Debbie Weil - Why Your Blog is Your Social Media Hub

8/7/2019 Debbie Weil - Why Your Blog is Your Social Media Hub

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Download the updated edition

http://amzn.to/aPWmdosmart, witty andaccessibleThe New Rulesof PR and Marketing, 2nd edition

Share this ebook

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About Debbie Weil

http://bit.ly/1-to-1consulting

debbieweil.comdebbieweil.com/[email protected]@debbieweil
http://bit.ly/1-to-1consultinghttp://bit.ly/1-to-1consultinghttp://debbieweil.com/http://debbieweil.com/blogmailto:[email protected]://twitter.com/debbieweilhttp://twitter.com/debbieweilmailto:[email protected]://debbieweil.com/bloghttp://debbieweil.com/http://bit.ly/1-to-1consultinghttp://bit.ly/1-to-1consulting


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Jay Baer

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The Experts


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To launch the new, updated edition of The Corporate Blogging Book I asked several dozen high-prole

Is Your Blog Your Social Media Hub?

Websites are for facts& gures...blogs are forstories

Chris Baggott

Introduction
http://debbieweil.com/blog/is-corporate-blogging-the-hub-of-social-media-marketing/http://debbieweil.com/blog/is-corporate-blogging-the-hub-of-social-media-marketing/http://debbieweil.com/blog/is-corporate-blogging-the-hub-of-social-media-marketing/http://debbieweil.com/blog/is-corporate-blogging-the-hub-of-social-media-marketing/


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PaulGillin

In my view, Twitter is a great complement to, but not a replacement for a corporate blog. The messages

PAUL GILLIN,
http://twitter.com/pgillinhttp://twitter.com/pgillin


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KarenWickre

For many companies, theres no contest between Twitter & blogging: you need both. The blog is the

KAREN WICKRE, e
http://twitter.com/googlehttp://twitter.com/googlehttp://twitter.com/kvoxhttp://twitter.com/kvoxhttp://twitter.com/google


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MichaelHyatt

Ido not think that Twitter replaces a corporate blog. My blog is my homebase, to cite Chris Brogan

MICHAEL HYATT,
http://twitter.com/michaelhyatthttp://twitter.com/michaelhyatt


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PaulFabretti

We in the profession are obliged to say that no social media strategy should proceed without

PAUL FABRETTI,

i
http://twitter.com/paulfabrettihttp://twitter.com/paulfabrettihttp://twitter.com/paulfabretti


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DavidMeermanScott

Isee the tools as dierent because of length. So they are not interchangeable.

DAVID MEERMAN SCOTT,

http://twitter.com/dmscott
http://twitter.com/dmscotthttp://twitter.com/dmscott


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GuyKawasaki

Is a Blog the Hub of Social Media

Marketing

No, Twitter is. :-)

GUY KAWASAKI

i
http://twitter.com/GuyKawasakihttp://twitter.com/GuyKawasakihttp://twitter.com/GuyKawasaki


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The hub of social media marketing is products and services worth talking about.

SethGodin

SETH GODIN
http://sethgodin.typepad.com/http://sethgodin.typepad.com/


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Ithink the blog is the hub of your social activities because its the main attraction point for search

JasonFalls

JASON FALLS

s

Control what you havecomplete control over.

Bryan Eisenberg
http://twitter.com/jasonfallshttp://twitter.com/jasonfallshttp://twitter.com/jasonfalls


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JayBaer

It depends on (your) objectives. If the objective is to interact with current customers, keeping your

JAY BAER

r
http://twitter.com/jaybaerhttp://twitter.com/jaybaerhttp://twitter.com/jaybaer


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Ithink all the tools that you mentioned above (blogs, Facebook, and Twitter) all need to be in the

JustinThorp

JUSTIN THORP,

Our blog tells people how we think.

Michael Sweeney
http://twitter.com/thorpushttp://twitter.com/thorpus


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ChrisBaggott

Paula Berg formerly of Southwest airlines says this best when she describes their blogs as the Hub of

CHRIS BAGGOTT

g
http://tinyurl.com/yjld2q4http://tinyurl.com/yjld2q4http://twitter.com/chrisbaggotthttp://twitter.com/chrisbaggotthttp://tinyurl.com/yjld2q4http://tinyurl.com/yjld2q4


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PaulaBerg

Iabsolutely view the blog as the anchor of the airlines social media eorts. It is not necessarily the

PAULA BERG,

The blog is home base; the website is themother ship.

Tom Hood

y
http://twitter.com/paulaberghttp://twitter.com/paulaberg


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Great question and one that causes internal debate here as it relates to both internal marketing

MikeSweeney

MIKE SWEENEY

g
http://twitter.com/mjsweeneyhttp://twitter.com/mjsweeney


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If there is one lesson I have learned in my decade+ of helping companies increase their ROI from their

BryanEisenberg

BRYAN EISENBERG,Waiting for Your Cat to Bark

d
http://twitter.com/thegrokhttp://twitter.com/thegrok


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Debbie, I like the conversation you started and I would have to say (as one of your pupils) that our

TomHood

TOM HOOD,g

s
http://macpa.org/http://macpa.org/http://twitter.com/tomhoodhttp://twitter.com/tomhoodhttp://macpa.org/


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My take on this is that every social media campaign/conversation needs a focus which is a digital

DavidHargreaves

DAVID HARGREAVES

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y
http://fastlane.gmblogs.com/http://www.projectmetal.com/http://twitter.com/davidhargreaveshttp://twitter.com/davidhargreaveshttp://twitter.com/davidhargreaveshttp://www.projectmetal.com/http://fastlane.gmblogs.com/


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For Kodak - the blogs are the center of our social media eorts. Its the place where we are not

JenniferCisney

JENNIFER CISNEY,

B

n
http://twitter.com/kodakCBhttp://twitter.com/kodakCBhttp://twitter.com/kodakCB


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No third party social site can replace a branded space that is managed and made publicly available

DonnaMariaColesJohnson

DONNA MARIA COLES JOHNSON,

n
http://twitter.com/indiebusinesshttp://twitter.com/indiebusinesshttp://twitter.com/indiebusiness


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Our blog does serve as the hub of our overall social web program. We often use it as a toolkit for our

WendyHarman

WENDY HARMAN,

ck
http://twitter.com/wharmanhttp://twitter.com/wharmanhttp://twitter.com/wharman


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For me, my blog is my hub for my social media presence. If you go there, thats where I link out to all

SteveRadic

STEVE RADICK,

all
http://twitter.com/sradickhttp://twitter.com/sradickhttp://twitter.com/sradick


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IMHO, various social media channels (Twitter, FB, etc) are there to help you form a wide web of social

AnetaHa

ANETA HALL,g

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ty
http://www.pbconnect.com/blog/http://www.pbconnect.com/bloghttp://www.pbconnect.com/bloghttp://twitter.com/anetahhttp://twitter.com/anetahhttp://twitter.com/anetahhttp://www.pbconnect.com/bloghttp://www.pbconnect.com/blog/


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Interesting question - although it may be semantic, as the tools will constantly be in ux. At Ford, we believe

in the public square.

ScottMont

SCOTT MONTY,

ig
http://twitter.com/ScottMontyhttp://twitter.com/ScottMonty


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In my opinion the corporate blog is the perfect hub. All the other tools like Twitter, Facebook & coare

e

NilsKoni

NILS KONIG,

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er
http://blog.daimler.de/http://blog.daimler.de/http://twitter.com/KingNilshttp://twitter.com/KingNilshttp://twitter.com/KingNilshttp://blog.daimler.de/


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For me, the blog is the hub of the social business for certain audiences.

SandyCarte

SANDY CARTER,

r

ar
http://twitter.com/sandy_carterhttp://twitter.com/sandy_carterhttp://twitter.com/sandy_carter


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At its heart, a blog is about content. And content is exactly what attracts followers, so long as it is

MickeyLonch

MICKEY LONCHAR,

ch
http://www.quisenblog.com/2009/10/15/social-media-you-can-own/http://twitter.com/sandy_carterhttp://twitter.com/sandy_carterhttp://www.quisenblog.com/2009/10/15/social-media-you-can-own/


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Ablog is absolutely the hub of social media marketing. Imagine these scenarios:

DeanaGoldasic

DEANA GOLDASICH

h

on
http://twitter.com/goldasichhttp://twitter.com/goldasichhttp://twitter.com/goldasich


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Socialization and engagement at all levels, whether it is corporate or individual always emanates

AndyJacobso

ANDY JACOBSON

ng
http://twitter.com/goldasichhttp://twitter.com/goldasich


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Isay destinations, in the long run, dont matter at all.

Read his blog post: Roadmap: Make Your Corporate Websites Relevant by Integrating Facebook, Google, MySpace,

LinkedIn, or Twitter athttp://is.gd/9sked

JeremiahOwyan

JEREMIAH OWYANG,

g

nin
http://is.gd/9skedhttp://twitter.com/jowyanghttp://twitter.com/jowyanghttp://twitter.com/jowyanghttp://is.gd/9sked


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North American Agency of the Year. I think that brands need to incorporate a social media hubinto

JonCron

JON CRONIN,

lsh


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The challenge for Social Media strategists is to blend real-time information (Twitter et al) with

IvanWa

IVAN WALSH,

ker
http://ivanwalsh.posterous.com/http://ivanwalsh.posterous.com/


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Obviously social media eorts need to have a hub. But what actually is a hub? I think it has two very

StevenPark

STEVEN PARKER

mes
http://twitter.com/sparker9http://twitter.com/sparker9


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The word blogging is old fashioned, even old school but the concept lives on.

DavidJam

DAVID JAMES,

a
http://bethesdaemediamarketing.com/http://twitter.com/djamesbethesdahttp://twitter.com/djamesbethesdahttp://twitter.com/djamesbethesdahttp://bethesdaemediamarketing.com/

Documents

Debbie Weil - Why Your Blog is Your Social Media Hub