101021 styles lecture

Design Studio

NABA - Design Studio 2010 - communication class 21 october 2010, communication / styles

communication class

communication / styles

NABA - Design Studio 2010 - communication class 21 october 2010, communication / stylesNABA - Design Studio 2010 - communication class 21 october 2010, communication / stylesNABA - Design Studio 2010 - communication class 21 october 2010, communication / stylesNABA - Design Studio 2010 - communication class 21 october 2010, communication / styles

Design Studiowhat are we doing today?

communication / styles2.00-5.00 pm

# work (better) explanation

# communication lecture (open source)- physical outputs- key elements- styles and languages

# assignment for next week# work in class

NABA - Design Studio 2010 - communication class 21 october 2010, communication / languagesNABA - Design Studio 2010 - communication class 21 october 2010, communication / stylesNABA - Design Studio 2010 - communication class 21 october 2010, communication / stylesNABA - Design Studio 2010 - communication class 21 october 2010, communication / stylesNABA - Design Studio 2010 - communication class 21 october 2010, communication / styles

next steps | definition 1) event visual communication designconcept and strategy in 1 week[whole team together]

2) magazine, what will it be?mock-up and strategy in 1 week[whole team together]

3) output developmentduring november[individual roles]



inputs today / work in class today / assignment






inputs next lesson / work in class next lesson / assignment




= before talking about magazines you have to design the communication strategy and outputs for the event during Salone del Mobile:




1) deciding and define what do you need for the event week (physical and virtual outputs you want to create, delivery conditions of these outputs....)




2) deciding and define what do you needbefore and after the event week( anticipations and outputs you need after the week..)




3) deciding and defining the visual language (style) of the whole communication:- graphic style(mood, colors, fonts, kind of images you use, graphic rules...)- possible new graphic elements- all the graphic in the space (showroom, fuorisalone)



DECIDE everything in 1 week,


next steps | definition 2) magazine, what will it be?mock-up and strategy in 1 week[whole team together]

let’s press pause on it for 1 week:when you will decide the communication moods and languages for the whole experience, you will be ready for the magazine!

( inputs and references next lesson)


next steps | definition 3) output developmentduring november[individual roles]

anticipation of what will happen starting from the following lesson:how to develop the work for the magazine?



anticipation of what will happen starting from the following lesson:how to develop the work for the magazine?

you will take different roles,your team will be really an editorial staff



roles:

1 person / communication content responsiblethis person will design and realize all the event visual communication, to be included in the magazine



roles:

1 person / magazine content producer this person will be responsible of all the contents of the magazine: what kind of contents, where to put them, how to organize them....



roles:

1 person / magazine art director this person will be responsible of the graphic aspects of the magazine: from the mood, to the pagination, to the translation in visual outputs of all the contents.

NABA - Design Studio 2010 - communication class 21 october 2010, communication / languages

next steps | definition



part 1communication class

communication / styles


1) physical outputs | references

what printed/crafted materials are we going to design for our event?

a selection of helpful references and inspirations.



brochures / foldables



brochures / foldables



books / catalogs



books / catalogs



books / catalogs



books / catalogs



books / catalogs



books / catalogs



posters / calendars



posters / calendars



posters / calendars



posters / calendars



magazines / booklets


















maps



maps



packaging / boxes



packaging / boxes



packaging / boxes



packaging / boxes



packaging / boxes



packaging / boxes



packaging / boxes



packaging / boxes



packaging / boxes



objects / apparel



objects / apparel



objects / apparel



objects / apparel



objects / apparel



objects / apparel



objects / apparel



labels



labels



labels



postcards / invitation cards



postcards / invitation cards



stamps



stickers



cards / games



cards / games



vehicles



vehicles



wallpapers



wallpapers



websites



websites



websites



websites



websites



mobile apps



all over the city...














2) key elements | exploration

what elements are we going to combine to create our event graphic identity?a selection of helpful references and inspirations.



the elements



logotype



logotype



logotype



color scheme



color scheme



color scheme



color scheme



color scheme



typography



typography



typography



typography



typography



typography



geometries



geometries



geometries



geometries



icons



icons



patterns



patterns



layouts



layouts



layouts



materials



materials



materials



photography



photography



photography


3) style & languages | discussion

what style are we going to pick for our brand experience?let’s comment and discuss a few examples of brand identity.



embassy - a jewelry



embassy - a jewelry



embassy - a jewelry



embassy - a jewelry



embassy - a jewelry



embassy - a jewelry



embassy - a jewelry



embassy - a jewelry



embassy - a jewelry



embassy - a jewelry



embassy - a jewelry



embassy - a jewelry



embassy - a jewelry



embassy - a jewelry



embassy - a jewelry



embassy - a jewelry



embassy - a jewelry



embassy - a jewelry



just moved - a delivery service


















tea - a tea-bar



tea - a tea-bar



tea - a tea-bar



tea - a tea-bar



tea - a tea-bar



tea - a tea-bar



tea - a tea-bar



tea - a tea-bar



tea - a tea-bar



tea - a tea-bar



tea - a tea-bar



tea - a tea-bar



tea - a tea-bar



tea - a tea-bar



tea - a tea-bar



tea - a tea-bar



tea - a tea-bar



tea - a tea-bar



tea - a tea-bar



kolachy - a restaurant















butterfield - a catering service





















triennale - an architecture exhibition





















vinseum - a wine museum















bella sicilia - an italian grocery





















zi zai - a chinese herbalist









nat geo wild - a documentary channel
























naturaleza - a digital agency























3b) style & languages, evolution | discussion

what evolution in style can we notice in famous brands? why?let’s comment and discuss a few examples of logo design evolution.



8th continent



crystal light



crystal rock



roosevelt university



suny



seattle’s best coffee



united



double tree



mount royal college



melbourne fc



espn college football



luther’s



australia



egypt



romania



chile



mc cain



google



wikipedia



md anderson



mtv



technicolor


finally, to help you with the design process:

photoshop and illustratorgetting started tutorials!



photoshop

http://articles.sitepoint.com/article/getting-started-photoshop



illustrator

http://articles.sitepoint.com/article/graphics-illustrator-freehand


Design Studioassignment / thursday 28th

each team has to define and present:

# the communication strategy for the experience

# the phisycal outputs needed

# the style

(everything will be then developed and realized)


Documents

101021 styles lecture