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NAWBO 2011 Membership & Issues Survey

Highlights of Key Findings

Sponsored by Deluxe Corporation

• Conducted online mid April thru early May

• 4th year of an annual issue survey; this year added membership-related questions as well

• N=570 responses, survey sampling error rate +/- 4.1% (meaning that survey responses are within 4% of true population values)

2001 NAWBO Membership Issues Survey Background

Use of Business & Personal Credit Down Over Past Decade

% u

sed

over

pas

t 12

mon

ths

to m

eet c

apita

l ne

eds

Key Business Development Issues: Growth, Profitability, Customers

% Very/Extremely Important

NAWBO Members Seek Growth, Leadership Opportunities

Percent Very/Extremely Interested

Members are Interested in Web-Based & In-Person Learning Events

Percent Very/Extremely Interested

NAWBO Members are Testing Social Media Waters

What ONE THING Gets You the Most Excited About the Future of Your Business?

0

10

20

30

New custs/mkt opps

Grw bus/Bldg team

New prdts, svcs/Innov.

Serv. clients, customers

Incrsd rev./Making money

29

1412

86

Per

cen

t R

espo

nse

(ope

n-en

ded

que

stio

n)

What ONE THING Scares You the Most About the Future of Your Business?

Per

cen

t R

espo

nse

(ope

n-en

ded

que

stio

n)

NAWBO Members Have Economic Clout

• 17% have 10 or more employees employees (compared to 2% among all WOBs). Share similar to 2002 (20%).

• 22% generate $1M+ in revenues (compared to 2% among all WOBs). Share similar to 2002 (23%).

15

On the Downside, NAWBO Members are …

• Largely white (86% white, similar to 88% seen in 2002)

• Aging (41% are 55+, compared to just 24% in 2002)

Satisfaction With NAWBO Membership Positive, But Soft

Per

cent

Sponsored by Deluxe Corporation

Deluxe Corporation is a growth engine for small businesses and financial institutions. Through its industry-leading businesses and brands, Deluxe helps small businesses and financial institutions attract and retain customers. The company employs a multi-channel strategy to provide a suite of lifecycle-driven solutions to its customers. In addition to its personalized printed products, Deluxe offers a growing suite of small business services, including logo design, payroll, web design and hosting, business networking and other web-based services to help small businesses grow. In the financial services industry, Deluxe sells check programs and fraud prevention, customer loyalty and retention programs to help banks build lasting relationships and grow core deposits. Deluxe also sells personalized checks, accessories and other services directly to consumers. For more information about Deluxe, visit www.deluxe.com.