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1
Web 2.0 and Government
September 12 2007
2/Translates to…
Why care? IBM 2006 Global CEO Study identifies the key problems that Web 2.0 can help with
Public sector organizations will need to enhance existing organizational capabilities and business models to manage anticipated size of change
For maximum impact it is imperative, though challenging, for public sector to integrate business and technology
Public sector needs to increase depth and scope of collaboration with others (i.e. citizens and constituents) to gain flexibility and drive innovation
Power shift: need to proactively adapt our reach and engagement strategies to get to and understand our communities
Adaptable technology models offering potential for rapid new service deployments and lower infrastructure cost
Enable internal and external collaboration and attract and maintain the new workforce
By 2008 most Global 1000 companies will have adopted several technology aspects of Web 2.0
3
Web 2.0 is “just” the evolution of the Web
Web 2.0 is about connecting people, and making technology efficient for
people.
Web 1.0 was about connecting computersand making technology more efficient
for computers.
Web 2.0 changes the way in which businesses interact with its customers:
it’s aboutcommunities and social networks
contextual relationships knowledge sharing
people and the way they collaborate
Web 1.0Get it online
Connecting computersPersonal websites
Britannica OnlineDomain speculation
Screen scrapingContent management
Directories
Web 2.0Make it workConnecting peopleBlogs, Facebook, MySpaceWikipediaSearch Engine OptimisationWeb servicesWikisTagging
4
Web 2.0 characteristics affect front end function and infrastructure architecture
The web as platform Harnessing collective
intelligence Data is the next “Intel
inside” End of the software
release cycle Lightweight
programming model Software above the
level of a single device
Rich user experience
But although there is technology involved, the social and participatory aspects of the business models are what is important
5/internally…
What might government do?
Externally Syndicate news with feeds Share public data via
lightweight interfaces Reach people where (and
when) they live with rich media and mobile
Foster online communities
Internally Open the firewall to
relevant external social tools (it will happen somehow anyway)
Give everyone open access to internal social tools
Spend more time on policies, less on policing
Support people in their activity
Collaborate internally with the appropriate tools – and encourage early adopters
6
Intellipedia: Capture, share and analyze with the wisdom of crowds
7
UK government communicating through popular media
8/tools…
Law enforcement using YouTube to reach more potential witnesses
9
Government exposing data for greater impact
Declan Butler (a reporter for Nature) is mapping H5N1 news reports onto Google Earth and posting them on his blog
Declan Butler (a reporter for Nature) is mapping H5N1 news reports onto Google Earth and posting them on his blog
10
Jams conduct electronic brainstorming sessions with a large audience
Jams conduct electronic brainstorming sessions with a large audience
Leveraging the wisdom of crowds - collecting and refine ideas in real time
11
Legend:
– events
– changes
– 50 latest
/Interacting virtually…
Built in two days by two people – became a huge geo-database for rescue and welfare personnel
Built in two days by two people – became a huge geo-database for rescue and welfare personnel
Letting people help themselves (Scipionus, after Katrina)
12
Early entry into the blogosphere – sharing useful information
13
YouTube competition for public information video – hope to go viral and reach millions
YouTube competition for public information video – hope to go viral and reach millions
Letting people help themselves (and reduce the cost of doing it)
14
Texas HHSC - rapid deployment of new processes in response to emergency
15
IBM products to enable Web 2.0 in the enterprise – and who else is trying
Quickr Connections Expeditor Portal QEDWiki and others at alphaworks
Significant open source tools Microsoft and Adobe promoting competitive
frameworks
16
Questions
17
Actions and people
See Lotus Connections in action: http://www.youtube.com/watch?v=LBvIeFbta9I
See QEDWiki in action: http://www.youtube.com/watch?v=YJrNE_5Wmhs
Try QEDWiki on Alphaworks: http://services.alphaworks.ibm.com/qedwiki/learn.html
Participate by blogging: http://blogs.tap.ibm.com/weblogs/
Or by contributing to a wiki: https://w3.webahead.ibm.com/w3ki/
Talk to your software sales colleagues Talk to IBM early adopters - and read their blogs
and wikis Become an early adopter
http://w3.tap.ibm.com/myTAP/
Talk to your customers, demonstrate what we have, maybe run a workshop to identify new opportunities around Web 2.0