills for

business, presenting original industry relevant research, developing multiculturalteams, and making successful decisions in complex and ambiguous situations.

Employability and Consulting Skills This highly interactive module helps students understand the needs of employersin their chosen career and to present themselves with condence and passion topotential employers. During the module, students will receive tailored feedback ontheir personal presence and impact in a business environment and how to developtheir ability to secure employment. Activities include building effective workingrelationships at work, understanding the needs of employers and deliveringcompelling presentations.

How will the programme be taught? Each module is delivered weekly over 10 weeks.

Each class includes a range of interactive group activities and tailoredindividual work driven by the students industry interests.

Students will take part in a conference style event to present the ndingsfrom their original industry research.

Students will be supported by a Module Leader and their Teaching Fellow.

Students will access and share resources via Moodle, our onlinelearning platform.

How will I be assessed?Students will develop a portfolio of industry relevant work to evidence theirpassion for their chosen career. This will include a live blog and conferencestyle presentations of their own research into live industry issues.


ASPIRE A SP IR E Ce r t ica t e of P a r t ic ipa t ion upon s ucce s s f ul comple t ion of t he module s .


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BA (Hons)Global BusinessManagement

Benets of this programmeBy choosing this course, students canbenet from:

a unique experience delivered by aninstitution with strong foundations ineducating business leaders;

work-related activities and lectures fromhigh-prole business gures;

extensive business contacts with a widerange of organisations within the private,public and voluntary sectors, both inLondon and internationally;

help to progress their career throughadditional training in areas such as CVwriting, presentation skills and interviewtechnique;

a programme that questions conventionalwisdoms and replaces them with new anddeveloping perspectives, new patterns ofthinking and new insights;

an action learning approach focusedupon teamwork, business simulationsand real-world projects, all of which areunderpinned by analysis and synthesis;

a possibility to study abroad and undertake

placement and workplace projects; exposure to international business practice

through an employer-informed curriculumand working with industry experts;

access to staff with a truly internationalfocus in their work, combined withcontinuing involvement in global businessthrough consultancy and research whichthey bring into their teaching;

opportunities for participation in eldtrips and external visits. Recent projectsinvited students to engage with partner

universities in France, Germany andthe Netherlands. In the City of London,students have visited Bloomberg and theBank of England.

Who is the programme aimed at?

This programme is aimed at high achieving and motivatedstudents who are looking for a prestigious academic degree from a

Top 30 UK university in order to build a successful career in business. The highly practical programme aims to fully prepare the successfulgraduate for the world of work. It offers students the opportunity to

undertake work-related activities such as simulation, entrepreneurshipor consultancy projects. This course provides students with theopportunity to develop the core knowledge and skills to operatesuccessfully in the contemporary global business environment,which can make them highly attractive to employers globally.

92%overall satisfactionscore with thequality of the course.Source: NSS 2014




Duration: 3 years full time.

Fees: UK/EU 8,743, International 11,250.

Scholarships and discounts: Up to 3,000 available. For full information onscholarships and discounts visit www.coventry.ac.uk/londoncampus/scholarships

Start Dates: September and January.

Entry Requirements: BBC grades from at least three A2 or equivalent qualications.5 GCSEs at grade A*-C including English Language and Mathematics, or equivalents.

English requirements: Students whose rst language is not English are required to

have IELTS 6.0 or equivalent.

Students will work with their ProgrammeLeaders to support and guide theirpersonal and professional developmentover the three years.

Each term, students will be supportedby a Module Leader and Teaching

Fellows in each of their modules. Regular consultations with a Personal

Supervisor during business research.

Peer interaction and collaboration viaCoventry University London Campusonline learning platform.

Students will also have the opportunityto participate in our MentoringProgramme where an existing studentwill act as a mentor to help others getstarted at the London Campus.

How will I be assessed?We take a holistic approach toassessments with an aim to help studentsto become more critical, condent andindependent. To make students learningprocess more interactive and engagingthey will be assessed through group andindividual presentations, exams, debates,tests and practical project work.

I feel that the business environment that is created atthe Coventry University London Campus motivates me tosucceed and to be independent. The Campus is a stepfrom the sixth form to the world of work. Its a seriousstep where you have to make serious decisions.

Vishaal Patel, United Kingdom, BA (Hons) Global Business Management

Modules Year 1

The Economic Environmentof Business

Professional and Academic Skills Development

Introduction to Business Accounting

Foundations of OrganisationalBehaviour

Introduction to Marketing

International Business Cultures

Year 2 Management Data Analysis

Entrepreneurship in a GlobalContext

Consumer Behaviour

Business Managementand Decision-making Process

Supply Chain and OperationsManagement

Doing Business in Europe

Year 3 International Business Strategy

Advancing Career Development

International Marketing Strategy

Business Research Methods

International HumanResource Management

Marketing Communications orInternational Investment Analysis

Work Placement Project orBusiness Research Project orGlobal Business Simulation

How will the programme

be taught? In a typical week students can

expect to attend up to 12 hours ofKnowledgecasts (lectures) and seminars.

Knowledgecasts last for up to onehour and large-group seminars fortwo hours.


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BA (Hons)InternationalFinance and

AccountingWho is the programme aimed at?

BA (Hons) International Finance and Accounting can help to preparestudents for a range of exciting and rewarding careers. It is primarilygeared to those who want to build a successful career in the nanceindustry and graduates from this programme usually go on to work asFinancial Advisers, Finance Managers, Management Accountants, andFinancial Analysts or in other positions within the industry.

With Coventry University London Campus being located in the Heart of theCity of London, within the world famous Square Mile, students nd themselvessurrounded by some of the pillars of the worlds economy such as the Bank ofEngland, the London Stock Exchange and a number of top nance companies.

Coventry University London Campus expertise in business, accounting and nance,

and our in-depth understanding of industry requirements has informed a curriculumthat is based on creating graduates with real employability skills. Studying at CoventryUniversity London, students can develop their professional and business skills throughexperiences, from placements or work-based learning in global organisations to ourguest lectures, company visits and networking events with industry leaders.

Benets of this programmeBy choosing this course, students can benet from:

a unique experience delivered by an institutionwith strong foundations in educating businessleaders;

work-related activities and lectures from high-prole business gures;

extensive business contacts with a wide rangeof organisations within the private, publicand voluntary sectors both in London andinternationally;

help to progress their career through additionaltraining in areas such as CV writing, presentationskills and interview technique;

a programme that questions conventionalwisdom and replaces that body of ideas withnew and developing perspectives, new patternsof thinking and new insights;

an action learning appr oach focused uponteam work, business simulations and real-worldprojects, all of which are underpinned by analysisand synthesis;

a possibility to study abroad and undertakeplacement and workplace projects;

exposure to international business practicethrough an employer-informed curriculum andworking with industry experts;

the possibility to use specialist software such asSage and Bloomberg on campus;

access to staff with a truly international focusin their work, combined with continuinginvolvement in global business throughconsultancy and research which they bring intotheir teaching;

the opportunity to participate in eld trips andexternal visits. Recent projects invited studentsto engage with partner universities in France,Germany and the Netherlands. In the City ofLondon, students have visited Bloomberg andthe Bank of England.



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Modules Year 1

The Economic Environment ofBusiness Professional and

Academic Skills Development

Introduction to Business Accounting

Introduction to Financial Accounting

Foundations of OrganisationalBehaviour

Corporate and Business Law

Year 2 Management Data Analysis

Global Financial Services andRegulation

Financial Reporting and Analysis

Principles of Taxation

Principles of Financial Investment

Research Methods for Financeand Accounting

Year 3 Financial Management

International Corporate Reporting

Advancing Career Development

Audit and Internal Control

International Finance

Performance Management

Islamic Finance

Workplace Project

How will the programmebe taught? In a typical week students can

expect to attend up to 12 hoursof Knowledgecasts (lectures)and seminars.

Knowledgecasts last for up to onehour and large-group seminars fortwo hours.

Students will work with theirProgramme Leaders to support andguide their personal and professionaldevelopment over the three years.

Each term, students will be supportedby a Module Leader and TeachingFellows in each of their modules.

Regular consultations with a PersonalSupervisor during business research.



How will I be assessed?Learning will be assessed using acombination of exams and courseworksuch as essays, reports, presentations,simulations, workshop activities, andothers. Some assessments are taken asgroup work. With all our assessments weexpect that students not only demonstratesubject knowledge but also developprofessional skills such as professionalreport writing, structuring a logicalargument, analysing data or makinga compelling presentation.

Duration: 3 years full time or 4 years sandwich.

Fees: UK/EU 8,743, International 11,250.

Scholarships and discounts: Up to 3,000 available. For full information onscholarships and discounts visit www.coventry.ac.uk/londoncampus/scholarships


Entry Requirements: BBC grades from at least three A2 or equivalent qualications.5 GCSEs at grade A*-C including English Language and Mathematics, or equivalents.

English requirements: Students whose rst language is not English arerequired to have IELTS 6.0 or equivalent.



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BA (Hons) Top-upProgrammes

BA (Hons) Global BusinessManagement Top-Up This one year programme is aimed at studentswho already hold a Level 5 qualication in arelated eld. Typically the student would hold aqualication such as a Higher National Diploma(HND), Foundation Degree or equivalent andwill be looking at joining the BA (Hons) GlobalBusiness Top-Up; which is effectively the thirdyear of a UK degree programme.

BA (Hons) Global Business (Top-Up) would appealto students who are looking at achieving a higher

qualication to boost their career prospects byattaining a Bachelors degree that helps to preparethem for the international business marketplace.

The aim of this programme is to equip studentswith an understanding of the challenges ofinternational business including the areas ofnance, marketing and human resources and ofthe strategic issues facing global organisations. Itrelates academic studies to practical experiencesthrough various learning tools and platformsincluding the opportunity to discuss real-lifebusiness challenges with business professionals.


Top-up programmes allow entry to the nal year of a BA degreeprogramme for students who have a sound background of studyand knowledge. All of our top-up programmes can be completedin one year.

Students undertake in-depth study of a particular area of business

interest, helping to prepare them for a career in internationalbusiness and management. Top-up programmes also provide theopportunity to improve communication, interpersonal and life-longlearning skills. Upon successful completion of our BA (Hons) top-up programmes, students are eligible to proceed onto one of ourleading postgraduate programmes.

Core modules

International Business Strategy International Human Resource

Management

International Marketing

Developing Business Skills

International Investment Analysis


Business Research Project orGlobal Business Simulation



BA (Hons) Global MarketingTop-Up

The global marketing environmentis currently undergoing a series offundamental and far-reaching economic,social, technological and geo-politicalchanges. These changes have led to theemergence of a new and different marketreality that demands of managers new anddifferent patterns of thinking and behaviour.

BA (Hons) Global Marketing Top-Upwould appeal to students who are lookingat achieving a higher qualication inMarketing to boost their career prospectsby attaining a globally recognisedBachelors degree. The programme aimsto equip students for a career in marketingby developing the critical knowledge andcompetencies in the identication, analysisand solution of problems encountered inglobal marketing and the development of

international marketing strategies.

Modules


International Business Strategy


Marketing Communications

Advanced Marketing Strategy


Workplace Project Or Work-basedProject Or Business Simulation

BA (Hons) Accounting andFinance for InternationalBusiness Top-Up

This course prepares students for arange of exciting and rewarding careers.It is primarily geared to those who wantto build a successful career in thenance industry and graduates fromthis programme usually go on to work

as Financial Advisers, Finance Managers,Management Accountants, and Financial

Analysts or in other positions withinthe industry.

With Coventry University London Campusbeing located in the Heart of the City ofLondon, within the world famous SquareMile, students nd themselves surroundedby some of the pillars of the worldseconomy such as the Bank of England,the London Stock Exchange and anumber of top nance companies.

Coventry University London Campusexpertise in business, accounting andnance, and our in-depth understandingof industry requirements has informed acurriculum that provides graduates theopportunity to develop real employabilityskills. Studying at Coventry UniversityLondon Campus, students can developtheir professional and business skillsthrough experiences, from placementsor work-based learning in globalorganisations to our guest lectures,company visits and networking eventswith industry leaders.

Modules


Management Accounting forBusiness Decisions

International Finance

Audit and Internal Control Financial Management

International Corporate Reporting


BA (Hons) InternationalHospitality and TourismManagement Top-Up

This course provides students with theopportunity to develop managerial skills

and knowledge necessary to succeedin these fast-changing and challenginginternational industries. As well as gainingan advanced understanding of hospitalityand tourism management, students will beguided in improving their ability to evaluate,analyse and to apply their knowledgein innovative ways.

The programme focuses on strategicmanagement subjects taught in the contextof hospitality and tourism, with expertacademic support given to the students

during their chosen nal project a BusinessResearch Project or Business Simulation.

Modules


International Business Strategy

International Hospitality OperationsManagement

International Tourism Destinations


Business Simulation or BusinessResearch Project

How will the BA (Hons) Top-Upprogrammes be taught? Students will have six contact hours per

module per week in each term. This willbe divided into two hours of lectures,two hours of seminars, and two hoursgroup activity.

Students will be supported by a Module

Leader through tutorials and surgeries.

Research project workshop forparticipants on work-based projectand simulation induction and researchseminars on business simulation.

Regular consultations with a projectsupervisor for their nal project.

Through peer interaction and collaborationvia Coventry University London Campusonline learning platform.

How will I be assessed? Through a mixture of seminar and

workshop activities, presentations andwritten assignments.

Individual submissions and group work.

Duration: 1 years full time.

Fees: UK/EU 8,743, International

11,250.Scholarships and discounts: For fullinformation on scholarships anddiscounts visit www.coventry.ac.uk/ londoncampus/scholarships


Entry Requirements: HND, FoundationDegree or equivalent (with a merit prole)in a relevant subject.

English requirements: Students whose

rst language is not English arerequired to have IELTS 6.5 or equivalent.


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Ruobing Zhang, China, Coventry University London Campus Alumni

The academic staff are very passionate about theirsubjects, and support their students along their

journey. Moreover, we get much more than a degree:we receive employability support, leadership lectures

and seminars delivered by business leaders, as wellas CV and interview preparation workshops.

Work experience opportunitiesBusiness leaders, employers and students tell usthat work experience matters and as part of theirstudies we are dedicated to providing studentswith opportunities to engage and work with

employers to develop their career potential.

At Coventry University London Campus wework closely with a wide range of leadingorganisations in the UK and globally to provide

work-related projects for our students.

Work experience at Coventry UniversityLondon Campus can be undertaken

in a variety of ways; an internship,an individual consultancy project,

a group consulting project ora simulation.

As an alternative to completing an internship orconsulting project during the last term of their studies,students can opt for a dissertation write up.

Career prospectsGraduates with a Coventry University London CampusMBA have the opportunity to work in a number ofvaried and exciting careers. Successful completionof the programme can prepare students for seniormanagement roles and aims to accelerate graduatespromotion to rewarding leadership positions.

Se e page s 12-15 f or f ull inf or mat ion about our int e r nships and w or k -r e la t e d

oppor t unit ie s .



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MBAModules

All of the MBA programmes have ve core modules that students will need to complete. The core modules will be taken alongside four specialist modules that are specic to thespecialist MBA route and two additional skills modules.

Sustainable Strategy from Planningto Implementation

Marketing in a Global Age

Finance, Funding and LegislativeFrameworks for Success

Leading in a Changing World

Business and Management ResearchMethods or Entrepreneurship

Core modules

Core Modules Specialist Modules Final Project

Additional Skills Modules


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MBA Global Business

All MBA students study ve core modules, four specialist modules, two additional skills modules andundertake an internship, consulting project, simulation project, entrepreneurship project or dissertation.

The MBA Global Business specialist modules include:




Term 110 weeks

Academic andProfessional Skills

Sustainable Strategy- from Planning toImplementation

Marketing in aGlobal Age

Term 210 weeks

Employability andConsulting Skills

Leading in aChanging World

Finance, Fundingand LegislativeFrameworksFor Success

ManagingInternational Trade

Term 3

10 weeks

Business andManagementResearch Methodsor Entrepreneurship

Corporate SocialResponsibility

Global HRMStrategies

Project Management

Term 410 weeks

Internship, Consulting Project,Entrepreneurship Project, Simulation Project or Dissertation

Managing International Trade This module aims to provide studentswith an introduction to the main issues ininternational trade, from an operationalpoint of view. In addition to reviewing the

main actors, regulations and institutionsinvolved in it, and analysing world tradeexchanges and characteristics, studentswill also have the opportunity to engage inthe technical and operational aspects ofinternational trade. The idea is to providelearners with some of the necessarytools of export management, in order toenable them to make an immediate andvalued contribution to the workplace uponsuccessful completion of their studies.

Corporate Social Responsibility This module aims to provide anunderstanding of the concept of corporatesocial responsibility (CSR) or responsibilityin business as well as its implications forbusiness strategy. It provides studentswith theories, models and approacheswhich provide them the opportunity toanalyse contemporary business ethicsand CSR issues.

By looking into different case studies,students are encouraged to identifywhat organisations have done in order toresponse to the ethical dilemmas as well asthe tensions between conicting businessand social responsibilities.

Global Human ResourceManagement (HRM) Strategies

This module considers the political,economic and social factors that impact oninternational HRM and employee relations.Students will have the opportunity to learnabout the human resource challengesand opportunities that face multinationalorganisations, such as how nationaland regional differences impact on theemployment relationship. Students will

be required to evaluate international HRMstrategies and policies in a range of operationalareas including the integration of markets suchas China and India.

Students will look at the theory, theresearch evidence and real-life case studiesto illustrate and critically examine thechallenges facing organisations in managingtheir current and future work force.

Project ManagementProject management is a truly crossfunctional discipline and, through theirengagement with this module, students candevelop an awareness of the interrelatednature and interdependence of functionalareas within business.

Students will demonstrate knowledgeand understanding of traditional andemerging modes of application of projectmanagement philosophy in contemporaryorganisational environments. Studentswill also have the chance to develop theskills to critically analyse and evaluatecurrent project management practicesin organisations and offer competentsuggestions for improvements of existingproject management processes.


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Vaqur Uddin, India,MBA Global Business

Programme duration: 1 year full time.

Fees: UK, EU and International 15,000.

Scholarships and discounts: Up to 2,500 available.For full information on scholarships and discounts visitwww.coventry.ac.uk/londoncampus/scholarships

Start dates: September, January and April.

Entry requirements: A second class honours degree (2:2)or equivalent. Applications from candidates with relevantexperience will be considered on an individual basis.

English: International students and students whose rst

language is not English require English language IELTS 6.5overall, with a minimum of 5.5 in each component,or equivalent.

No work experience required.

This is a really excitingproject and I am reallygrateful to the CoventryUniversity London Campusemployability team forgranting me such a greatopportunity within anentrepreneurial companyfor my internship.



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MBA GlobalFinancial Services


The MBA Global Financial Services specialist modules include:



Term 110 weeks




Term 210 weeks



Finance, Funding andLegislative FrameworksFor Success

Global FinancialMarkets

Term 3

10 weeks

Business andManagement

Research Methodsor Entrepreneurship

Banking Regulationand Risk

Financial Enterprise andSocial Responsibility

International Accounting

Perspectives

Term 410 weeks



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English: International students and students whoserst language is not English require English language IELTS6.5 overall, with a minimum of 5.5 in each component,or equivalent.




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MBA InternationalFashion Management


The MBA International Fashion Management specialist modules include:




Term 110 weeks




Term 210 weeks



Trend Prediction andFashion Forecasting

Fashion Designand ProductDevelopment

Term 3

10 weeks


Finance, Fundingand LegislativeFrameworks ForSuccess

Project Management Buying andMerchandisingin a ChangingGlobal Industry

Term 410 weeks


Trend Prediction and FashionForecasting

This module gives an opportunity toexplore in more depth the importance andthe distinctions between Trend Analysis,

Trend Prediction and Fashion Forecasting. At its core is how analysts and forecastersidentify emerging trends and arrive ata commercial outcome understandinghow a societal trend emerges into afashion statement, and the implicationson product development, marketing and

brand strategies.

Buying and Merchandising in aChanging Global Industry

The ability to understand and interprettrends and translate them into stock instore is the focus of the module with theemphasis being on aligning product, brandpromise and customer prole. As well asbeing at the technological forefront of thecreative industries fashion is one of themost agile in its response to the

global shifts which are impacting upon allaspects of society, reecting the changes inwhich people live has a huge impact uponshopping channels the industry offers.

The module analyses on-line retailingas well as more conventional in storemethods, studying which businessmodels are best suited for specicmarkets. It studies the impact of thepsychology of the consumer in a specicglobal location.

Fashion Design and ProductDevelopment A strong understanding of the processesinvolved in developing products is keyto the success of any business in thefashion industry. The module covers howthis activity varies depending on whichmarket segment a company functionswithin, and how brands interpret trendsto deliver products to their customers atthe correct point of the fashion cycle toachieve the best nancial outcome.

Project ManagementProject management is a truly cross-functional discipline and, through theirengagement with this module, studentscan develop an awareness of theinterrelated nature and interdependenceof functional areas within business.

Students will demonstrate knowledgeand understanding of traditional andemerging modes of application of projectmanagement philosophy in contemporaryorganisational environments. Studentswill also have the chance to develop theskills to critically analyse and evaluatecurrent project management practicesin organisations and offer competentsuggestions for improvements of existingproject management processes.


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MBA International HumanResource Management (HRM)


The MBA International Human Resources Management specialist modules include:




Global HRM Strategies This module considers the political,economic and social factors that impacton international HRM and employeerelations. Through the study of the modulestudents will have the chance to learnhow to identify the human resource (HR)challenges and opportunities that facemultinational organisations, such as hownational and regional differences impacton the employment relationship. Studentswill also have the opportunity to evaluateinternational HRM strategies and policiesin a range of operational areas includingthe integration of markets such as Chinaand India.

Resourcing and TalentManagement

A major and fundamental objective ofthe HR function is the mobilisation of aworkforce. Organisations can only functionif they are able to assemble together teamsof people with the necessary skills, attitudesand experience to meet their objectives.

A further objective is then to retain effectiveperformers for as long as possible. Fromtime to time it is also necessary to dismisspeople from organisations.

This module focuses on these activities,focusing not just on the practical aspectsof recruitment, selection, employeeretention and dismissal, but also on thestrategic aspects to equip learners withthe knowledge and skills required forresourcing and talent management withina global context.

Developing People

This module aims to provide a groundingin the strategic management anddevelopment of people in organisations.

The module is based around the mainelements of the training model includingtraining needs analysis, training design,training transfer and evaluation.

In order to fully understand the context oftraining and development in organisations,students will consider the topics througha range of lenses - individual, teamand organisational - as well as gainan appreciation of the challenges thatglobalisation brings to the successfuldelivery of international employeedevelopment strategies. Students willalso consider the impact of aspectssuch as organisational structures, newtechnologies and the changing natureof the workforce.

International OrganisationalDevelopment

This module will critically evaluate a rangeof factors that shape and inuence theperformance of an organisation. Themodule will begin with an exploration ofthe role of organisational developmentin developing organisational structure,behaviour and culture before moving onto look at the different models of plannedchange. The study of managing changewill require students to understand thedrivers of change in organisations.

Term 110 weeks




Term 210 weeks




Global HRMStrategies

Term 310 weeks


Resourcing andTalent Management

Developing People InternationalOrganisationalDevelopment

Term 410 weeks

Internship, Consulting Project,Entrepreneurship Project, HRM Simulation Project or Dissertation


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Embarking on this journey of studyingMBA International HRM has beenan enlightening experience whichhas undoubtedly contributed to theenhancement of my career prospects.

It is a benecial way to improve skillsand to be wholly grounded in HRpractices and issues therein.






English: International students and students whose rstlanguage is not English require English language IELTS6.5 overall, with a minimum of 5.5 in each component,or equivalent




38/6438 2015/16 Prospectus

MBA International Marketing


The MBA International Marketing specialist modules include:

Digital Marketing This module can provide students with abalance of theory and application throughthe appraisal of digital marketing concepts,tools and strategies as well as the use ofpractical business case studies. DigitalMarketing reects the needs of studentsliving and working in a digital economy.

This module will allow students to acquirean understanding of the key issues facingmarketers in the rapidly growing area ofonline marketing, with specic emphasison the managerial implications of businessmodels and the related marketingapplications. It will offer a breadth ofknowledge and skills in key digitalmarketing disciplines that are in greatdemand from employers.

Buyer Behaviour Analysis The Psychology of Buying

This module aims to provide studentswith an insight into how consumers makebuying decisions and the various factors,psychological and social, that inuencethe decision-making process. Additionally,the studying of a specialist area requiresstudents to develop their skills ofacademic research and analysis. Themodule provides a sound basis for furtherstudy in marketing, advertising andcommunication psychology in particular.

Retail and Service Marketing This module provides students with afoundation in the theoretical and practical

aspects of retail marketing and describes theimportance, organisation and compositionof the contemporary retail sector. It alsoprovides them with an understanding ofthe elements of the retail marketing mixand considers the inuence of the socio-economic environment and the eld.

Creativity This module provides a criticalintroduction to the study of creativityin a business context. Students canlearn to critically assess the need forcreativity in management and businessand understand the theories underlyingcreative approaches. Students willevaluate the techniques for effectively andcreatively solving managerial problems

Accreditation

The programme is accredited by the

Chartered Institute of Marketing (CIM).Students completing MBA InternationalMarketing will be exempt on an APL basisfrom two CIM Professional Diploma inMarketing units.



Term 110 weeks




Term 210 weeks




Digital Marketing

Term 3

10 weeks


Buyer Behaviour Analysis

The Psychology ofBuying

Retail and ServiceMarketing

Creativity

Term 410 weeks



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Coventry University London Campushas a fantastic curriculum that supportsstudents and helps them achieve higherresults through practical seminars andindustry case studies. The assessmentsystem, comprising management reports,case study analysis, presentations anddebates, is also very practical, which givesthe students another link with the real

business world.






English: International students and students whose rstlanguage is not English require English language IELTS6.5 overall, with a minimum of 5.5 in each component,or equivalent.




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MBA Oil and GasManagement


The MBA Oil and Gas Management specialist modules include:

International Environmental Law This module gives students a detailedbackground of the global regulationsassociated with the oil and gas practiceas well as operations, technologies andstakeholders involved in the upstream,midstream and downstream sectors of theoil and gas industry.

Impact of Oil and GasProduction in a DevelopingWorld

This module provides in-depth details onthe activities involved in the explorationand production of crude oil and the effectsof these activities from the environmental,legal, political, commercial, social, nancialand economic perspectives. Currentstrategies of different stakeholdersinvolved in oil and gas production areanalysed in this module.

Integrated Emergency andDisaster Management This module seeks to impart knowledgeand skills required to manage industrialrisks and challenges experienced in theoil and gas industry. Tools and strategiesrequired for effective management of risksand disasters are explored in the courseof this module.

Oil and Gas ProjectManagement

This module is designed to providestudents with the chance to learn projectmanagement skills required to manageboth administrative and technical aspectsassociated with oil and gas relatedprojects. Management techniquesincluding the use of software tools areexplored, covering core concepts whichinclude project initiation, project execution,project risk management, communication,project planning, documentation and more.




Term 110 weeks




Term 210 weeks



Finance, Fundingand LegislativeFrameworks ForSuccess

InternationalEnvironmental Law

Term 3

10 weeks


Impact of Oil andGas Production in aDeveloping World

Integrated Emergencyand DisasterManagement

Oil and Gas ProjectManagement

Term 410 weeks



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Who is the programme aimed at? This programme is aimed at students with an interest in quantitative nancial

trading wishing to pursue a career in international nancial trading. The courseexamines the principles of global nancial markets, the methods and systems used,and their impact across a broad range of contemporary nancial trading.

Students will focus on trading and the behavior of global nancial markets, including theuse of a unique, simulated trading oor, which provides practical exposure and hands-onexperience in the art of trading.

The programme concentrates on the nancial and technical skills required in trading but alsoteaches business skills such as teamwork, communication, presentation and leadership skills.

Benets of this programme This programme provides students with the chance to develop the practical skills necessaryto become a professional nancial trader, to make professional, ethical decisions and todevelop further.

Students will have the chance to gain extensive experience of using Bloomberg terminals fornancial analysis, certied with the Bloomberg Essentials certicate, use professional tradingplatforms for real-time trading, and be a ow-trader on our simulated trading oor.

Students will be taught programming in languages such as VBA and C++ to assist themin becoming competent in stochastic nance and algorithmic trading. The course helpsto prepare students for the Society of Technical Analysts Diploma I and II exams.

CULC logo / EAU logo

MSc GlobalFinancial Trading



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UK/EU Fees: 10,250.

International Fees: 12,800.


Start dates: September and January.

Entry requirements: A second class honours degree (2:2) orequivalent. Applications from candidates with relevant experiencewill be considered on an individual basis.

English: International students and students whose rst languageis not English require English language IELTS 6.5 overall, with aminimum of 5.5 in each component or equivalent.


By choosing this course, students canbenet from:

a unique experience delivered by aninstitution with strong foundations ineducating business leaders;

work-related activities and lectures fromhigh-prole business gures;

extensive business contacts with a

wide range of organisations within theprivate, public and voluntary sectors,both in London and internationally;

help to progress their career throughadditional training in areas such asCV writing, presentation skills andinterview technique;

a programme that questionsconventional wisdoms and replacesthem with new and developingperspectives, new patterns of thinkingand new insights;

an action learning approach focusedupon team work, business simulationsand real-world projects, all of which areunderpinned by analysis and synthesis;

a possibility to undertake work-relatedprojects;

exposure to international businesspractice through an employer-informed curriculum and workingwith industry experts;

access to staff with a truly international

focus in their work, combined withcontinuing involvement in global businessthrough consultancy and research whichthey bring into their teaching;

opportunities for participation in eldtrips and external visits. Recentprojects have seen students engagewith partner universities in France,Germany and the Netherlands. In theCity of London, students have visitedBloomberg and the Bank of England.

Additional Skills Modules ASPIRE As an integral part of all postgraduateprogrammes, ASPIRE continues ourcommitment to delivering the businessskills that employers demand fromgraduates entering the workplace.Students will follow a series of bespokenon-credit bearing modules including

Academic and Professional Skills andEmployability and Consulting Skills.

See page 19 for full informationabout the ASPIRE programme.

Modules Global Financial Markets

Trading Economics

Stochastic Finance

Valuation of Securities andEquity Trading

Advanced Valuation andBond Trading

Financial Derivatives Trading

Understanding FinancialReporting

Financial Enterprise and SocialResponsibility

Business and ManagementResearch Methods


Academic and Professional Skills


Final term options

Internship/Consulting/ Simulation/DissertationWe offer a range of work-related optionsto students in the nal term of their

programme where they apply the coreknowledge and skills gathered duringthe course of their programme.

How will the programmebe taught? In a typical week students can

expect to attend up to 12 hoursof Knowledgecasts (lectures) andseminars.

Knowledgecasts last for up to onehour and large-group seminars for two

hours. Students will work with their

Programme Leaders to support andguide their personal and professionaldevelopment.

Each term, students will be supportedby a Module Leader and TeachingFellows in each of their modules.

Regular consultations with a PersonalSupervisor during business research.

Peer interaction and collaboration via

Coventry University London Campusonline learning platform.


How will I be assessed?We take a holistic approach toassessments helping students to becomemore critical, condent and independent.

To make the learning process moreinteractive and engaging students will beassessed through group and individualpresentations, exams, debates, tests andpractical project work.


Se e page s 12-15 f or f ull inf or mat ion about our w or k

e x pe r ie nce oppor t unit ie s .


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Who is the programme aimed at? This programme will suit highly motivated individuals who want to develop fashionmarketing and business skills to either work within the Fashion industry, explorenew ideas to set up their own business or extend family enterprises. Individuals whohave experience in allied industries such as advertising and wish to specialise infashion nd the course valuable. They can transfer and extend existing skills suchas commissioning multimedia advertising; therefore, moving into a more specialisedarea of expertise. Although the programme is open to graduates and professionalsfrom different backgrounds and industries, it will particularly suit and benet thosewho have some experience of the fashion industry either in retail, manufacturingor who have trained at undergraduate level in applied fashion design or marketingwishing to develop their business knowledge.

Benets of this programme

MSc

InternationalFashionMarketing


By choosing this course, students can benet from:

exible start dates in Septemberand January;

a unique experience delivered by an institutionwith strong foundations in educating businessleaders;

work-related activities and lectures from high-

prole business gures;

help to progress their career throughadditional training in areas such as CV writing,presentation skills and interview technique;

a pr ogramme that questions conventionalwisdoms and replaces them with new anddeveloping perspectives, new patterns ofthinking and new insights;

an action learning approach focused uponteamwork, business simulations and real-world projects, all of which are underpinned byanalysis and synthesis;

business start-up advice and supportfor students who wish to start theirown business.


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Modules

Sustainable Strategy fromPlanning to Implementation

The module challenges conceptsof strategy, its scope, purpose andoutcomes and provides a practical outlineof a number of different approaches tostrategic management.

Marketing in a Global Age

This module studies marketing: theapplication of marketing techniquesand concepts to a number of differentenvironments. It analyses the nature ofmarketing, the core concepts, techniquesand processes.

Trend Prediction andFashion Forecasting

This module is an opportunity to explorein more depth the importance and thedistinctions between Trend Analysis,

Trend Prediction and Fashion Forecasting.

International Fashion Marketing Applying new methodologies in marketingplanning is key to any successful strategyand this module focuses upon reallyunderstanding the theoretical underpinningof a plan with rigorous research into storelocation, customer proling and digitalfashion communication platforms.

Fashion and BrandManagement

This module allows studentsto study the diverse aspectsof fashion and brandmanagement by means oflectures and applied research.

They are required to investigatethe high street, luxury brands,niche markets and sportswearmarkets in actual and online formats.

Buying and Merchandising in aChanging Global Industry

The ability to understand and interprettrends and translate them into stock instore is the focus of the module with theemphasis being on aligning product,brand promise and customer prole. Themodule analyses on-line retailing as well asmore conventional in store methods.

Buyer Behaviour This module aims to provide studentswith an insight into how consumers makebuying decisions and the various factors,psychological and social, that inuence thedecision-making process.

Retail and Service Marketing

This module provides students with afoundation in the theoretical and practicalaspects of retail marketing and describes theimportance, organisation and composition ofthe contemporary retail sector.

Business and ManagementResearch Methods

This module introduces students tothe major theoretical perspectives andresearch strategies and associatedmethodologies in business andmanagement research.

Final term options

Internship/Consulting/ Simulation/DissertationWe offer a range of work-related optionsto students in the nal term of theirprogramme where they apply the coreknowledge and skills gathered duringthe course of their programme.

See pages 12-15 for fullinformation about our internshipsand work-related opportunities..

Additional Skills Modules ASPIRE As an integral part of all postgraduateprogrammes, ASPIRE continues our

commitment to delivering the businessskills that employers demand from

graduates entering the workplace.

Students will follow a series of bespokenon-credit bearing modules including

Academic and Professional Skills andEmployability and Consulting Skills.

How will the programmebe taught? The core modules are primarily taught in

four hour blocks each week over a ten

week period and typically students willhave between three and four modulesper term.

The classroom teaching format consistsof one hour Knowledgecast and threehours block teaching of seminar (onehour) and studio practice (two hours).

Students have the opportunity to go tonational and international trade shows;other eld trips include visits to exhibitions,British Fashion Council study days and instore research.

Students will be supported by theirProgramme Leader, fashion staff andmodule leaders.

There is on campus access tothe industry standard fashiondatabase, WGSN.


How will I be assessed?

A mixture of seminar and workshopactivities, group tutorials, presentations,online research notebooks and writtenassignments.

Individual and group programme work.



UK/EU Fees: 10,250.

International Fees: 12,800.

Scholarships and discounts: Up to 2,000 available. For full informationon scholarships and discounts visit www.coventry.ac.uk/londoncampus/ scholarships

Start dates: September and January.

Entry requirements: A second class honours degree (2:2) or equivalent. Applications from candidates with relevant experience will be considered on anindividual basis.

English: International students and students whose rst language is not Englishrequire English language IELTS 6.5 overall, with a minimum of 5.5 in eachcomponent or equivalent.


A SP IR E Ce r t icat e of P ar t ic ipa t ion Se e page 19


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MScEmployabilityLeadershipWho is the programme aimed at?

All those who are working, or aspiring to work, in the EmploymentRelated Services (ERS) sector. The ERS sector prepares people for theworld of work through the provision of work skills and work experiences.It also helps unemployed adults into sustainable employment through arange of interventions including the Work Programme.

Benets of this programmeWhen joining this programme students will explore the key challengesof procuring and delivering public service employability contracts. Theywill be taught at the highest standard from expert practitioners onevery module to enable them to work as an effective leader. They willhave access to the very best professional development to help preparethem to deal with both the challenges and the opportunities that theemployment related services sector has to offer.

When choosing this programme students will benet from:

expert industry practitioners delivering all teaching andlearning supported by academics;

modules developed to meet ERS sector requirements;

weekend teaching blocks;

real case studies of practice and excellence in employmentrelated services;

networking opportunities with peers within the ERS industryand Government.


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Serco is delighted to sponsor the MSc EmployabilityLeadership and help develop the industrys futureleaders. Welfare-to-work is one of the most dynamicand fast developing sectors, supporting the growthof economies at home and overseas, and it is set to

continue to grow and diversify for many years to come.It is essential that people employed within the industry,and those aspiring to work in it, have access to the verybest professional development, preparing them to deal

with both the challenges and the opportunities that thissector has to offer.

Program StructureWe understand the need for a good study,work and life balance. The programme isdivided into three awards. You can enrolas a continuous programme of study over2.5 years or take short breaks betweenstudy periods.

Postgraduate Certicate

Understanding theLabour Market

The contextualisation of research into locallabour market conditions and applicationof the basic principles of labour marketeconomics to predict and respond toemployment trends, vacancies and trainingneeds. This module tests methodologiesand competencies for sourcing andinterpreting key employment data

Understanding Employabilityand Commissioning

Students will examine key trends inemployability and commissioning includingevidence for what works, how policy andcommissioning is impacted by politics andwhat the future holds for employabilityprovision. The policy and commissioningapproach of key commissioners, keymarket drivers, including price, capability,quality and reputation and the distinctivefeatures of EU funding will be examined.

Effective Supply ChainManagement

An understanding of the strategic designof supply chains that meet the complexneeds of customers and satises businessand commissioning needs. Students willgain an understanding of the commercialand political impact of risk transfer andacquire knowledge and understandingof applicable quality.

Developing EffectiveEmployability PartnershipsExplores what constitutes sustained,successful, relationships with employersat a local, regional and national leveland challenges partnership approachesin the context of employabilityprogramme delivery.

Developing People andManaging Talent

The strategic management anddevelopment of people and talent inorganisations is the focus of this module.

The main elements of the training modelincluding training needs analysis, t rainingdesign, training transfer and evaluationwill be examined.

Financial Management

An introduction to understanding nancialreports, nancial risk management andits commercial impact. Starting with anexamination of the fundamental accountingconcepts, the focus turns to interpretinga set of company accounts. The moduleexamines and integrates the mainbranches of nancial accounting, nancialmanagement, and corporate nance.



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Postgraduate Diploma

Strategic Planning inUncertain Times

The challenges of implementing strategicdecisions. Students will explore thestrengths and weaknesses of strategicmanagement approaches and recognisewhere and how they might be used withadvantage. The module also highlightsthe international scope of strategicmanagement and looks at the role ofstrategic alliances and internationalcollaborations in establishing and nurturingcompetence for the achievement ofstrategic advantage.

Improving OperationalPerformanceEvaluation of strategic businessperformance and appropriate performance

measures. Students will analyse a varietyof quality management tools, and selecttechniques to evaluate managementdecisions in relation to costing, pricing,product range and marketing strategy.

Governance, Riskand ComplianceCovering the statutory basis of governancein company and charity law, employmentlaw, data protection, and other compliancerequirements. Students will examine riskmitigation and best practice in managingr

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