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Is Pay Parking Killing the High Street?
Giuliano MingardoErasmus University Rotterdam
STATEMENTS
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PARKING IS IMPORTANT FOR RETAIL
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THE AVAILABILITY OF PARKING PLAYS AN IMPORTANT ROLE IN THE
CUSTOMERS’ CHOICE WHERE TO GO SHOPPING
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PARKING FEES PLAY AN IMPORTANT ROLE IN THE CUSTOMERS’ CHOICE
WHERE TO GO SHOPPING
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CAR DRIVERS ARE BETTER CUSTOMERS [SPEND MORE MONEY] THAN
CUSTOMERS TRAVELLING BY OTHER MODES
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CUSTOMERS BY CAR CAN CARRY MORE THINGS THAN CUSTOMERS BY OTHER
MODES
THE MAJORITY OF CUSTOMERS USE THE CAR TO REACH THE SHOPPING AREA
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QUESTION
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Which customer would you prefer?
• Let’s assume for a moment that there are two famous Italians walking in your shopping area;
• You can only choose one of them to enter your shop;
• Which one would you prefer?
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The two famous Italians are…
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Name: Mario Balotelli
Profession: Footbal player
Yearly Income: € X,000,000
Name: Giuliano Mingardo
Profession: Researcher
Yearly Income: € X0,000
Children: 0 [living at home] Children: 3 [living at home]
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Trunk: 576 - 1951 dm3
Almost 2 cubic meters!!
Trunk: 0 - 230 dm3
Max 0,2 cubic meters!!
10% of Giuliano’ s car
Giuliano’ s car
Balotelli’ s car (one of)
PARKING AND RETAIL – SOME FIGURES
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Data from +180 shopping areas in the Netherlands
How to read the next slides…
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Strong (positive) relationship between A and B
No relationship between A and B
RANDSTAD (NL)
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PARKING SCORE
RELATIONSHIP BETWEEN SCORE PARKING AND SCORE CAR ACCESSIBILITY
RANDSTAD (NL)
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050
0010
000
1500
0T
urn
ove
r pe
r m
²
0 20 40 60 80 100Modal Split Car
050
0010
000
1500
0P
rod
To
t
0 10 20 30 40 50MSTotFiets
050
0010
000
1500
0P
rod
To
t
0 10 20 30 40 50MSTotlopend
050
0010
000
1500
0T
urn
ove
r pe
r m
²
0 10 20 30 40Modal Split OV
CAR BIKE
WALK PT
MODAL SPLIT CAR MODAL SPLIT BIKE
MODAL SPLIT WALK MODAL SPLIT PT
Do Parking tariffs Explain Turnover (for Daily Goods)?
• Very small R² of regression• No causal relationship; model not
significant
050
0010
000
1500
020
000
2500
0
0 1 2 3 4 5uurtarStr07
ProdDag Fitted values
Does Parking Capacity Explain Turnover (for Daily Goods)?
050
0010
000
1500
020
000
2500
0
0 2000 4000 6000 8000capStr07
ProdDag Fitted values
• R² is zero!• No causal relationship
Does Parking Capacity Explain Turnover (for Non-Daily Goods)?
020
0040
0060
0080
00
0 2000 4000 6000 8000capStr07
ProdNDag Fitted values
• Very small R² of regression• No causal relationship
Do Parking tariffs Explain Turnover (for Non-Daily Goods)?
020
0040
0060
0080
00
0 1 2 3 4 5uurtarStr07
ProdNDag Fitted values
• Very small R² of regression• No causal relationship
Reasons for choosing the shopping area
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Can't see the wood for the trees
if someone can't see the wood for the trees, they are unable to understand what is
important in a situation because they are giving too much attention to details
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