1 FI-WARE Business Framework webinar iMinds, Telefónica I+D, Universidad Politécnica de Madrid

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http://www.fi-ware.euhttp://www.fi-ppp.eu

FI-WARE Business Framework webinariMinds, Telefónica I+D, Universidad Politécnica de Madrid

http://www.fi-ware.eu/

http://www.fi-ppp.eu/

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Overview of this webinar

1. Scope of the Business framework task 3.3

2. Business modeler GE : iMinds

3. Business calculators GE : iMinds

4. Revenue sharing service GE : Telefónica I+D

5. Store GE : Universidad Politécnica de Madrid

6. Questions and answers: ask questions on twitter using #APPSBUSFRAM. Questions will be answered at the end

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1. Scope of the Business framework task 3.3

Architecture of Applications and Services Ecosystem and Delivery Framework

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Task 3.3 : Business Framework

DOW p 137:

“This task intends to provide a USDL enabled Business framework infrastructure that will support users and providers through business tools in addressing business aspects, such as business models, revenue sharing, and pricing in a flexible way with respect to the different interactions between Users and Applications and Services, and also between Providers and the services offered by FI-WARE that need to be monetized.

It includes the functionality of commercialization of application, services and capacities. The business framework is also intended to provide support for generation of combined business models from simpler ones (for example enabling the creation of Composed Business models related to Mashups or composite services).”

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2. Business modeler GE - iMinds

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Business Modeler GE

Goal: To provide a graphical tool for business experts to create business models and visualize business simulation results

Browser-based GUI : html 5, javascript, css 3

Interaction with other GE’s: • Business Calculator GE:

• RSS GE through an adapter:

› Find revenue sharing models in the repository

› Send revenue sharing business elements for simulation

› Visualize simulation results

• Repository GE:

› Save and load business models and business model elements

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Business modeler GE architecture

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Edit calculationmodel

Create business model

Linking and interactionthrough repository

Model editing interaction diagram

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Open REST interface

Get model from repository

Actual calculation

Results savedto repository

Model calculationinteraction diagram

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Business Model Editor – interface

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Business Model Ontology

Actor

Activity

Group

Relationships

Driver

Value Sharing Element

label

label

label+

label

label

label

value

value

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STOKAB reference case

A customer who subscribes to a 3-play service, which includes• Access to AV content

• Connectivity to the Internet

Access to audio visual content with the involvement of content providers

Connectivity with the involvement of a network provider, a physical infrastructure provider and housing companies• Physical access and connectivity

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Uses the 3-play service

Provides access to content

Offer 3-play service

€content

€ content

20%

Customer

Service Provide

r

Content Provide

r

+

Leases in-building

access

Leases in-building

access

Provides connectivity

Leases outside plant access

Leases in-building

access

In-building access

Right of way

50%

50%kilometers

customers

customers

€ connectivity

Network

Provider

Physical Infrastruct

ure Provider

Housing compan

y

Housing compan

y

Housing compan

y

STOKAB case

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Uses the3-play service



€content

€ content

20%

Customer

Service Provide

r

Content Provide

r

+

STOKAB case (2)

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Uses the 3-play service

IPTV

€ 3-play


20%


Offer IPTV serviceOffer

connectivity

€

contentvoice

connectivity

Offer voice service

iptv

Customer

Service Provide

r

Content Provide

r

STOKAB case (3)

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3. Business calculator GE - iMinds


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Offer IPTV service

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Estimating costs of providing IPTV service

Offer IPTV service

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0 5 10 15 20 250%

20%

40%

60%

80%

100%

Time (years)

cust

omer

s

Estimating costs of providing IPTV service

2010 2011 2012 2013

rack 1 1 1 1

shelf 1 2 3 3

RAID 15 30 45 50

Disk 15 30 45 50

…

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A closer look at the Equipment Modeling

Equipment Coupling Modeling Notation

a visual format for describing the hierarchical coupling between different types of equipment and between input drivers and the equipment hierarchy

With notions of • Equipment types and costs• Equipment coupling and

hierarchy• Granularities• Installation and reinstallation

• Batched, first time, min/max• Time dependent

• Constraints in installation• Minimum or first batch

installation• Batched installations• Time-dependent installations

• Maintenance• Power consumption• Aggregation

• According to the maximum, average, minimum

• According to the summation, multiplication

• Structural modeling elements• etc.

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The drivers are the inputs of the model

Customers

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The equipment is what must be estimated

SFP

Customers

1:1

Hard Disk

1GB

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The equipment can have additional properties

SFP

Customers

1

5

1:1

Hard Disk3

1GB

Granularity

Reinstallation

Logical granularity

Yearly installation

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Coupling the equipment hierarchically

SFP

Customers

1

Linecard Shelf

Streamer

Streamer Multiplexer

Multiplexer

20:120:1

10:1

0-5

0-5

5-10

3

3

3

5 5 5

1:1

4:1 20:1

Hard Disk3

RAID3

8:1

1GB

Time-dependent

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SFP

Customers

1

Linecard Shelf

Rack

Streamer


Multiplexer

20:120:1

10:1

0-5

0-5

5-10

3

3

3

5 5 5

1:1

4:1 20:1

4:1

∑10:1

12:1

8:1

Hard Disk3

RAID3

8:1

6:1

1GB

Aggregating the driver flows

Summation

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Intermediate drivers allow better structure

SFP

Customers

1

Linecard Shelf

Rack

Streamer


Multiplexer

20:120:1

10:1

0-5

0-5

5-10

3

3

3

5 5 5

1:1

4:1 20:1

4:1

∑10:1

12:1

8:1

Hard Disk3

RAID3

8:1

6:1

1GB

2

0:1

Needs restructuring

SFP

Customers

1

Linecard Shelf

Rack

Streamer


Multiplexer

20:120:1

10:1

0-5

0-5

5-10

3

3

3

5 5 5

1:1

4:1 20:1

4:1

∑10:1

12:1

8:1

Hard Disk3

RAID3

8:1

6:1

1GB

Int. DriverDisk Space


20:1

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Finally swim-lanes allow for more structure and allocation

IPT

V S

trea

min

g

Ser

ver

Par

k

SFP

Customers

1

Linecard Shelf

Rack

Streamer


Multiplexer

20:120:1

10:1

0-5

0-5

5-10

3

3

3

5 5 5

1:1

4:1 20:1

4:1

∑10:1

12:1

8:1

Hard Disk3

RAID3

8:1

6:1

1GB

Tel

eco

m

Sto

rag

e



20:1

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4. Revenue sharing service (RSS) GE - Telefónica I+D


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RSS GE overview

The RSS GE receives CDRs and stores them in its DB

•Containing charging information for all contracted services

•Refunds are also handled

A settlement process is periodically executed

• The RSS GE calculates revenue shares based on RS models and creates payment files

Time stamp provider user_idapplication_i

damount tax_amount

total_amount

amount_desc

2013-06-06 10:53:22

CoNWeT nick:operator Santander City Lights application

1.0000 0.0000 1.0000Single

payment: 1.0 EUR

Service Provider Period Start Period End Payment Method

CoNWeT 2013-01 2013-12 VISA-SSL

APPLICATION_ID APPLICATION_CLASS EVENT_ID GROSS_AMOUNT TAX_AMOUNT TOTAL_AMOUNT RS_PERCENTAGE CURRENCY Santander City Lights application SaaS Single payment event 0,80 0,00 0,80 80 EUR TOTAL

0,80 0,00 0,80

EUR

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Store GE

RSS DB

RSS GECDRs

Accounting GE

SDRs

CDRs

SaaS provider

Location provider

Telco Provider

Customer Co.

Bill (charging)Payment

(SaaS App)

Payment (Location API)

Payment (SMS API)

Price models

RS models

RSS reports

Interactions and money flows

Repository GE

RS models

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RS models

Map a set of parameters to an algorithm

Service provider, Application Id, Application Class…

Supported algorithms Linear algorithm

Linear algorithm with fixed cost

Additional algorithms can be definedSuch as exponential (volume dependent percentage)

appprovider_id perc_revenue_share product_class

CoNWeT 80

UPM 70

conwet 80

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Analytics

The RSS GE supports reporting capabilities

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5. Store GE - Universidad Politécnica de Madrid

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What is the WStore?

• A key component of the FIWARE Business Framework for monetization, which allows apps and service providers to create and manage app & service offerings

• Unlike many of the existing solutions in the market, the WStore does not focus exclusively on consumer-centric mobile apps, but on selling enterprise-level apps and cloud services

• The WStore GEi offers two different interfaces:o A User-centred rich Web UI (“showcase”)o A RESTful API targeted at developers that want to integrate WStore

capabilities into their own solutions

o It comes with the next release of the FIWARE Platform (late June)

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What does it offer?

• Support for the Linked-USDL standard

• Support for a number of pricing modelso Single paymentso Subscriptionso Pay-per-use

• Support for chargingo Integrated support for PayPalo Use of other payment gateways through the Mediator GEi

• Support for billing

• Support for accounting callbacks

• Support for settlement and revenue sharing (through the RSS GEi)

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What is yet to come?

• WStore functionality to be offered under a SaaS Model:o Multitenancyo High Scalabilityo High Availability

• Social featureso Rating, Tagging, Comments, Recommendations

• Support for reporting capabilities and statistical info (BI)

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Under what license is it Distributed?

• WStore is free software: you can redistribute it and/or modify it under the terms of the European Union Public Licence (EUPL) as published by the European Commission, either version 1.1 of the License, or (at your option) any later version.

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Does it offer off-the-shelf integration with other GEs?

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How does it looks like?

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What has the WStore to do with my UC Project?

• Be capable of monetizing your apps and services by creating offerings with complex pricing models, including pay-per-use

• A means to monetize the use of the different GEis offered in the FIWARE Platform, and share revenues among you and those GEis’ owners

• Outsource the charging, billing and settlement issues

• Upload service resources without requiring an application server

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What has the WStore to do with my UC Project? Accounting

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What has the WStore to do with my UC Project? Back-end for monetizing a catalogue of resources

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Online resources

• Catalogue entryo http://catalogue.fi-ware.eu/enablers/store-wstore

• API Open specificationo https://forge.fi-ware.eu/plugins/mediawiki/wiki/fiware/index.php/Store_

Open_RESTful_API_Specification

https://forge.fi-ware.eu/plugins/mediawiki/wiki/fiware/index.php/Store_Open_RESTful_API_Specification

https://forge.fi-ware.eu/plugins/mediawiki/wiki/fiware/index.php/Store_Open_RESTful_API_Specification

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6. Extra information Live demo


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Online videos

• From the FI-WARE live demo:

o Part 1: Business framework: http://youtu.be/xNhnu3Xg5wg

o Part 2: Smart City Management Mashup App: http://youtu.be/XW6SbYMdTRc

o Part 3: Revenue Settlement & Sharing: http://youtu.be/1k1l7pgRQYA

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7. Questions and answers


Documents

1 FI-WARE Business Framework webinar iMinds, Telefónica I+D, Universidad Politécnica de Madrid