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15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
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Northumberland County Council Residents’ Survey 2015
Ipsos MORI presentation
January 2016
15-050174-01 This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
Living in Northumberland
Challenges and opportunities
2
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
Introduction & methodology
Opportunity
Analysis at operating area
Comparison against your peers
Ipsos MORI national polling
Trend data
Today…
Top level results
The Council and its services
Economic outlook
Local area satisfaction
Involvement in your community
Aspects of public health
3
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
2,522 residents gave us their views
Older
Owner occupiers
Central
Younger
Social tenants
Private renters
Workless
South East
In line with the overall
population
North
Good health
Able-bodied
West
4
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
The Council and its services
5
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
37%
43%
53%
27% 30% 27%
0
10
20
30
40
50
60
70
80
90
100
2008 2012 2015
Q2. Overall, how satisfied or dissatisfied are you with the way the council runs things?
Satisfaction with the Council is significantly improved
Base: All responding (2467) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
27%
22%
26%
35%
54%
57%
55%
40%
North
Central
South East
West
Dissatisfied Satisfied
Operating Areas
Dissatisfied
Satisfied
6
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
Value for money is the key driver
59% of the variance explained by the model
Satisfaction with
the local Council
Council provides value for money
Council acts on concerns of local residents
Satisfied with street cleaning
Trust the Council
Satisfied with refuse and waste collection
Satisfied with road maintenance
The area has improved in last 12 months
Feel safe during the day
Satisfied with street lighting
People pull together to improve the local area
32%
12%
8%
8%
7%
6%
5%
5%
4%
3%
AND WHAT PROPORTION OF THE GOVERNMENT’S PLANNED CUTS TO PUBLIC SPENDING DO YOU THINK HAVE BEEN CARRIED OUT SO FAR?
40%
28%
November 2012
August 2015
The general public is becoming more ‘tuned in’ to austerity They think only 28% of planned cuts have been made – less than they thought
in 2012
Base: 1,001 British adults 18+, 8th – 11th August 2015 Source: Ipsos MORI
Will the government’s policies improve public services? Two in three disagree that government has the right long-term policies for
public services – highest since 2001
Base: 1,021 British adults 18+, 14th – 17th November
8 ON BALANCE, DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS?
Source: Ipsos MORI Political Monitor
October 2013 March 2015
59%
35%
6%
56%
37%
6%
AGREE DISAGREE DON’T KNOW
IN THE LONG TERM, THIS GOVERNMENT’S POLICIES WILL IMPROVE BRITAIN’S PUBLIC SERVICES
August 2015
33%
60%
7%
67%
27%
5%
November 2015
9
More people are likely to think services have got worse than better
in the last five years – though no change from two years ago
Base: 1,006 British adults 18+, 11th – 13th September 2015
THINKING ABOUT PUBLIC SERVICES OVERALL, DO YOU THINK THE QUALITY OF PUBLIC SERVICES HAS GOT BETTER OR WORSE IN THE LAST FIVE YEARS OR HAS IT STAYED THE SAME?
Source: Ipsos MORI/2013 BBC Bailout Anniversary poll
3%
4%
12%
12%
42%
39%
20%
23%
20%
20%
3%
3%
September 2013
September 2015
Got much better Got a little better Stayed the same Got a little worse Got much worse Don’t know
16%
40% 15%
43%
10
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
27% 29%
36% 35%
38%
32%
0
10
20
30
40
50
2008 2012 2015
Disagree
Agree
Q3. To what extent do you agree or disagree that the council provides value for money?
With a positive direction of travel
Base: All responding (2402) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
31%
23%
33%
39%
40%
38%
37%
28%
North
Central
South East
West
Disagree Agree
Operating Areas
11
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
Trust and action form this opinion
53% of the variance explained by the model
Trust the Council
Council acts on the concerns of local residents
Satisfied with the local area as a place to live
Satisfied with street cleaning
Satisfied with refuse and waste collection
Council keeps residents informed
Satisfied with road maintenance
Satisfied with parks and green spaces
Agree you can influence decisions affecting your local area
25%
18%
15%
10%
9%
7%
7%
5%
5%
Satisfaction with
value for money
12
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
Q4. On balance, which of the following statements comes closest to how you feel about the council?
Q5. To what extent do you think the council acts on the concerns of local residents?
Q7. How much do you trust the council??
Key Council indicators have yet to rise into positive territory
….. but going in the right direction
Base: Q4. All responding (2406); Q5. All responding (2189); Q6. All responding (2345) :
Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
0
-17
0
-12
-22
-10
0
-8
0
-30
-20
-10
0
10
2008 2012 2015
Trust
Advocates
Acts on concerns
Net scores
South East
West ×
13
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
Varied use of cultural and leisure facilities
Q16. Please indicate how frequently you have used or visited the following public services or destinations
provided or supported by the council?
Base: All responding (see above) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
76%
35% 31%
25% 26% 24%
6% 6% 13%
40% 46%
51%
60% 56%
87% 89%
5%
18% 20%
30% 34% 37%
71% 73%
Local tips/
recycling
centres
(2346)
Parks and
green
spaces
(2199)
Local
libraries
(2181)
Museums/
galleries
(1650)
Theatres/
concert
halls/arts
venues
(1683)
Sports and
leisure
facilities
(2026)
The archive
service
(1782)
A heritage
site (1972)
Frequent user User Non user
14
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
Q12. How satisfied or dissatisfied are you with each of the following services provided or support by the
Council? ENVIRONMENTAL SERVICES
Satisfaction with environmental services have all increased
significantly since 2012.
Base: All responding : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
50%
55%
45%
56%
25%
29%
22% 25%
22%
26%
2012 2015
Winter maintenance
Road maintenance
Pavement maintenance
% satisfied
Street cleaning Upkeep of grass verges,
flower beds, trees &
shrubs in public places
15
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
Q12. How satisfied or dissatisfied are you with each of the following services provided or support by the
Council? STREET CLEANSING ISSUES
Satisfaction with refuse collection, doorstep recycling and street lighting
remains stable
Base: All responding : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
71% 70%
77%
77%
73%
65%
52% 53%
78%
76%
77%
2008 2012 2015
% satisfied
Local tips/
recycling centre
Doorstep/kerbside
recycling
Street
lighting
Refuse & waste
collection
16
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
Q12. How satisfied or dissatisfied are you with each of the following services provided or support by the
Council? LEISURE AND CULTURE
Satisfaction with parks and green spaces has increased significantly
since 2012 , all others remain the same
Base: All responding : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
28%
30% 32% 28%
30% 32%
63% 62% 59%
64% 64% 68%
49% 50%
50%
2008 2012 2015
% satisfied
Museums/galleries
Theatres/concert
halls/arts venues
Libraries
Sports and
leisure centres
Parks and green
spaces
17
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
Areas of particular dissatisfaction at operating area level
Base: All responding (ranging from 2307 to 2385) : Fieldwork dates : 15 September – 30 October 2015
Central:
No greater dissatisfaction in this area
North:
Road maintenance
Upkeep of public spaces
South East:
Street cleaning
Street lighting
Local tips/recycling centres
Theatres/concert halls/arts venues
Museums/galleries
Sports and leisure facilities
West:
Road maintenance
Pavement maintenance
Upkeep of public spaces
18
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
48%
46%
44%
48%
42%
47%
46%
46%
42%
45%
My child feels safe at their school (312)
My child is happy at their school (331)
My child makes good progress at their school (318)
My child is well looked after at their school (309)
My child is taught well at their school (307)
Strongly agree Agree
Q13. In the following question we would like you to tell us about five aspects of your child’s school. To what
extent do you agree or disagree with the following statements?
Education provision is highly thought of
Base: All responding (see above) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
95%
92%
90%
90%
87%
19
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
Involvement in your local area
Contacting the Council and communications
20
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
Half of residents have contacted the Council in the last 12 months
Q24. How did you get in contact with the council on the last occasion that you contacted them?
Q25. Which of these describes the reason(s) why you made contact with the council on this last occasion?
Base: Q24. All responding who have contacted the Council in the last 12 months (969); Q25. All responding who
have contacted the council in the last 12 months (1164) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
24%
21%
18%
15%
14%
3%
3%
2%
Telephone – direct
dial
In person
Council’s website
Letter
Via a councillor
Through someone
else
Telephone – Contact
Centre (0345)
58%
30%
16%
15%
14%
To report an issue
or problem
To make a
payment
Other
To apply for a
service
To obtain
advice/information
21
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
6%
45% 37%
12%
Very well informed Fairly well informed
Not very well informed Not well informed at all
Q6. Overall, how well informed do you think the council keeps residents about the services and benefits it
provides?
Opinion is split as to whether residents feel informed
Base: All responding (2345) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
2015 2012 2008
Informed 51% 49% 39%
Not informed 49% 51% 61%
49%
43%
58%
34%
51%
57%
42%
66%
Northumberland 2015
Council's Average 2012
Council A 2015
Darlington 2012-13
Not informed Informed
Comparative data
Central
57%
informed
22
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
Q32. From which sources, if any, do you currently obtain most of your information about Northumberland
County Council and the services it provides? Q33. How would you prefer to find out such information?
Local media, the Council website and Northumberland News are the
preferred sources of information
Base: All responding (see above) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
54%
41%
39%
29%
20%
10%
7%
4%
4%
29%
31%
30%
19%
21%
9%
9%
2%
6%
media
website
nland news
posters
letter
councillor
other
none
% Current % Preferred
Council website
Direct contact with the council
either by phone or in a letter
Twitter or other social media
From a local councillor
Local media
Other
None of these
Northumberland News
Posters, leaflets and other signage
23
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
Involvement in your local area
The economy
24
The Ipsos MORI Economic Optimism Index
Do you think that the general economic condition of the country will improve, stay
the same or get worse over the next 12 months?
Source: Ipsos MORI/Political Monitor Base: 1,040 British adults 18+, 14th – 17th November
-80
-60
-40
-20
0
20
40
No
v 1
997
Jun
1998
Jan
1999
Au
g 1
999
Mar
2000
Oct
2000
May 2
001
Dec
2001
Jul 2002
Feb
2003
Sep
2003
Ap
r 2004
No
v 2
004
Jun
2005
Jan
2006
Au
g 2
006
Mar
2007
Oct
2007
May 2
008
Dec
2008
Jul 2009
Feb
2010
Sep
2010
Ap
r 2011
No
v 2
011
Jun
2012
Jan
2013
Au
g 2
013
Mar
2014
Oct
2014
May 2
015
Dec
2015
25
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
15%
35%
9%
29%
7%
48%
0
10
20
30
40
50
2012 2015
Q34. In your view which best describes the state of the economy in…?
Economic optimism is strong
Base: All responding (see above) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
% really thriving/on the way up
UK
Local area North East
26
People do not think they are being affected by cuts –big increase in
those “not at all” affected
Source: Ipsos MORI/Issues Index Base: 1,001 British adults 18+, 8th – 11th August 2015
As you may know, the government has announced a number of spending cuts to help
reduce the national debt To what extent, if at all, have you and your family been
affected by the cuts so far?
8%
8%
25%
15%
49%
39%
10%
37%
8%
2
November 2012
August 2015
A great deal A fair amount Not very much Not at all Don't know
76% 23%
59% 33%
27
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
Those not affected has increased from 41% in 2012 to 57%
Q35. Thinking of the current economic climate, have you been affected by any of the following in the last 12
months?
Base: All responding (2270) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
24%
16%
14%
9%
9%
9%
7%
6%
5%
3%
2%
4%
57%
Not being able to afford to go on holiday
Job insecurity or increased risk of losing your job
Difficulties paying fuel and energy bills
Difficulties paying the rent or mortgage
Not being able to buy a home or move home
Difficulties affording to buy food
Difficulties getting access to credit
Loss of job/redundancy
Difficulties paying interest on loans
Difficulties paying for childcare or education
Dependency on high interest money lenders
Other
None
Northumberland
2012
41%
28
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
13%
22%
65%
Improve Get worse Stay the same
Q36. Do you think that your personal financial circumstances will improve, stay the same or get worse over the
next 12 months?
Two-thirds do not anticipate a change in financial circumstances
Base: All responding (2299) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
2015 2012
Net improve -9 -33
Get worse
Aged 35 – 64
Workless
Disabled
Poor health
Carer
29
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
Q37. Could you please state how satisfied or dissatisfied you are with each of the following?
Generally scores are high for almost all quality of life issues
Base: All responding (see above) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
91%
89%
77%
77%
75%
74%
69%
30
Your family life
Your accommodation
Your present job
Your health
Your education
Your present standard of living
Your social life
Economic situation in the UK
% satisfied
30
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
Q37. Could you please state how satisfied or dissatisfied you are with each of the following?
Base: All responding (2469) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
Once again there are vulnerable groups
Disabled Workless Social
tenants
Private
tenants
35-64
year olds
Education
Present job
Present standard
of living
Accommodation
Family life
Health
Social life
Economic situation
in the UK
31
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
Living in your local area
32
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
81% 75%
77%
9% 15% 13%
0
10
20
30
40
50
60
70
80
90
100
2008 2012 2015
Q1. Overall, how satisfied or dissatisfied are you with your local area as a place to live?
Three quarters of residents are satisfied with their local area
Base: All responding (2469) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
8
7
18%
8
83%
86%
69%
84%
North
Central
South East
West
Dissatisfied Satisfied
Operating Areas
Dissatisfied
Satisfied
33
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
12%
25%
63%
Better Worse Has not changed much
Q8. On the whole, do you think over the past 12 months that your local area has got better or worse or not
changed much?
A significant increase in the proportion stating that their area has improved
Base: All responding who have lived in the area for at least 12 months (2395) :
Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
23%
25%
25%
27%
11
8
15%
5
North
Central
South East
West
Worse Better
Operating Areas
2015 2012
Net improvement -13 -23
34
Nationally-what is worrying residents and voters?
Source: Ipsos MORI/Issues Index Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
What do you see as the most/other important issues facing Britain today?
0
10
20
30
40
50
60
70
May1997
May1998
May1999
May2000
May2001
May2002
May2003
May2004
May2005
May2006
May2007
May2008
May2009
May2010
May2011
May2012
May2013
May2014
May2015
NHS UNEMPLOYMENT CRIME/LAW & ORDER ECONOMY IMMIGRATION* HOUSING
35
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
Q9. Which is most important in making somewhere a good place to live?
Most important to Northumberland residents?
Base: All responding (1184) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
54% 46% 42% 39% Health
services
Education
provision/schools
Clean
streets
Affordable
decent housing
36
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
Q10. And thinking about this local area, which if any, do you think most needs improving?
Most in need of improvement
Base: All responding (1184) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
56% 38% 34% Road and
pavement repairs
Job
prospects
Clean
streets
37
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
0
10
20
30
40
50
60
70
0 10 20 30 40 50
Community
facilities
Importance vs. improvement
Base: Q9. All responding (2419); Q10. All responding (2314) : Fieldwork dates : 15 September – 30 October 2015 % important
% needs improving
Job
prospects
Road and pavement
repairs
Shopping
facilities Level of ASB
Care for elderly
Health services
Level of crime
Affordable housing
Education
Public transport
Clean streets
38
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
There is some clear focus at operating area level
Base: All responding (2314) : Fieldwork dates : 15 September – 30 October 2015
North:
Road & pavement repairs
Job prospects
Affordable housing
Public transport
Health services
Wages levels & cost of living
Education provision/schools
Central:
Road & pavement repairs
Traffic congestion
Sports and leisure facilities
South East:
Clean streets
Anti-social behaviour
Shopping facilities
Facilities for teenagers
Facilities for young children
Crime
Sports and leisure facilities
Parks and green spaces
West:
Road & pavement repairs
Care and support for older people
Education provision/schools
39
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
Regression analysis sheds further light on the story
39% of the variance explained by the model
Satisfaction with
local area as a
place to live
Council provides value for money
Feel safe after dark
Feel safe during the day
Satisfied with sports & leisure facilities
Local economy is thriving/on the way up
Satisfied with your accommodation
Council acts on the concerns of local residents
People pull together to improve the local area
Area has improved
Belonging to local area
14%
10%
9%
8%
7%
7%
7%
6%
5%
5%
Satisfied with street cleaning 4%
Optimistic about the future 3%
40
15-050174-01 Northumberland CC Residents' Survey Report FINAL INTERNAL USE ONLY This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252
© Ipsos MORI
21%
47%
13%
13% 5
Very safe Fairly safe
Neither/nor Fairly unsafe
Very unsafe
Q11. How safe or unsafe do you feel when outside in your local area……?
High level of perceived safety after dark
Base: All responding : During the day (2400); After dark (2417) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
68%
18%
18
29%
28%
68%
55%
54%
Northumberland 2015
Council A 2015
Darlington 2012-13
Unsafe Safe
Comparative data
8
11
28%
7
88%
77%
56%
82%
North
Central
South East
West
Unsafe Safe
Operating Areas
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Involvement in your local area
Involvement in your area
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69% 74% 76%
31% 26% 24%
0
20
40
60
80
100
2008 2012 2015
+52
Q17. How strongly do you feel you belong to your local area?
Strength of belonging is strong
Base: All responding (2380) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
Not strongly
Strongly +38
24%
32%
37%
40%
76%
68%
63%
59%
Northumberland 2015
Council's Average 2012
Council A 2015
Darlington 2012-13
Not strongly Strongly
Comparative data
20%
20%
29%
13%
80%
80%
71%
87%
North
Central
South East
West
Not strongly Strongly
Operating Areas
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14%
38% 27%
14%
7%
Definitely agree Tend to agreeNeither/nor Tend to disagreeDefinitely disagree
Q19. To what extent would you agree or disagree that people in this local area pull together to improve the local
area?
Community cohesion is significantly improved
Base: All responding who believe their area needs improving (2272) :
Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
15%
14%
28%
12%
66%
63%
38%
69%
North
Central
South East
West
Disagree Agree
Operating Areas
52%
21%
2015 2012
Net agree +31 +21
21%
31%
27%
30%
52%
36%
38%
33%
Northumberland 2015
Council's Average 2012
Council A 2015
Darlington 2012-13
Disagree Agree
Comparative data
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Q38. To what extent do you agree or disagree with the following statements?
Strong communities, although slight decrease in resilience
Base: All responding (see above) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
6
8%
13%
7%
17%
34%
81%
80%
74%
71%
61%
43%
I have friendships and closeassociations with other people
I regularly stop and talk withpeople
I would feel comfortable askinga neighbour for help
I would be willing to worktogether with others on
something to improve my localarea
I know where to go to raise anissue or get help to deal with a
problem in my local area
I borrow things and/or exchangefavours with people
Disagree AgreeNorthumberland
2012
85%
84%
49%
78%
73%
59%
% agree
Outperforms
NE Average
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Q20. How often, if at all, have you given unpaid help in the following ways?
The number of informal volunteers has fallen since 2012 by 5 percentage points
Base: All responding (see above) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
Informal – 35% (Nat. 34%)
Formal – 25% (Nat. 27%)
Never volunteer:
65+ years
Disabled
Poor health
Social tenant
Not carers
Workless
No children
Single person H/H
No internet access
South East
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4%
25%
46%
25%
Definitely agree Tend to agree
Tend to disagree Definitely disagree
Q21. Do you agree or disagree that you can influence decisions affecting your local area?
This indicator remains unchanged in 7 years
Base: All responding (1966) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
2015 2012 2008
Net agree -42 -46 -44
67%
67%
74%
72%
33%
33%
26%
28%
North
Central
South East
West
Disagree Agree
Operating Areas
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Health
Health
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Recognition that personal choices have the greatest impact….
with support from the NHS
Q40. What three factors do you consider to be the most important in contributing to the health and well-being of
your family?
Base: All responding (1605) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
41%
29%
29%
22%
13%
11%
10%
9%
9%
8%
Balanced diet/healthy eating/nutrition
Regular exercise/keeping fit/active lifestyle
Access to health services/NHS/local health centre
Adequate income/financial stability/no financial worries
Security of employment/job prospects/job satisfaction
Adequate/suitable housing/living conditions
Happiness/happy environment/contentment
Good health/well-being
Good/stable/supportive relationships/togetherness
Education/good schools
Top 10 mentions (%)
49
Rising anxiety about NHS…
Source: Ipsos MORI/DH Perceptions of the NHS Tracker Base: Q2. All responding ( 1182); Q7. All responding ( 1055); Q3. All responding ( 1142) Base: Adults aged 16+ in England (c. 1000 per wave)
Thinking about the quality of THE NHS over the next few years do you expect it to
get…?
0
10
20
30
40
50
60
Mar-
02
Oct
-02
May-0
3
Dec-
03
Jul-
04
Feb
-05
Sep
-05
Ap
r-06
No
v-0
6
Jun
-07
Jan
-08
Au
g-0
8
Mar-
09
Oct
-09
May-1
0
Dec-
10
Jul-
11
Feb
-12
Sep
-12
Ap
r-13
No
v-1
3
Jun
-14
Jan
-15
Au
g-1
5
Better
Worse
55
19
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66%
34%
One third of residents are carers
Q43. Do you look after, or give any unpaid help or support to family members, friends, neighbours or others
because of either long-term physical or mental ill-health or disability or problems related to old age?
Base: All responding (2366) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
Yes
No
813 people
24%
4%
6%
1-19 hours
20-49 hours
50+ hours
Hours per week
51
Few have thought about or started preparing to pay for future
social care costs
Source: Ipsos MORI/DH Perceptions of the NHS Tracker Base: Q2. All responding ( 1182); Q7. All responding ( 1055); Q3. All responding ( 1142) Base: Adults aged 16+ in England (c. 1000 per wave)
Q. To what extent are you already
preparing financially
Q. Before today, to what extent had
you thought about preparing
financially to pay for social care
services you might need when you
older?
7
27
19
45
1
% To a great extent % To some extent
% Hardly at all % Not at all
% Already using social care services
5
22
17 55
52
It is my responsibility to save so that I can pay towards my care
when I am older
Source: Ipsos MORI/DH Perceptions of the NHS Tracker Base: Q2. All responding ( 1182); Q7. All responding ( 1055); Q3. All responding ( 1142) Base: Adults aged 16+ in England (c. 1000 per wave)
43%
44%
42%
44%
36%
41%
41%
40%
Winter 2014
Spring 2013
Winter 2012
Winter 2011
Agree Disagree
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13%
23%
64%
Yes, limited a lot Yes, limited a little No
24%
39%
27%
8% 2
Very good Good Fair Bad Very bad
Q39. How is your health in general? Would you say it is…?
Q41. Are your day-to-day activities limited because of a health problem or disability which has lasted, or is
expected to last, at least 12 months?
Two-thirds of residents say they are in good health
Base: All responding (2462) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
2015 2012
Net Good +53 +58
63%
say they are in
good health
2015 2012
Yes 36% 32%
No 64% 68%
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Q42. Below are some statements about feelings and thoughts. Please tick the box that best describes your
experience of each over the last two weeks.
Optimism about the future is increasing
Base: All responding (see above) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
78%
62%
57%
52%
47%
36%
36%
Northumberland
2012
I’ve been able to make up my
own mind about things 79%
I’ve been thinking clearly 64%
I’ve been feeling close to other
people 56%
I’ve been feeling useful 44%
I’ve been dealing with problems
well 52%
I’ve been feeling optimistic about
the future 27%
I’ve been feeling relaxed 36%
Well-being
index score
24.7
% often/all the time
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Good health Illness/disability Well being index
65+
Workless
Social tenant
No children
Single person
We can identify the most vulnerable groups
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There is support for the minimum unit pricing of alcohol
Q45. What are the reasons for your opinion on the minimum pricing of alcohol?
Base: All responding (1761) : Fieldwork dates : 15 September – 30 October 2015 Source: Ipsos MORI
Alcohol can lead to ill-health/
emotional problems/death
Oppose (30%)
Neutral (22%)
Support (48%)
reduce underage
drinking
Would reduce
consumption/binge
drinking/alcoholism
Reduce
ASB
Will not solve
the problem
would have no
effect on me
people will always buy
regardless of price
Unfair to penalise
responsible drinkers An individual’s
choice
Education
required
on the effects of
alcohol
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In conclusion
• All key Council measures have improved significantly and in particular environmental
services. Residents in the West are less satisfied.
• The proportion who feel informed has remained relatively static. Local media remain a
preferred source of information.
• Top priorities – road & pavement repairs, clean streets and job prospects. Reassure
on crime and ASB.
• Reflect local concerns given diversity: South East most negative.
• There is strong attachment to the local area, but signs that community resilience has
weakened.
• Good Luck!
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FINAL | Internal Use Only
Thank you Nicola Moss [email protected]
Chris Rigby [email protected] January 2016
15-050174-01
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