1

Introduction

September 2010

2

William Hill Snapshot

2

Founded in 1934 by Mr William Hill

A household name in the UK

Listed on the London Stock Exchange (WMH.L)− Market capitalisation c€2bn/Enterprise value c€3bn− € 1.2bn revenues− FY09 EBIT €400m

No. 1 operator of betting shops in the UK− 2,300 shops, 8,700 machines

A leading pan-European online gaming operator− Over 1.3m active customers

Over €20bn worth of bets and wagers annually

Over 16,000 employees worldwide

3

Leading Positions In Both Retail and Online

3

RETAILRETAIL ONLINEONLINE

UK Betting Shop Market Share

EBIT Per Shop (WMH vs No.2 Operator)

2009 Net Gaming Revenue (£m)

2009 EBIT (£m)

4

William Hill Online (WHO)

• Senior mgt, head office functions, Sportsbook, gaming, English language customer support, website design, IT product managers

Gibraltar

• Marketing, affiliate management, VIP management (gaming) and CRM

Israel

• Non-English language, multi-lingual customer services

Bulgaria

• Chat and email customer services• Back-office functions

Philippines Joint Venture between William Hill (71%) and

Playtech (29%) formed in Dec ‘08

Playtech is a leading global gaming software developer listed on the London Stock Exchange (PTEC.L)

William Hill offers a complete integrated range of online betting and gaming products including casino, poker, skill games, sports, racing and bingo

Customers in 120 Countries

Sites in 21 different languages

Fast growing: H1 2010 performance− Net revenue growth: +24%− EBIT growth: +43%− c500,000 new accounts

5

What we offer the Austrian customer

5

Over 75 years of experience and expertise An unmatched passion for betting A fully-localised Austrian site The most competitive odds The widest range of markets and betting opportunities

- all sports across all continents- news, current events, show business, X Factor etc - financial markets

Market leading in-play offer over 100 in-play markets on every Bundesliga game

24/7 customer service via telephone, email and chat A safe, secure experience – we manage over €500m of deposits

every year

6

Rapid Mobile Growth

6

Mobile gambling is exploding driven by the rapid growth of smart phones.

The ability to bet any time, anywhere

Simplified betting, targeted apps

Geolocation and personalisation to deliver smoother experience

By 2012 we believe that 50% of all bets will be placed from mobile devices