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Vente Privée headquarters

Location: Saint Denis, France Date: 2016

Solution and technologies: Archistructure Architect: Willmotte

IntroductionCommissioned directly by venteprivée.com’s CEO Antoine Grangon for architect Jean-Michel Wilmotte, the building known as Le Vérone proudly shows off a lattice façade in white Ductal®, visible along the A1 highway across from the Stade de France, on the outskirts of Paris.

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Description

Performance

The visibility exposure it receives is exceptional: every day nearly 45,000 cars drive by the remarkably airy Ductal® lacework which subtly entwines Pucci de Rossi’s calligraphy of the company’s monogram: VP.com.

Each Ductal® lattice panel is reinforced with stainless steel fiber and measures a standard length of 4 meters with a thickness of 10 centimeters. The cross section of the web is flat on the back but rounded in the front in order to soften the light that passes through the designer’s lattice concept.

Ductal® Archistructure solution is the only white-based mineral material offering the technical properties needed to create a design encompassing more than 50% voided space. The panels are suspended off the façade by a telescoping attachment system, and incorporate subtle lighting on the back, giving the overall effect of a completely free floating lattice.