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Making Membership Fun:Themed Recruitments
Tom Soszynski & Nick NowakBurlington County Council
Themed Recruitments
Who has a fun
recruitment campaign?
Who has done themed campaign?
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Internal vs. External Recruitments
External Themed Recruitment
vs.
Internal Themed
Recruitment Campaign
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Recruitment Campaign Excitement
Internal Themed Recruitment Campaign:• Removes “business as usual”• Makes recruitment fun for unit and district leaders• Theme used for:
– Kickoffs
– Recruitment Guide
– New Youth Tracking
– Ongoing promotion
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Recruitment Campaign Excitement
Creating Excitement & Enthusiasm
- Kickoffs- Roundtables- Individual Communication
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Campaign Guide
- Campaign Branding
- Themed Terminology
- Playbook, Coaches, Players, RBIs, Innings, Leagues
- “First Impression” of campaign- Kickoff & Electronic distribution
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Structure & Incentives
Nine Innings with Pre/Post seasons
- Focus for each Inning explained in Playbook
- Example: 7th Inning stretch at Paul Bunyan Day
• Inning winners & drawing (units)• Overall winners (units)
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Ongoing Tracking
Sharing goals & progress- Online- In store- E-Newsletter - RBIs- Weekly Inning Winners
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World Series of Scouting
Scoreboard Tracking
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.
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Future Themed Campaigns
BCCBSA’s Spring 2012 Olympics
- Recruitment Week
- June Olympic Event to welcome new scouts
- Fall 2012:
Where are you at?
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More Information & Questions
More information:
Fall 2011 Playbook on Summit CD
www.bccbsa.org Leaders > Membership
Tom 609-267-2825 & [email protected]
Nick 484-466-6425 & [email protected]
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