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www.elsevier.com/locate/ytaap
Toxicology and Applied Pharma
Review
What determines the acceptability of genetically modified food that can
improve human nutrition?B
Iain F.H. Purchase*
University of Manchester, Oxford Road, Manchester M13 9PT, UK
Received 15 July 2004; accepted 20 December 2004
Available online 27 June 2005
Abstract
It has been predicted that by 2025 there will be an annual shortfall of cereals for feeding the human population of 68.5 million tonnes. One
possible solution is the use of genetically modified (GM) crops, which are already grown extensively (59 million ha of GM crops were
planted in 2002) in the USA, South America, Africa and China. Nevertheless, there is considerable disagreement about the advisability of
using such crops, particularly in Europe.
Obviously, the safety of the food derived from the GM crops is a primary consideration. Safety assessment relies on establishing that the
food is substantially equivalent to its non-GM counterpart and specific testing for allergenicity of proteins and toxicity of metabolites and the
whole food. There appears to be international agreement on the principles of safety assessment. Safety to the environment is equally
important, but will not be covered in this presentation. The public’s perception of the risk of new technology is critical to its acceptance.
Perception of risk, in turn, depends on the credibility of the source of the information and trust in the regulatory process. In many countries,
the public appears to have lost its trust in the scientists and government dealing with GM food, making the acceptability of GM crops
uncertain. Of equal importance are the socio-economic factors that impinge on the viability of GM produce. These include intellectual
property protection, trade liberalisation (through subsidy and tariff barriers in developed countries) and the intensity of bio safety regulations.
The socio-economic interests of developed and developing countries may diverge and may even be contradictory in any one country.
Acceptance of GM crops will thus depend on detailed issues surrounding particular crops and economies.
D 2005 Elsevier Inc. All rights reserved.
Keywords: Genetically modified food; Safety; Public perception of risk; Socio-economic issues
Contents
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . S20
Genetically modified foods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . S21
Is GM food safe? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . S21
Assessment of substantial equivalence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . S21
Novel proteins. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . S21
Other constituents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . S22
How do socio-economic factors influence the development, use and control of GM food? (Otsuka, 2003) . . . . . . . . . . S22
0041-008X/$ - s
doi:10.1016/j.taa
i The Internat
human health a
technically by th
Pure and Applie
Committee on S
extensively on p
* 79 Knutsford
E-mail addr
cology 207 (2005) S19 – S27
ee front matter D 2005 Elsevier Inc. All rights reserved.
p.2004.12.025
ional Union of Toxicology and the International Union of Nutritional Sciences initiated a project entitled FGenetically modified foods for
nd nutrition: the scientific basis for benefit/risk assessment_. It was supported financially by the International Council for Science and
e International Union of Biochemistry and Molecular Biology, International Union of Food Science and Technology, International Union of
d Chemistry, International Union of Soil Science and the ICSU Advisory Committee on Genetic Experimentation and Biotechnology and the
ciences for Food Security. The final report was published in Trends in Food Science and Technology 14 (2003) 169–338. This article draws
art of the report as is acknowledged in the references.
Road, Wilmslow, Cheshire SK9 6JH, UK. Fax: +44 1625 520325.
ess: [email protected].
I.F.H. Purchase / Toxicology and Applied Pharmacology 207 (2005) S19–S27S20
Sustainability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . S22
Development, use and control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . S23
Development of GMOs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . S23
Trade liberalisation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . S23
Biosafety and labelling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . S23
Public attitudes towards genetically modified foods (Frewer, 2003) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . S24
Public attitudes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . S24
Ethical concerns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . S25
Trust . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . S26
Communicating uncertainty. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . S26
Emerging issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . S26
Final thoughts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . S26
References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . S27
Introduction
Population growth is likely to increase the world’s
population from 6 billion at the start of this century to 7.9
to 19.9 billion by 2025. The majority of this increase will
occur in less economically developed countries (Garza and
Stover, 2003). In spite of increases in crop production of
about 3% per annum (The Pew Initiative, 2004), resulting
from changes to agricultural practice—including plant
breeding—over the last few decades, food insecurity and
the number of people suffering from undernutrition have
increased. The situation is likely to become worse, with
predictions that, by 2025, there will be a shortfall in
worldwide cereal production of 68.5 million tonnes. This
is made up from a shortfall of 307 million tonnes from
Africa, Middle East, Asia and Latin America and a surplus
of 461 million tonnes in Europe, North America and
Oceania.
Undernutrition is not limited to gross malnutrition.
Micronutrient malnutrition has a considerable impact on
the health and productivity of people in developing
countries. For example, iron deficiency affects some 3
billion people, particularly women and children—50% of
pregnant women and 40% of non-pregnant women and
children in poor countries are anaemic. This impairs
physical growth and mental development in childhood and
reduces the capacity for physical labour. Another example is
vitamin A, where about 3 million children of pre-school age
have visible eye damage resulting from its deficiency. An
estimated 250,000 to 500,000 children go blind as a result of
vitamin A deficiency and about two thirds of these children
die within months of going blind (Bouis et al., 2003).
One of the principal aims of producing GM crops for
poorer countries is to address these issues of micronutrient
malnutrition. In parallel, there is a need to reduce poverty
and improve health, which in turn will assist long-term
economic growth.
In wealthy developed countries, consumers may spend,
perhaps 10% of their income on food. They have good
health care and access to a wide range of safe and healthy
food; nutrient deficiencies are infrequent. Thus, the impact
of GM food on the cost of food is relatively unimportant. In
contrast, in poor countries, malnutrition, nutrient deficien-
cies and ill health are more common. Poor consumers
typically spend 70% of their income on food, and their diets
consist primarily of staple foods, which lack the vitamins,
minerals and possibly other nutrients necessary for good
health. There exists, therefore, the opportunity to reduce
costs and improve the nutritional quality of their food
(Bouis et al., 2003).
Implicit in the consideration of the role of GM foods in
this arena is that science has a role to play in helping to tackle
these issues. Specifically, transgenic modification has the
potential to increase the speed and versatility of modification
of crops and animals in comparison to traditional breeding
methods. This is not to say that transgenic technology has all
the answers, but that it has the potential to contribute to some
of the solutions (Garza and Stover, 2003). GM technology
has the potential to increase crop productivity, including the
opportunity to grow crops in unfavourable growing environ-
ments, to reduce pesticide applications and to improve
micronutrient content and availability in commonly con-
sumed foods (Bouis et al., 2003).
The traditional plant breeding methods of hybridization
and cross breeding, resulting in enhancing desirable traits
through genetic modification of plants, have resulted in
documented improvements in productivity. The increases
in food availability have had significant health benefits.
However, there are no specific examples where intentional
modification of plants has led to clear improvements in
the health of human populations (Garza and Stover,
2003).
The introduction of transgenic crops can be predicted to
give rise to benefits and risks to health and the environment.
The benefits to health include enhancement of food and
nutritional security, more specific health benefits (such as
immunization through food) and reduction in chronic
diseases by manipulation of dietary composition. Health
risks include toxicity, allergic reaction, nutrient imbalances
and decreasing diversity of the diet. The specific risks and
I.F.H. Purchase / Toxicology and Applied Pharmacology 207 (2005) S19–S27 S21
benefits to the environment are not considered here (Garza
and Stover, 2003).
Genetically modified foods
The most widespread application of GM technology in
food production arises from its application to crops. The
first generation of transgenic crops provided agronomic
benefits, such as insect or virus resistance, herbicide
tolerance, delayed ripening and altered oil content. The
total area planted to GM crops was 2 million ha in 1996,
rising to 68 million ha in 2003. The main crop was soya,
followed by maize, cotton and canola. It is estimated that 55
million farmers planted GM cotton in 2003. By far the
largest producer of GM crops was the USA (66%) followed
by Argentina (23%), Canada (6%), China (5.2%) and other
countries producing 1% (South Africa, Australia, Mexico,
Romania, Bulgaria, Spain, Germany, France, Uruguay,
Indonesia, India, Colombia and Honduras) (The Pew
Initiative, 2004).
The application of genetic modification to farm animals
(Sang, 2003) and fish for food production (Maclean, 2003)
is currently at the research and development stage. The
methods available in animals are too expensive currently for
widespread use, although developments in fin fish are
nearest to commercial exploitation. Microorganisms are
used in various fermentation processes in food production
and for the production of enzymes used as processing aids,
food additives, flavours and amino acids (von Wright and
Bruce, 2003). The use of GM microorganisms in food
production has been slow to develop, because the final
flavour and texture of food produced by fermentation
depends on many genes; the modification of a single or a
few genes will rarely have a predictable effect on the taste
and texture of food. However, production of enzymes, food
additives, flavours and amino acids by these techniques is
easier. Some products are purified and have no residual
genetic material from the producing microorganism, while
others are more complex.
In addressing the question of what makes GM food
acceptable, there are three areas for review: Is the food safe?
Does the public find it acceptable? and What socio-
economic impact will it have?
Is GM food safe?
Traditional breeding methods of altering the genetic
make-up of plants have led to improvements in yield and
other desirable characteristics. However, there are also
examples of increased risks. Celery bred to be insect
resistant was found to have increased levels of psoralens,
and selective breeding of potatoes resulted in higher levels
of solanines. In both cases, traditional methods of breeding
resulted in potential toxicity of the new varieties (Garza and
Stover, 2003). Similar unintended and unexpected hazards
may follow GM methods of developing new varieties.
Genetic modification provides major advantages over
traditional methods. First, the development of new varieties
can be accelerated. Modification of genes can be more
specific and controlled than is the case with conventional
mutation and breeding methods, and genes from other
varieties or species can be inserted to produce particular
advantages (Kuiper and Kleter, 2003).
Approaches for the hazard assessment of GM foods
(derived from biotechnology) have been in preparation for
many years through international collaboration of the FAO/
WHO and the OECD (Kuiper and Kleter, 2003). The
toxicological methods developed for the hazard assessment
of chemical entities, which rely on administration to animals
of doses much higher than experienced in the environment,
will not work for GM foods, where the whole food makes
up much of the mass of the diet. Alternative methods have
been developed, based on the premise that the use of DNA
recombinant technology does not present any inherent risks
because the structure of DNA is the same in all species and
the transfer of genetic material between species has been a
driving force in evolution (Konig et al., 2004). Hence, the
methods are based on assessment of any changes of the
functional and chemical characteristics that result from
genetic modification. Foods generally accepted as safe, on
the basis of their history of safe use (Kuiper and Kleter,
2003), are used for comparison.
Assessment of substantial equivalence
This describes the process where novel foods are
compared with foods accepted as safe. Included in the
comparison are the agronomic and morphological characte-
ristics and the chemical composition of key nutrients and
toxins or anti-nutrients present in the crop. There are several
steps in this process: the characterisation of the organism
(and the donor organism for transferred genes); description
of the genetic modification (inserted gene, method of
insertion and stability and expression of the resulting
inserted gene); and the effects of the modification on the
composition and morphology of the crop. On the basis of
the assessment of substantial equivalence, the further
toxicological assessment of the hazard from the novel food
can be determined (Kuiper and Kleter, 2003).
Novel proteins
Following their identification, novel proteins should be
characterised in terms of their structure and function.
Included in this should be their similarity with other
proteins and their fate after ingestion, processing and
storage. Toxicological assessment will depend on the
outcome of this characterisation. Usually, novel proteins
will be tested in animal studies for at least 28 days. Where
extraction of sufficient protein from the crop is difficult, the
protein may be harvested from cell cultures. Toxicological
assessment will normally include an assessment of allerge-
nicity, based on sequence homology with known allergens,
testing of stability in simulated gastric fluid and specific in
I.F.H. Purchase / Toxicology and Applied Pharmacology 207 (2005) S19–S27S22
vitro and in vivo testing for allergic potential (Kuiper and
Kleter, 2003).
Other constituents
Any non-protein constituents will need to be assessed
using traditional toxicological methods. The whole food will
also need to be tested in in vivo studies, usually for at least
90 days.
Recent guidance on the safety assessment of GM crops
(Konig et al., 2004) builds on these concepts. A four-step
process is proposed, beginning with the characterisation of
the parent crop. The characterisation of the phenotype and
chemical composition of the crop forms the first step. The
OECD is compiling information considered to be of most
relevance to the characterisation of the parent crop for this
purpose. The second step is the provision of information on
the transformation process, including the source of the
transferred genes, the DNA sequence and the consequences
of the DNA insertion. The third step is the safety assessment
of the gene product to identify any toxic or allergenic
potential. Finally, the safety of the GM crop is assessed by
considering all the information about the identity, agro-
nomic performance, compositional analysis, nutritional
analysis and safety studies (including animal studies). This
safety assessment provides information on the hazard,
which together with an assessment of the exposure of the
population, provides the basis of risk assessment.
How do socio-economic factors influence the development,
use and control of GM food? (Otsuka, 2003)
It is likely that introduction of GM crops will have an
impact on Sustainable Agriculture and Rural Development
(SARD—which aims to ensure the ecological, economic
and social strength of future generations equally with those
of the current generation). The concerns about the intro-
duction of Genetically Modified Organisms (GMOs) focus
on effects on the environment, economic viability and of
social networks. Although the introduction of GMOs may
improve the living standards of rural communities, it may
worsen disparities between and within communities and
strengthen corporate control over agriculture.
There may be different impacts on agriculture between
developed and developing countries. In developed coun-
tries, consumers may favour quality and variety over
quantity of food. Nevertheless, farmers are confronted with
increasing competition because of trade liberalisation, and
efficiency may play an important role in sustainability. One
reason for the controversy about the use of GMOs is the
discrepancy of interests between overseas consumers of the
final food and the producers. In contrast, in developing
countries, where the quantity of food is more important,
yield increase may be more important than cost efficiency.
Many in the population obtain their food from local markets
and thus the conflict between the interests of the producers
and consumers may be smaller.
Sustainability
Assessment of the sustainability of GMOs in agriculture
can be made using the three indicators of SARD, namely,
capital stocks, efficiency and equity. Awide variety of genes
and parent organisms can be used in genetic manipulation,
but in practice developments have concentrated on a few
core crops (soybean, maize, canola, rice, wheat, cotton,
tobacco and potato). Equally, the traits introduced are also
concentrated (herbicide tolerance, insect and disease resist-
ance, tolerance to stresses, quality improvement and
productivity enhancement).
There are two aspects to consideration of capital stocks,
namely, natural resources and man-made capital. Beneficial
effects of GM crops on natural resources can be expected,
through reduction of ecological damage by reduction of the
use of pesticides, avoidance of soil erosion and reduction of
land use through productivity gains. Some of these benefits
have been achieved, with reduction in pesticide use in
cotton, soybeans and maize and the reduction of yield loss.
Negative effects of GM crops on natural or environmental
capital are more speculative. Nevertheless, reductions in
biodiversity, selection of resistant pests and weeds and gene
flow by cross-pollination may occur. As far as man-made
capital (which includes financial and physical capital—such
as machines, roads, energy and communications—and
human resources) is concerned, the current GMOs are
focussed on achieving low farming costs in industrialised
countries, as food security has already been achieved. There
is very limited commercial appeal for the development of
tropical Forphan_ crops, which are grown mainly for family
consumption. Public sector research will have to be
augmented in order to provide improved varieties through
genetic manipulation for those who have insufficient food.
Efficiency is the second indicator of SARD. Efficient
transformation of capital stocks into human welfare can be
evaluated by measuring productivity. The primary measure
of economic productivity of GM crops is profitability, not
only for the users but also for the rest of society. In the USA,
there is evidence that farmers using GM crops tend to have
higher profits, but this depends on region, crop and year.
However, the resulting increase in production is likely to
reduce the market price. For example, it is projected that
complete adoption of Herbicide Tolerant (HT) soybean
would result by 2010 in a 0.5% increase in production and
a 0.6% decrease in price. The figures for HT corn are a 0.6%
increase in production and a 1.7% reduction in price.
Adoption of GM crops is expected to enhance the
competitiveness of the agricultural and food sector in world
markets. This is occurring in the USA because of a large
domestic market and no segregation of GM and non-GM
crops and food. However, the lack of agreement on the
acceptability of GM products in importing countries, leading
to market segmentation, may lead to uncertain conditions.
Equity is the third factor. While the effects of GMOs on
natural resources may be equally distributed among all
I.F.H. Purchase / Toxicology and Applied Pharmacology 207 (2005) S19–S27 S23
stakeholders (agribiotech companies, farmers, food manu-
facturers and retailers, and consumers), the effects on man-
made capital and efficiency may be distributed differently
among the stakeholders. This can be assessed in at least
three levels: between developed and developing countries,
between various social sectors and between farms of
different sizes and income structures. The current GMOs
have been developed by the private sector and aimed
primarily at farms and markets in the industrialised
countries. Thus, small-scale farmers in developing countries
may be Forphan_ groups left behind by these technical
advances, accentuating the disparity between development
levels. There are also disparities between the different
stakeholders; the largest share of the profits from, for
example, HT soybeans has been distributed to the agribio-
tech/seed companies due to the strong Intellectual Property
Rights (IPR; e.g., patents and Plant Breeder’s Rights).
Consumers in the rest of the world, followed by US farmers
and consumers, received the next largest share. Farmers in
the rest of the world who have not adopted GM crops may
lose income. The third area, disparities among producers, is
of concern because the patented technologies developed by
the private sector are too expensive for poor farmers in
developing countries. There is some evidence to suggest
that, in the USA, the adoption rate is higher in larger farms.
Studies in developing country conditions suggest that
introduction of GM crops may lead to greater discrepancies
between large-scale and small-scale producers. Subsidies,
public research and local distribution and storage will be
required to overcome such discrepancies.
Development, use and control
The use of GMOs in agriculture can have both positive
and negative effects on sustainability, as has been mentioned
in the previous section. Governments can choose options in
various policy areas relevant to socio-economic conditions
that can influence the impact of GMOs and that may help to
achieve sustainable development. These are IPR, Trade
Liberalisation and Biosafety and Labelling.
Development of GMOs
Private firms have been the major innovators in the
development of commercial GMOs, unlike the previous
situation in the green revolution, where public research was
the driving force. One reason for this has been the reduction
in research expenditure in the public sector. IPR derives
from patents or from Plant Breeders Rights, with or without
farmers’ privilege. It seemed that stronger IPR would
provide greater incentives for private firms to invest in the
R&D necessary for producing improved varieties. However,
empirical studies have failed to confirm this linkage. Other
factors may also play an important role. R&D activities
promoted by IPR are inherently market orientated and have
focussed on temperate crops and cost-saving traits. In
contrast, tropical orphan crops grown on small farms by
poor farmers have difficulty in attracting R&D investment,
and this is unlikely to be changed by stronger IPR.
Nevertheless, as the development of a single GMO requires
acquisition of 30 to 40 licences from patent holders, strong
IPR protection can help non-profit research institutes
owning patents to create Fbargaining chips_ that would
allow access to these technologies. In addition to the need
for significant investment in public sector research, there are
several problems to be solved: the cost of access to the
technology necessary for developing GMOs; risks associ-
ated with uncertainty in the technology; and the possibility
that strong IPR provides an incentive for private companies
to collect and preserve genetic resources.
Trade liberalisation
The major issues in international negotiations on trade
liberalisation include market access, export subsidies and
domestic support. Duties on imported agricultural products
remain high and export subsidies and export credit are
widely used by exporting developed countries. The majority
(90%) of such domestic support is concentrated in the USA,
the EU and Japan. The least developed countries and those
that are net importers of food are sceptical about whether
trade liberalisation, which aims to reduce domestic support,
will have beneficial effects. Nevertheless economists
believe that removal of trade distortions will boost economic
welfare and in many cases improve the environment.
The current GMOs have emerged in the global com-
modity market where large-scale farms with government
support grow commodity crops that are substantially
equivalent to non-GMO crops. Trade liberalisation is likely
to create more differentiated opportunities for competition,
creating a segmented market with opportunities for value-
added products. This may result in crop specialisation and
loss of biodiversity.
It is unlikely that complete market access will be
achieved in the short term and thus commodity markets
and segmented markets will co-exist. Developing countries
may have options to pursue strategies other than those for
the commodity or segmented value-added markets. If
technology transfer and conditions for innovation were to
be established and investment in public research were to
increase, social institutions and market conditions specific
for developing countries could lead to the development of
GMOs suitable for local conditions.
Biosafety and labelling
The government of a developing country is confronted by
issues of biosafety (both for domestic adoption of GMOs and
imported GM products) in terms of both the environment and
human health. Policy options range from a product-specific,
equivalence principle to a process-specific, precautionary
I.F.H. Purchase / Toxicology and Applied Pharmacology 207 (2005) S19–S27S24
principle for risk assessment, approval and labelling. The
former favours no labelling or negative labelling, which
indicates that a product is GM free, while the latter favours
mandatory positive labelling. Many developing countries
have a cautious approach to controlling GMOs but many
have not yet established effective legislation. Most govern-
ments that have already approved GMOs have required some
level of mandatory labelling, except for the USA, Canada,
Argentina and some countries in Southeast Asia.
In general, risks to human health and the environment are
of less concern than are economic and agrarian problems to
developing countries. Even though the logic for regulation
differs from that in developed countries, which have based
their regulation in terms of the precautionary principle, the
consequences in terms of biosafety and labelling are similar.
The outcome of similar regulation may differ depending on
the self-sufficiency of the basic food supply, purchasing
power and market conditions. Thus, in net food importing
developed countries, biosafety and labelling may offer
consumers choice and provide competitive opportunities
for domestic farmers and retailers in value-added segmented
markets. In contrast, in net food importing developing
countries that have neither purchasing power nor a com-
petitive food industry, these policies may undermine food
security and the viability of the food manufacturing and
retailing industry. In developing countries that are self-
sufficient in basic food production, policies in food
importing countries may present risks through uncertain
market conditions and opportunities for entry into the newly
segmented market for non-GM products.
The impact of policy selection in the control of develop-
ment, use and safety of GMOs appears very intricate. The
options for policies in IPR protection, trade liberalisation
and biosafety and labelling do not always produce
consequences that coincide with each other. Strong IPR
protection may lead to a monopolistic innovator and, as a
consequence, restriction of competition. In the reverse
direction, low supply elasticity in prices (where prices do
not respond to changes in production volume, owing to, for
example, subsidies) may allow farmers to expand produc-
tion, which may increase demand for improved varieties
with IPR protection, such as GMO varieties. Thus, the
impacts of IPR protection and trade liberalisation may be in
opposite directions. In general, in developed countries, the
major inconsistency is between innovative incentive (IPR
protection) and competitive efficiency (partly through trade
liberalisation). In contrast, in developing countries, trade
protectionism worsens agricultural productivity even with
poor domestic R&D and weak IPR protection.
A second contradiction is between trade liberalisation
and strict biosafety regulations with mandatory labelling.
Specialisation of niche agricultural products in deregulated
market conditions entails differentiation from other products
by labelling with identity-preserved distribution. On the
other hand, commodity markets for mass-produced grains,
which may be supported by protectionist farm support
policies, regard products derived from different regions and
conditions as equivalent, not requiring labelling.
Strict biosafety and labelling regulations may weaken the
incentive for R&D firms to invest in that country. Strong
IPR may result in collection of genetic resources outside the
country, conflicting with preservation in situ of region-
specific crops. Thus, in some cases, biosafety and labelling
regulations may conflict with IPR protection.
The first generation of GMOs with input traits resulted
from strong IPR protection and low supply elasticity in
prices of farm products as a result of subsidised commodity
agriculture. The commodity market for GM products may
be inherently unstable because of the conflict between
protectionist production policies and emerging biosafety
policies that restrict commercialisation. Trade liberalisation
may jeopardise the commodity market by cutting subsidies,
which may reduce the profitability of farming with GMOs.
These influences may pose greater uncertainty in the
efficiency and equity of adopting GMOs.
The second generation of GMOs, with value-added traits,
will emerge under conditions of strong IPR protection, high
supply elasticity in prices and strict biosafety regulation.
The high supply elasticity and smaller markets for high
value-added varieties may make innovating firms vulnerable
to uncertain market and regulatory conditions. Thus, the
segmented niche markets for GM and non-GM products
seem unstable.
Socio-economic conditions that shape the future of
GMOs are in reality much more complicated than described
above. It is not easy to forecast the impact of these
influences on the future of GMOs, nor their effects on
SARD. There is no single package of policy options that can
establish appropriate development use and control of
GMOs. It is likely that the trends of greater IPR protection,
more trade liberalisation and greater biosafety regulation are
inevitable, but the consequences on SARD and the success
of GMOs remain uncertain.
Public attitudes towards genetically modified foods
(Frewer, 2003)
Public attitudes
Public perceptions and attitudes about emerging bio-
sciences and other new technologies are among the most
important factors determining the likelihood of successful
development and implementation of technology. An under-
standing of the determinants of perceptions and attitudes,
and of trust in institutions must be considered to support
successful exploitation of genetic technology. It is clearly
important to develop the best method of communicating the
risks and benefits of GM food. However, new ways of
involving the public explicitly in the debate about new
technology, in this case genetic modification of food, are
also important.
I.F.H. Purchase / Toxicology and Applied Pharmacology 207 (2005) S19–S27 S25
People’s attitudes to particular activities help to explain
why they support (or do not support) particular social
policies, ideologies or technological advances. Attitudes are
usually measured along a bipolar continuum that ranges
from extremely positive to extremely negative and includes
a neutral reference point. In general, people who have a
positive attitude towards, say, GMF, are likely to associate it
with positive attributes and are unlikely to associate it with
negative attitudes (and vice versa). A change in attitude may
occur when an individual receives some additional infor-
mation about the issue. This may be, for example, through
direct exposure to the GM food, where the experience may
result in a more positive or a more negative attitude.
Attitude changes following direct exposure may be difficult
to detect, because other contextual factors mask the event.
For example, with GM foods, such contextual factors may
include the individual’s interpretation of the information
provided about the GM food or their beliefs about the
motives of the source of the information (industry,
regulators, etc.).
The way a person perceives the risks associated with a
particular hazard will have direct impact on their attitudes
towards that hazard. Factors such as whether the risk is
perceived as involuntary, potentially catastrophic or uncon-
trollable are more important determinants of public response
to risks than are the more technical estimates of the risks.
Some argue that the ways that technical experts and lay
people think about risks are very different.
There is some evidence that people will tolerate risk in
the area of technology innovation if they perceive some
direct benefit to themselves. There is some evidence that
this occurs with GM foods and it has been argued that
consumer rejection of the first generation of GM foods is
because they have little direct benefit for the consumer. The
two major areas of benefit, sustainability claims and health
claims, are thought to have the greatest potential to improve
consumer acceptance. However, neither type of benefit is
persuasive when consumers are presented with particular
examples of GM foods.
Opinion polls provide information about peoples’ per-
ceptions and attitudes to GM foods, but it is difficult to
predict what their actual behaviour might be on the basis of
the results of the polls. It is also difficult to compare the
results of different opinion polls applied to different
populations. The Eurobarometer survey has been applied
to many countries and provides good comparative informa-
tion. It has been implemented since 1973 in different
European states and overseas. In general, Europeans have a
positive view of science and technology, but their attitudes
to GM foods are more negative. Of those sampled, 95%
were concerned about the consumer’s lack of choice about
consuming GM foods and 60% expressed the view that GM
organisms had the potential to have negative effects on the
environment. For some respondents, an increased scientific
knowledge of genetic modification was linked with prefe-
rence for greater regulatory control. Women perceived
greater risks than men and older people greater than younger
respondents. In general, consumers in northern Europe tend
to express more concern about the risk of genetic
modification of food than those in southern Europe.
Responses to the same survey indicated that New Zea-
landers were more positive about the use of agricultural
applications of genetic modification in the context of
specific applications than some European countries or
Japanese populations. There is a view that people in the
USA are less concerned about GM foods than in other
countries, but this is not backed by empirical evidence.
Survey data indicate that North American public opinion is
equivocal about the acceptability of GM foods, with 53%
believing that genetic engineering would improve their
quality of life over the next 20 years and 30% believing it
would make things worse. Many respondents did not appear
to have confidence in US regulators concerning the safety of
GM foods, although confidence in consumer groups and
industry was generally high. It is important to emphasise
that public opinion about technology implementation is
dynamic and likely to change, as more information is made
available about benefits, risks, societal impacts and other
factors of relevance to the acceptance of GM foods.
The results of surveys using structured questionnaires
have been criticised because the questions may not reflect
peoples’ actual concerns, and such methods do not provide
information about the reasons underlying responses. Results
from semi-structured qualitative methodology avoid these
problems. Such research has shown that minor modifica-
tions to food products were associated with moderate
concern. Risk and high levels of ethical concern were
associated with modification involving humans or animals.
Medical applications were perceived to be most important
and necessary. A separate study revealed that peoples’
beliefs about GMFs fell into three groups. The largest group
of concerns was linked to health. A second group of beliefs
related to perceptions that genetic modification of food was
not under the control of the consumer; in particular, that
consumers had no choice about whether or not they ate
GMFs. Finally, the third group related to perceived benefits,
including reduced costs and wastage and increased shelf
life.
Knowledge of attitudes and concerns about GMFs,
reviewed briefly here, has to be considered when providing
information to the public. When introducing any new,
potentially controversial technology, it is extremely impor-
tant to provide information that addresses the concerns of
the public directly, rather than information that focuses on
technical risk estimates alone.
Ethical concerns
The publics’ concerns about the ethics of genetic
modification are as important as their views on risk in the
strategic development of the technology. Understanding
how the public thinks about ethics helps to foster consensus
I.F.H. Purchase / Toxicology and Applied Pharmacology 207 (2005) S19–S27S26
building about the long-term application of GMOs. Differ-
ences in ethical views between cultures, religious groups
and other interest groups are also important, particularly in
the light of the global economy. What is considered ethically
acceptable in one culture may be unacceptable in another.
Public views on ethical matters might usefully be included
in the regulatory framework surrounding biotechnology and
thereby public trust in regulation and in biotechnology is
likely to be increased.
Trust
Public perceptions of the risks and benefits of (new)
technology have an important impact on the political
decision making process. Trust in the companies and
scientists conducting research into gene technologies has
an important bearing on the perception of risks and benefits
from the products derived from that research. The more the
company and scientists are trusted to have the interests of
society at the forefront of their activity, the less their work is
perceived to be associated with risk and the more it is
perceived to be associated with benefits.
Social trust is defined as people’s willingness to rely on
experts and institutions in the management of risks and
technologies. Public trust of this sort in the particular
scientific activity and in the regulators and regulatory
institutions is likely to be crucial to technology acceptance.
Unfortunately, public trust in scientific authority has lost
much of its credibility, at least in the UK. There is evidence
that differences exist between different countries in this area,
with the Scandinavian public being more likely to trust
government than is the case in southern Europe or the UK.
Without public trust, long-term development of biotechnol-
ogy, including GMFs, will be problematical.
Source credibility refers to people’s perceptions of the
motivations of institutions or individuals providing infor-
mation to the public. It is usually assumed to be dependent
on both the information source and the subject under
consideration. FCompetence_ (the expertise and the extent to
which the communicator are able to pass on information)
and Fhonesty_ (the extent to which a communicator will be
truthful) are two major factors that are important in
determining trust. Expertise without honesty is unlikely to
result in long-term changes in attitude.
Trust in information sources has been examined in the
context of GM foods. The results suggest that the extent to
which people trusted information sources appeared to be
driven by people’s attitudes to GM foods. Trust in
information sources did not drive people’s reaction to the
information. Thus, providing information about risks and
benefits of GM foods is not sufficient to promote attitudinal
change within the public.
In the past, communication has often been technology
driven or Ftop-down_. The communication has been driven
by technical risk assessments rather than by issues salient to
the wider public. This approach has failed to convince con-
sumers of the merits of such products. Information from a
trusted source, which reassures people of safety, will reduce
perceived risk. The same information from a distrusted
source may increase perceived risk. Trust and perceived risk
have independently influenced people’s attitudes to gene
technology. Prior attitudes towards the hazard may also
influence people’s interpretation of risk communication
information. These processes create a positive feedback
cycle that helps to explain the stability and resistance to
change of people’s attitudes to particular hazards where these
attitudes are strong and well established.
Communicating uncertainty
Scientific experts and the general public have different
views about reaction to uncertainty. Scientific experts have
believed that the public is unable to handle information about
uncertainty and that providing such information would
increase distrust in science and cause panic and confusion
about the impact of a particular hazard. Interviews with
members of the public showed that they are familiar with
uncertainty, and their distrust in scientific and regulatory
institutions increased with any tendency to deny that
uncertainties exist when in fact uncertainty had been
identified. Communication about GM foods should include
discussion of uncertainty associated with risk management.
Increased transparency in risk management and regulatory
decision making will mean that information dissemination
activities will focus as much on uncertainties as on what is
known.
Emerging issues
The regulatory environment is changing its relationship
with society. The Ftop-down_ risk communication model,
where information is developed by experts who expect the
public to attend to what they have communicated, is being
replaced by more inclusive and transparent institutional
processes. These changes reflect a decline in trust in science.
Societal values are likely to contribute to consumer accept-
ance or otherwise of GM foods and need to be included in
the debate about regulation and the associated communica-
tion strategies. In is now recognised that making decisions
without public support is liable to lead to confrontation,
dispute, disruption, boycott, unrest, distrust and public
dissatisfaction in science and technology.
Final thoughts
The factors that determine the acceptability of Genetically
Modified Food are clearly very complex. Here, I have tried
to summarise those issues that impact directly on human
health, although many of them are intertwined with the
issues that also affect the environment. The part of the
process involving toxicologists, namely, safety evaluation
I.F.H. Purchase / Toxicology and Applied Pharmacology 207 (2005) S19–S27 S27
and risk assessment, is only a part (albeit an important part)
of the whole picture. GMFs must be safe for human
consumption. But to be successful, GMFs must meet other
criteria as well. They should not have a negative impact on
Sustainable Agriculture and Rural Development. The impact
of GMOs on economics and social structures is so complex
as to defy simplification. Nevertheless, it is clear that their
impact will vary, depending on the state of development of
the country and its agriculture and the policies, adopted in
intellectual property rights, international trade liberalisation
and biosafety regulation. Equally, to be successful in the long
term, they must be sustainable in this generation and for
future generations.
Ultimately, the acceptance of GM foods will depend on
consumer attitudes. These in turn are influenced by technical
assessments of risks and benefits and their communication
to the consumer. Ethical considerations, uncertainties about
the information provided, and trust in the regulatory system
and information sources are also important determinants of
consumer acceptance. Thus, the scientific, economic and
other technical factors are insufficient to ensure acceptance
of GM foods; social issues, such as trust and people’s values
and attitudes, are equally important.
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