1.02 Discuss the impact of 1.02 Discuss the impact of sports and entertainment sports and entertainment

marketing on the marketing on the economy.economy.

MarketingMarketing

The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

ProductsProductsInclude both goods

and services

GoodsGoodsGoods are

tangible objects that are useful to consumers.

Examples: tennis rackets, soccer balls, uniforms.

ServicesServicesServices are intangible and include tasks or acts performed for a customer for a price or fee.

Examples: Going to a Broadway play or to a NASCAR race.

Sports MarketingSports MarketingThe involvement of sports to

develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers.

Includes sponsorship, endorsements, promotion, and fan clubs.

Professional TeamsProfessional TeamsBasketball: L.A. LakersFootball: Carolina PanthersHockey: Carolina Hurricanes

Collegiate and Scholastic Collegiate and Scholastic TeamsTeams

UGA-University of GeorgiaFSU-Florida State UniversityUniversity of Miami

Venues: Arenas, Stadiums, Venues: Arenas, Stadiums, Coliseums, SpeedwaysColiseums, Speedways

Verizon AmphitheaterLowe’s Motor SpeedwayCricket Arena

Commercial FacilitiesCommercial FacilitiesMarina Boat Land

Health ClubsHealth ClubsGold’s GymYMCATriangle SportsPlexLadies Fitness and WellnessQuincy Roberts’ Elite Fitness

Center

RecreationRecreationAerobicsSoccerBasketballSwimmingArea parks

CampsCampsTennis CampBasketball CampSoccer CampCamp Thunderbird

Professional Individual Professional Individual SportsSports

PGAWorld Tennis AssociationPBA

Professional Individual Professional Individual SportsSports

Running Swimming Golf Bowling

Amateur SportsAmateur SportsAAU-Amateur Athletic Union

AgenciesAgenciesMLB-Major League BaseballNBA-National Basketball

AssociationNFL-National Football LeagueNCAA-National College Athletic

AssociationSECACC

Sport Support ServicesSport Support ServicesNASCAR Winston Cup Racing

Wives Auxiliary

Sporting Goods IndustrySporting Goods IndustrySports TownAsicsNikeAdidasDiadora

Sport SponsorsSport SponsorsCoca-Cola 600Cadillac sponsoring the

PGA TourWachovia Cup

Tournament at Quail Hollow Country Club

Sports MediaSports MediaSports NetworkFox Sports NetESPN Radio

Entertainment MarketingEntertainment MarketingInvolves the use of entertainment

to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

Music IndustryMusic IndustryMaverick RecordsPSE RecordsJMG RecordsQuincy Jones

Movie IndustryMovie IndustryWarner BrothersDisneyActors

Theme ParksTheme ParksSix FlagsFamily Fun CenterCarowinds Theme Park

Radio IndustryRadio IndustryFMAMCountryRapHip-hopJazzSirius satellite radio

Film IndustryFilm IndustrySundance Film Festival

Television IndustryTelevision IndustryDawson’s Creek is filmed in the

Wilmington area

Dramatic Arts IndustryDramatic Arts IndustryChildren’s TheatreAdult’s TheatreBelk Theatre

Video Game IndustryVideo Game IndustryX-BoxNintendoSonySega

Fine Arts and Science Fine Arts and Science IndustryIndustry

Smithsonian Museum

Mint Museum

Night Club IndustryNight Club Industry

Literacy IndustryLiteracy IndustryLibraryInternetBooks

Casinos IndustryCasinos IndustryLas VegasRenoHarrah’s

Hobbies/Craft IndustryHobbies/Craft IndustrySouthern Christmas Show

Trends in Sports & Trends in Sports & EntertainmentEntertainment

Sports:– Naming Rights– X-Games– Sport Specific

Channels

Entertainment– Internet Web

Casts– MP3’s– DVD’s

Importance of Sports and Importance of Sports and EntertainmentEntertainment

Generates about $213 to $350 billion in revenue.

Approximately 105 million watched the Super Bowl in 2010.

30 seconds of advertising time during the 2010 Super Bowl was $2.7 million.

The average attendance per NFL game is 66,000.

Importance of Sports and Importance of Sports and EntertainmentEntertainment

In 2009, NFL averaged 17.6 million viewers, the most in 23 years.

The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN.

The NBA average is about 16,993 attendants.

The average MLB attendance is 25,000 per game.

Importance of Sports and Importance of Sports and EntertainmentEntertainment

Over 35 million people visit Walt Disney World each year.

. Rank Title Worldwide Box Office 1 Avatar (2009) $2,728,468,373 2Titanic (1997) $1,835,300,000 3

The Lord of the Rings: The Return of the King (2003) $1,129,219,252

4 Pirates of the Caribbean: Dead Man's Chest (2006) $1,060,332,628

5 The Dark Knight (2008) $1,001,921,825

Importance of Sports and Importance of Sports and EntertainmentEntertainment2009 Home Access To:

AmongHomesWith:

               

%Cell

Phone 

%DVD

Player 

%Internet

  

%PersonalComputer 

%Satellite

Dish 

%VideoGame

System

%VCR

  

%MP3

Player 

 

 

Total

86.6 88.3 77.7 81.7 26.9 31.7 72.5 42.4U.S.