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Walk to End Alzheimer’s TrainingNew Team Kickoffs
Wendy Folk & Katie Schuldt
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Funding the Mission
Last year team growth was flat $1,086 Team Fundraising Average If our Walks recruited 10 more teams each we
would have raised an additional $7M How many new teams could your Walk committee
recruit? We want our Walks to be the premier Walk in the
community with more walkers!
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Walk Survey – How Did You Hear About Us?
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Sample with bar graph
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Walk Committee – Team Recruitment Chair
Responsible for recruitment of new Walk teams and the Walk Kickoff
Ability to recruit a committee that can recruit new Walk teams from all sectors of the community and coach the new teams to fundraise through Team Captain engagement
Each committee member is responsible for recruiting a a specific number of new teams
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Team Recruitment
Are we setting teams and team members up for success?- On average, it takes a week to raise $100- 1 month to raise $200- 2-3 months to raise $300
When should we be focused on recruiting new teams?
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New Team Prospects Tracking Spreadsheetwww.alz.org/walkvolunteers
RESOURCE
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Kickoff Toolkit
www.alz.org/walkvolunteers
RESOURCE
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Kickoff Powerpoint Template
www.alz.org/walkvolunteers
RESOURCE
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Kickoff Invitations
Recipients should be expecting the invitation Don’t forget: the location, the date, the time,
how long it will last, how to RSVP, the RSVP deadline and other details such as who to contact for more information, if food will be served and the dress code if applicable.
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Kickoff Invitations
Each committee member is responsible for following up with the contacts they invited
Reminder calls should be made to all that RSVP’d yes and those you have not heard from yet
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Kickoff Location
Location, location, location Breakfast/ Lunch/ After work No Mondays Food/ Décor/ AV Parking/ Signage
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Agenda
Agenda Time Speaker(s)
Welcome/ Video 5 min Emcee
Fighting Alzheimer’s disease 13 min Event Chair & Program/ Service Speaker
How to be a Team Captain 8 min Emcee & Past Team Captain
Walk Info, Leadership & Sponsorship recognition
6 min Event Chair
Team Development 5 min Team Recruitment Chair & Champions Club member
Call to Action 3 min Emcee
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Agenda Call to Action
How many of you are ready to make a real difference against Alzheimer’s? I mean truly ready? If you are up for the fight, stand up and let your community know – I want to
celebrate you on Walk day, but I also want to celebrate you today. Stand if you are going to be a Team Captain at this year’s Walk! Start clapping to celebrate them – keep them standing and get louder in ask This is exciting – look at all of you that are committed to fighting this disease!
Thank you so much! I can’t wait to see you and your teams on Walk day.
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Agenda Reminders
Music Welcome committee 1 Entry with registration Slide show of pictures Team Captain kits ready Interest cards on the tables Committee could wear the Walk shirts Laptop Registration
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Extra Ideas
Have a theme Advocate sign up table Door prizes or giveaways Team Captain buttons/pins as décor Past team photos as centerpieces Balloon arch Centerpieces with Promise Garden flowers
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Lessons Learned
Coach speakers Multiple call to actions 1 Hour Re-check any A/V Registration bottle-neck Experience starts when
people arrive
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Team Captain Engagement Plan
www.alz.org/walkvolunteersRESOURCE
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Timeline Audience Call Call Speaking Points2 Days After Kickoff
All Kickoff Attendees
Kickoff Thank You Call
Purpose: Thank you for attending, team registration, walker recruitment and fundraisingThank them for attending KickoffAsk if they have signed up online yet – if not send them link the registerAsk them what their team member goal isRemind them that each walker that raises a minimum of $100 will receive an event t-shirtAsk about their team fundraising goal and remind them about the incentive program and Champions ClubTell them you will be calling them again to see how they are doing and let them know how to contact you with any questions
Follow-Up to Those Who Attended
Timeline Audience Call Call Speaking Points2 Days After Kickoff
Kickoff No-Shows
No Show Follow-Up Call
Purpose: Team Captain recruitment and registrationWe missed them at the KickoffRemind them we still would like them to join us and be a Team CaptainEncourage them to sign up online – send them the link to registerArrange to meet with them and drop off “Walk materials” (team captain kit)Tell them you will be touching base with them to see how they are doing and let them know how to contact you with any questions
Follow-Up to Those Who RSVP’d But Didn’t Attend
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Timeline Audience Call Call Speaking Points2 Days After Kickoff
Prospective Team Captain that RSVP’d No to Kickoff but Still Interested
Follow-Up Call Purpose: Team Captain recruitment and registrationRemind them we still would like them to join us and be a Team CaptainEncourage them to sign up online - send them link to registerArrange to meet with them and drop off “Walk materials” (team captain kit)Tell them you will be touching base with them to see how they are doing and let them know how to contact you with any questions
Follow-Up to Those Who RSVP’d No But Are Still Interested
Timeline Audience Call Call Speaking PointsWeek After Kickoff
Past Team Captains Still Not Registered, Prospective Team Captains that Didn’t RSVP at All and outstanding New Team Captain Prospects
Follow-Up Call Purpose: Team Leader recruitment and registrationRemind them we still would like them to join us and be a Team CaptainEncourage them to sign up online - send them link to registerArrange to meet with them and drop off “Walk materials” (team captain kit)Tell them you will be touching base with them to see how they are doing and let them know how to contact you with any questions
Follow-Up to Any Outstanding Team Captain Prospects
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