1 Taking Part in Scotland 2008 Presentation of survey results

1

Taking Part in Scotland 2008Presentation of survey results

2

Agenda

‘Top line’ results Under represented groups

Survey objectives and methods

The Internet Attitudes to the arts

Developing attendance and

participation

Art form profiles

Other factors to consider

3

Survey objectives and methods

4

To provide up to date information on levels of attendance and participation in arts related activities in Scotland

Building upon previous surveys undertaken in 2006 and 2004. Surveys have been undertaken every two or three years since 1991.

Providing results for total adult population and key ‘under represented’ groups and regions

Minority ethnic communitiesDisabled people People aged 16-24People aged 65+People living in deprived areasPeople living in rural areasWomen

Survey objectives

5

Fieldwork from March to June

2008

4,941 face to face in-home interviews

Identical survey methods to 2004 and

2006 allows comparisons

‘New’ questions added regarding attitudes to

the arts, viewing & listening

Additional analysis undertaken to gain

greater insight

Survey methods

2,831 in boosters of under-represented groups and regions

2,831 in boosters of under-represented groups and regions

2,110 representative of Scottish adult population

2,110 representative of Scottish adult population

6

‘Top line’ results

7

71% participated

in one or more arts or

cultural activity

71% participated


cultural activity

All adults in Scotland‘Top line’ results

77% attended arts

or cultural events

77% attended arts

or cultural events

Overall 90% had either attended or participated

Overall 90% had either attended or participated

In the previous 12 months…

In the previous 12 months…

71% participated in arts or cultural

activity

71% participated in arts or cultural

activity…lower than in 2006 but higher

than in 2004

…lower than in 2006 but higher

than in 2004

…similar to 2006 and 2004

…similar to 2006 and 2004

…similar to 2006 and 2004…similar to 2006 and 2004

8

71% participated


cultural activity

71% participated


cultural activity

77% attended arts or cultural events


Attendance of 39 different art forms

asked about

All adults in ScotlandAttendance in last 12 months

9

71% participated


cultural activity

71% participated


cultural activity



Attendance of 39 different art forms

asked about


77%

75%

68%

61%

40%

41%

41%

20%

11%

52%

ANY ATTENDANCE

Any Arts (exc. rock & pop/ country)

Any Arts (exc. cinema)

Any Arts (exc. cinema/ museum/gallery)

Any Arts (exc. cinema/ museum/gallery/ rock and pop/ country)

Any performance in theatre

Any music

Any visual arts (exc. Cinema)

Any music (exc. rock & pop &country)

Any dance

10

3%

3%

3%

3%

2%

2%

2%

2%

2%

2%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

2%

Chamber music

Country/Western music

Literary/ Poetry event

Contemporary crafts

Contemporary Dance

Other style of dance

Puppetry

Carnivals/circus

Contemporary draw ing

Moving image

Live art

Culturally specif ic dance

Experimental theate

Culturally specif ic music

Experimental/electronic music

Video/multimedia

Contemporary illustration

Contemporary printmaking

Contemporary sculpture

Contemporary computer generated/digital art

Contemporary installation


55%

32%

27%

27%

17%

15%

9%

9%

6%

6%

5%

5%

5%

4%

4%

4%

4%

17%

Cinema

Museums

Rock/Pop

Art Galleries

Plays

Musicals

Pantomine/variety show

Scottish traditional/folk music

Art Festivals

Orchestral music

Outdoor art/performance/street art

Jazz Music

Contemporary painting

Traditional crafts

Ballet

Scottish Traditional Dance

Opera/Operetta

Contemporary photography

11

71% participated

in arts or cultural

activities

71% participated

in arts or cultural

activities

Participation in 30 different art forms

asked about

All adults in ScotlandParticipation in last 12 months

12

71%

61%

15%

15%

5%

13%

ANYPARTICIPATION

Reading and buyingbooks

Any visual arts

Any performance

Crafts

Any writing (writingstories/poetry)

71% participated

in arts or cultural

activities

71% participated

in arts or cultural

activities

Participation in 30 different art forms

asked about


13


14

Under represented groups

15

Under-represented groups

77%

92%

77%75%

69%66%

49% 49%

71%68%

75% 74%

66%61%

65% 66%

ALL ADULTSLIVING IN

SCOTLAND

People aged 16-24

Women People living inrural areas

People living indeprived areas

Ethnic minoritycommunities

Disabled people People aged 65+

Attendance Participation

16


77%

92%

77%75%

69%66%

49% 49%

71%68%

75% 74%

66%61%

65% 66%

ALL ADULTSLIVING IN

SCOTLAND

People aged 16-24

Women People living inrural areas


Ethnic minoritycommunities

Disabled people People aged 65+

Attendance Participation

17

Combined

85%

76%

70%

86%91%

73%

82%

90%

83%

77%

92%88%

95%

77%82%

90%86%

79%

91% 90%96%

79% 80%

86%

ALL ADULTSLIVING IN

SCOTLAND

People livingin deprived

areas

Disabledpeople

Women People livingin rural areas

People aged16-24

People aged65+

Ethnicminority

communities

2004 2006 2008

No statistically significant changes between 2006 and

2008

No statistically significant changes between 2006 and

2008

18

Attendance

75%

67%

50%

75%

87%

52%

70%

77%

67%

48%

77%74%

93%

49%

71%

77%

69%

49%

77%75%

92%

49%

66%

75%

ALL ADULTSLIVING IN

SCOTLAND


areas

Disabledpeople


People aged16-24

People aged65+

Ethnicminority

communities

2004 2006 2008

A statistically significant decrease in attendance amongst ethnic minority

communities

A statistically significant decrease in attendance amongst ethnic minority

communities

19

Participation

67%

52%

58%

69%

65%

61% 60%

76%

68%70%

80%

74% 73%

69%

65%

71%

66% 65%

75% 74%

68%66%

61%

69%

ALL ADULTSLIVING IN

SCOTLAND


areas

Disabledpeople


People aged16-24

People aged65+

Ethnicminority

communities

2004 2006 2008

A statistically significant decrease in participation at all

adults level and amongst disabled people and women

A statistically significant decrease in participation at all

adults level and amongst disabled people and women

20

Rock & pop music events Lower amongst…

• Residents of deprived areas• Disabled people• People aged 65 and over• Members of ethnic minorities• Women

Higher amongst…• People aged 16 to 24


Reading Lower amongst…

• Residents of deprived areas (especially older people)• Members of ethnic minorities

Higher amongst…• Women

CinemaLower amongst…

• Residents of deprived areas• Disabled people• People aged 65 and over• Residents of rural areas

Higher amongst..• People aged 16 to 24

21

Geographical Regions

22

Combined

90% 92%88% 88% 89% 87% 88%90%

93%88%

79%

91% 89% 90% 89%91%

ALL ADULTSLIVING IN

SCOTLAND

Edinburgh &surrounds

East &Central

Scotland

North EasternScotland

Highlands &Islands

Glasgow &surrounds

SouthWesternScotland

SouthScotland

2006 2008

Lower in North Eastern Scotland than elsewhere and lower in this area than in 2006

Lower in North Eastern Scotland than elsewhere and lower in this area than in 2006

23

Attendance

77%

81%

73%

78%75%

69%67%

77% 77%74%

69%

75%77% 77%

70%

75%

ALL ADULTSLIVING IN

SCOTLAND


East &Central

Scotland


Highlands &Islands

Glasgow &surrounds


SouthScotland

2006 2008

Decrease in attendance in North Eastern Scotland and an increase in

South Western Scotland

Decrease in attendance in North Eastern Scotland and an increase in

South Western Scotland

24

Participation

76%79%

71%

76% 76%

70% 71%71%

79%

66%

51%

76%

69%72%

79%80%

ALL ADULTSLIVING IN

SCOTLAND


East &Central

Scotland


Highlands &Islands

Glasgow &surrounds


SouthScotland

2006 2008

Decreased participation in North Eastern Scotland and Glasgow & surrounds and increase in South.

Decreased participation in North Eastern Scotland and Glasgow & surrounds and increase in South.

25


26


Attending orparticipating

All Adults90%

No qualifications

74%

School, HNC or HND

93%

Degree or higher degree

97%

NS-SEC Groups 1

to 384%

NS-SECGroups 4

and 568%

Working fullor part time

96%

Retired or not working

87%

In full time education

100%

Aged under 45 or 65+

95%

Aged 45 to 64100%

27


89%97%

90% 92%

67%

91% 97% 95% 94%

80%

TOTAL Degree HNC/HND School Noqualifications

Men Women

90% 93% 90%81%80% 84%

73%

56%

TOTAL Under 45 45 to 64 65 and over

Non BME population BME population

91%

76%

93% 97%

79%72%

91%100%

TOTAL Noqualifications

School, HNCor HND

Degree

Not disabled Disabled people

28

Art form profiles

29

Art form profiles

Further profiling of the characteristics of attendees and participants undertaken for a number of art forms:

Dance event attendeesDance participantsTheatre attendeesVisual arts attendeesVisual arts participantsMusic event attendeesMusic participantsCraft event attendeesCraft participantsCinema attendeesReading participants

30

Craft event attendeesCraft event attendees63

135

35

139

223

8371

41

2323

81

108214

94

106100

23

110

182100

8865

117

Male

Female

16-34

35-54

55+

AB

C1

C2

DE

Still in full time education

No qualifications

School (up to Higher)

HNC, HND

Degree

Residents of deprived areas

Disabled people

Residents of rural areas

Members of ethnic minorities

Wealthy Achiever

Urban Prosperity

Comfortably Off

Moderate Means

Hard Pressed

Sex

Age

SEG

Highest Qualification

UR groups

ACORN group

96

104

135

55

118

117

95

69

150

45

116

123

124

94

50

95

67

104

125

102

9389

111

Male

Female

16-34

35-54

55+

AB

C1

C2

DE


No qualifications


HNC, HND

Degree


Disabled people



Wealthy Achiever

Urban Prosperity

Comfortably Off

Moderate Means

Hard Pressed

Cinema attendeesCinema attendees90

110

94

100

114

110

86

83

117

82

97

108

119

94

100

105

67

111

121

101

10286

106

Male

Female

16-34

35-54

55+

AB

C1

C2

DE


No qualifications


HNC, HND

Degree


Disabled people



Wealthy Achiever

Urban Prosperity

Comfortably Off

Moderate Means

Hard Pressed

Reading for pleasureReading for pleasure

31

The Internet

32

Viewing and listening

73%Listened to one or more art form on

the radio


the radio

93%Watched one or more art form on TV, DVD or video

93%Watched one or more art form on TV, DVD or video


MP3, CD, record or cassette


MP3, CD, record or cassette

31%Viewed or

listened to one or more art form on

the Internet

31%Viewed or

listened to one or more art form on

the Internet

Rock/pop music…..67%Country & Western.21%Orchestral music….17%Scottish music*… 15%Jazz music………...14%

Rock/pop music…..58%Country & Western.14%Orchestral music….11%Scottish music* ….10%Jazz music………....8%

Rock/pop music.23%Film………….….15%

Film.....................85%Rock/pop music..47%Musicals………...33%Plays…………….26%Scottish music* ..15%

*Includes Scottish traditional and Scottish folk music *Includes Scottish traditional and Scottish folk music

33

Other on-line activities in last 12 months

31%

28%

23%

18%

13%

9%

5%

3%

14%

Purchased tickets for an arts performance

Purchased and/or downloaded music

Used a social networking site

Uploaded video or audio

Purchased and/or downloaded a film or televisionprogramme

Bought a work of fiction orpoetry on the Internet

Contributed to an on-line forum/ discussion

Contributed/produced an on-line blog

Subscribed to an RSS feed

49% of the adult population had undertaken one or more of these

online activities

49% of the adult population had undertaken one or more of these

online activities

34

Developing attendance and participation

35

Developing attendance and participation – all adults in Scotland

64% would like to

attend different arts

or cultural events in the

future

64% would like to

attend different arts

or cultural events in the

future

41% would like to participate in

different arts or cultural activities

in the future

41% would like to participate in

different arts or cultural activities

in the future

Rock/pop music..16%Musicals………...13%Plays…………….13%Cinema… ………12%Museum…………12%

Photography……..9%Painting/drawing…6%Drama…………….5%Playing instrument.5%Wood crafts………5%

36

Interest in future attendance and participation – by under represented group

64%70%

67% 66% 64%60%

48%42%41%

56%

41% 42%

50%

36%

23%17%

ALL ADULTSLIVING IN

SCOTLAND

People aged 16-24

People living inrural areas

Women Ethnic minoritycommunities


Disabled people People aged65+

Would like to attend different events in the future Would like to participate in different activities in the future

37

Distance willing to travel to attend

38

Attitudes to the arts

39

80%

76%

69%

64%

50%

47%

28%

20%

16%

15%

54%

I like to learn and experience new things in my leisure time

Value for money is a high priority for me when I am deciding what to do inmy leisure time

The needs of my family or other members of my household take prioritywhen I am planning how to spend my leisure time

Attending and participating in arts and cultural activities helps enrich thequality of my life

I would attend more arts and cultural performances if they took placecloser to where I live

It's difficult for me to find time to take part in or attend arts and culturalactivities

If there were more arts events with better access and facilities for me, Iwould go more often

Spending my time attending or participating in arts and cultural activities isof little interest to me

I have difficulty finding information about arts and cultural activities which Ican attend

I am interested in attending more arts and cultural events but find it difficultbecause of my age, a disability or long term illness

I feel out of place in an art gallery, museum or theatre


Percentage who ‘agree strongly’ or ‘agree slightly’

with each statement.

Percentage who ‘agree strongly’ or ‘agree slightly’

with each statement.

40


‘Time Poor’

‘Prudent Participants’

‘Restricted’

‘Opting Out’

‘Free’

‘ExperiencedSeekers’

17%

23%

17%

14%

14%

17%

Cluster analysis segments the

population according to their responses to the

attitude statements

Cluster analysis segments the

population according to their responses to the

attitude statements

Each segment has been given a name

and profiled to identify

demographic and behavioural traits

Each segment has been given a name

and profiled to identify

demographic and behavioural traits

41

‘Experienced Seekers’ – 14% of population

Attending and participating in arts and cultural activities helps to enrich the quality of my life

I like to learn and experience new things in my leisure time

High attendance & participation levels esp. theatre, museums, art galleries.

Listen to plays on radio & orchestral music recordings.

High use of Internet esp. to purchase tickets for arts performances.

More likely to be, but not exclusively:

Aged 45-64

No disabilities

Employed or retired

High income

High levels of education

AB socio-economic groups

42

‘Prudent Participants’ -17% of population

Value for money is important when deciding what to do in leisure time

Would attend more arts and cultural events if closer to home, easier access

Like to learn and experience new things in leisure time

Have time to attend

Higher than average attendance & participation levels esp. art galleries and museums.

Average TV and Radio viewing and listening esp. plays, variety shows, traditional music.

Fairly low use of Internet and on-line activity.


Female

Aged 55+

Retired

A range of levels of affluence and education levels

43

‘Time Poor’ - 21% of populationDifficult to find time to take part in or attend arts and cultural activities

The needs of family come first when planning leisure time

Would attend more arts and cultural events if closer to home, easier access

Like to learn and experience new things in leisure time

Value for money is important when deciding what to do in leisure time

Slightly higher than average attendance & participation levels esp. cinema.

Slightly higher TV and Radio viewing and listening esp. rock/pop music and films.

High use of Internet including social networking sites.


Aged 25 – 44

No disabilities

Full or part time employed

Higher, HNC or HND qualifications

C1C2 socio-economic groups

44

‘Free’ - 17% of population

Value for money is not a high priority when deciding what to do in leisure time

Needs of family are not a high priority when planning leisure time

Fairly high attendance & participation levels esp. music events

Slightly higher TV and Radio viewing and listening inc. opera and jazz music.

High use of Internet and on-line activity including social networking sites, purchasing and downloading music and film.


Aged 16-24

Full time employed or in full time education

Have a degree or higher degree

ABC1 socio-economic groups

45

‘Restricted’ - 17% of population

Difficulties attending due to age, a disability or long term illness

Feel out of place in an art gallery or museum

Have difficulty finding information about arts and cultural activities

If more events and better access would go more often

Lower than average attendance & participation levels.

Lower TV and Radio viewing and listening

Very low use of Internet and on-line activity.


Aged 75+

Disabled or long term illness

Retired

Low income

No qualifications

DE socio-economic groups

46

‘Opting Out’ - 14% of populationSpending my time attending or participating in the arts and cultural activities is of little interest

Feel out of place in an art gallery, museum or theatre

The needs of family members take priority

Would not attend more performances if closer to home, easier access

Lowest attendance & participation levels

Low TV, Internet and Radio viewing and listening.

Very low use of Internet and on-line activity.

More likely to be, but not exclusively :

Aged 65+

Retired

No qualifications

DE socio-economic groups

47

Survey Outputs

All outputs including summary reports, full data set on SPSS and presentations available on our website:

http://www.scottisharts.org.uk/1/artsinscotland/crossartformfeatures/takingpartresearchpublished.aspx

48

Documents

1 Taking Part in Scotland 2008 Presentation of survey results