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Scaling Up Efforts to Provide More than 100

Million Water Purification Packets Every Year

Greg Allgood, PhD

Statement of P&G Support• Rename packets to P&G Purifier of Water

P&G Purifier of Water

• Reverse engineered current municipal treatment process

• Small sachet to treat 10 liters of water using coagulation, flocculation and disinfection

• Uses same ingredients used in municipal water treatment– Calcium Hypochlorite as

Disinfectant– Ferric Sulfate as Coagulant

Kenyan Drinking Water Samples

Turbidity (NTU)

1850 55 37 1

Dam Spring Lake

Laboratory & Field Testing• EPA approved as

microbiological purifier • Meets WHO criteria for

protective POU 7 log bacteria 4 log viruses 3 log chlorine resistant

parasites

• Reduce heavy metals 98% arsenic

Randomized controlled trials show average of 50% reduction in diarrhea

P&G Provides Packets on Not-for-Profit Basis

• Not-for-profit business conducted from P&G Sustainability

• Provide for emergency relief and for sustained efforts in developing countries

Global Reach

P&G CSDW Program Growth

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20

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60

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100

120

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160

2004 2005 2006 2007 2008 2009 2010 2011

Pa

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Impact to Date

• 500 million sachets distributed

• 5 billion liters of water provided

• Estimate of more than 200 million days of diarrhea averted

• More than 100 partnerships

Emergency Relief

• CDC monitored use of packets in Haiti and showed people used it correctly provided simple training was provided

• Developed trainer of trainer video and SOP

• Used for many major disasters including tsunami, earthquakes, floods, cholera outbreaks

Integration into HIV/AIDS, Nutrition, School, and WASH Programs

• Clinically effective– Absorption of ARVs and

improvement in nutritional status

– Incentive to go to clinic

• Cost-effective– 40x less expensive than ARV

or nutrition therapy

• Better overall outcomes– Increased school attendance

and adoption of hygiene/sanitation practices

Integration with Nutrition Programs• Malnourished children are

susceptible to opportunistic infections

• Cost effective at 40x less/day than ready to eat food

• CARE Ethiopia incorporated P&G packets into program for malnourished children and found less diarrhea and trend for reduced time on therapy

• Keep a Child Alive providing P&G packets with nutrition for PLWA

• Provided more than 30 million packets each for East & West Africa famine relief

Build Awareness to Help Address Global Water Crisis• Little awareness that diarrhea

kills more children than HIV/AIDS and malaria combined

• P&G is using our marketing expertise to raise awareness

“Save One Life Every Hour” Commitment Announced at Clinton Global Initiative• P&G CEO Bob McDonald and

President Clinton announced new goal to save one life every hour by providing 2 billion liters of clean water every year by 2020– Leverage marketing assets to

build awareness of global clean water crisis

– Build new plant in Singapore to provide capacity

– Scale-up by entering new countries and expanding current programs of integration

Awareness Raising Efforts

• Smoke Alarm with Smokey Robinson– 400 million impressions– 80 million people signed up

at Smokealarm.org• BrandSaver reached 55

Million households each year for 5 years– Next in March 2013

• Facebook: 1 Like=1Day

THANK YOU!

allgood.gs@pg.comwww.csdw.org@PG_CSDW