Upload
jamar-basden
View
214
Download
0
Tags:
Embed Size (px)
Citation preview
1. US Partner: Competitor or Complementary Player?
2. Single partner for several applications or multiple partners per each?
3. Funding options for research projects?
PCCI January 19, 2009
Diana Mackie, Business Dev. Silvia G Codony, Clinical Research
Contura International A/S(Archive Version)
Contura Business Units
For urinary incontinence
PipelineNew applications of soft tissue
filler technologyFor facial augmentation
Contura is a medical technology company based in Denmark focused on developing, manufacturing and commercializing
soft tissue fillers that enhance the quality of people’s lives
Contura is a medical technology company based in Denmark focused on developing, manufacturing and commercializing
soft tissue fillers that enhance the quality of people’s lives
2000: • Contura established
2001: • Aquamid® granted the CE-marking for use in soft tissue facial augmentation
2003: • Bulkamid® granted the CE-marking for use in the treatment of female urinary
incontinence
2004: • Launch of Aquamid® Reconstruction for lipoatrophy, rhinoplasty and volume
correction
2006: • FDA grants Aquamid® I D E, allowing its use in a major comparative clinical
trial in the United States
2007: • Contura and ETHICON, a J & J company, sign agreement granting ETHICON
exclusive worldwide distribution rights for Bulkamid®.
• Contura’s United States subsidiary Contura Inc. established
• Contura awarded the Product Differentiation Innovation Award for Aquamid® by
Frost & Sullivan
2008: • Clinical trial of Bulkamid® in the United States begins
• New manufacturing facility completed
Contura History and Milestones
Aesthetic Filler Market
Aquamid® Positioning
Aquamid® Pivotal Clinical Trial Results
Partnership Opportunity
US Aesthetics Filler Market
Total Aesthetics Medicine market size exceeds $13 Billion* – Surgical procedures $ 8.4 B
– Non-Surgical procedures $ 4.8 B
Non-Surgical Procedures market size, includes MD fees & product– Botox > $ 1 B
– All soft tissue fillers $ 1 B
Number of Procedures– Botox 4.6 M $350 M at office retail
– Soft Tissue Fillers 1.5 M $350 M at office retail
* Source: Data from 2007 ASAPS and the May 2008 Millenium Research Group Report
Market Dynamics: Many New Introductions
2004 2005 2006 2007 2008 2009
Radiesse Elevess relaunch Restylane Sculptra Juvederm Evolence Artefill (Puragen), Perlane Prevelle___▼_______▼________________▼_▼_▼_▼______▼_▼_▼▼__________►
Sources: industry studies, publications, company information Hyaluronic Acid brands (HAs) , Particle and Polymer brands (PPFs), Collagen brand
After cannibalizing Collagen, HA growth was blunted.
Number of procedures
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2003 2004 2005 2006 2007
Collagen
Auto. Fat
Hyaluronic Acid
Radiesse
Sculptra
Artefill
Source: ASAPS
(ASPS data show same effect)
Competitive PlayersPortfolio Approach in high gear
• Allergan: Botox + very successful launch of Juvederm line
• Mentor: PurTox + Prevelle Silk launch + PLEs (acquired by J&J)
• BioForm: Radiesse + Relaxed Expressions (RF technique alternative to neurotoxin)
• Medicis: Neurotoxin + Restylane line
• Artes Medical: Elevess (HA) + Artefill long duration filler (now in Chapter 7)
Bundling promotions is a key factor for success and is believed to help hold physicians loyal to your line.
Aesthetic Filler Market
Aquamid® Positioning
Aquamid® Pivotal Clinical Trial Results
Partnership Opportunity
US Aesthetics Filler Market
Total Aesthetics Medicine market size exceeds $13 Billion* – Surgical procedures $ 8.4 B
– Non-Surgical procedures $ 4.8 B
Non-Surgical Procedures market size, includes MD fees & product– Botox > $ 1 B
– All soft tissue fillers $ 1 B
Number of Procedures– Botox 4.6 M $350 M at office retail
– Soft Tissue Fillers 1.5 M $350 M at office retail
* Source: Data from 2007 ASAPS and the May 2008 Millenium Research Group Report
Market Dynamics: Many New Introductions
2004 2005 2006 2007 2008 2009
Radiesse Elevess relaunch Restylane Sculptra Juvederm Evolence Artefill (Puragen), Perlane Prevelle___▼_______▼________________▼_▼_▼_▼______▼_▼_▼▼__________►
Sources: industry studies, publications, company information Hyaluronic Acid brands (HAs) , Particle and Polymer brands (PPFs), Collagen brand
After cannibalizing Collagen, HA growth was blunted.
Number of procedures
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2003 2004 2005 2006 2007
Collagen
Auto. Fat
Hyaluronic Acid
Radiesse
Sculptra
Artefill
Source: ASAPS
(ASPS data show same effect)
Competitive PlayersPortfolio Approach in high gear
• Allergan: Botox + very successful launch of Juvederm line
• Mentor: PurTox + Prevelle Silk launch + PLEs (acquired by J&J)
• BioForm: Radiesse + Relaxed Expressions (RF technique alternative to neurotoxin)
• Medicis: Neurotoxin + Restylane line
• Artes Medical: Elevess (HA) + Artefill long duration filler (now in Chapter 7)
Bundling promotions is a key factor for success and is believed to help hold physicians loyal to your line.
Neurotoxin Collagen Hyaluronic Acids
Longer
Lasting
Allergan YES YES YES
Medicis (Pipeline) YES
Mentor +
JnJ
(Pipeline) YES YES
BioForm Relaxed
Expressions
YES
Artes Medical
YES YES
Each company started from one box and has been acquiring to complete the portfolio
Aquamid characteristics:- Non-degradable - Biocompatible, Non-migrational- Non-allergenic, atoxic- Homogeneous (no particles)- Exchanges water, salts and organic molecules with host tissue- Stored without refrigeration
Mode of Action -Volumizer – No intended foreign body reaction -full integration and vascularization
Aquamid Has Unique Properties and Benefits
Aquamid is an injectable hydrogel consisting of 97.5% water and 2.5% cross-linked polyacrylamide (1 ml syringe/27G needle)
Facial skin sags → Surgical Facelift
Loss of subcutaneous fat tissue → volume filler“Boosting volume under the skin”
Wrinkles & folds in lower face → dermal fillers
Lines & wrinkles in upper face → neurotoxins
Ageing
Young
Old
New Trend: Volume Filling and Facial Sculpting
Unique Benefits of Aquamid®
Versatile volumizer: well suited for volumizing and sculpting procedures. Directed to the subcutaneous tissue for immediate filling and lifting effect.
Natural look and feel: The gel is homogeneous. Aquamid® does not induce inflammatory nodules or granulomas. Integrates completely with existing tissue.
Lasting enhancement: non-resorbable and enduring augmentation. Clinical data demonstrate patient and investigator satisfaction that exceeds 90% after 5 years.
Naso labial folds
Lip augmentation
Cheek contouring
Mento labial folds
Glabella filling
Nose correction
Chin augmentation
Scar correction
Facial augmentation to correct lipoatrophy
Minor body contouring
Aquamid® Versatile in Applications
Durability of augmentation
Compatibility with tissue
Evolence
Soft Tissue Filler Positionings
Artefill
Sculptra Radiesse
Juvederm
Restylane
Study Design
Aquamid® – 210 subjects
Restylane® – 105 subjects
Screening
Treatment to Optimal Max 3 sessions
3M 6M 9M 12M
Treated area: nasolabial folds
13 Sites in the US – each with 19 - 33 subjects
Pivotal Study Key Conclusions
Successfully show that Aquamid® is safe and effective for its intended use.
Support the regulatory requirements for the PMA filing
Market Outlook
Flat to low growth through 1H 2009 due to economy and less DTC advertising for next 6 months – however Botox grew by 13% in a challenging Q4/2008
New aesthetic medicines will launch, about one per year. Premium place given to those that leverage a sales force in place and where bundling can occur
Aquamid® launch in 2010 should find an industry in growth again with receptive physicians and consumers.
Partnership Opportunity
Contura is seeking a US Marketing partner via a US/NA license to commercialize Aquamid® to its target customers.
The framework of a marketing plan is available and shows how Aquamid® would roll out to experienced and trained physicians in soft tissue fillers
Aquamid® will sustain an appropriate price premium.
Supply and further development to come from Contura A/S
Other Potential Partners for Aquamid® Beyond Current Filler Competitors
Therapeutic Dermatology Focus Aesthetic Equipment/Device Focus
Galderma Graceway
American Laser Angiotech Pharma
Merz Nycomed
Cynosure New Star Lasers
Obagi
KIng
PhotoMedex Syneron
SkinMedica Stiefel
Consumer Companies in OTC Derm
Valeant P&G J&J
DermaPlus DermaVance
Schering-Plough Unilever