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The 2010 Assessment Literacy Team Campaign: Increasing Understanding of Testing in the 21st Century
Presenters: Dr. Iris Garner, NAEP Coordinator, NCDPI
David Bryant, Parent Liaison, NCDPI
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Presentation Objectives
To identify key components of effective communication
To communicate strategies and resources for strengthening assessment literacy in the public schools of North Carolina
Objective #1
Effective Communication
What is communication?
The exchange of information between people, e.g. by means of speaking, writing, or using a common system of signs or behavior
A spoken or written message
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AngryStressedAnxious
Frustrated
Confuse
d
Resentful
Understanding
Communication can make one feel ?
Satisfied
Communication
Franklin D. Roosevelt: Be sincere, be brief, be seated
John Marshall: To listen well is as powerful a means of communication and influence as to talk well
Stephen Convey: Seek first to understand, then to be understood
George Shaw: The problem with communication …is the illusion that it has been accomplished
Communicaton
Communication
Communication
Accountability Participants: Communication is
_______________________________________________________________________________________________________________________________________________________________________________________________________ .
Objective #2
Communicate Strategies and Resources
Effective Communication Checklist
Logical Concise
Available
} Resources
Communication Formula
LC(R) + A= Effective Communication
Research
Open your “inbox” (Available ) Model yourself after others Find third alternative solutions (Resource) Avoid “identify theft” Try something new Know your audience (Logical) Laugh at least once a day
By Stephen Covey, 7 Ways to Come Together/USA Today
Communication !
SBE Policy Website --Logical
Electronic Policy Manual Table Grouped according to the five strategic
priorities of the NC State Board of Education
Organized by priority, category, Policy ID Number
SBE Policy Website
Snapshot State Report --Concise
Comprehensive look at student performance over time
Overall Results Achievement Level
Snapshot State Report
Resource
North Carolina General Statutes Division of Accountability Services
The “For Parents” website Testing Policy and Operations Regional Accountability Coordinators (RACs)
Local Test Coordinators Division of Exceptional Children
Policy, Monitoring and AuditDispute Resolution Consultants
Division of Accountability Website --Available Web-based Information Available 24/7 Frequent Updates Released Forms Hot Topics Assessment Briefs Understanding Student Reports
Division of Accountability Website
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Sources of Inquiries
Telephone calls E-mail Letters State Superintendent’s Office State Board of Education NCDPI’s Main Switchboard Legislators (State and Federal)
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Best Practices Communicating to Parent
Know that you may not be able to accurately ascertain the caller’s actual identity.
Limit your comments to questions designed to help you understand the details of their concern. (Concise)
Assure them that you are hearing their concerns but also understand that the caller may not have complete information or may not provide you with all the details. (Available)
Remain neutral in your comments. (Resource-based)
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Best Practices Communicating to Parent
Encourage the caller to work through the leadership structure in their school and school system.
Many calls involve issues that are local and over which the Department of Public Instruction does not have authority.
Examples: Student school assignment, student grades and placement, student discipline, local policies regarding promotion and retention decisions and the like.
After screening information, direct the caller to the appropriate division within the agency.
If the caller says that he or she has tried to engage the leadership structure in their school or school system without success, offer to share the caller’s concerns with the local school district.
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Best Practices Communicating to Parent
Make no promises
Share the concern with the appropriate local school district superintendent’s office.
When responding to parents or guardians, be sure to provide contact information that includes your name and title.
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What This Means
Logically Organized Communication
Concise and understandable Communication
Resources
Availability
Communication !
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Contact Information
Dr. Iris GarnerNAEP Coordinator
Accountability Services Division, NCDPI
919.807.3768
David BryantParent Liaison/Education Consultant
Accountability Services Division, NCDPI
919.807.3775
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QUESTIONS
"Communication is the real work of leadership."
Nitin Nohria
