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1 –1

o Content

o Assessment Schedule

o Mid Semester Exam – 20%

o

Assignment – 20%o Examination – 60%

o To obtain a pass in this subject, student must

o Complete all assessment components and

o Obtain an aggregate of 50% in the subject

Tourism in Business(TRS 041)

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Tourism in Business(TRS 041)

1 –2

o Core Text

o The Business of Tourism, Holloway JO., 1994,

Pitman, UK.

o Regulations

o Plagiarism (APA referencing system)

o Attendance (80%)

o Late Assignment (5%)

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AN INTRODUCTION TO

TOURISM

TOPIC 1

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Why study tourism?

• The world is a book, and those who do not travelread only a page.

St. Augustine, 354 – 430AD

•

Tourism business deals with the organisation of journeys away from home and the way in whichtourists are welcomed and catered for in thedestination countries.

• Those who give this service should work formaximizing of satisfaction in the touristexperience.

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Why study tourism? Contd.

• Formal study of tourism is a relatively recent

development.

• It has sometimes lacked professionalism

• Expansion of tourism in the 1960s and 70s.

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Why study tourism? Contd.

Budget, 2012

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Why study tourism? Contd.

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Defining tourism

• Tourist – a temporary visitors staying at least

24 hours, whose purpose could be categorized

as leisure (whether for recreation, health,

sport, holiday, study or religion) or business,

family, mission or meeting.

• Excursionists – a temporary visitors staying

less than 24 hours, including cruise travelersbut excluding travelers in transit.

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Towards an agreed definition

• Tourism is a temporary short term movement

of people to destinations outside the places

where they normally live and work, and

activities during their stay at these

destination; it includes movement for all

purposes, as well as day visits or excursions.

AIEST, 1981

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Towards an agreed definition

• Tourism comprises the activities of persons

travelling to and staying in places outside their

usual environment for not more than one

consecutive year for leisure, business and

other purposes.WTO, 1992 – Endorsed by UN’s Statistical Commision, 1993

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Understanding this definition

• Visitors activity is concerned only with aspects

of life outside normal routines of work and

social commitments, and outside the location

of these routines.

• The activities necessitates travel and, in nearly

every case, some form of transport to the

destination.

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4 Characteristics of this definition

1. Not only overnight stays, but also day visits

2. Not only travel for leisure, but also travel for

other purpose such as business, religious,

etc.

3. All tourism include travel, all travel is not

tourism

4. All travel and tourism trips are temporary

movements.

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Motive for a trip

• Visiting to friends and relatives (VFR

travel)holiday

• Meetings, conference, etc

business

• Study, religious pilgrimages, sports,

health, etcother

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Modes of tour organization

• Independent

• Packaged – inclusive tour

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Varieties of destinations

• Natural

• Constructed

• Most of them are managed to some extent

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Varieties of destinations

• Seaside tourism – this will include seaside

resorts, natural beaches, boating holidays,

along coasts, etc

• Rural tourism – this will include the most

common category of lakes and mountains,

but also country side touring, etc

• Urban tourism – this will include visits to

cities and towns.

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Attraction, amenities and accessibility

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Attraction, amenities and accessibility

• Amenities are those essential

services that cater to the

needs of the tourist

• Amenity it self can be the

attraction

•

Attractions should berelatively easy to reach

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