10 Must Haves for A Successful E-Newsletter

First and foremost, your E-Newsletter must have a:

1.SUBJECT LINE

● Make it Newsworthy

Fear, Pride, Insecurity, Curiosity, Love, Happiness, Boredom, Laziness, and

One last thing to remember about Headlines: make them believable. Nothing gets deleted faster than an

outrageous and unbelievable headline.

2.VOLUME NUMBER AND A DATE.

It may seem obvious, but one thing that is consistently overlooked in E-Newsletter publication is the volume

number and date. Every newsletter that you send should have a volume number and a date to be consistent. Consistency is key to establishing yourself and your

company as a reliable and credible source of information and the kind of company that your customers will return

to time and again.

3. THEME

Each newsletter that you put out to the world should have a consistent theme running throughout. Regardless if you

have one article or ten, they should be linked with your theme-and your theme should be referenced in the

headline.

A restaurant might highlight specific ingredients, time saving tips in the kitchen, or upcoming seasons and

holidays. The articles could reference menu items or recipes that they use as a marketing tie in.

4.INFORMATION

Your newsletter must contain useful information. Content Is Key! Even if your newsletter contains an editorial piece,

you need to give your readers something valuable.

This quotation ties in to the next E-Newsletter necessity:

5.An Option for Reader Feedback

An option for reader feedback in a newsletter is a good way to build your community and to add content to the publication. It not only lets you know what the readers are responding to in your newsletter but it encourages

reader participation and people, whether they admit it or not, like to see their name in print.

6.AN OFFER

Besides endearing your clients and prospects to you and your company, the main purpose of an E-Newsletter is to

build your business or in other words, SELL.

7.LINK TO YOUR WEBSITE

8.VIRAL MARKETING

Viral marketing is a term used by marketing specialists which simply means encouraging current customers and

prospects to share your message with their colleagues and friends.

Viral Marketing is FREE FOR YOU. A simple message consistently included in each and every newsletter,

preferably in the same place each time, that encourages recipients to forward your newsletter to friends, family,

and colleagues is all you need. The bonus is that there is an implied endorsement of your services to recipients of

your forwarded newsletter.

9.AN OPT-OUT

While an E-Newsletter is a great source for building your opt-in database, you MUST provide your recipients an

option to opt-out. No one likes to be trapped into receiving an unwanted e-mail.

Be sure to make good on all opt-out requests to avoid angering and alienating clients and prospects.

10. SIGNATURE

All material on this site is provided for information only and may not be construed as medical advice or

instruction. No action should be taken based solely on the contents of this information; instead, readers should

consult appropriate health professionals on any matter relating to their health and well-being.

www.healthline.org 1800-555-1212 or e-mail us at info@healthline.org

Or for a more personal touch

Sincerely,

Annette Elton

Annette@AMBCreative.net

www.AMBCreative.net

866-818-2917

It is important to have a signature for several reasons:

1.Consistency

2.Ease of use. If the reader prints out the newsletter then your contact information is readily available.

3.Professional appearance.

4.Another opportunity for your client/prospect to contact you by clicking on your web link or e-mail link.

5.Possible legal protection.

If you have any questions regarding E-Newsletters, please feel free to contact me.

Happy Writing and Selling!

Annette Elton

AMBCreative, LLC

.

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