Embed Size (px)
Citation preview
1
The Mind Set
What is a Blog?
Your Blog Is The HubOf Your Online Wheel
Text Audio
Video
Blog
3
The Mind Set
Stands for Weblog
Like a Diary Online
Easy to Keep Up To Date
Google Loves Them
A Blog Is A SpecialType of Website
4
Essential HealthPure Massage Oil Blog
5
Alchemy Cordial’sCoffee Syrup Blog
6
A website is like putting up a billboard in a desert.
Where does the traffic come from?
How Does a Blog Compareto a Website?
A blog is like putting up your billboard on a busy freeway, viewed by 1,000’s each day!
Your Blog Your Website
Blogs Talk to People
Websites Talk to Customers
YourDatabase
YourWebsite
Your Blog
StumbleUpon
Hub To Drive Traffic
Setup Your Online ATM
8
•Traffic Is Your Audience
•Your Blog Is The HUB Of Your Influence & Source of Traffic
•Your List Is Your Pot of Gold To Sell To
9
The Mind SetWhere DoesYour BlogFit In Your Strategy?
10
Your Website Is Like A TableIt Needs A Multi-Pronged Approach
To Keep It Working
And Only 2 Things Count
Traffic & Conversion
Without These Working... Your Site Breaks Down
11
You Need A Complete Strategy ForTraffic & Conversion
Blogs Drive FREE Traffic andBuild Your List
Single Product SalesLetter Mini WebsitesConvert Into Sales
You Email Out To YourList To Makes Sales Thru
WebsiteHub
Links ToLinks To
Mails To
Mails To
How Blogs Work With Your System
Squeeze PageFocused
ConversionSigns People Up
Sales LetterFocused
ConversionGets The $$
Your BlogControls TrafficSends It Where You WantBuilds Your List
WebsiteBuilds Your List
Builds Your BrandCredibility
Membership Site
Your List
13
The Mind SetWhat Is ABlog Good
For?
14
Why You Need A Blog NOW
1. Gets You More Traffic2. More Traffic = More Sales = More
Profits3. Builds Your Database Of Prospects4. Increases Credibility = Trust & Client
Loyalty5. New Potential Revenue Streams - Ads6. Gives You the Benefits of a Web 2.0
web siteEasily picked up in the Social Networks
15
Blog = Traffic
1. Think of each Blog post as a mini press release
2. It can take on a life of it’s own3. People comment on it4. People link to it5. Dozens of popular social bookmarking
sites can reference it
16
Blog Is Your Platform
• Blogs allow you to publish your:
• Text Articles
• Podcasts
• Video
• And allow people to subscribe to it
• And promote them through 100’s of social media sites
• It becomes your own multi-media newspaper channel
17
Building Your List Pre-Launch
1.Don’t wait to start blogging2.Let your blog build your list pre-
launch3.When your site launches...4.You’ve got a list who love you and
are ready to take up your offer
18
The Mind Set
Let’s Look AtSome Blogs
AussieGreenThumb.comCustomised Blog
QuickTime™ and a decompressor
are needed to see this picture.
AussieGreenThumb.com
CarSales.com.au
80 staff - launched 1999
Drive.com.au
Website owned by Fairfax
CarAdvice.com.au
6 staff - launched 2007
CarAdvice.com.au
Alexa.com
25
The Mind Set
Web 2.0
26
•The statistics of people online are extraordinary. Buying books is down, tv watching is done. Internet usage is going up.In the meanwhile, the online communities are getting busier and busier e.g.
•Facebook - 1 Million New per week•World of Warcraft - 8 million paying
subscribers
The Web Has Changed
27
30
31
The Mind SetSetting UpFirefox
32
• Box.net Bookmark Sync• Cooliris Previews• del.icio.us Bookmarks• Digg Firefox Extension• Download Helper• Foxmarks Bookmark Sync• Gmail Manager• Goole Notebook• Greasemoney - Number Google
Results 1.1• PicLense• ScribeFire• Search Status• SEO for Firefox• Twitterbar• Fireftp
http://addons.mozilla.org
33
PicLens.com - Add-on
QuickTime™ and a decompressor
are needed to see this picture.
35
The Mind SetSetting Up Wordpress
36
Writing a Post Wordpress
37
•Most basic needs are:1. Monetization 2. Optimization
•WordPress Plugins help us get there.
•There are several thousands of WordPress plugins in the WordPress community and new plugins are coming out everyday.
•Not all plugins are useful, in fact some are very bad written that will mess up your site or harm your WordPress installation.
Useful WordPress Plugins
38
•1. All In One SEO Pack
•In order to get your website search engine optimized, you need a tool like All In One SEO
Useful WordPress Plugins
39
•Over 90 vital plugins that we use to supercharge a wordpress install for maximum exposure
Awesome WordPress Plugins
40
A Customised Blog
• After 9 months of blogging
• Hired a professional web designer
• Next day traffic doubled
• From 800 referrals to 2400 in a month
• Wendy Piersall - eMoms at Homewww.emomsathome.com
Wendy Piersall
41
The Mind Set
Using Facebook
Why You Need To Be In Facebook
42
•More than 70 Million users in Facebook
•The majority visit Facebook TWICE a day
•Fastest growing demographic is 35+
43
Social Networking Site - Facebook
44
Blog In Facebook
Who Is In Facebook?
Men (aged 15-64) - 1 in 7 are in FacebookWomen (aged 15-64) - 1 in 5 are in Facebook
Who Is In Facebook?
Brisbane - 1 in 5 are in Facebook
47
Leverage = Domino Effect
•1 blog post
•Instant Facebook update - and broadcast too Facebook friends
•Instant Podcast
•Instantly promoted on 30+ social bookmarking sites
•Instant Google Front Page
48
The Mind Set
The Goal
This Blog Went Live1st April 2008
50
Now WhatHappens
48 Hours LaterIs Hard To
Believe
51
Barnaby’s Blog Shot UpTo Google’s Front Page Out of 8.9 Million Sites
Position 7Google’s Front Page
“compare blog vs website”
52
RESULT:Front Page on Google
Within 48 Hours Without AdsUsing Social Bookmarking
Angela’s Business Blog.comCustomised
Look At That Blog Post Dated 25th July 2007
54
What Happens TODAYWhen You Search On
Pete Godfrey
Position #5 onGoogle’s Front Page
Out 589,000 for“Pete Godfrey”
And Some PeopleAre Paying Ads For These Keywords!
55
Michael NemethFinancial Planning Blog
56
Position 1 and 2Front Page
“escaping mortgage trap”
Michael Nemeth’s Finance Planning Blog Shot Up To Google’s #1 and #2
Out of 222,000 Sites
Michael Nemeth Finance Blog#3 & #4 Out of 7,500 Sites
Position 3 and 4 onGoogle’s Front Page
“beat the banks mortgage”
Position 1 onGoogle’s Front Page
“mortgage trap”
Michael Nemeth Finance Blog#1 Out of 644,500 Sites
59
Essential HealthPure Massage Oil Blog
60
Position 1, 2 ,3Google’s Front Page
“headache relief recipe”
Essential Health#1, #2, #3 Out of 300,000 Sites
Essential Health#3 Out of 300,000 Sites
Position #3Google’s Front Page“headache relief oil”
62
Alchemy Cordial’sCoffee Syrup Blog
Alchemy Cordial’s - Cafe Coffee Syrup#1, 3, 9, 10 Google’s Front Page
Out of 150,00 Sites
Position 1, 3, 9, 10Google’s Front Page“gourmet cordial”
64
Dixon Automotive ServicesCar Maintenance Blog
Dixon Automotive Services Brisbane Car Mechanic
#1, #2, #3, #4 Out of 146,000 Sites
Position #1, #2, #3, #4“car maintenance Brisbane”
QuickTime™ and a decompressor
are needed to see this picture.
68
The Mind SetMarket Research
69
• Keyword research is VITAL to your online marketing success.
• Must know exactly the keywords that people are searching on
• Targeting these keyword phrases will generate more traffic to your site
Keyword Research Vital
70
• “web hosting cheap” gets 68 searches a day
• “cheap web hosting” gets 744 searches a day
• Which would you rather?
Keyword Research Vital
71
•Cat collar?
•Cat collars?
Which Gets More Searches?
72
•Cat collar 41•Cat collars 223
5.4 times!How many keywords are
you getting wrong?
Were You Right?
73
•www.Google.com/news - search + RSS subscribe
•www.Google.com/blogsearch - search + RSS subscribe
•www.technorati.com - showing trends
Text Content
74
What Is RSS
QuickTime™ and aH.264 decompressor
are needed to see this picture.
75
• As a blogger, you are not only looking for what is historically popular, but also what is fresh.
Text Content
77
Gtrends
http://freekeywords.wordtracker.com/gtrends/
78
http://adlab.msn.com/Online-Commercial-Intention/
Detect Online Commercial Intent
Blogging Traffic Master1 Month Trial - What You Get
79
•Blogging Traffic Master MembershipStep by step video training on how to blog onto Google’s front page
•BONUS - Email Marketing System - Inc Training
•BONUS - Web site hosting for multiple domain names
•BONUS - Your Own Starter Wordpress Blog www.iBlogBuzz.com
80
iBlogBuzz.com
81
Plus - BONUS
•Alive Online
•www.alive.com.au/website/toolbar
•http://alivecomau.OurToolbar.com
Special Offer Today
82
Complete Package: Blog TrainingPlus BONUSES
$2.95Today
Value $99 per month
Blogging Traffic Master1 Month Trial - What You Get
