1 - The Cleveland Institute - Most Dramatic - Art Images vs. Text … · 2016. 6. 20. · Saturday and Sunda Read more information below. ... or understand the Th\s aritish drama

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Best (or Most Dramatic) Test You Learned From Silver Consumer (tie) The Cleveland Institute of Art Images vs. Text Test Brand/Client Side Team: John Ewing, Tim Harry, Marc Majers, Maria Ecks Vendors/Agencies: Knotice MarketingSherpa Summary – Why They Won: It might sound obvious, but using images rather than text can have a striking impact on the receptivity of consumers to the information. This campaign's test of images vs. text showed the striking contrast in effectiveness that this difference can bring. Sorry, the judges promised this winner that we would keep their results private. However, be assured that we have seen all the data and were thoroughly impressed! From Their Nomination Form: o The dramatic difference in design between the text version and the html version was significantly improved. o The overt messaging of the newsletter has dramatically improved. o The increased usability of the newsletter has improved as well. o With the new email system, we have been able continually learn from each delivery which has improved the effectiveness of each newsletter.



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1 - The Cleveland Institute - Most Dramatic - Art Images vs. Text … · 2016. 6. 20. · Saturday and Sunda Read more information below. ... or understand the Th\s aritish drama